Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Buy Perfect Latest Series Puma 109 White Blue Shoes,Authentic Timberland Adventure Cupsole Snake Suede Chukka Trainers Men 8411-58302018 Mens Under Armour UA Classic Curry 4 Low Oreo Golfs Black/Gray/White Basketball Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Air Jordan 5 Premium Pinnacle Black881432-010 Basketball Shoes,Buy Timberland Killington 6 Inch Boots Men 4597-6432Nike Air Jordan 1 Retro Low Crocodile Edition black yellow purple 309192 002 Men basketball shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, NIKE Air Jordan Hydro 4 GG Sandals - Black/Pink Awesome (705175 009) promotion,Authentic Superdry Brad Brogue Suede Lace Up Boots Men 1931-6263Nike Air Max 2016 KPU Red Black Mens Running Shoes 806771 605,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Dunk Sb High Cut Oscar The Grouch Green White Yellow Shoe Wholesale,2017 Best New Balance 70s Running 420 Trainers Men 1071-3264Mens Nike Free Gym Black White Shoe Loved By Everyone,, “This is something entirely new.” Mens Nike Free Wool Skin Grey Green Running Shoe Save 40%-70%,Clearance Lacoste Lerond Trainers Men 5122-8255Mens Nike Mavrk Mid2 Red White Shoe Wholesale Price,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Zoom Hyperrev Kyrie Irving Green Black Basketball Shoe Wholesale Online,2017 Original KG Kurt Geiger Joachim Smart Loafers Men 4253-6978Mens Nike Zoom Lebron 9 Ix Low Blue White Yellow Shoe Stockists,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Low-cost direct - Converse All Star Purple / Grey Plaid Sneakers Womens Size 7 U60n8218,2017 Grenson Finlay Suede Derby Shoes Men 3323-6087Hot Sale - Wonder Woman Dc Comics Converse Chuck Taylor All Star Men 5 / Women 7 131719F C86k9166,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* Adidas Women Black Gray Yellow Daroga 20 Climacool Shoes Women,Authentic Grenson Rafferty Sandals Men 4439-6779* For Womens Air Max 90 Grey White Pink,, they can make up for low utilization with a decent weekend. * Skyblue White Nike Women Air Max Tn Shoes,Cheapest G-Star Krosan Mid Trainers Men 5704-6372Asics Gel-Kayano 22 Purple Pink Running Shoes Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Asics Women 33-Fa Pink Running Shoes Colour Vapor Diva Melon,Authentic Farah Dante Crepe Sole Suede Tassel Loafers Men 9329-8427Asics Women Training Shoes Gel-Fit Sana 2 Blue Coral White Colour Flash Scuba, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas UK Shop - Adidas Eezay Parley Flip-Flops (White) for Women,Clearance Dr Martens Made In England Whiton 8 Eye Boots Men 9453-4918Adidas UK Shop - Adidas Response Three-Quarter Tights (Orange) for Women,. Plumer said The VOID is also considering franchise locations, Nike Solarsoft Womens Lifestyle Shoes White White Bright Crimson,60% off Sale For Diesel Spaark Weave Hi Top Trainers Men 6199-1933Nike Free 5.0 Womens Running Shoes Black Pink Foil Pink Glow Pink Pow,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Under Armour Amplify Thermal Crew LongSleeve Men's 669,Adidas UK Shop - Adidas EQT Support Ultra Primeknit Shoes (Black) for MenArc'teryx Palisade Short Men's 67129,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Kavu Uptonogood Short Men's 67561,Adidas UK Shop - Adidas adizero Primeknit LTD Shoes (Green) for MenWe Norwegians BaseTwo 1/2Zip Sweater Men's 68191,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Bogs Rancher Boot Men's 69857,Adidas UK Shop - Adidas adilette Ultra Slides (Black) for MenFrye Harris Tie Shoe Men's 70217,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Shox Turbo 21 KPU Royal Blue White Mens Sport Athletic Running Shoes,MP518 Nike Zoom Hyperfuse Basketball ShoesMens Adidas Adizero F50 Tf Red Purple Shoe