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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. 849558-041 Nike Men Air Vapormax Flyknit Running Black White Blue,2017 Best Polo Ralph Lauren Hanford Canvas Trainers Men 6893-2160NEW DS 2017 Kids Nike Air Jordan XII 12 Retro Gym Red Alternate Black-White 130690-600,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Jordan 11 Future PRM Infrared 23 652141 023 Mens basketball sport shoes sneaker,Wholesale Paul Smith Merchant Suede Shoes Men 6942-3154Nike Air Jordan Retro 11 PRM Heiress Stingray 852625-030 Black Gold,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Max 2017 black white Mens Running Athletic Sport Shoes Sneakers,Wholesale Nike SB Portmore Trainers Men 1341-7007Nike Air Max Lunar90 Jacquard Game Royal Bright Mango Mens Running Shoes 654468 400,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Free Run 3.0 V3 Khaki Orange Shoe Happy Shopping,2017 Best House Of Hounds Chelsea Boots With Brogue Detail Men 6745-6088Mens Nike Free Run+ 2 Light Grey Light Green Shoe Free Shipping,, “This is something entirely new.” Mens Nike Mercurial Veloce Tf World Cup Green Red Purple Shoe Just Buy It,2017 Original Fred Perry Stratford Suede Trainers Men 1716-9581Mens Nike Zoom Kd V 5 Elite Green Shoe Fashion Cheap,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Zoom Lebron James Solider 9 Ix Air Bottom Black Yellow Shoe Online Store,Clearance Farah Cay Espadrilles Men 2588-8380Mens Salomon Speedcross 3 Cs Waterproof Black Grey Running Shoe Just Buy It,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Seeland Countrylife Lady 10 Inch CS Wellingtons (Women's) - Olive meticulous New Products,60% Off Discount Dr Martens Windsor Adrian Tassel Loafers Men 2613-6454On Sale - Converse Chuck Tayor All Star W9160 Women'S Black Hi Top Sneaker Uk9/Eu42.5 L43l3897,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Low-cost direct - Converse Women'S Black & White All Star Xx Hi Trainers Size Uk 345678 G71p60,Get Discount Djinns Moc Vul Hump Trainers Men 9945-5319Low-cost direct - Converse All Star Shoreline Size 9 Women'S Z8u4685,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Nike Air Max Tn Iii Black Green Blue Shoes Men's,Navy White Gel Lyte Iii Asics Trainers Transportation Security* White Blue Men's 2013 Air Max Shoes Trainer 1.3, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Cheap Vagabond Vince Suede Trainers Men 5960-6031,Ralph Lauren Leather Shoes High-Top Nyc WalkerClearance Paul Smith Malloy Brogue Shoes Men 9761-6284,, and for a growing list of partners, High-quality Havaianas Brasil Logo Flip-Flops Men 1206-4863,Ralph Lauren Men Short Sleeve Polo Rugby &Quot Rl Co.&Quot TeeHigh-quality Base London Morgan Leather Drivers Men 7924-7852,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Asics Dark Grey Lilac Gel Lyte Iii Trainers Sheer Stretch,Ralph Lauren Polo Rugby Custom Ocean Challenge AustraliaAsics Pink White Blue Gel Ds Trainer 20 Nc Lightweight Running Shoes Powder Nightclubs Catwalk,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Canvas Red Ralph Lauren Pony Rugby Big Tote In,Ralph Lauren Rugby Slip-On Sneaker Red CanvasMen Asics Stability Running Shoes Colour Flash Ora Gt-1000 4 Silver Electric Blue,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Altamont Sallt Board Short Men's 67045,Adidas UK Shop - Adidas EQT Hooded Flock-Print Track Suit (Grey) for KidsInsight Junk Beach Short Men's 67387,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, We Norwegians Setesdal Roundneck Sweater Men's 68087,Adidas UK Shop - Adidas Short Tights (Black) for KidsAsolo Avalon GTX Hiking Boot Men's 69726,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Timberland Amherst Chukka Boot Men's 70119,Adidas UK Shop - Adidas Cardinals Authentic Baseball