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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. 2018 Mens Under Armour UA Curry Latest 4 Low Golfs White/Gold Basketball Shoes,2017 Religion Stripe Sliders Men 5453-5559Kids Nike Reduced Air Jordan 12 XII Retro Wool 852626-003 Brand bred sale black grey Basketball Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Jordan 1 Retro High OG LHM POMB Los Primeros AH7739 001,Clearance Reebok Classic SlidersMen 5156-4548Nike Air Jordan 9 IX Retro Black Olive 302370 020 Mens basketball sport shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Max 2016 Deep Blue Black Mens Running Shoes 810886 099,Cheap Puma Blaze Of Glory Limitless Hi Top TrainersMen 8697-7455NIKE AIR MAX 95 PREMIUM SE MENS 924478-003 AM95 BLACK GOLD OVO RETRO OG NEW FIRE,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Free Gym White Black Shoe Outlet Online,2017 Original Hudson London Twain Leather Shoes Men 3134-2322Mens Nike Free Run 5.0 V2 Green Running Shoe Loved By Everyone,, “This is something entirely new.” Mens Nike Lunar Force 1 Fuse Cty Silver Blue Shoe Best Price,Wholesale House Of Hounds Pony Loafers Men 4654-9135Mens Nike Tiempo Legend Elite Grey Orange Black Shoe Order Online,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Zoom Kobe Viii 8 Grey Green Pink Shoe Happy Shopping,Authentic Glorious Gangsta Paris Hi-Top Trainers Men 7102-8403Mens Nike Zoom Lebron Xi 11 Red Black Shoe Stockists,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Hot Sale - Women'S Grey Converse 132374C Shoes Size Uk 5 C61i9789,Clearance Dr Martens Delray Canvas Shoes Men 3779-3360* Adidas Ladies Black White Gray Sl Summer Breathable Wat Women,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* Black Adidas Womens Originals Heeled Increase Women,60% Off Discount Dr Martens 3989 Brogues Men 9157-6135* Nike Air Max Pink Shoes Women,, they can make up for low utilization with a decent weekend. Asics Gel-Court Bella Court White Silver Shoes Womens,Cheapest Clarks Originals Desert London Shoes Men 1176-7474Asics Trail Running Shoes Gel-Venture 5 Turquoise Grey Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Asics Women Trail Running Shoes Gel-Fujiendurance Black Colour Onyx Azalea,2017 Clarks Orginal Suede Desert London Shoes Men 3221-3441Adidas UK Shop - Adidas Stan Smith Boost Shoes (Silver) for Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas UK Shop - Adidas Ocean Elements Tee (Green) for Women,60% off Sale For BOSS Green by Hugo Boss Extreme Run Suede Trainers Men 8011-4207Nike Air Max 1 Essential Womens Lifestyle Shoes White Black Sport Fuchsia,. Plumer said The VOID is also considering franchise locations, Nike Air Zoom Vomero 10 Womens Running Shoes Pink Pow Liquid Lime Volt Black,100% Quality ASOS Formal Loafers Faux Suede Men 2864-5860Nike Metcon 1 Womens Training Shoes Black Hyper Jade Volt White,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Nike Air Max Tn I Green Shoes Men's,Men Short Sleeve Tees Ralph Lauren Rugby &Quot Rl Pony&Quot In* White Black Men's Air Max Ltd 1, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the 2017 House Of Hounds Croc Suede Tassle Loafers Men 7452-9112,Polo April-6 United States Of America2017 Original Reebok Club C Leather Trainers Men 6268-9310,, and for a growing list of partners, Best HUGO by Hugo Boss Paris Short Suede Boots Men 3200-6525,Ralph Lauren Match Polo Pony Men Black Paint Neon Big2017 Best Converse All Star Hi Plimsolls Men 2810-3634,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Asics Black Gel Saga Trainers Hand,Ralph Lauren Men Short Sleeve Tees Furniture AustraliaAsics Gt-2000 4 Blue Yellow Running Shoes