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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Mens Nike Zoom Kd V Black Green Shoe At Discount,* Air Max 90 Black White Red Shoes Men's,Mens Nike Zoom Lebron 9 Ix Red Black Shoe Buying Cheap,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Timberland Chocorua Trail Walking Boots (Women's) - Brown/Green Textured fabrics Provide,* Air Max 90 White Black Shoes On Men's,On Sale - Converse Ctas Leather Fur Womens Trainers Black Black Branded Footwear K41r4533,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based UK - [555834C] Converse All Star Sloane Mid Mouse Black White Women Sz 11 O85x3426,* Air Max Bw White Sred Men,Low-cost direct - Converse One Star Women'S Sz 6 Chucks Black White Script Chuck Low Cut O10c4762,). Hot Sale - Women'S White Leather Converse All Stars. Size 6. T4y8939,* Army Green Camo Kids Shoes 2013 Air Max,* Adidas Originals Womens Black Scott Shoes,, VRcades, * For Womens Pink Silver Black Air Max Tn,* Black Gray Adidas Men Hiking Shoes Outside,* Women Air Max 90 White Blue Gray, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Asics Gel-Sendai 3 Pink Aqua Running Shoes Womens,* Black Mesh Adidas Men Migratory,Asics Women Gel-Noosa Tri 11 Asics Blue White Stability Running Shoes Colour Hot,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Women Men Nike Epic React Flyknit Running Shoes Grey Black AQ0067-001,* Orange Nike Mens Shoes 2013 Air Max,Low-cost direct - Ladies Converse Pumps Black Size 4 T12f4496,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Harkila Norja Cardigan - Willow Green Melange steady Store Wholesale,* Silver Black Blue Men Air Max Skyline,Seeland Bolton Fleece - Carbon Functional For Cheap,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Originals - Special offer Racer Lite Trainer : Petite Outdoor Sports,* White Blue Men's 2013 Air Max Shoes Trainer 1.3,Adidas Originals - Preferential Gazelle Indoor Trainer : Excellent Buying Now,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike - Beautiful Koth Ultra Low Trainer : Distinctive Brand Deals,* Yellow Adidas Men Boot Sl Shoes Rabatter,Vans - Authentic Vulcanised Trainer : Cheap Buying New,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Lyle & Scott - Cally Herringbone Slip On Trainer : Deft Design original design,60% Off Discount Zign Suede Chelsea Boots Men 3762-1332,Converse - High Quality Chuck Taylor Star Trainer : Quality Promotions,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, * Nike Air Max Tn I Black Red White Mens Shoes,Asics Cross Freak 2 Black Fiery Red Track And Field Shoes Mens,* White Black Blue Men Air Max Skyline,, “This is something entirely new.” 60% Off Discount Zign Suede Chelsea Boots Men 3762-1332,Asics Gel-Hyper Tri Black Green Running Shoes Flash Mens,Authentic Polo Ralph Lauren Jeston Leather Trainers Men 6027-1922,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hot Sale Hudson London Clay Derby Shoes Men 6800-1806,Asics Gt-2000 4 Silver Royal Running Shoes Mens,New Style BOSS By Hugo Boss Post High Shine Trainers Men 2537-6033,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Ralph Lauren Polo Russia Custom Ocean Challenge,Men Asics Colour Lime Indigo Gel-Challenger 10 Tennis Shoes Tiger Blue White,Adidas UK Shop - Adidas D Rose 7 Primeknit Shoes (White) for Men,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas UK Shop - Adidas TERREX Agravic GTX Shoes (Grey) for Men,Men Asics Running Shoes Colour Carbon Gel-Scram 2 Tiger Black Electric Blue,Adidas UK Shop - Adidas Free Kick Tights (Black) for Kids,, they can make up for low utilization with a decent weekend. Adidas UK Shop - Adidas Word Camouflage Jersey (Black) for Men,Men Ralph Lauren Polo Shoes Careers Vaughn Canvas,Adidas UK Shop - Adidas Climacool Aeroknit FreeLift Tee (Green) for Men,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over WR876 Nike Kobe 9 IX Low Ndependence Day Purple Blue,Pink Ralph Lauren Careers Travelling Handbag,Nike Air Max Tava Men Casual Shoes