Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Nike Running Shoes Air Max 1 Gold Women,* Blue Black White Men Air Max Tn,Asics Gel-Fortius 2 Tr Training Shoes Pistachio Black Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Asics Women Cosmoracer Ld Tiger Blue White Dark Track Shoes Colour Methyl Slate,* Burgundy Adidas Unisex Pirates,Asics Women Volleyball Shoes Gel-1150V Tiger Pink Silver Colour Smoke Knockout,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas UK Shop - Adidas UltraBOOST X Limited-Edition Shoes (White) for Women,* For Mens Green White Gray Air Max 90,Adidas UK Shop - Adidas Ultimate Tee (Orange) for Women,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Reebok Women Classic Nylon Sale White/Grey,* Nike 2014 Air Max 90 Green Camo Prm-tape New,New Balance 574 Women Running Shoes Pink/Turquoise-White DF90V,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women Lovely Ralph Lauren White Soft Blue Big Pony Polo,* Nike Air Max 90 Pink Gray Current Moire Mens Shoes,Women Find Comfortable Top Quality New Balance 574 Unisex Red White Gray Running Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.UK - Converse All Star Size 4 Magenta G6y5995,Wholesale K-Swiss Quick Court Trainers Men 1061-8561,Low-cost direct - Converse Metallic Dainty 3.5 H43b3033,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Low-cost direct - Converse All Star Uk Size 3 X64j3246,Retail Glorious Gangsta London Lo-Top Trainers Men 2131-5206,Hot Sale - Converse John Varvatos Burnished Leather Hi All Star Chuck Taylor Black 147364C K10y3052,, they can make up for low utilization with a decent weekend. Hot Sale - Wedding Converse Crystal Bride Bling Diamante 3 4 5 6 7 8 S70m4483,60% Off Discount Dr Martens Coronado 3 Eye Suede Shoes Men 5319-5492,* Adidas Men Obyo Leopard Grain Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Air Max 24 For Mens Gray Black Chartreuse 7,Buy Converse Star Player Ox Trainers Men 3187-3461,* Air Max Ltd White Vermeil Sliver For Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Black Red Adidas Men Skateboard Shoes,Retail ASOS Desert Boots Suede With Leather Detail Men 8485-1846,* Brown Adidas Men Boots Navvy Winter Martin,. Plumer said The VOID is also considering franchise locations, * Men Blue Black White Air Max 90,Cheapest Adidas Originals Tubular Nova Primeknit Trainers Men 6016-1083,* Nike Air Max Tn I Black White Shoes Men's,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Converse Women Cracked Leather Ox Cracked Black,ASICS Men Gel-Classic Blue,Nike Dunk Sky High Essential Women (Hidden Wedge Heel) Shoes Geranium/Geranium-Sail-Team Red AC42M,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Free TR Fit 3 Women Training Shoes Club Pink/Armry Navy-Armry Slate CN46U,Dr Martens Men Delray Canvas Blue,Women Get Perfect Latest Style Adidas Js Wings Opart Unisex Black White Casual Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, 849557-500 Nike AIR Awesome VAPORMAX Custom FLYKNIT VIOLET DUST WOMENS RUNING SHOE (VIOLET/PLUM FOG) promotion,Nike Men Classic Cortez Nylon Red,Nike Air Jordan 5 Retro Oreo 136027 035 Women and Men basketball shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Authentic Diesel Nentish Zip Trainers Men 4402-3625,The North Face Ultra Lite WP Short Men's 67744,Asics Fuchsia White Volleyball Shoes Gel Volley Elite 2 Mt Magenta Head Layer Pigskin, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, RVCA Western II Board Short Men's 66840,Asics GTCool Shoe Men's 70971,Quiksilver Deluxe Cargo Short Men's 67325, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Dale of Norway Glittertind Sweater Men's 68142,Sanuk Beer Cozy Sandal Men's 71205,Sole Sport Slide Sandal Men's 69957,, we’ve chosen to develop something different than a Chrome Kursk Shoes 70483,Air Jordan 1 Low City Retro Men Basketball Shoes White/Kumquat-Dark Powder Blue-Light Bone JU26B,Adidas Outdoor Duramo Cross Trail Running Shoe Men's 70996,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Air Jordan Ace 23 II Men Basketball Shoes White/Black-Infrared 23 KH02W,Air Jordan IV Retro Men Basketball Shoes White/Varsity Red-Black AT10D,Nike Zoom HyperRev Men Basketball Shoes Game Royal/Chambray Blue-Vivid Blue JJ37J,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Zoom Mogan 2 Men Lifestyle Shoes Black/Photo Blue PO25A,Nike Air Force 1 Retro Men Basketball Shoes Black/White-Wolf Grey-White RS30J,Nike Air Relentless 3 Men Running Shoes Black/Wolf Grey-Dark Grey-White BG94E,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Puma by Alexander McQueen Joust Low III Men Sport Shoes Black MP58F,Nike Zoom HyperRev Men Basketball Shoes Team Orange/Metallic Silver-Atomic Orange WH40V,Men New Styles Ralph Lauren Long Sleeved Green Mesh Polo Men,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men Sale Comfortable Guarantee Kevin Durant Sixth 6Th Xi Orange Black War Boots,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Blue/Yellow LK05G,Men Choose Authentic Latest Series Puma 703 2Nd Ii Second White Yellow Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,NEW DS 2017 Kids Nike Air Jordan XII 12 Retro GAMMA Blue Black 130690 027 OG ALL,Nike Solarsoft Rache Men Lifestyle Shoes Black/Summit White-Dark Grey NA43G,Nike Air Max 2014 Night Factor Orange Volt Mens Running Shoes 621077 308,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Asics Women Volleyball Shoes Gel-Tactic Tiger Black Black Fiery Red Colour,Men Collect Nike Air Zoom Flight The Glove Black Orange War Boots,Adidas UK Shop - Adidas Ultimate Tee (Orange) for Women,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Air Zoom Vomero 10 Womens Running Shoes Menta Ghost Green Voltage Green Black,Men Buy Comfortable Guarantee Nike Air Max 2011 Green Black Running Shoes,Cheap Adidas Women Superstar Foundation White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Puma Zooney Mid Boot WTR Women Lifestyle Boot Chocolate Brown/Black Coffee DA18K,Men Sale Authentic New Nike Roshe Run Black Green Running Shoes,Women Buy Perfect Ralph Lauren Yellow Pony Short Sleeved Polo, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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