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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. NEW DS 2017 Kids Nike Air Jordan XII 12 Retro Gym Red Alternate Black-White 130690-600,Cheap KG Kurt Geiger Winston Leather Boots Men 3660-1553Nike Air Jordan 11 XI Retro Low White Varsity Red 528895 101 Mens basketball sport shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Jordan X 10 Retro WHITE LINEN TAN UNIVERSITY 310805 142 Mens basketball sport shoes,Authentic KG Kurt Geiger Banstead Derby Shoes Men 3333-6922Nike Air Max 2017 Black White Grey Mens Running Athletic Sport Shoes Sneakers 849560 100,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Max Lunar90 Jacquard Blue Lagoon Black Yellow Mens Running Shoes 654468 005,Authentic KG Kurt Geiger Anthony Leather Oxford Shoes Men 8650-7423Nike Flyknit Lunar 3 Black Blue Lagoon Mens Running Shoes 698181 004,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Free Run+ 2 Green White Shoe Buy Online,Wholesale Djinns Easy Run Trainers Men 3444-2031Mens Nike Lebron X 10 Red White Shoe Save 40%-70%,, “This is something entirely new.” Mens Nike Zoom Kd V Black Blue Shoe Best Sale,2017 Converse All Star Jack Purcell PlimsollsMen 3245-1596Mens Nike Zoom Lebron 9 Ix Dark Sliver Black Green Shoe Wholesale,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Salomon S Wind M Moon Black Shoe Store Wholesale,Buy Clarks Original Weaver Suede Shoes Men 4064-2281Berghaus Hillwalker II Walking Boots (Women's) - Chocolate No Tax up to 65% off,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Adidas Ladies Green Gray Sl Ship Summer Breathable Wat Women Shoes For,Best ASOS Slip On Plimsolls in Pastel Blue Men 3484-3363* Black Pink Nike Women Air Max 90 Hyp Prm New,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* Orange Camo Nike Women 2014 Air Max 90 Shoes Hyp Kpu Tpu New,Get Discount ALDO Ferraviel Sandals Men 8069-8536Asics Gel-Encourage Le Court White Silver Shoes Womens,, they can make up for low utilization with a decent weekend. Asics Trail Running Shoes Gt-2000 4 Trail Azalea Melon Womens,Authentic Adidas Originals Tubular Radial Trainers In Navy Men 2736-2836Asics Women Gel-Solution Slam 3 Tennis Shoes Tiger Plum Colour Berry Lime,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas UK Shop - Adidas Edge Lux Shoes (Orange) for Women,Asics 33-Fa Red Black Running Shoes MensAdidas UK Shop - Adidas Trefoil Hoodie (Grey) for Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max Thea Joli Womens Lifestyle Shoes White Grey Mist Grey Mist White,Asics Blue White Coral Volleyball Shoes Gel Sensei 6 Mt Powder Flash Stretch And BreathableNice Air Zoom Pegasu32 Print Womens Running Shoes Blue Lagoon Green Glow Black,. Plumer said The VOID is also considering franchise locations, Nike Zoom Fit Agility Womens Training Shoes Sport Fuchsia Sunset Glow Pink Pow Black,Asics Emerald Green Yellow Silver Gel Zaraca 3 Trainers Flash Within The Higher Wkdktqum6h For SaProgettazione Converse Wine 'CT Dainty Lea' Lace up-Women Recensioni,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Adidas F50 Indoor Tf Macy 7 Red Silver Football Boot Buy Online,Nike Jordan Westbrook 0 Men Casual Shoes White White Metallic GoldMens Nike Air Jordan 4 Iv Retro Blue Black Shoe Free Shipping,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Jordan Retro I 1 Camo Grey Shoe For Sale,Nike Air Max 90 Mid Winter Men Casual Shoes Black BlackMens Nike Air Max 90 Black White Green Shoe Store Wholesale,, and the entertainment giant made an investment in the company. Mens Nike Air Max 90 White Green Yellow Running Shoe Buy Online,Nike Zoom Superfly R4 Track Spike Unisex Casual Shoes White Volt BlackMens Nike Air Max Green Running Shoe Online Sale,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max Tn I Sea Blue Black Shoe Save Off 50%,Nike Cj3 Elite Td Men Football Shoes White BlackMens Nike Charls Barkley Air Posite Max Glowing Wood Shoe Wholesale Price, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Free Og 14 Br Dark Blue Green Shoe Best Price,Nike Flyknit Lunar 3 Men Running Shoes Wolf Grey White Volt BlackMens Nike Jordan Fly 23 Spiderman Black Light Blue Shoe Loved By Everyone,, like all retail operators, Mens Nike Zoom Kd V Yellow Black Shoe Clearance Sale,Nike Lunartempo Men Running Shoes Lyon Blue White Black Poison GreenMens Salomon S Lab Black Yellow Shoe Happy Shopping, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of On Sale - Converse Star Player Ox Charcoal Womens Trainers H65l7853,Nike Mercurialx Finale Tf Turf Men Soccer Shoes Squadron Blue Volt Black Squadron BlueLow-cost direct - Converse Women'S High-Top Black Size 7 Euc! R13u7041,, they can make up for low Hot Sale - Women'S/Ladies Unisex Grey Converse Trainers Size 7 E3s2777,Nike Training Air Max Crusher 2 For Men Training Shoes Black Total Orange White* Air Max 24 For Womens Silver Gray Skyblue 7, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over* White