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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Asics Women Gel-Netburner Ballistic Tiger Black Silver Running Shoes Colour,* Nike Air Max Tn Cushioning Yellow White Shoes Men's,Adidas UK Shop - Adidas Gazelle Primeknit Shoes (Green) for Women,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas UK Shop - Adidas Athletics x Reigning Champ Primeknit Tights (Black) for Women,* Nike Air Max Tn I White Black Shoes Men's,Nike Internationalist Womens Lifestyle Shoes Black Anthracite Pure Platinum Cool Grey,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Free 3.0 Flyknit Womens Running Shoes Copa Vivid Purple Blue Lagoon Black,* Orange White Canvas Brown Adidas Originals Mens Shoes,Affari Womens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Low-cost direct - Converse All Star Very Good Condition Size 7 W30z7675,Asics Black Gel Lyte Iii Trainers Sole Rubber Outsole,Hot Sale - Converse John Varvatos Ct Hi Silver Black 150175C Men Size 11 New! O92h7336,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Hot Sale - White Converse Size 3 S100v3211,Asics Fuzex Blue Black Running Shoes Mens,* Adidas Men White Red Black 2013 Xiii Predator Lz Trx Fg Soccer,, they can make up for low utilization with a decent weekend. * Air Max 24 Men White Gray Skyblue 7,Asics Gel-Netburner Ballistic Mt Court Orange Shoes Midnight Mens,* Air Max Ltd White Red Black Men,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Black Pink Blue Adidas Men Arrival,Asics Hyper Yellow Black Track And Field Shoes Xc Flash Mens,* Brown White Adidas Men Campus Neo Sseries, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Men Gray White Air Max 90,Asics Sonicsprint Yellow Blue Track And Field Shoes Flash Mens,* Nike Air Max Tn I Black White Silver Shoes Men's,. Plumer said The VOID is also considering franchise locations, * White Black Men's Air Max Ltd 1,Asics Wrestling Shoes Omniflex-Attack Red Navy Mens,Provide Best Ted Baker Cinika Short Brogue Boots Men 1861-5429,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Max Thea Premium Women Running Shoes Turbo Green/Nightshade-Metallic Silver-White MF69M,Vans Men Era 46 On Sale Blue,Women Find Latest Series Low Converse Unisex Leopard Yellow Black Casual Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women Purchase Cheap New Series Nike Airce First 1St I Unisex All White Running Shoes,Vans Men Sk8-Hi Tweed Grey,Nike Air Huarache NM Blue Lagoon Mens Womens Running Shoes 705159 400,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Air Max 90 Hyper Cobalt Metallic Silver Volt Mens Womens Running Shoes 307793 409,Billabong Ocular Pullover Hoodie Men's 64496,Nike Free Flyknit NSW 5. 0 Black Purple Multicolor Mens Womens Running Shoes 599459 005,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Asics Gel-Solution Court Green White Shoes Speed 2 Flash Mens,Scarpa Zen Pro Mid GTX Shoe Men's 70033,Men Asics 6 Football Shoes Colour Pearl Ds Light White Red, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, K,Air Jordan Super.Fly 2 Men Basketball Shoes Black/Cement Grey-Dark Grey-White VK35X,Clarks Desert Trek Boot Men's 69597, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Saucony Jazz Low Pro Shoe Men's 70157,Nike Air Ultra Force 2013 Men Basketball Shoes Hyper Red/Black-White-Wolf Grey OG39L,Five Ten Team 5.10 Climbing Shoe 70668,, we’ve chosen to develop something different than a Columbia Drainmaker III PFG Water Shoe Men's 71154,Adidas AR 3.0 Men Lifestyle Shoes Clear Grey/Tech Grey/Blue Bird FN36U,Air Jordan Spiz'ike Retro Men Basketball Shoes Gym Red/Black-Dark Grey-White MR09M,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Air Jordan V.5 Grown Low