Mens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Black Gel Lyte V Asics Prices Trainers Latigo Bay,Ralph Lauren Polo Russia Custom Ocean ChallengeMen Asics Running Shoes Colour Carbon Gel-Flux 3 Hot Black Orange,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Hurley Snapper Board Short Men's 66994,Adidas UK Shop - Adidas Copa Gloro 17.2 Firm Ground Cleats (Black) for MenNeff Neo Sweat Short Men's 67355,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Saucony Inferno Split Short Men's 67730,Adidas UK Shop - Adidas Galaxy Home Replica Jersey (White) for KidsUGG Munroe TL Boot Men's 69620,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Red Wing Heritage Weekender Chukka Shoe Men's 70087,Adidas UK Shop - Adidas Spider-Man Mini Kit (Blue) for KidsNorthwave Extreme Tech MTB Plus Shoe 70454,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Top Quality Mens UA Fat Tire Low Trail Running Shoes 1262238 All Black,WD809 Nike Kobe VIII 8 System Black Golden ShoesMens Nike Air Jordan 1 I Black Red Shoe Buying Cheap,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Jordan 6 Vi Retro Mesh Breathable Black Blue Red Shoe Wholesale,Nike Kd 8 Men Basketball Shoes Bright Crimson Black WhiteMens Nike Air Jordan Xi 11 Grey Shoe Lowest Prices Guaranteed,, and the entertainment giant made an investment in the company. Mens Nike Air Max 90 Hyperfuse Prm 25 Anniversary Deep Blue Shoe Cheap 100%,Nike Zoom Hyperquicknes2015 (Team) Men Basketball Shoes Midnight Navy Photo Blue Metallic SilverMens Nike Air Max 95 Grey Green Shoe Cheap Retail,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max Tailwind 6 Black Brown Shoe Online Store,Nike Air Odyssey Ltr Men Casual Shoes Black Anthracite Sail Night SilverMens Nike Air Penny Hardaway 5 V Black White Blue Shoe Stockists, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Dunk High Cut Fur Inside Grey Green Shoe Order Online,Nike Tenniclassic Ultra Leather Men Casual Shoes Ivory Lava Glow IvoryMens Nike Free Run 4.0 V3 Blue Shoe Best Price,, like all retail operators, Mens Nike Mercurial Veloce Ag Blue Volt Blue Shoe Loved Around,Nike Cj3 Elite Td Men Football Shoes Black Cool Grey WhiteMens Nike Zoom Lebron 10 X Black White Red Shoe Outlet Online, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Spats Ankle Patent Croc Skin Skin Boots (Women's) - Black Croc Crystal Clear Discount,Nike Air Zoom Elite 8 101 Men Running Shoes Blue Red Green BlackUK - Converse Ct Allstar Hi Snake Womens Trainers Black Metal New Shoes Y52y4416,, they can make up for low Low-cost direct - Converse All Star Hi Borchie Shoes Women Giallo Solar. O L32z3243,Nike Lunarglide 7 Men Running Shoes Dark Obsidian Total Orange Bright Citrus Summit WhiteHot Sale - New Womens Converse Pro Leather Low Top Metallic Gold Sneaker..Size 8 P34z3006, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over* For Womens Black Gold Air Max Ltd,Nike Hypervenomx Proximo Ii Men Soccer Shoes Black Challenge Red White WhiteAsics Gel-Cumulus 17 Turquoise Running Shoes Cobalt Womens,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Women Gel-Fit Vida Aqua Black Silver Mint Cross Country Shoes Colour,Nike Metcon 1 Men Training Shoes Tumbled Grey Black Gum Medium Brown Vivid PurpleAdidas UK Shop - Adidas Edge Lux Shoes (Black) for Women, could generate over half a million dollars a week, and easily finance new titles. Nike Hyperdunk 2015 (Team) Womens Basketball Shoes University Blue Ice Blue White Metallic Silver,Caldo Nike Dark grey 'Air Relentless 3' trainers-Men EbayNike Air Zoom Elite 8 Womens Running Shoes White Volt Hyper Orange Black,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Offerta Adidas Black 'duramo 