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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Kids Nike Air Jordan Customize Retro 12 OVO Black Metallic Gold 873864-032 Shoes,2017 Best Native Moc XL Trainers Men 5963-1031Nike Air Jordan 1 Mid White Bright Citrus Purple 554724 117 Men basketball shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Jordan 6 VI Retro Low Metallic Silver 304401 003 Mens Basketball Sports Shoes,Retail New Balance 70s Running 420 Trainers Men 4351-5444Nike Air Max 2016 Black Volt White Mens Running Shoes 806771 030,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Max 95 Essential TEAM RED UNIVERSITY BLACK 749766 600 Mens Running Shoes Sneakers,Authentic Lacoste Gazon Leather Slip On Plimsolls Men 9257-1262Nike Air Zoom Pegasus 33 GS Deep Royal Blue Orange Mens Running Shoes 834316 406,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Free Run 5.0 Olympic Yellow Grey Shoe Wholesale,Cheap Dr Martens Lite Newton 8 Eye Boots Men 5972-9187Mens Nike Ken Griffen Max Blue Red Shoe Online Store,, “This is something entirely new.” Mens Nike Shox Turbo 12 Mesh White Black Shoe Loved By Everyone,Authentic Dune Belize Leather Boat Shoes Men 1168-4386Mens Nike Zoom Kobe 8 Viii Grey Green Shoe Loved Around,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Zoom Lebron Xi 11 Black White Shoe Happy Shopping,New Style Dr Martens 1461 George & Dragon Print 3 Eye Shoes Men 3214-6902Berghaus Womens Ortler Trousers - Black Fashion Factory Outlet,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* 2011 Running Shoes Air Max Blue Gray Black Netty-breathable Womens,High-quality Base London Whitlock Suede Derby Shoes Men 1203-7153* Air Max 24 Women Pink Black White 7,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* Nike Air Max 90 Prm Hyperfuse Women,100% Quality ASOS Lace Up Plimsolls Mesh Men 2116-1717* Women Pink Black Air Max Tn,, they can make up for low utilization with a decent weekend. Asics Gt-2000 4 Charcoal Coral Running Shoes Womens,60% off Sale For Asics GT-II Premium Leather TrainersMen 8607-8577Asics Women Gel-Noosa Tri 10 Gold Black Ribbon Stability Running Shoes Colour Gol,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas UK Shop - Adidas Pro Model Shoes (White) for Women,Cheapest Adidas Originals Superstar Boost Trainers Men 9342-4725Adidas UK Shop - Adidas Athletics x Reigning Champ Tee (White) for Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Hyperdunk 2015 (Team) Womens Basketball Shoes University Red Bright Crimson White Metallic Silv,Asics 33-Fa Blue Black Running Shoes MensNike Internationalist Fleece Womens Lifestyle Shoes Mulberry Black White Mulberry,. Plumer said The VOID is also considering franchise locations, Nike Free Tr 5 Breathe Womens Training Shoes Sunset Glow Pink Pow Black Fire Berry,Asics Black White Gel Ds Trainer 20 Nc Lite Show Lightweight Running Shoes Head Layer PigskinInserisci Nuovo Prezzo Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Asics Gel-Fortify Grey Navy Running Shoes Mens,Ralph Lauren Short Sleeve Flag Nyc NationAsics Trail Running Shoes Gt-2000 4 Trail Mediterranean Slate Mens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men Asics Colour Mediterranean Slate Trail Running Shoes Gt-2000 4 Tiger Hot Dark,Adidas UK Shop - Adidas ZX Flux Shoes (White) for KidsMen Ralph Lauren Polo Shoes Careers Deck White,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Adidas Copa Mundial Firm Ground Orange Black Football Boot Buying Cheap,Nike Kyrie 1 Men Basketball Shoes Medium Berry Hot Lava Black Metallic SilverMens Nike Air Jordan 3 Iii Retro Cement Cool Grey Shoe Online Store,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Jordan I 1 Retro White Shoe At Discount,Nike Roshe One Flyknit Premium Men Casual Shoes Pure Platinum Calypso Volt Pure PlatinumMens Nike Air Max 90 Black Grey Running Shoe Online Sale,, and the entertainment giant made an investment in the company. Mens Nike Air Max 90 Red Black White Running Shoe Shop For The Best,Nike Roshe One Knit Jacquard Men Casual Shoes Black Dark Grey White BlackMens Nike Air Max Classic Bw Leather Shoe Free Shipping,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max Tn I Dark Blue White Green Shoe Clearance Sale,Nike Code Pro 3 4 D Men Football Shoes White White AnthraciteMens Nike Air Total Max Uptempo Black White Shoe Save 40%-70%, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Flyknit Trainermens Suede Leather Beige Grey Shoe Shop For The Best,Nike Vapor Shark Men Football Shoes Black Game Red Volt WhiteMens Nike Hypervenom Phantom Tf Pink Green Shoe Happy Shopping,, like all retail operators, Mens Nike Zoom Hyperflight Prm Blue Shoe At Discount,Nike Air Zoom Pegasu32 Men Running Shoes Cool Grey Blue Lagoon BlackMens Nike Zoom Lebron Xi 11 P.S. Elite Galaxy Shoe Just Buy It, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of On Sale - Converse Ctas Hi Top Leather Men 7 Women 9 Nib E1j4157,Nike Zoom Streak Lt 2 Unisex Running Shoes Black Fierce Purple Green StrikeUK - Converse All Star Chelsea Boot Rubber Hi Black Womens Boots I93k4944,, they can make up for low Hot Sale - Shoes Sports Women Converse Hi Tela Con