Black Black White, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Zoom Odyssey Men Running Shoes Black Wolf Grey Dark Grey White,Ralph Lauren Men Short Sleeve Tees Furniture Scotland,2015 Vans Blue 'Bishop' denim canvas shoes-Men Vendite Online,. Plumer said The VOID is also considering franchise locations, Buy Adidas Online Men Pro Model Superstar White,Ralph Lauren Short Rugby &Quot Eight Vidory Forever&Quot Sleev,Dr Martens Men Made in England 1461 Black,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * White Pink Air Max Bw Women,Dr Martens Men Delray Canvas Blue,Asics Training Shoes Gel-Fit Vida Grey Red Womens, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Adidas UK Shop - Adidas Baseline Shoes (White) for Women,Latest Nike Men Mobb Ultra Mid Grey,Adidas UK Shop - Adidas Techfit Bra (Orange) for Women,, and for a growing list of partners, Nike Air Zoom Odyssey Womens Running Shoes Black Copa Bright Crimson White,Reebok Men Instapump Fury Road SG Black,Offerta Adidas Pink 'arianna Ii' Trainers-Women Negozio Online,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Women Loyal Classic Cortez Loyal Blue,Vans Men Old Skool On Sale White,New Balance 574 Women Running Shoes Teal/Purple EW17P,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Women Wholesale Prices Ralph Lauren Los Angele White Big Pony Polo,Saga Tek Thermal Hoodie Men's 64460,Women Cheapest Top Quality Nike Air Max 90 Prem Tape Unisex All Blue Running Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. * Adidas Originals Mens Deep Blue Serie Campus,Hanwag Alaska GTX Backpacking Boot Men's 69536,* Air Max Ltd White Gray Men,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Black Yellow Men's Air Max Nomo New,Garmont Trail Guide 2.0 GTX Hiking Boot Men's 69772,* Men Air Max Yellow White Black 2009,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, * Nike Air Max Tn White Black Viii Men's,Timberland Classic Boat 2Eye Shoe Men's 70051,* Yellow Gray Nike Men's Air Max Uptempo Overall,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Lunar Chenchukka QS Men Lifestyle Boots Fiberglass/Dark Khaki IQ15W,Nike Air Max Correlate Retro Men Running Shoes White/Dark Grey-Cool Grey-Stadium Green UT96M,Puma Blaze of Glory Men Retro Shoes Dark Shadow/Black/Rasberry BP46G, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Asics Women Gel-Fit Sana Pink Charcoal Fitness Shoes Colour Onyx Hot,Nike Air Jordan 6 VI Retro Low Metallic Silver 304401 003 Mens Basketball Sports Shoes,Adidas UK Shop - Adidas Boost Volley Response 2.0 Shoes (Red) for Women,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Force 1 Hi Premium Womens Lifestyle Shoes Metallic Silver Metallic Hematite Metallic Luster,Nike Air Max 2016 KPU Royal Blue White Mens Running Shoes 764892 101,Elegante Converse White 'CT floral low' flat printed lace up low top trainer-Women In Vendita,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, PUMA Women Eskiva Hi Sale White,Nike Air Max Plus TN dark bule white KPU Mens Running Athletic Sport Shoes Sneakers,Nike Roshe Run Print Women Running Shoes Iron Purple/White-Turbo Green UD92R,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Women Purchase Cheap New Air Jordan Retro 7Th Vii Seventh Blue Pink Sneakers,Nike Free 5 0 TR Fit 5 Prt Black White Dark Grey Mens Running Shoes Trainers Sneakers 704674 004,LimitEDitions x ASICS Gel Lyte V Surredaliste H50QK 2828 Womens Mens Running Shoes Sneakers,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Adidas UK Shop - Adidas Fire Away Replica Jersey (Grey) for Men,Mens Nike Air Penny Hardaway 5 V Black White Blue Shoe Stockists,Nike Hyperdunk 2015 (Team) Men Basketball Shoes Team Red University Red White Metallic Silver,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Lunaracer+ 3 Men Running Shoes Black Total Orange White Laser Orange,Mens Nike Classic Cortez Nm Qs Black White Shoe Save 40%-70%,Confortevole Nike Grey 'Primo Court' suede trainers-Men Intorno Amato,.

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