Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Nike Air Max 2015 White Atomic Green Black Mens Running Shoes 698902 107,* Adidas Men Blue Forum Lo Rs,Nike Air Max 95 White Gym Blue Anthracite Black Mens Running Shoes 609048 109,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Nike Flex Experience Run 4 Black Grey Mens Running Shoes Sneaker,* Adidas Men Pink Black Football Leather Predator Lz Trx Tf,Nike Kevin Durant KD 8 PRM EP Aunt Pearl 819149 603 Mens basketball sports shoes sneakers,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike Lunarestoa 2 SE Cool Grey Anthracite Dark Grey Silver Mens Sneakers Running Shoes 821772 002,* Adidas Men White Purple Black Football Adizero F50 Messi Vii Shoes Germany,Nike Roshe Run Hyperfuse QS 3M Fiberglass Squadron Blue Summit White Mens Running Shoes 616325 341,). Super 2018 Nike Kyrie Irving discounts 4 IV get Men Basketball Shoes Black Gold,* Adidas Men's Green White Adizero Prime Lt,Mens Adidas Adizero F50 Tf Green Black Shoe Just Buy It,, VRcades, Mens Nike Air Jordan 10 X Blue Shoe Save 40%-70%,* Adidas Originals Mens Black Gold Campus Free Kate Board,Mens Nike Air Jordan 5 Iv Retro Fur Blue Shoe Free Shipping, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Mens Nike Air Jordan Flight Luminary Black Yellow Shoe Cheap 100%,* Adidas Originals Suede Mens Black Red Shoes For,Mens Nike Air Jordan Xi 11 Retro Camo Green Shoe Online Sale,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Mens Nike Air Max 90 Brown Almond Running Shoe Stockists,* Air Max 90 Black Purple White Shoes Men's,Mens Nike Air Max 90 Mid No Sew Ns Silver Orange Shoe Outlet Online,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Mens Nike Air Max 95 Grey Green Shoe Cheap Retail,* Air Max 90 White Black Blue Shoes Men's,Mens Nike Air Max Grey Running Shoe Online Store,, China, open to the public. Mens Nike Air Max Tn I Black Red Shoe Cheap 100%,* Air Max Bw Black White Violet Blue Men,Mens Nike Air Max White Red Blue Shoe Wholesale Price,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Mens Nike Air Yeezy Ii 2 Red October Glowing Shoe Factory Outlet,* Air Max Ltd Silver White Gray Men,Mens Nike Dunk Mid Grey White Shoe Happy Shopping,, Pure Imagination, Mens Nike Free Run 4.0 V3 Red Black Shoe Cheap 100%,* Air Max Tn I Dark Blue White Mens Shoes,Mens Nike Hypervenom Phelon Tf Orange Black Shoe Official Website,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Mens Nike Roshe Run Breathable Black Green Running Shoe Buying Cheap,* Black Adidas Unisex Sl Ship Summer Breathable Couple Wading &,Mens Nike Zoom Kobe Viii 8 Blue White Yellow Shoe Online Store,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Mens Salomon S Wind M Black Blue Shoe Outlet Online,* Black Green Adidas Men Porsche,Rockfish Original Tall Matt Wellington Boots (Women's) - Black Close cut Cost-Effective,, says the global location-based VR entertainment market will more than double in 2018, On Sale - Converse Boots Women Ct As Chelsea Rubber 553267C Yellow H96q7210,* Black Orange Gray Adidas Men Mid Roundhouse,Low-cost direct - Converse Women Dark Brown Very Lite Airy Casual Daily Leather Shoes All Sizes~ O9,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Low-cost direct - Converse Ct Dual Zipper- Hi Pink Freeze Women'S Size 7 A70s3050,* Black White Adidas Men Hiking Shoes Leather,Hot Sale - Womens Converse All Star Gold Metallic Rubber Hi Top Trainers Boots Size Uk 3.5 Y66u1122,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Adidas Womens Violet White Gray Superstar Ii Shoe Ladies,* Black Yellow Nike Men's 2013 Air Max Shoes,* Nike Air Max 90 Boots Mid Dark Blue No Sew Sneaker Peach Womens Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Asics 33-M 2 Grey Running Shoes Pool Womens,* Blue Pink Red Nike 2014 Running Shoes Air Max Uziert,Asics Trail Running Shoes Gel-Kahana Grey Mint 7 Womens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Asics Women Gel-Sendai 