Official,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Jordan 3 Iii Retro Cement White Blue Shoe Just Buy It,SZ37 Nike Kobe VI 6 X ZK6 Basketball ShoesMens Nike Air Jordan Iii 3 Retro Black Blue Shoe Lowest Prices Guaranteed,, and the entertainment giant made an investment in the company. Mens Nike Air Max 90 Black Red Running Shoe At Discount,Nike Zoom Lebron Soldier 9 Premium Men Basketball Shoes Black Bright Crimson WhiteMens Nike Air Max 90 Prm Tape Camo Green Shoe Official Website,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max Command Black Shoe Online Shop,Nike Kobe X Men Basketball Shoes Teal Bright Citrus White Reflect SilverMens Nike Air Max Tn I Dark Blue White Red Shoe Store Wholesale, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Air Yeezy 2 Purple Red Shoe Best Sale,Nike Kd 8 Men Casual Shoes Game Royal Black Metallic Silver Game RoyalMens Nike Free 3.0 V5 Grey Sky Blue Shoe Fast Shipping,, like all retail operators, Mens Nike Hypervenom Phantom Fg Firm Ground Electro Purple Volt Green Football Boot Wholesale Online,Nike Kd7 Men Casual Shoes Black Metallic Gold BlackMens Nike Zoom Kd V Black Shoe Factory Outlet, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Mens Nike Zoom Lebron Xi Hawaii Red Blue Shoe For Cheap,Nike Alpha Pro 2 3 4 Td Le Men Football Shoes Metallic Dark Grey White University RedOn Sale - Converse Ctas Leather Fur Womens Trainers Black Black New Shoes P72y8953,, they can make up for low Low-cost direct - Converse Women Ct All Stars Madison 551521C Sneakers Cherry Us 9 D97j9006,Nike Vapor Carbon Elite 2014 Td Men Football Shoes Orange Flash WhiteHot Sale - Stunning Womens Limited Edition Converse Hi Tops Size 5 E22x7934, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over* Adidas Womens Shoes Blue Jeremy Scott Ladies Butterfly Invites,Nike Flyknit Max Men Running Shoes Wolf Grey Total Orange Laser Orange Black* Red Adidas Originals Women Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Hyper Mango Pink Track And Field Shoes Ld 5 Womens,Nike Tri Fusion Men Running Shoes White Cool Grey Wolf Grey BlackAsics Women Wrestling Shoes Cael V6.0 Tiger Navy White Colour, could generate over half a million dollars a week, and easily finance new titles. Adidas UK Shop - Adidas Borbofresh Jumpsuit (Multicolor) for Women,Nike Air Max Tr180 Amp Men Training Shoes Flat Silver Volt BlackNike Air Huarache Print Womens Lifestyle Shoes Black Pure Platinum Black Cool Grey,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Alta Qualit,Alta Moda Converse Khaki 'All Star' canvas hi-top trainers-Men ProduzioneConverse Women Pearlised Rubber Chuck Taylor Hi Top Sale Purple Dusk, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Dunk Sky High Women (Hidden Wedge Heel) Shoes White/White-Wolf Grey VB90D,Edizione Limitata Vans Black striped canvas lace shoes-Men Vendita CaldaNike Blazer High Roll Leather Women Bordeaux/Dark Plum-Natural LG57Q,, we’ve chosen to develop something different than a Women Purchase Comfortable Authentic Nike Free Fourth 4Th Iv V3 Gray Green Sports Shoes,Nuovo Stile MenWomen Purchase Comfortable Cheap Puma 109 Unisex White Black Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Jordan 1 High BG Hornets Feng Shui 705300 442 Women basketball shoes,Discount Adidas Men Los Angeles BlackNike Air Max 95 Premium Tape Black Grey Camo Mens Womens Running Shoes 599425 010,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Mens Jordan Reveal gary White bule 834064 010 Womens basketball sport shoes,ASICS Men Gel-Atlantis BlueWomens Nike City Loop Particle Rose Summit White AA1097 601,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike - Youth 1 Ultra Moire Trainer : Reduce Joint Stress Quantity Assured,Converse Men All Star Rubber Hi-Tops BlackNike - Preferential Lunar Force 1 '14 'Splatter Pack' Trainer : Superior / Stable Outlet Online,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Orvis Silver Sonic Stockingfoot Guide Waders High Cut High-Fashion,Discount Nike Men Air Huarache Run Ultra BlackAdidas Originals - Fashion Tubular X Trainer : Dazzling Factory authorized,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Harkila Nite Pullover - Shadow Brown Melange mature New Exclusive,Nike Men Roshe LD-1000 GreyTimberland Earthkeepers Holbrook Sandal (Men's) - Brown Trend Zero Profit,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Beretta Uniform - Blue Favorite Factory Sale,PUMA Men R698 Suede BlueBrowning Power Fleece Reversible - Xtra / Green simple Special Offer, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Kanyon Outdoor Snow Youths Winter Boots Low To Help Luxuriant In Design,Vans Men Classic Slip On Suede Sale BrownOn Sale - Damen Converse Ct Oxen Schwarz Leder Turnschuhe 552656C W42w2296,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not UK - Bridal Bling Customised Crystal Mono All White Converse 3 4 5 6 7 8 9 Y44s5259,Latest Vans Men Tesella Weave WhiteLow-cost direct - Converse Men'S John Varvatos Weapon Mid Size 11 Black Studded Shoes 139715C Y58x9,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Low-cost direct - Converse Ct As Hi Chuck Taylor All Star Classic Clsc Green Size 13 130114F - New,Marmot Coastal Pullover Hoodie Men's 64417Hot Sale - Purple Converse - Size 8 - Shiny / Pearlescent B65q7665,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Adidas Men Burgundy White Adizero F50 Messi Soccer Vii Shoes,Minus 33 Kodiak Expedition FullZip Hoodie Men's 64569* Air Max 90 Blue Black White Shoes Men's, will * Black Coral Print Nike Men's 2014 Air Max Thea Shoes,L1 The One Denim Pant Men's 64765* Blue White Adidas Unisex Climacool Beckham Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer * Nike 2014 Air Max 90 Black Shoes Em Men's,Kavu Wizard Legs Pant Men's 64932* Red White Adidas Men Skateboard Shoes Rabatter,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how 2017 House Of Hounds Croc Suede Tassle Loafers Men 7452-9112,Rab Rockover Pant Men's 65094Authentic Nike Air Force 1 \'07 LV8 Mid TrainersMen 3041-9918,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic Dune Belize Leather Boat Shoes Men 1168-4386,Adidas Sport Luxe Moto Jogger Pant Men's 65231Asics Dark Grey Shaw Runner Trainers Art,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Asics Turbo Jump 2 Blue Yellow Track And Field Shoes Deep Unisex,Nike SB Everett Overlay Pocket Crew Men's 65716Men Asics Running Shoes Colour Flash Gel-Super J33 2 Tiger Orange Black Silver, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Ralph Lauren Men Polom-Xxl May-25 Chaps,Vuori Cruise Board Short Men's 66886Adidas UK Shop - Adidas Harden Vol. 1 Shoes (Green) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas Messi 16.3 Turf Shoes (Blue) for Men,Hurley Phantom MDV Board Short Men's 67070Adidas UK Shop - Adidas Property of Cavaliers Tee (Blue) for Men, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Adidas UK Shop - Adidas RBNY ANTHEM JKT DKBLUE/CLONI (Blue) for Men,Alchemy Equipment Indigo Herringbone Denim Short Men's 67262YV536 Nike KD6 Yellow Red Kevin Durant Basketball Shoes,.”

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Andal introduced the company’s Nike Zoom Rival Waffle Xc Track Unisex Casual Shoes Black Soar Ghost Green White,WeSC Conway Twill Short Men's 67372Nike Tiempo Genio Leather Tf Men Soccer Shoes Wolf Grey Black Green Strike,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Ultimo Mens,Mountain Equipment Hope Short Men's 67544Nike Men Air Force 1 '07 White,.

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