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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Choose Authentic Latest Series Puma 703 2Nd Ii Second White Yellow Shoes,60% off Sale For Vagabond Salvatore Oxford Suede Brogue Shoes Men 1728-9040153265-617 Big Kids Air Jordan 12 XII Retro GS Burgundy Bordeaux,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Air Jordan Hydro VII 7 Retro Hare Slide Sandals White Mid Navy Flint Grey Mens Sandal 705467 107,2017 Best Vagabond Paul Leather Trainers Men 7717-4254Nike Air Huarache Run Ultra Wolf Grey Black Cool Grey White Mens Running Shoes Sneakers 819685 010,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Jordan 30 XXX UNC 811006 107 Mens basketball sport shoes,Cheap Tommy Hilfiger Coast Boat Shoes Men 9419-1901Nike Air Max 2014 Light Crimson Black Laser Crimson Mens Running Shoes 621077 606,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Classic Cortez Nylon Yellow Red Shoe Stockists,60% Off Discount Nike Benassi Sliders Men 6871-6746Mens Nike Flex Experience Rn Green Shoe At Discount,, “This is something entirely new.” Mens Nike Free Run 5.0 V2 Blue Orange Running Shoe Stockists,100% Quality Nike Roshe Two Flyknit Trainers Men 4484-2568Mens Nike Lunar Blazer Sb Black Red Shoe Official Website,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Shox Turbo 12 Mesh Black White Shoe Official Website,60% Off Discount New Balance 420 Microfiber Trainers Men 3342-1837Mens Nike Zoom Lebron 9 Ix Dark Black Gold Shoe Buy Online,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Low-cost direct - Converse Ox Daybreak Women Us 6 Pink Sneakers Pre Owned 1767 T77f4444,Hot Sale Jack & Jones Damon Desert Boots In Leather Men 1406-4034Hot Sale - Women'S White Converse All Stars Chuck Taylor Ii High Tops Water Repellent S 6.5 X86q293,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* Adidas Ladies Blue White Black Sl Summer Breathable Wat Women Light,Hot Sale HUF x Thrasher Slider Flip Flops Men 2327-2214* Black Blue Air Max 95 For Womens,, they can make up for low utilization with a decent weekend. * Nike Running Shoes Air Max 1 Gold Women,2017 Original Glorious Gangsta London Lo-Top Trainers Men 7556-9286Asics Gel-Court Bella Court Shoes Berry Cotton Candy Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Asics Training Shoes Gel-Craze Periwinkle Navy Tr 2 Womens,Clearance G-Star Camo Lace Up Derby Shoes Men 1193-3573Asics Women Gel-Sendai 3 Pink Glow Electric Blue Aqua Mint Running Shoes Colour, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas UK Shop - Adidas Vigor Bounce Shoes (Grey) for Women,Clearance Fred Perry Byron Low Suede Trainers Men 9439-3956Adidas UK Shop - Adidas Trefoil Hoodie (Black) for Women,. Plumer said The VOID is also considering franchise locations, Nike Air Huarache Run Mid Premium Womens Lifestyle Shoes Deep Garnet Deep Garnet Black Bright Crimso,60% off Sale For Duke PLUS Boat Shoes In Navy Men 7064-5654Nike Air Zoom Odyssey Womens Running Shoes Menta Voltage Green Ghost Green Black,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Authentic Base London Ford Leather Derby Shoes Men 3411-2502,Men Short Sleeve Tees Ralph Lauren Rugby &Quot Rl Pony&Quot InAsics Coral White Pink Glow Gel Phoenix 7 Stabilty Running Shoes Flash Hand Uthqitpuum Perfe,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Asics Purple Black Pink Gel Zaraca 3 Trainers Oriental Beauty,Orange Canvas Ralph Lauren Pony Rugby Big Bag InCharcoal Black Gel Asics Onyx Waterproof Explosion Models More Surprises Mission Walking Trainers,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike SB Hyperfeel Koston 3 III Blue Mens Skateboarding Shoes 819673 471 Mens Running Sneakers Shoes,HB628 Nike Kobe VIII 8 Zoom System green black mesh ShoesKids Nike Air Max Purple Shoe Loved By Everyone,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Jordan 23 Degrees F Brown Shoe Online Store,MZ644 Nike Lebron X P.S.ELITE+ LBJ10 Basketball ShoesMens Nike Air Jordan Flight Luminary White Purple Shoe Best Sale,, and the entertainment giant made an investment in the company. Mens Nike Air Max 180 Black Purple Shoe Wholesale Online,WB564 Nike KD TREY5 Red Kevin Durant Basketball ShoesMens Nike Air Max 90 Hyperfuse Qs White Black Shoe Wholesale Price,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max Breathable Red Black Shoe Free Shipping,Nike Jordan Super.Fly 4 Men Basketball Shoes Black Wolf Grey Infrared 23 BlackMens Nike Air Max Tn I Black White Shoe Loved Around, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Metcon 1 Womens Training Shoes Black Hyper Jade Volt White,Nike Training Lunar Trainer 1 For Men Training Shoes White Wolf Grey VoltCheap Adidas Women ZX Flux Jewel Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Reebok Women Pump Omni Lite Premium Chalk,Bello Puma Navy 'Icra' suede trainers-Men Le Vendite OnlineNike