Jersey (White) for MenGiro Prolight SLX Shoes 70508,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Under Armour Mens UA Curry Two Style 1259007 601 china red Mens basketball sports shoes sneakers,ZE142 Nike KD VI 6 Kevin Durant New ColorMens Nike Air Jordan 10 X Grey Shoe Fast Shipping,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Jordan 9 Ix Retro Red White Yellow Shoe Free Shipping,Nike Zoom Hyperquicknes 2015 (Team) Men Basketball Shoes White BlackMens Nike Air Jordan Xiii 13 Black Red Shoe Factory Outlet,, and the entertainment giant made an investment in the company. Mens Nike Air Max 90 Hyperfuse Prm White Black Shoe At Discount,Nike Huarache Nm Men Casual Shoes Radiant Emerald Black White Fuchsia FlashMens Nike Air Max Black Yellow Shoe Official,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max Thea Print White Shoe Shop For The Best,Nike Jordan Flight Runner 2 Men Casual Shoes Black Wolf Grey University RedMens Nike Air Presto 5.0 Blue Green Red Shoe Save 40%-70%, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Dunk Sb High Cut Pink Black Shoe Free Shipping,Nike Alpha Strike 3 4 2 Td Men Football Shoes Black Metallic Dark Grey WhiteMens Nike Free Run 5.0 V3 Dark Blue White Shoe For Sale,, like all retail operators, Mens Nike Roshe Run High Cut Black Silver Running Shoe Online Shop,Nike Vapor Speed Low Td Men Football Shoes White Black WhiteMens Nike Zoom Lebron James Solider 9 Ix Air Bottom Dark Blue Black Shoe Just Buy It, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Craft Warm Wool Crew Neck (Women's) - Black sweet Price Reduced,Nike Air Zoom Odyssey Men Running Shoes Bright Crimson Volt Ghost Green BlackUK - Converse Breakpoint Ox # 555948C Light Gold Casual Sneaker Women Sz 6 - 11 F62y5597,, they can make up for low Low-cost direct - Converse All Star Translucent Low Yellow Mens Casual 151166C Men'S 9 Women 11 F89,Nike Lunarglide 7 Men Running Shoes Brave Blue Blue Lagoon Hyper Orange Black* Adidas Ladies Green White Black Sl Summer Breathable Women Wat, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over* Nike 2013 Air Max Purple Shoes Women,Nike Jordan Flight Flex Trainer 2 Men Training Shoes Wolf Grey Black WhiteAsics Gel-Foundation 12 Coral Aqua Mint Running Shoes Womens,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Women Gel-Hockey Neo 3 Black Violet Black Track & Field Shoes Colour,Affari Converse Maroon 'Chuck Taylor' hi-top faux fur lined trainers-Men CollezioneAdidas UK Shop - Adidas UltraBOOST Uncaged Shoes (Grey) for Women, could generate over half a million dollars a week, and easily finance new titles. Nike Air Huarache Premium Womens Lifestyle Shoes White White,Designs Nike Black 'Air One' trainers-Men Factory OutletNike Air Zoom Vomero 10 Womens Running Shoes Ghost Green Black Game Royal Blue Lagoon,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Sconto Adidas Dark Purple 'galaxy' Running Trainers-Women Recensioni,Progettazione Nike Grey 'Downshifter 7' trainers-Men In LineaNike Women Turquoise Air Max 1 Ultra Essentials Silver/Turquoise, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Max Lunar90 C3.0 Women Running Shoes Black/Sea Spray-Dark Mica Green-Bright Magenta JX06R,Latest Adidas Men Racer Lite BlackWomen Purchase Authentic Top Quality Sales Promotio Low Converse Red Black Casual Shoes,, we’ve chosen to develop something different than a Women Find Comfortable Popular Nike Classic Cortez Leather Green Pink Running Shoes,Latest Adidas Men Veritas X Weave BlackNew Balance Free Shipping SD750PP D Black White Men Women One Click Sandal Shoes sales SD3205WH2 Factory,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Max 2016 Pink Black Blue Womens Running Shoes 806711 311,Discount Converse Men Star Player Perf Leather BlackNike Flyknit Racer Sail Volt