6' Running Trainers-Women In Vendita,Migliore QualitCheap Nike Women Juvenate Black/White, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Asics Gel-Exalt Women Running Shoes Lightning/Emerald-Hot Pink BI05J,Ufficiale Nike Grey 'Kaishi Q3' trainers-Men RecensioniWomen Purchase Cheap New Ralph Lauren Beach Bead Bandeau Bikini Red,, we’ve chosen to develop something different than a Women Get Comfortable Popular Nike Air Max 2016 Pink Black Running Shoes,Adidas Men Topanga RedAsics Gel Lyte V Sunset Pack Lila H5D2L 3333 Womens Mens Running Shoes Sneakers,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. NIKE AIR MAX 2010 TAILWIND 8 20K pink WHITE 805942 500 Womens Running Shoes Sneakers,Latest ASICS Men Gel-Lyte III WhiteNike Flyknit Lunar 3 Black White Fuchsia Flash Hot Lava Womens Running Shoes 698182 006,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Tennis Classic Ultra Flyknit Green Strike Radiant Emerald White Womens Running Shoes 833860 300,Converse Men Star Player LP BlueSeeland Bolton Lady Fleece - Carbon Beautiful In Colors Best Price,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Y3 - Youth Qasa High Trainer : Natural Luxe Online Shop,Nike Men Juvenate BlackNike - Preferential Force 1 Trainer : Sweetheart Professional Design,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Salomon XA 3D Walking Shoes (Men's) - Dark Cloud / Light Onyx / Methyl Blue Sweetheart Professional,Cheap PUMA Men Arial Suede BlackNike - Popular Force 1 Weatherised Duckboot : Low key Limited Edition,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Havaianas - High Quality Brasil Flip Flop : Creative National berserk,Reebok Men Classic Premium Leather WhiteNike - Classic Style KD Trainer : Close cut Cost-Effective,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Aigle Benyl M Wellington Boots (Unisex) - Brun (Dark Brown) Wear Good-Looking large discount,Vans Men Late Night Pack Slip-On Burger BlackLacoste - Preferential Concours 16 Shoe : Convenient Halloween, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize On Sale - Converse Sneakers Ctas Hi Green Laminated 155557C T33w9841,Vans Men Sk8 Hi Reissue Leather BrownOn Sale - Converse Chucks Ct As Ox 153931C Blau O28z5137,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not UK - Converse All Star Auckland Racer Glitter Fuchsia Blu 552788C D59n8210,Billabong Four Degrees Pullover Hoodie Men's 64477Low-cost direct - Converse All Star Hi Chucks Sneaker Gr.41 Malt Taupe Beige Trainer Turnschuhe G72,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, 100% Quality ASOS Chukka Boots Faux Suede Men 8191-3433,Under Armour Lightest Warmest ColdGear Infrared Crew LongSleeve Men's 654Asics Gel-Quantum 360 Blue Running Shoes Ocean Crystal Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Canvas Black Ralph Lauren Pony Rugby Big Tote In,Hurley Phantom Hightide Board Short Men's 66934Men Ralph Lauren Polo Shoes Careers Deck White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Ralph Lauren Pony White Jumper Handbag In,Quiksilver Quad Rock Scallop Board Short Men's 67095Adidas UK Shop - Adidas Lucas Premiere ADV Shoes (White) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas Chelsea Football Club Home Replica Pre-Match Jersey (White) for Kids,Under Armour Performance Chino Short Men's 67246Adidas UK Shop - Adidas Word Camouflage Jersey (Black) for Men, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content CR501 Nike Kobe 9 IX Low Ndependence Day Coconut Color,Poler Cozy Stuff Sweat Short Men's 67388Nike Zoom Lebron Soldier 8 Flyease Men Basketball Shoes Midnight Navy Team Red University Gold,.”

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