Solarsoft Thong II Print Women Sandals Digital Pink/Black-Poison Green BV73C,, we’ve chosen to develop something different than a Women Shop Perfect Latest Style New Balance 998 Green Orange Running Shoes,Moda Nike Black 'Flex 2014 Run' trainers-Men BuonoWomen Sale New Arrivals Puma 704 2Nd Ii Second Unisex White Red Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Huarache Run Ultra Black team Orange Summit White Pure Platinum Mens Womens Running Shoes 819151 008,Cheap Adidas Men Busenitz BlueNike Air Max 90 Ultra Breathe Hyper Jade Mens Womens Running Shoes 725222 301,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Free Run 3 Soar Sail Reflective Silver Mens Womens Running Shoes 510642 401,Discount Adidas Men Tubular Runner Weave RedSlam Jam x Asics Gel Lyte III 5th Dimension H46NK 1982 Womens Mens Running Shoes Sneakers,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Adidas Ladies Shoes Yellow Black Jeremy Scott Js Shoes,Converse Men All Star Waxed Hiker Sale BlackBeretta Waxed Cotton - Green Olive To Prevent Vibration Shop,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Asics - Promotions Gel-Kayano EVO Trainer : Excellent Buying Now,Cheap Nike Men Air Force 1 Mid '07 BlackNike - Export Outlet Roshe NM Flyknit Premium Trainer : In style Hot,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Rocky Ironclad 8 Inch WP Leather Lace to Boots - Brown meticulous New Products,Nike Men Juvenate GreyMerrell Allout Blaze Walking Boots (Men's) - Blue Wing Excellent Quality Cheap Retail,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Asics - Export Outlet Gel-Kayano EVO Trainer : Durability Is Not Damaged Giant deal,Cheap PUMA Men Basket Classic CITI Pack BlackSeeland Bolton Fleece - Pine Green Generous For Sale, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Aigle Cherwell Walking Boots - Sepia Lovely For Sale,Cheap Reebok Men CL Runner Jacquard RedOn Sale - Converse X Undefeated Ballistic Os Academy Ox White Low Undftd Sneakers Limited W78a9666,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not UK - All Star ConverseAll White Trainers Size Uk 9 Eu 42.5 Used Condition N75b6033,Cheap Vans Men Ball RedLow-cost direct - Converse John Varvatos Grey Stud Sneakers Men'S Size 8 Unworn Q33f8584,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Low-cost direct - Converse All Stars All Star Touch Me Herren Hi Sneaker Canvas Pink 1C207 E64i2190,Burton Logo Vertical Pullover Hoodie Men's 64342Hot Sale - Original Leather Adult Converse Shoes All Star White Mono Ox Uk 4 To 11 Unisex R87b1628,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Adidas Men Blue Black White Adipure 11pro Trx Ic Kaka V Soccer,Billabong Ocular Pullover Hoodie Men's 64496* Air Max 24 Men Black Purple 7, will * Black Adidas Unisex Jeremy Scott X Shoes,Patagonia Insulated Better Sweater FullZip Hoodie Men's 64701* Blue Black Men's Air Max Nomo, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer * Men Blue White Orange Air Max 90,Prana Bronson Lined Pant Men's 64824* Purple Black Adidas Mens House,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how 60% Off Discount Soludos Suede Lace Up Espadrilles Men 2788-7435,Millet Battle Pant Men's 65061New Style Nike Zoom Train Complete Trainers Men 1737-1383,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheapest Dr Martens Plano Suede Perforated Slip On Shoes Men 8528-1253,Billabong Outsider Chino Pant Men's 65202Asics Blue Silver Orange Gel Resolution Tennis Shoes Flash 6 Indoor European,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Asics Titanium Purple Royal Green Trail Running Shoes Gel Fujisensor 3 Gtx Mint Nightclubs Patent Leath,Marmot Essence Pant Men's 65323Men Asics G-Tx Stability Running Shoes Colour Mosaic Gt-1000 4 Tiger Blue Silver, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Ralph Lauren Long Sleeve Polo Men Paint,BANKS Dotty Board Short Men's 66843Adidas UK Shop - Adidas Speed Trainer 3 Shoes (Red) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas Vigor Bounce Shoes (Grey) for Men,Armada Hot Tubbers Board Short Men's 67015Adidas UK Shop - Adidas Clippers Away Replica Tee Griffin (Red) for Men, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Adidas UK Shop - Adidas Revolution Home Replica Jersey (Blue) for Men,O'Neill Vibed Out Board Short Men's 67128TJ986 Nike Kobe VIII 8 Easter Limited Edition,.”

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Andal introduced the company’s Nike Special Field Men Casual Shoes Black Black,Matix Gripper Bedford Short Men's 67330Nike Air Zoom Terra Kiger 3 Men Running Shoes Total Orange Deep Pewter Laser Orange Game Royal,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Prezzo Intero Converse Grey suede 'All Star' hi-top trainers-Men Recensioni,Vans Excerpt Cut Off Short Men's 67449Dr Martens Men Delray Canvas Black,.

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