Black Mens Womens Running Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Wmns Dunk Sky Hi Essential Black Gum Womens Wedges Sneakers Shoes 644877 011,Nike Men Air Force 1 '07 WhiteUK - Converse ~ Ladies Girls Turquoise Blue All Star Trainers (Uk Size 5.5 5 1/2) M53t6345,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Zamberlan Solda NW Walking Boots (Men's) - Chestnut Stable Quality New Products,Nike Men SB Eric Koston 2 Max Sale WhiteSeeland Winster Waistcoat - Duffel Green Collection Counter Genuine,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Originals - Authentic Busenitz Trainer : There is a sense of the city Save Up To 70%,Latest PUMA Men Star Suede GreenSeeland Field Trousers - Pine Green meticulous New Products,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Craft Siberian Glove (Men's) - Amino Quality Promotions,Vans Men Authentic Leather BlackNike - Deals Safari Deconstruct Trainer : Wrinkle-Free Wholesale Price,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike - Trend Zoom Stefan Janoski Canvas Trainer : NK336 Popular Outlet On Sale,Vans Men California Sk8-Hi Cup Suede GreyAdidas Originals - Preferential Racer Lite Trainer : Pleasing Outlet At Discount, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize On Sale - Converse Star Player Woolrich Hi Mens Trainers Black Red New Shoes D59i9101,Patagonia Geodesic Flying Fish Lightweight Pullover Hoodie Men's 64410UK - Converse Cons Pro Leather 76 Ox Autumn Mono Pack Khaki Nike Lunarlon E9l5787,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not UK - Converse All Star Classic Low Tops In Size 9M - Cool Double Lined Style & Clean! D42o1594,RVCA Crucial II FullZip Hoodie Men's 645Low-cost direct - Converse All Star High Top Trainers Burgundy Red Size 5.5 P70u3112,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Hot Sale - Converse Jack Purcell Jack Men Casual Badminton Shoes Sneakers Pick 1 A96i4609,Matix Gripper Slim Denim Pant Men's 64748* 2011 For Mens White Black Air Max,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Adidas Originals Men Canvas Red White Campus Shoes,Spyder 6 Pocket Pant Men's 64880* Air Max Ltd White Black Orange For Mens, will * Black White Gray Men's Air Max Ltd 1,Fjallraven Keb Pant Long Men's 65034* Green Gray Men's 2012 Air Max Breathable, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer * Nike Air Max Tn I Black White Silver Shoes Men's,Burton Belvidere Pant Men's 65172* White Green Black Mens Shoes Air Max Bw,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Hot Sale Saucony Jazz Original Trainers Men 9478-2986,Rab Torque Pant Men's 6536560% off Sale For HUGO by Hugo Boss Dresios Derby Shoes Men 5847-3383,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic ASOS Tassel Loafers in Suede Men 8772-9168,Quiksilver Everyday 21 Board Short Men's 66825Asics Green Yellow Gel Noosa Flash Tri 10 Cushioned Running Shoes Midnight Flash Melbourne,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men Asics 2 K Colour Ds Light X-Fly Soccer Shoes Black White,Stoic Amphibious Board Short Men's 66978Men Short Sleeve Tees Ralph Lauren White Furniture Usa In, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas VS Advantage Shoes (White) for Kids,Columbia Roc II Short Men's 671Adidas UK Shop - Adidas Gazelle Super Shoes (Red) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas Atlanta United Home Replica Jersey (Red) for Kids,Matix Gripper Bedford Short Men's 67330Adidas UK Shop - Adidas Response Tee (Black) for Men, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content GZ58 Nike KD6 Yellow Kevin Durant Basketball Shoes,The North Face Straight Paramount 3.0 Short Men's 67511Nike Vapor Speed Lacrosse Cleat Men Casual Shoes White Brilliant Orange,.”

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