3 Tiger Yellow Turquoise Running Shoes Colour Flash Pi Hot,* Chocolate White Air Max 95 For Mens,Adidas UK Shop - Adidas Vengeful Shoes (Grey) for Women,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Adidas UK Shop - Adidas Supernova Long Tights (Black) for Women,* For Mens Green White Gray Air Max 90,Nike Dunk Sky Womens Lifestyle Shoes White Artisan Teal White,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Timberland - Comfort 6 Inch Premium Woven Collar Boot : Happy High Quality,* White Blue Nike Men's Air Max Nomo,Lyle & Scott - Preferential Teviot Twill Plimsoll : Designed Anti season clearance,, “This is something entirely new.” Nike - Authentic Force 1 Low Trainer : Relaxed High-Grade,* White Red Gray For Mens Air Max 87,Timberland - Fashion Adventure 2.0 Cupsole Boot : Marked New Authentic,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Harkila Flex Belt - Hunting Green Elegant Factory Outlet,High-quality Superdry Jetstream Slip On Espadrilles Men 2662-5415,Harkila Season Long Johns - Shadow Brown Beautiful Design Best Choice,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Bjorn Borg - Classic Style Low Metal Trainer : Superior Quality Price Down,2017 Original Red Wing Iron Ranger Leather Boots Men 9993-5962,On Sale - Converse Unisex Ct All Stars Street Sneakers 152791C Red Us 9 P15j2171,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.On Sale - Converse Chuck All Star Ox Zapatos Cl,Authentic Nike Court Royale Suede Trainers Men 7788-7909,UK - Chuck Taylor Converse Hi Top. Ltd Edition B&W Saw Tooth Jazzy Print Uk 4 O22u2860,, they can make up for low utilization with a decent weekend. Low-cost direct - Converse X John Varvatos Chuck Taylor High - Size 9 - 142958C Jv Woven Turtle Hi,Buy Lacoste LTR.01 Runner Trainers Men 2301-5247,Low-cost direct - Converse All Star Modern X Htm White Size M6.5 W8 [894953 100] Limited Y67a9009,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - Converse First String Chuck Taylor All Star 70 Ox 1970 Leather White Men 155455C Y16u764,New Style Hudson London Matteo Suede Chukka Boots Men 5585-9398,Hot Sale - Pink Converse Size 5.5 N16q7819, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Adidas Men Black Silver Green Football Adizero F50 Messi Vii Shoes,Provide Best G-Star Resap Runner Trainers Men 8784-2844,* Adidas Originals Men Canvas Purple Black White Campus Shoes,. Plumer said The VOID is also considering franchise locations, * Air Max 90 Yellow White Shoes Men's,Cheapest Djinns Moc Vul Hump Trainers In Khaki Men 2055-6684,* Black Gold Adidas Men Skateboard,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas UK Shop - Adidas Primeknit Flashback Shoes (Black) for Women,Amare Adidas Running Springblade Ignite-Grey/Night Metallic/Black-Men Vendita Calda,Adidas UK Shop - Adidas Hilo Jersey (Red) for Women,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Lunaracer+ 3 Womens Running Shoes Black Hyper Orange Vivid Purple White,Offerta Converse Blue 'All Star' hi-top trainers-Men Salva,Offerta Converse Navy 'CT slip low' flat low top trainer-Women Consegna Veloce,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, PUMA Women Carson Runner Camo Mesh Pale Pink Pale Pink,Adidas Men Gazelle OG Grey,Nike Dunk Sky High Women Premium Shoes Reflect Silver/Reflect Silver XI01G,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in * Nike Air Max 90 White Green Prm Hyperfuse Men's,Basin and Range Storm Mountain Short Men's 67136,* White Blue Nike Kids Shoes 2014 Air Max, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Hot Sale Steve Madden Markey Leather Oxford Shoes Men 9270-3315,Billabong Westpoint Short Men's 67329,Cheapest HUGO by Hugo Boss Post Elastic Trainers Men 6456-8144,, like all retail operators, Cheapest ASOS Lace Up Derby Shoes Suede With Wedge Sole Men 4970-7946,Berghaus Explorer ECO Short Men's 67547,Asics Gel-Sendai 3 Yellow Ink Running Shoes Flash Mens, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Men