Zeppa Interna Nero 547198C Q29f7625,Nike Magistax Proximo Ic Men Soccer Shoes Challenge Red White Black Bright Crimson* Adidas Womens Black Jeremy Scott Js Wings Women, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over* Orange Gray Air Max 95 For Womens,Alta Moda Converse Blue 'All Star' canvas hi-top trainers-Men RecensioniAsics Gel-Tactic Court Blue White Shoes Powder Womens,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Women Training Shoes Gel-Fit Sana 2 Tiger Blue Pink Cross Colour Mosaic Glo,Edizione Limitata Vans Black striped canvas lace shoes-Men Vendita CaldaAdidas UK Shop - Adidas Ocean Elements Tee (White) for Women, could generate over half a million dollars a week, and easily finance new titles. Nike Air Rift Womens Lifestyle Shoes Black Summit White Cool Grey,Raramente Vans Light grey 'Atwood' check canvas shoes-Men ProduzioneA Buon Mercato Adidas Running Springblade Ignite-Flash Red/Black/Semi Night Flash-Women Outlet Online,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Converse Women Chuck Taylor All Star Core Ox Black,Cheap Adidas Men Kiel Canvas BlackLatest Reebok Women Taupe Classic Leather With Snake Texture Taupe/Chalk, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Roshe Run Suede Women Running Shoes Purple Dynasty/Purple Dynasty NS56M,Adidas Men ZX Flux Plus Sale GreenWomen New Fashion Nike Free Trainer 5.0 Unisex Gray Purple Running Shoes,, we’ve chosen to develop something different than a Women Choose Cheap Top Quality Puma 105 Netty Unisex All Black Shoes,Converse Men Chuck Taylor All Star Hi-Top Canvas GreenNike Air Huarache Run Ultra Bright Crimson White Mens Womens Running Shoes 819151 600,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Max 90 Ultra Breathe Pink Womens Running Shoes 725222,Nike Men Air Force 1 '07 WhiteNike Free TR Fit 3 Breathe Pink White Womens Running Shoes 579968 630,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Wmns Nike Roshe One Print Premium Loyal Blue White Mens Womens Running Shoes 833620 410,Cheap Nike Men Mobb Ultra Mid Blue* Pink White Adidas Originals Ladies Increase Germany,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Timberland Earthkeepers Richmont Oxford Shoe - Dark Brown Oiled Signature Dish Special Deals,PUMA Men Blaze of Glory Street On Sale GreyConverse - Deals Chuck Taylor Star Ox Trainer : natural Online Sale,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Le Chameau Vierzonord XL (Progressive Calf) Wellington Boots (Men's) Ebay Panic buying,Vans Men Authentic Gum Sole RedAdidas Originals - Popular -Ease Trainer : Tradition Special Offer,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Scierra Wading Shoe - Felt Sole Durability Rave reviews,Vans Men California Sk8-Hi Cup Leather BrownHugo Boss - Trend Hyllon Trainer : personality large discount,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Beretta Forest Breeks - Green Delicate Colors Original Product,Patagonia Fitz Roy Banner Lightweight Pullover Hoodie Men's 64387Vans - Breathable Vulcanised Trainer : Simple lines Zero Profit, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize On Sale - Converse X Ctas John Varvatos Artisan Stitch 151289C Men Size 11 New! W78b8465,Burton Gristmill FullZip Hoodie Men's 64561UK - All Star ConverseAll White Trainers Size Uk 9 Eu 42.5 Used Condition N75b6033,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Low-cost direct - Converse John Varvatos Hi Double Zip Dark Olive Black Gr. 39 P42m7713,Billabong Generator FullZip Hoodie Men's 64686Low-cost direct - Converse All Star Sunset Size 6 New G87a5748,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Asics Black Gel Saga Trainers Hand,Quiksilver Everyday Kaimana 21in Board Short Men's 66995Asics Pink Gel Unifire Find Trainers Onyx Lime Bearskin,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men Asics Cushioning Running Shoes Colour Si Gel-Nimbus 18 Tiger Black Racing Red,Hurley One & Only Cargo 2.0 Short Men's 67163Ralph Lauren Canvas Navy Blue Furniture Rl-Pyc-1967 Handbag In H, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas adissage Slides (Black) for Kids,Nike SB FTM DriFit Stretch Short Men's 67296Adidas UK Shop - Adidas EQT Support 93/17 Shoes (Black) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas Aggies Raglan Tee (Grey) for Men,DAKINE Bushman Cargo Short Men's 67428Adidas UK Shop - Adidas ULTIMATE CREW MLS F BLACK HEATHE (Red) for Men, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content SA654 Nike Kobe VIII 8 Year of the Snake,The North Face Better Than Naked 5in Running Short Men's 67651Nike Jordan Flight Runner 2 Men Casual Shoes Black Gym Red Wolf Grey,.”

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Andal introduced the company’s Nike Lunarglide 7 Men Running Shoes Black Bright Crimson University Red Summit White,Volcom Upstand Sweater Men's 68085Nuovo Stile Converse Blue low top trainers-Men Nuova Collezione,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Converse Men Star Player One Star Suede Sale Black,Under Armour HeatGear CoolSwitch Compression Legging Men's 69445Reebok Men Workout Plus Utility Blue,.

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