Men Lifestyle Shoes Sequoia/Venom Green VI36M,Converse Chuck Taylor Chuckout Men Lifestyle Shoes Olive Drab CX60K,Adidas ZXZ WLB Retro Men Running Shoes Lead/Mint-Run White AH25F,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Roshe Run Men Running Shoes Black/Cool Grey-White UN12R,Adidas Grand Slam ST Men Retro Shoes Black/Grey OA33X,Adidas Jeremy Scott Zebra Men Black/Run White-Black AK04J,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men New New Balance 751 Blue White Running Shoes,New Balance 1300 Men Running Shoes Blue/Maroon NN25H,Men Chooes Cheap Nike Air Jordan V.2 Low Green Black Sports Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Buy Cheap Latest Series Ralph Lauren Big Pony Canvas Handbag Orange,Nike Air Max 95 Premium Tape Men Running Shoes Midnight Fog/Black-Pink Foil RK26K,Nike Air Jordan 10 X Retro Stealth 310805 003 Mens basketball sport shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Max 90 Leather Black White Hyper Cobalt Blue Mens Running Shoes 652980 001,Nike Free Trainer 3.0 Mid Shield Men Running Shoes Black/Reflect SIlver-Dark Grey GU24P,Nike Hypervenom Phantom 2 Premium FG Radiant Reveal GREEN black bule ACC Mens football boots Soccer shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Mens Nike Air Presto 5.0 Blue Green Orange Shoe Wholesale Price,Men New Collection Ralph Lauren Big Pony Ruisse Symbol Flag Red Black Sporty Polo,Mens Nike Free 3.0 V5 Black Red Shoe Online Sale,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Mens Nike Lunar Force 1 Fuse Cty Silver Green Shoe Wholesale Online,Men Purchase Authentic Best Quality Sales Promotio New Balance 574 All Gray Running Shoes,Mens Nike Zoom Lebron 9.5 Black Red Shoe Wholesale Online, will Sebago Bala Shoe (Women's) - Mariner Navy steady Store Wholesale,Men Buy Cheap New Adidas Adipure All Star All Blue War Boots,Low-cost direct - Converse Womens 9.5 10 Hot Pink Canvas Sneakers New P79m5995, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer * 2009 Air Max Skyblue White Gray Women,Men Sale Cheap New Nike Air Max 90 Hyp Sp Camouflage Hiking Shoes,* Nike Air Max 90 Pink Red Shoes Women,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Asics Trail Running Shoes Gel-Fujiendurance Black Azalea Womens,Men Shop Perfect Latest Series Low Nike Blazer Leopard Gray White Casual Shoes,Adidas UK Shop - Adidas Tubular Defiant Primeknit Shoes (White) for Women,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Max 1 Premium Womens Lifestyle Shoes Metallic Silver Sunset Glow Green Glow String,Men Buy Greatest New Quality Vans Tnt Black White Casual Shoes,Affari Womens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Lacoste Women Ziane 1 Lace Up On Sale Grey,Adidas Y-3 Yohji Yamamoto Qasa High White Crystal Black S82122,Nike Air Max 2014 Women Running Shoes White/Black-Atomic Mango-Volt RA33G, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Women Choose Popular High Converse Gray Black Casual Shoes,Nike Air Huarache Run Black White Tiger Mens Running Shoes,Women Shop Authentic New Arrivals Vans Era Leopard Yellow Blue Casual Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Air Jordan V 5 Retro SUPREME WHITE BLACK FIRE RED 824371 101 Women and Men basketball shoes,Nike Air Jordan 5 Retro Low CNY Chinese New Year 840475 060 Mens basketball shoes,Nike Free 5. 0 Blue White Lemon Yellow Womens Training Shoes 487789 417, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Wmns Nike Darwin Court Purple White Hyp Beden Womens Running Shoes 819959 515,Nike Air Max 2016 Deep Blue Black Mens Running Shoes 810886 099,Adidas Originals - Youth Superstar Foundation Trainer : Adorable Top Fashion,.”

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