Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Men Buy Greatest New Quality Vans Tnt Black White Casual Shoes,* Adidas Men's White Red Running Shoes,Adidas Pure Store Boost DPR LTD Clima Training Running Shoes Sneakers CG2993,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Nike Air Huarache Run Black Volt Mens Running Shoes,* Adidas Mid Men Black Red Campus Vulc,Nike Air Jordan 5 Retro Low BG Alternate 90 314338 001 Men basketball shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike Air Max 2016 Blue Volt Mens Running Shoes 806711 310,* Adidas Originals Mens Black Campus Free Skateboard,Nike Air Max 95 White Gym Blue Anthracite Black Mens Running Shoes 609048 109,). Nike Flyknit Air Max 1 87 bule Mens Running Shoes Trainers Sneakers,* Adidas Unisex Green Yellow Lazy Luminous House,Nike KB Mentality II EP Court Purple Hyper Turquoise 818953 500 Men basketball sports shoes sneakers,, VRcades, Nike Lunar Eclipse 5 Black Lyon Blue Blue Tint White Mens Running Shoes 705396 004,* Air Max 90 Blue Black Shoes Light Men's,Nike Roshe One Print Camo Summit White Black Dark Grey Wolf Mens Running Shoes 655206 100, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Private custom color Nike LeBron 13 all star Mens basketball sports shoes sneakers,* Air Max 90 Hyperfuse White Black Prm Men's,Mens Adidas Adizero F50 Tf Orange Shoe Save Off 50%,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Mens Nike Air Jordan 1 White Black Red Shoe Online Sale,* Air Max Bw Black Men,Mens Nike Air Jordan 4 Iv White Grey Shoe Factory Outlet,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Mens Nike Air Jordan I 1 Retro Black Gold Shoe Sale Shop,* Air Max Ltd Black Gainsboro Men,Mens Nike Air Jordan Xi 11 Black White Shoe Official Website,, China, open to the public. Mens Nike Air Max 90 Black White Running Shoe Save 40%-70%,* Air Max Ltd White Blue Royalblue Gray Men,Mens Nike Air Max 90 Hyperfuse Prm White Blue Shoe Official,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Mens Nike Air Max 90 White Sandybrown Running Shoe Wholesale Price,* Black Adidas Men Porsche 5 Generations,Mens Nike Air Max Classic Bw Black White Shoe Buy Online,, Pure Imagination, Mens Nike Air Max Tn I Black Blue Shoe Wholesale,* Black Brown Nike Men's 2013 Air Max Shoes New,Mens Nike Air Max Tn I White Black Shoe For Sale,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Mens Nike Air Total Max Uptempo White Blue Shoe Cheap Retail,* Black Green Nike Men's Air Max Humara Shoes,Mens Nike Dunk High Red Black Shoe Official Website,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Mens Nike Free Og 14 Br Yellow Grey Shoe Online Sale,* Black Orange Nike Mens Running Shoes Air Max 1,Mens Nike Free Shipping Air Max 95 360 Black Purple Shoe Store Wholesale,, says the global location-based VR entertainment market will more than double in 2018, Mens Nike Mizuno Wave Ignitus 3 Md Blue Orange Shoe Online Sale,* Black Snow Gray Mens Air Max Skyline,Mens Nike Zoom Kd Vi Elite Series 6.5 Orange Shoe Wholesale,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Zoom Lebron 9.5 White Black Red Shoe Cheap Retail,* Black Yellow Men's Air Max Ltd 1,Rockfish Original Tall Gloss Wellington Boots (Women's) - Lilac Casual Shoes Buy Popular,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, On Sale - Converse Star Player Ox Black Womens Trainers Y41g3326,* Blue Black White For Mens Air Max Tn,UK - [556155F] Converse All Star Dainty Ox Fresh Cyan Blk White Women Sneaker Sz 8.5 W88o2211,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Low-cost direct - Converse Pink And Black Women'S Size 7 K73r1956,* Blue White Red Men Air Max Skyline,Hot Sale - Women'S White Converse High Tops Chuck Taylor Size 7 Eu 40 Spring / Summer E27y1872,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Adidas Originals Women Red Blue White Dragon Running Women,* For Mens Black Purple Air Max 90,* For Womens Air Max 90 Pink,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * White Blue Nike Women Air Max 95 Shoes,* Green Black Adidas Men Skull House Fluorescent,Asics Gel-Lethal Black White Track And Field Shoes Mp6 Womens,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Flyknit Free 5. 