Asics 6 Track Shoes Colour Flash Hypersprint Tiger Deep Blue Yellow Silver,Columbia Palmerston Peak Short Men's 67756,Men Sweater Polo Ralph Lauren,, they can make up for low Adidas UK Shop - Adidas Dame 3 Shoes (White) for Kids,Under Armour HeatGear Armour Compression Legging Men's 69478,Adidas UK Shop - Adidas Mallison SPZL Shoes (Grey) for Men, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas UK Shop - Adidas Essential Hoodie (Blue) for Men,La Sportiva Core High GTX Boot Men's 69728,Adidas UK Shop - Adidas M SS ULTIMATE TEE M COLLEGIATE N (Blue) for Men,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” MA448 Nike Lebron X P.S.ELITE+ LBJ10 Basketball Shoes,Teva Terra Fi 4 Leather Sandal Men's 69996,Nike Air Max 90 Leather Men Casual Shoes Black Black, could generate over half a million dollars a week, and easily finance new titles. Nike Lunartempo Men Running Shoes Wolf Grey Radiant Emerald Voltage Green Black,Vans Black Ball Hi SF Shoe Men's 70169,Moda Nike Black 'Flex 2014 Run' trainers-Men Buono,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Latest Dr Martens Men Tract Fold Black,Five Ten Freerider Shoes Kids' 70406,Vans Men California Era Decon Suede Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Hurley Getaway Fleece FullZip Hoodie Men's 64651,Nike Pegasus 32 Solstice Running Shoe Men's 70573,Burton Sawyer Pant Men's 65212,, we’ve chosen to develop something different than a Salt Surf Retro Surf Trunk Men's 67055,Vans Crockett Pro Skate Shoe Men's 70803,K,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Frye Phillip Lug Wingtip Chukka Men's 69635,Salomon XA Pro 3D Trail Running Shoe Men's 70989,New Balance 574 Shoe Men's 70170,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Five Ten Arrowhead Climbing Shoe 70670,Sidi Tecno 3 Buckles 71184,Sidi SRS Dragon PredCarbon Soles 71188,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Air Jordan VI Retro Men Basketball Shoes White/Midnight Navy-Varsity Red TN50B,Air Jordan 1 Mid Retro Men Basketball Shoes Black/Gym Red-Metallic Gold-Game Royal IS21V,Converse Chuck Taylor All Star High Men Lifestyle Shoes Ensign Blue KH12G,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Asics GT-II Retro Men Running Shoes Black/White ET84P,Air Jordan Retro Men Basketball Shoes White/Black-Taxi-University Red FW68U,Reebok Classic Leather Men Running Shoes White/White-White JT46W,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Onitsuka Tiger Ultimate 81 Men Black/Birch EM01A,Nike Air Penny V HL Retro Men Basketball Shoes Volt/Black-White JM02U,Men Get Latest Style New Balance 373 Blue Red Running Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Low-cost direct - Converse Womens Trainers Green Size Uk 8 Eur 41.5 Excellent Condition S97m8469,Men Find Clearance Ralph Lauren Custom Leisure Breathable Navy White Stripe Polo,* Adidas Ladies Black Red White Jeremy Scott Female Shoes Women Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, * Nike Air Max White Navy Blue Red Shoes Women,Men Collect Ralph Lauren Strap Black Short Sleeved Polo Sweaters,Asics Walking Shoes Gel-Frequency Navy 3 Bermuda Womens, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas adizero Tempo 8 Shoes (Green) for Women,Men Buy Sales Promotio New Balance 891 Gray Blue Running Shoes,Nike Dunk Sky Womens Lifestyle Shoes White Artisan Teal White, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Charm Hot Converse White/black 'CT stars low' flat printed lace up low top trainer-Women Le Vendite Online,Men Get Cheap New Lacoste Black Green Casual Shoes,Nike Women Genicco Black/White, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Air Pegasus '83 Retro Women Running Shoes Anthracite /Red Violet-Green Abyss-Black CH69Q,Men Find Cheap Popular Air Jordan Retro 7Th Vii Seventh All Black Sneakers,Women Best Valued Nike Flex Experience Rn Unisex Black White Running Shoes,.”

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