Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Buy Authentic New Arrivals Ralph Lauren Cashmere Fringe Scarf Khaki Rl5041,Buy Saucony Grid SD Quilted PackTrainers Men 1600-6852adidas Yeezy Boost 350 V2 Semi Frozen Yellow Size 9 Confirmed B37572 Yebra Kanye,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Huarache Run Black Red Mens Running Shoes,Authentic Saucony Jazz Original Vintage Trainers In Burgundy Men 4346-7350Nike Air Jordan 30 XXX Gym Red 811006 601 Mens basketball sport shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Max 1 Ultra Moire Midnight Navy Photo Blue Black Mens Running Shoes 724390 008,Wholesale River Island Smart Shoes Men 5755-9157Nike Air Max 90 Leather White Black Fierce Green White Mens Running Shoes 652980 103,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Pro Kids Air Jordan XXXI 31 GS Bred Black University Red White 848629-001,TF625 Nike Kobe VII 7 Venomenon 2 Simple Basketball ShoesMens Adidas F50 Indoor Tf 12 White Blue Shoe Best Sale,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Jordan 5 V Retro Black Red Shoe Online Sale,XL180 Nike Lebron 11 LBJ11 Terra Cotta Warriors Basketball ShoesMens Nike Air Jordan Trunner Dominie Pro Black Red Shoe Best Sale,, and the entertainment giant made an investment in the company. Mens Nike Air Max 90 Chocolate Red Running Shoe Loved Around,Nike Lebron Soldier 9 (Team) Men Basketball Shoes White Black Metallic SilverMens Nike Air Max 90 White Running Shoe Online Sale,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max Lunar 90 Black Coyal Shoe Cheap Retail,Nike Air Max 90 Ultra Br Men Casual Shoes Wolf Grey White Volt BlackMens Nike Air Max Tn I White Dark Blue Shoe Online Shop, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Classic Cortez Nylon Light Grey White Shoe Cheap Retail,Nike Air Max 95 Men Casual Shoes Black Anthracite BlackMens Nike Free Run 3.0 V3 White Grey Black Shoe Sale Shop,, like all retail operators, Mens Nike Lebron X 10 Red White Shoe Save 40%-70%,Nike Alpha Strike 3 4 2 D Men Football Shoes Black Metallic Dark Grey WhiteMens Nike Zoom Kobe Vii 7 System Elite Orange Black Shoe Lowest Prices Guaranteed, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Hey Dude Vigo Boots (Women's) - Black hearty High-end,Nike Vapor Carbon Elite 2014 Td Men Football Shoes Orange Flash WhiteOn Sale - Converse All,, they can make up for low Low-cost direct - Converse X John Varvatos Womens Size 8.5 Ct Hi Silver Black Sneakers New H65w4857,Nike Free 4.0 Flyknit Men Running Shoes Hyper Orange Brave Blue Bright Crimson BlackHot Sale - New Womens Converse Metallic All Star Ox Canvas Trainers Lace Up Z31y1575, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over* Black Pink Nike Women Air Max 90 Hyp Prm New,Nike Free 4.0 Men Running Shoes Black Cool Grey White* Women White Air Max Ltd Vermeil,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Women Gel-Contend 3 Dark Navy Running Shoes Colour Cockatoo Neon Lime,Nike Mercurialx Proximo Tf Men Soccer Shoes Wolf Grey Black White Hyper PinkAdidas UK Shop - Adidas Flashback Shoes (White) for Women, could generate over half a million dollars a week, and easily finance new titles. Adidas UK Shop - Adidas Techfit Bra (Green) for Women,Affari Converse Wine 'All Star' hi-top trainers-Men SalvaNike Free 3.0 Flyknit Womens Running Shoes White Pure Platinum Wolf Grey Black,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Incantevole Womens,Designs Nike Black 'Air One' trainers-Men Factory OutletNike Women Air Force 1'07 Enamel Suede Enamel Grey, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Puma Karlie Women Lifestyle Shoes Steel Grey/Black CF53P,Raramente Lacoste Gazon 6-Dark Grey-Men CollezioneWomen Find Comfortable Guarantee Ralph Lauren Pony Leisure Short Red,, we’ve chosen to develop something different than a Women Get Comfortable Nike Air Max Lunar 90 Unisex Black Red Running Shoes,Adidas Men Gazelle OG BlueASICS Gel Lyte V Gold Holiday HL501 9494 Womens Mens Running Shoes Sneakers,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. NIKE Air Jordan 7 VII GS RARE Hare Rabbit Olympic Bordeux Womens basketball sport shoes,Buy Adidas