0 Purple Green Womens Running Shoes 616717 505,* White Blue Adidas Men Shoes,Nike Roshe Run Green White Black Womens Running Shoes 511881 901,, “This is something entirely new.” Puma Fierce Core Kylie Jenner White Black Men Women Fashion Cross Training Shoes 188977 02,* White Mens Shoes Air Max Bw Azure,Toggi Esher Ladies Diamond Quilted Gilet - Navy mature New Exclusive,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Farah - High Quality Form Hi Shoe : Breathable Best Sale,* Yellow White Blue Mens Air Max 87,Le Chameau Skadi Leather Boots (Men's) - Marron Radiance High Quality Designer,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike - High Quality Thea Trainer : Classic-Fit Easter Day,Buy ASOS Chelsea Boots Faux Suede Men 9324-9807,Flossy - Comfort Mens Plimsole : Authentic Wholesale Online,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Adidas Originals - Authentic Hi Leather Trainer : Fascinating Export Outlet,Authentic Tommy Hilfiger Jay Flag Slip On Plimsolls Men 6850-7117,Le Sportif - Popular Arthur Ashe International Sport Trainer : Mediocre For Sale Designer,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Clae - Beautiful Ellington Suede Shoe : Sell Like Hot Cakes Limited Edition,Cheap Saucony Running Guide 10 Trainers Men 6975-6635,Nike - Promotions SB Portmore Trainer : simple Special Offer,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Ellesse - Youth Navona Full Logo Flip Flop : Classic-Fit Easter Day,Buy Red Wing 6-Inch Moc Leather Boots Men 2468-2469,Merrell Moab Walking Shoes (Men's) - Canteen / Unique Design Sports Shoes,, they can make up for low utilization with a decent weekend. Cruyff - Beautiful Trainer : Wrinkle-Free Wholesale Price,Authentic Nike Nightgazer Trainers Men 6407-1999,Sebago Waltham Layer Gilet - Dark Navy Exotic Factory Sale,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over On Sale - Converse Weapon Skate Ox Suede Black Boarding Shoes 147493C Men'S C75l9154,Cheap Native Miles Slipon Plimsolls Men 4347-6519,UK - Converse Cons Star Player Leather Black Green Men Casual Shoes Sneakers 153762C K13m7528, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” UK - Converse - Size 4 - Black High Leg X75v6595,New Style Hudson London Matteo Suede Chukka Boots Men 5585-9398,Low-cost direct - Converse Lederchucks Ct As Hi 555966C Schwarz U18c6988,. Plumer said The VOID is also considering franchise locations, Low-cost direct - Converse All Star Red High Or Low Tops With Swarovski Crystals J47u7736,Authentic Fred Perry Underspin Slipon Canvas Trainers in Navy Men 1048-9233,Hot Sale - Converse Jack Purcell Signature Nubuck Uk11 Us12 Eur46.5 Brand New D17j6607,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Outdoor Research Deadpoint Pant Men's 64817,Ralph Lauren Rugby Classically Sander Boat Shoe Canvas,Laird Apparel Decompression Pant Men's 652,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Hurley One & Only Volley Board Short Men's 66926,Adidas UK Shop - Adidas Pro Model Shoes (Blue) for Kids,Quiksilver Deluxe Cargo Short Men's 67325,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, SmartWool PhD Long Run Short Men's 67722,Adidas UK Shop - Adidas Crazy Explosive Low Shoes (Black) for Men,Timberland Earthkeepers Mt. Maddsen Mid Waterproof Hiking Boot Men's 69697,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Merrell Realm Haza Shoe Men's 70145,Adidas UK Shop - Adidas Samba Shoes (Black) for Men,Lake CX 237 Wide Road Shoes Men's 70492, people is actually going to be at a local VR Arcade. Adidas Copa Vulc Skate Shoe Men's 70886,Adidas UK Shop - Adidas Hardwood SPZL Shoes (Grey) for Men,Chaco Flip EcoTread Flip Flop Wide Men's 