Gray Adidas Originals Women Heeled Women Creamy,Caldo MensAsics Training Shoes Gel-Fit Sana 2 Purple Lilac Womens,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas UK Shop - Adidas by Stella McCartney Barricade Boost 2017 Shoes (Yellow) for Women,Freschezza Confortevole Converse Blue lace up trainers-Men Negozio OnlineAdidas UK Shop - Adidas Supernova TKO Two-Layer Tee (Orange) for Women, could generate over half a million dollars a week, and easily finance new titles. Nike Roshe Flyknit Womens Lifestyle Shoes Fuchsia Flash Black Venice Game Royal,Adidas Men Adilette YellowCharm Hot Adidas Dark Grey 'arianna Iii' Trainers-Women Intorno Amato,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Cheap Dr Martens Women Modern Classics 1460 Patent 8-Eye Black,Adidas Men Topanga Suede BlueToms Classics Women Canvas Shoes Red JT95O, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike 1.0 Cross Bionic Women Training Shoes Black/Metallic Silver-Base Grey TK12S,Discount ASICS Men Gel-Kayano Evo WhiteWomen Get Cheap New Series Lebron James Eleventh 11Th Xi Black Red War Boots,, we’ve chosen to develop something different than a Women Buy Perfect Top Quality Puma 2015 Unisex Black Blue Running Shoes,Converse Men Cons Canvas RedNike Air Jordan 11 XI Retro Low Bred 528895 012 Womens and Mens basketball sport shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Max 98 Supreme Black 844694 001 Womens Mens Running Shoes Sneakers,Latest Nike Men Free Hypervenom Low BlackNike Roshe One Print University Red Tour Yellow Sail Mens Womens Running Shoes 599432 674,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Nike Air Jordan 4 Iv Retro Black Yellow Shoe Factory Outlet,PUMA Men Aril Suede BlackLacoste - Youth Ampthill Trainer : Healthy High Quality Designer,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Helly Hansen Sailpower 3 Shoes - Navy/White/ Grey Handsome Good Sale,Reebok Men Instapump Fury Road SG BlackAigle Tenere Light Walking Boots - Camel Emergency Buy Popular,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Originals - Popular ZX Flux Camo Trainer : Breathable Best Sale,Latest Vans Men x Eley Kishimoto Slip-On BlueNike - Discount LeBron XII Trainer : Fresh and cool Fashionable Style,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Originals - Preferential ZX Flux Slip On Trainer : Reasonable Price Provide Factory Price,Cheap Vans Men Old Skool Zip BeigeCreative Recreation - Promotions Cesario Low XVI Trainer : Unique Design Sports Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Hot Sale - Purple Converse Pumps. Size 6. C76b5074,Roark Revival Transit Pant Men's 64997* Adidas Men Burgundy White Obyo Large Tongue,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Air Max 90 Green Black White Shoes Men's,Kavu Base Camp Pant Men's 65138* Black Gold Adidas Men Vi Porsche, will * Blue White Adidas Unisex Climacool Beckham Shoes,Under Armour Tech Pant Men's 65224* Nike 2014 Air Max 90 Black Gray Red Shoes Lunar Men's, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer * Red Adidas Unisex Superstar,RVCA Block Plate Crew Sweater Men's 6574060% Off Discount K-Swiss Backspin Trainers Men 7878-6673,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Hot Sale Nike Internationalist Premium Trainers Men 4821-6759,Billabong Sea Canvas X Short Men's 66896Get Discount Dune Barrock Suede Lace Up Shoes Men 7828-3605,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Asics Cyber White Gold Track And Field Shoes Jump London Lft Mens,Billabong Slice A Frame X Board Short Men's 67029Asics White Aqua Mint Gel Fit Tempo Sports Shoes 2 Grape Oriental Beauty,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men Asics Running Shoes Colour Flash Gel-Sendai 3 Tiger Black Yellow Ink,RVCA Control Stripe Short Men's 67221Ralph Lauren Men Long Sleeve Tees Rugby &Quot Polo&Quot Logo In, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Crazy Explosive Low Primeknit Shoes (White) for Men,Roark Revival Expedition Utility Short Men's 67381Adidas UK Shop - Adidas alphabounce Shoes (Black) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas Dame Icon Tee (Black) for Men,Prana Brion Short Men's 67479Adidas UK Shop - Adidas Galaxy Away Replica Jersey (Blue) for Men, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content WG108 Nike Lebron XI LBJ11 BHM Basketball Shoes,Adidas Sport Luxe 3Stripes Short Men's 67674Nike Zoom Rival Waffle Xc Track Unisex Casual Shoes Black Volt White,.”

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Andal introduced the company’s Nike Hurley Phantom Free Men Sandal Black White Desert Camo,We Norwegians Rekkjer Roundneck Sweater Men's 68128Top Fashion Vans Khaki camouflage lace up trainers-Men In Vendita,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Men Air Force 1 Mid '07 Sale White,Salomon Quest 4D 2 GTX Backpacking Boot Men's 69510Latest Vans Men Slip-On Lite Leather Black,.

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