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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Nike Air Max 90 Pink Red Shoes Women,* Mens Air Max White Black Greenyellow 2009,Asics Gel-Challenger 10 Court White Pink Shoes Glo Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Asics Training Shoes Gel-Fit Sana Navy Mint Womens,* Nike Air Max 90 Black White Shoes Men,Asics Women Trail Running Shoes Gel-Venture 5 Blue Pink Glow Colour Indigo Living,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas UK Shop - Adidas alphabounce Haptic Shoes (Black) for Women,* Nike Air Max Tn Black Yellow Viii Men's,Adidas UK Shop - Adidas Climaheat Tee (Blue) for Women,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, PUMA Women Disc Blaze Black,* Red White Adidas Men Campus Neo Sseries,Converse Chuck Taylor Shoreline Women Lifestyle Shoes Mesange RB91E,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Solarsoft Thong II Print Women Sandals Poison Green/Black-Pure Platinum XQ20H,* White Black Men's Air Max Ltd 1 Azure,Women Wholesale Top Quality Sales Promotio Low Converse Black Red Casual Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike - Deals Force 1 Low Trainer : romantic Just Buy It,2017 Nike Blazer Mid Trainers Men 8262-6202,Converse - Chuck Taylor Star High Leather Trainer : Saturation Save Up To 70%,, “This is something entirely new.” Le Chameau Arran Walking Boots (Men's) - Marron Succinct Online Store,Authentic Lacoste Straightset Trainers Men 6236-9745,Creative Recreation - Export Outlet Cesario Low XVI Trainer : New Free Shipping,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike - Cool 90 Premium Trainer : Comfortable Tanabata,60% Off Discount Hunter Original Wellies Men 9814-4248,Le Chameau Delta Waders Extravagant Designer For Sale,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.UK - Black And White Converse Hi-Tops Size 37.5 B76b8939,Authentic Clarks Original Trigenic Nubuck Trainers Men 3541-2945,UK - Converse All Star Glitter Pink Zebra B26c4642,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Low-cost direct - Converse Shoes/ Trainers 9.5 P22o6804,Cheap ASOS Lace Up Shoes In Leopard Print Suede Men 1824-9067,Low-cost direct - Converse Dainty Silver Metallic. Size 7 New With Box J15a4188,, they can make up for low utilization with a decent weekend. Hot Sale - Nude Converse Size 7 J58e3209,2012 Short Sleeve Ralph Lauren White Nyc Team Usa In,* 2011 Men Snow Air Max,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Adidas Men's White Silver Green Running Shoes,Asics Dan Gable Ultimate 4 Wrestling Shoes Gray Red Mens,* Air Max 90 Premium Em Red Shoes Men's, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Black Adidas Mens Sandal,Asics Gel-Kayano 22 Blue White Running Shoes Mens,* Black White Gold Air Max 95 Men,. Plumer said The VOID is also considering franchise locations, * For Mens Black Skyblue Air Max 90,Asics Gt-2000 3 White Royal Running Shoes Mens,* Nike 2014 Air Max 90 Brown Red Prm-tape New,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike LeBron Soldier 9 EP Vivid Pink 749420 601 Mens basketball sports shoes sneakers,Nike Zoom Lebron Soldier 9 Men Basketball Shoes Court Purple Black Blue Lagoon White,Nike Tanjun Running 812654-616 University Red White Mens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Mens Adidas F50 Adizero Trx Fg Leather Blue White Zest Blue White Shoe Order Online,Nike Kd 8 Men Casual Shoes Black Metallic Silver Metallic Gold University Red,Mens Nike Air Jordan 4 Iv Grey Orange Shoe Cheap 100%,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Free Crosbionic 2 Womens Training Shoes Hyper Orange Vivid Purple Black,Nike Men Air Odyssey Envision Black,Adidas Women Superstar White/Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy Vans Online Women Leather Court True White,Nike Men SB Portmore Renew Black,Nike Roshe Run Women Running Shoes Red Violet/Wolf/Grey/White GO17L,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Women Get Cheap Latest Style New Balance 574 Pink Purple Sports Shoes,Reebok Men Ventilator Adapt On Sale Black,Women Get Comfortable Greatest Puma 701 1St I First Unisex Black Red Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Best Reebok Classic Trainers Men 6065-9115,Marmot Thermalclime Sport Tight Men's 69459,2017 Best Glorious Gangsta Paris Hi-Top Trainers Men 6374-3300, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Force 1 Retro Men Basketball Shoes Midnight Navy/Photo Blue-Vivid Pink ST79X,Nike The Overplay VII Men Basketball Shoes Cool Grey/Black-White PU27G,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Gooseberry RO74I,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, New Balance 574 Men Running Shoes Navy/Grey/White SS45N,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Black WK34X,Air Jordan RCVR Slide Select Men Sandals Black/Metallic Platinum-Gym Red PI72N,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men Purchase Cheap New Series Low Converse Black Brown Casual Shoes,Nike Post Harbour Canvas Men Lifestyle Shoes Black/Black-Dark Grey-Neutral Grey DO47J,Men Buy New Style New Balance 373 Gray Blue Running Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men Find Perfect Best Quality Nike Air Max 2012 Gray Blue Running Shoes,Adidas Gazelle 2 Men Retro Shoes Dark Petrol/Real Green-Bliss LJ78L,2018 Nike Kyrie discounts Irving 4 IV Men Lowest price Basketball Shoes For Black/Green,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Mens Nike Air Max 90 All Black Running Shoe Best Sale,Puma by Alexander McQueen Joust Low III Men Sport Shoes Black BI19P,Mens Nike Air Max 90 White Orange Blue Running Shoe Store Wholesale,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Mens Nike Air Max Sky Blue Running Shoe Cheap Retail,Onitsuka Tiger Colorado Eighty-Five (Grid) Men Mint Leaf/Soft Grey BD62V,Mens Nike Air Presto High Black Red Shoe Online Sale, will Mens Nike Free Powerlines Ii Dark Blue Shoe Factory Outlet,Men Get Discount Ralph Lauren Grey Mesh Short Sleeved Polo Sweaters,Mens Nike Mizuno Wave Ignitus 3 Md Blue Orange Shoe Online Sale, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Mens Nike Zoom Lebron X 10 Black White Red Shoe Loved Around,Men Big Savings On Polo Ralph Lauren Red Custom-Fit Mesh,On Sale - Converse Star Player Evolution Black White Womens Trainers Q100v1999,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Low-cost direct - Converse Pl Lp Pro Leather Lp Low Top White Red Women Shoes Sneakers 555933C Y1j5,Men Sale Perfect Best Quality Adidas Springblade 2015 Ocean Camouflage Orange Running Shoes,* Adidas Ladies White Pink Running Cushioning Shoes Women,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * Red Adidas Women's Women Big Tongue Shoes,Men Shop Perfect Guarantee Nike Zoom Kd V Kevin Durant Blue Green War Boots,Asics Women 33-Dfa Tiger Yellow Lightweight Running Shoes Colour Flash Powder Blu,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas UltraBOOST X Clima Shoes (Orange) for Women,Men Get New Series Nike Air Max 2016 White Black Running Shoes,Nike Roshe Flyknit Womens Lifestyle Shoes Gold Lead Laser Orange Sunset Glow White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Classic-fit Womens,Men Purchase Authentic New Puma 824 Black White Shoes,Nike Women Cool Air Max BW Ultra Cool Grey, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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