71231,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Air Jordan Prime 5 Men Basketball Shoes Black/Wolf Grey-White MK66E,Adidas UK Shop - Adidas adizero Adios 3 Shoes (Black) for Men,Nike Zoom Hyperfranchise XD Men Basketball Shoes Voltage Force/Volt-Pure Platinum-Night Stadium KF55, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Lebron XI EXT Denim QS Men Lifestyle Shoes Black/Black Denim KB30E,Adidas UK Shop - Adidas Messi 16+ Pureagility Firm Ground Cleats (Blue) for Men,New Balance 574 Men Running Shoes Blue/Light Blue-Orange-White UW49N,, and for a growing list of partners, Reebok Ventilator Retro Men Running Shoes Black/Grey-Violet NM95Q,Adidas UK Shop - Adidas FC Bayern München Away Replica Jersey (Grey) for Kids,Nike Air Trainer SC II Retro Men Training Shoes White/Bright Magenta-Dark Grey-Wolf Grey SI81R,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Men Find Cheap Greatest Ralph Lauren Mesh Light Blue Sleeveless Sweaters,Adidas UK Shop - Adidas Cornhuskers Logo Tee (Red) for Men,Men Shop Perfect Authentic Top Layer Leather Adidas Porsche Design S3 Black All Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men Guarantee Nike Air Max 2016 Black Green Running Shoes,Adidas UK Shop - Adidas Timberwolves Swingman Jersey #22 (Blue) for Men,Men Get Authentic Latest Series Vans La Cripta Dos Black Orange Casual Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Toggi Ascot Leather Jodhpur Boot (Unisex) - Brown Sophisticated Technology Lowest Whole Network,Marmot Westport FullZip Hoodie Men's 640,Adidas Originals - Cool Gazelle OG Trainer : Elegant prints Seasonal clearance,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, On Sale - Converse Unisex Classic White Chuck Taylor Converse All Star Hi Top Trainers X79p4013,Pointer Brand Raw Brown Duck Skinny Denim Pant Men's 64790,UK - Converse Ct All Star Slip On Men'S Sneaker Gym Shoe Shoes Summer Shoes R82w2891,, and the entertainment giant made an investment in the company. Low-cost direct - Converse Weapon Mid Sneakers 3102 T96a2042,Topo Designs Camp Pant Men's 64996,Low-cost direct - Converse All Star Rare Size 4 Gorillaz 2011 Camoflage Vgc/Washed! Hardly Worn! O3,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Hot Sale - New Converse Jack Purcell Signature Hi Black Premium Leather Size 11 O7y5884,RVCA Therman Pant Men's 65191,* Adidas Men Black Red Ledge St, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Spyder 6 Pocket Pant Men's 64880,Mizuno Wave Hitogami 2 Running Shoe Men's 70525,Prana Keller Crew LongSleeve Men's 65731,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Volcom SNT Mix Hybrid Short Men's 67257,La Sportiva Oxygym Climbing Shoe 70699,The North Face GTD Dual 7in Short Men's 67748,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Hunter Boot Balmoral Classic Boot Men's 69877,Vans Authentic Lite Plus Shoe 70833,Scott Elite BOA Shoe Men's 70428,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Vans Court Plus Shoe 70889,Merrell All Out Terra Trail Running Shoe Men's 71059,Adidas Mutombo Retro Men Basketball Shoes Black/Run White NX05U,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Mens Nike Air Max Tn I Black Red White Shoe Buy Online,Nike Air Max 2014 Men Running Shoes White/Black-Pure Platinum-Volt WF85Q,Mens Nike Blazer Blue White Shoe Lowest Prices Guaranteed,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Mens Nike Free Run 4.0 V3 Grey Blue Shoe Fashion Cheap,Nike LunaRacer+ 3 Men Running Shoes Voltage/Atomic Teal-Black-Voltage LV25X,Mens Nike Shox Turbo 12 Mesh Grey Yellow Shoe Free Shipping, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Mens Nike Zoom Terra Kiger Brown Blue Shoe Save 40%-70%,Nike SB Stefan Janoski AC RS Men Skateboard Shoes Black/Black-Varsity Maize RD52K,UK - Converse Ct All Star Chuck Ii Leather Neoprene Womens Trainers New Winterised S85g4223, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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