Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. On Sale - Converse Breakpoint Low Top 555919 Green White Life Style Shoes Women Z49q3429,* Nike Air Diamond Turf 2 White Red Black Shoes Men's,Low-cost direct - Converse Women Metallic Rubber Hi- Top Light Gold Lace Up Flats Sz: 9 Nwb A68h35,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Low-cost direct - Converse Ct As Dainty Ox 555986C Vapor Pink Canvas Shoes Medium (B M) Women B76i,* Nike Air Max 90 Dark Gray Green Hyp Prm New Men's,Hot Sale - Womens Converse Gold & Tan Tweed Size 6 T23o3905,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Adidas Women's Blue Forum Lo Ot Techs Shoes Women,* Nike Air Max Tn I Black Gold Mens Shoes,* Nike Air Max 90 All Pink Aachen Shoes Women,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Wmns Nike Air Vapormax Ocean Bliss Blue Orange Women Running Shoes AH9045-400,2017 Pull&Bear Perforated Trainers In Dark Grey Men 8918-6166,Low-cost direct - Converse Ladies Uk 5 Eu 37.5 Rich Purple Glitter Ox Trainers E82y1245,, “This is something entirely new.” Lyle & Scott - Classic Style Brack Chukka Boot : Cute Half-price spike,100% Quality Nike Huarache Run TrainersMen 3036-2835,Ransom - Breathable Path Lite Trainer : Relax High-Fashion,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Asics - Discount Gel-Lyte V Trainer : Lifelike Just Buy It,60% off Sale For Lacoste Lerond Canvas Trainers Men 2787-2370,Prologic Nylo-Stretch Cleated Sole Bootfoot Chest Waders - Max5 Camo Elegant prints Seasonal clearan,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Kanyon Outdoor Snow Youths Winter Boots Low To Help Luxuriant In Design,Adidas Sport Luxe Zip Pant Men's 65270,On Sale - Custom Made Genuine Black Converse Silver Spike Stud Punk Fashion Sneakersshoes E72o7678,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, UK - Brand New Worn For Half An Hour Converse Size 5 Navy T74g7338,Under Armour Amplify Thermal Camo Crew LongSleeve Men's 66016,Low-cost direct - Converse Mens Black Sabbath Edition Never Say Die Sneakers Black U5s2618,, and the entertainment giant made an investment in the company. Low-cost direct - Converse Ct Lo Tops Pro Ox Steel Can / Black Suede Leather 151419C Uk 7 / Eur 40,Stoic Amphibious Board Short Men's 66978,Hot Sale - Shoes Sneakers Unisex Converse All Star Originale Canvas Over Dyed Shoes New V63e5685,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in * Adidas Men White Blue Ledge St,Billabong Ranger X Short Men's 67205,* Air Max 90 Vt Gray Red Shoes Men's, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, * Black Khaki Snow Air Max 95 Mens,DC Ripstop Cargo Short Men's 67383,* For Mens Black Blue White Air Max 90,, like all retail operators, * Nike Air Max 90 Boots Mid No Sew Sneaker Shoes Goldblue Men's,Under Armour Raid Printed Short Men's 67611,* White Black Adidas Men Big Tongue, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of 2017 Best Timberland Classic Boat Shoes Men 1076-3297,Dynafit Enduro Dry Short Men's 67747,Buy KG Kurt Geiger Banstead Leather Derby Shoes Men 1328-2334,, they can make up for low New Style Base London Raid Derby Brogue Shoes Men 8815-3293,Under Armour HeatGear Armour Compression Legging Men's 69478,Asics Gel-Lethal Black White Track And Field Shoes Tigreor 7 It Mens, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overCanvas Ralph Lauren Stripe Furniture Pr Tote,Timberland Jefferson Summit Mid Waterproof Hiking Boot Men's 69725,Men Ralph Lauren Sweaters Striped Careers,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Ralph Lauren Short Rugby &Quot Eight Vidory Forever&Quot Sleev,Volcom Sub Zero Boot Men's 69913,Adidas UK Shop - Adidas Matchcourt x Hélas Shoes (White) for Men, could generate over half a million dollars a week, and easily finance new titles. Adidas UK Shop - Adidas Chelsea FC Home Replica Jersey (Blue) for Kids,Clarks Tulik Edge Shoe Men's 70124,Adidas UK Shop - Adidas Ornamental Block Hoodie (Black) for Men,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, FN169 NIKE KOBE 9 EM BRIGHT MANGO ZK9,Adidas Outdoor Trail Rocker Hiking Shoe Men's 70365,Nike Air Max 90 Ultra Br Men Casual Shoes Black Dark Grey Black Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Zoom Odyssey Men Running Shoes Black Blue Lagoon Bright Citrus White,Merrell Bare Access 4 Running Shoe Men's 70554,Cheapest Adidas Black 'kanadia Trail' Neon Trainers-Men Nuova Collezione,, we’ve chosen to develop something different than a ASICS Men Gel-Lyte III Metro Pack Blue,Evolv Axiom Climbing Shoe 70749,Latest PUMA Men R698 Mesh Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Dry Element Running Pullover Hoodie Men's 64469,Sanuk Cargo TX Shoe Men's 70905,Fjallraven Karl ZipOff MT Convertible Trouser Men's 65046,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Vuori Cruise Board Short Men's 66886,Teva Dozer 4 Water Shoe Men's 71146,Insight Tobacco Road Short Men's 67416,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Icebreaker Tracer Tight Men's 69436,Columbia Packed Out II OmniHeat Slipper Men's 71312,Arc'teryx Acrux FL Approach Shoe Men's 70021,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Adizero Adios Boost 3 Running Shoe Men's 70552,Air Jordan CP3.VII (Nitro Pack) Men Basketball Shoes Team Orange/Metallic Gold-Gamma Orange WI85X,Brooks Cascadia 10 Trail Running Shoe Men's 71026,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Air Jordan Flight 45 Men Basketball Shoes Gym Red/Black-White XR75V,Nike Air Foamposite One Retro Men Basketball Shoes Black/Hyper Red-Dark Grey-White RC55X,Reebok Question Mid Retro Men Basketball Shoes Purple Ink/Fearless Purple IL56B,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Mens Nike Dunk High Pro Sb Finland Shoe Factory Outlet,Nike Free Xilla Trainer Men Training Shoes Dark Grey/Black-Neutral Grey-Varsity Maize SD83V,Mens Nike Free Run+ 2 Dark Grey Moon Shoe Just Buy It,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Mens Nike Zoom Kd Vi As All Star Black Green Shoe Order Online,Men Most Wanted Ralph Lauren Darkgreen Big Pony Soft Polo,Rockfish Original Tall Gloss Wellington Boots - Adjustable (Women's) - Black Quality And Quantity As, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room UK - [556690F] Converse All Star Shoreline Slip Green Glow Blk Women Sneaker Sz 9.5 X34w8233,Men Get Comfortable New Series Ralph Lauren Mesh V Neck Darkblue Polo Sweaters,Hot Sale - Swarovski Elements Clear Crystals On Black Converse Dainty Low Top-Women'S 9 S56m6113, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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