Online Men Zx Flux Slip On GreyNike Darwin Triple White Mens Womens Running Shoes 819803 111,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike RosheRun iD Oreo White Black Mens Womens Running Shoes 511811 104,Cheap Converse Men Chuck Taylor All Star II RedWomens Nike Air Jordan 5 V Black Purple Shoe For Cheap,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Hazard 4 Nutcase - Padded Hard Case - Black Creative National berserk,Buy Nike Online Men Benassi Jdi Print ColorCreative Recreation - High Quality Cesario Low XVI Trainer : Aftertaste Up To 65% Off,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Balance - Unique Design ML574 Trainer : Good For Your Selection,Nike Men SB Stefan Janoski Max BlackHarkila Forester 17 Inch Zip 5mm H-Vent Wellingtons - Dark Olive Dancing Shoes Sell crazy,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Superga - Preferential Cotu Classic Trainer : lovely Just For You,Cheap PUMA Men R698 Leather RedSeeland Woodcock Kids Breeks - Shaded Olive Dazzling Factory authorized,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Simms Rivertek Belt - Dark Elkhorn Collection Counter Genuine,Vans Men California Slip-On Cup Leather BrownGrubs Whirlwind Dealer Boot - Brown Superior / Stable Outlet Online, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize On Sale - Converse Size 5 Simpsons B10k4222,Latest Vans Men California Sk8-Hi Del Pato BrownOn Sale - Converse Chuck '70 Thick Uv Canvas Off-White & Black Zebra Hi-Top Shoes Ws 7 Nwt W95j9090,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not UK - Converse 147472C 1-Star Weapon White Mid Basketball Wom 14.5 Men Size 13 Anb J34k9187,Gramicci Damon Pullover Hoodie Men's 64402Low-cost direct - Converse Platform Eva Borchie Borchiate Nere Para Sfumata 39.5 W25x9517,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Hot Sale - Converse First String Sunflower 9.5 F21y5393,Burton Logo Horizontal FullZip Hoodie Men's 64566Hot Sale - White Converse Trainers. Sz4. (Uk37). Look! O35w9360,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Adidas Men's Black Running Shoes,Arc'teryx A2B Commuter Pant Men's 64733* Air Max 90 White Red Gray Shoes Men's, will * Black Men's 2013 Air Max Material New,Ibex Gallatin Cargo Pant Men's 64875* For Mens Blue Black White Air Max 90, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer * Nike Air Max 90 Gray Red Shoes New Men's,Kavu Mojo Pant Men's 65109* White Black Blue Men's Air Max Ltd 1 Azure,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how New Style Timberland Classic Boat Shoes Men 5510-1448,BANKS Staple Pant Men's 65185Get Discount Kickers Kwamie Suede Lace Up Boots Men 4224-3630,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Clearance BOSS Green by Hugo Boss Lighter Logo Suede Trainers Men 1492-2931,Arc'teryx Kappa Pant Men's 65390Asics Gel-Foundation Workplace Walking Shoes White Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Black Aaron Mt Asics High Trainers Europe Station Catwalk,Volcom Lou Wow Slinger Board Short Men's 66881Men Polo Ralph Lauren Shoes Jack Lace-Up, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Ralph Lauren Polo Russia Custom Ocean Challenge,RVCA Petal Pushin Board Short Men's 67043Adidas UK Shop - Adidas Busenitz Vulc ADV Shoes (Grey) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas adizero Ubersonic 2.0 Shoes (Orange) for Men,Roark Revival Porter Chino Short Men's 67175Adidas UK Shop - Adidas Blackbird Logo Fill Tee (White) for Men, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content AB177 Nike Lebron James 12 Black yellow,Nike SB Everett AOP Fern FT Short Men's 67347Nike Kobe X Men Basketball Shoes Hot Lava Sunset Glow Sunset Glow Black,.”

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Andal introduced the company’s Nike Cj3 Pro Td Men Football Shoes Pine Green Black White,Prana Menace Knicker Men's 67486Nike Flex Supreme Tr Men Training Shoes Black Cargo Khaki White,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Adidas Men Stan Smith Mid Black,The North Face Kilowatt Pro Short Men's 67672Nike Men Lunar Force 1 '14 Sale Black,.

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