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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Huarache Light Bone Mens Running Shoes 634835 007,Hot Sale Jack & Jones Damon Desert Boots In Leather Men 1406-4034Nike Air Jordan 32 XXXII PF Rosso Corsa Red Grey White Fashion Black AJ32 AH1263 002 Official,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, NIKE AIR MAX 2010 TAILWIND 8 20K BLACK WHITE 806803 001 Mens Running Shoes Sneakers,Authentic Hunter Original Wellies Men 6272-9439Nike Air Max 90 FLYKNIT bule white black Mens Running Athletic Sport Shoes Sneakers,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Presto Camo Volt Mens Running Shoes 347636 608,100% Quality Hudson LondonCastleton Leather Monk Shoes Men 6565-4603Nike Free 5 0 TR Fit 5 Prt Black White Dark Grey Mens Running Shoes Trainers Sneakers 704674 004,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Kids Nike Air Max Green Black Shoe Wholesale,Authentic Glorious Gangsta Paris Hi-Top Trainers Men 7102-8403Mens Nike Air Foamposite One Black Purple Shoe Factory Outlet,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Air Jordan 4 Iv Black Red Grey Shoe Stockists,Authentic G-Star Kendo Plimsolls Men 4562-3704Mens Nike Air Jordan 6 Vi Retro White Blue Shoe Clearance Sale,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Hypervenom Phantom Fg White Black Volt Shoe Save 40%-70%,2017 Best Calvin Klein Hachi Nubuck Runner Trainers Men 4250-9500Mens Nike Mercurial Victory X Tf Powder Orange Black Shoe Loved By Everyone,, “This is something entirely new.” Mens Nike Zoom Kd Vi 6.5 Ocean Blue Red Shoe Cheap Retail,Authentic Base London Ford Leather Derby Shoes Men 3411-2502Mens Nike Zoom Lebron St Low Ii Dark Blue Shoe For Sale,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Salomon Xt Hornet M Black Orange Shoe Shop For The Best,High-quality ASOS Chelsea Boots Suede With Red Back Pull Men 7860-6041Le Chameau Chasseur Wellington Boots (Women's) Exclusive Counter Genuine,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Adidas Women Yellow Black Adicolor Women,Cheapest Adidas Originals Superstar Boost Trainers Men 9342-4725* For Womens Black White Slateblue 2012 Air Max,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* White Blue Adidas Originals Women Shoes,Asics 33-Dfa 2 Grey Silver Running Shoes MensAsics Gel-Game 5 Court White Coral Shoes Hot Womens,, they can make up for low utilization with a decent weekend. Asics Women Cross Freak 2 Tiger Black Turquoise Track & Field Shoes Colour Lime,Asics Black Light Grey Mint Gel Lyte Iii TrainersAsics Women Trail Running Shoes Gel-Venture 5 Tiger Turquoise Silver Grey Colour,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas UK Shop - Adidas ACE 17.1 Firm Ground Cleats (Metallic) for Women,Asics Blue White Pink Gel Emperor 2 Cushioned Running Shoes Powder Large Size Range Of Options HotAdidas UK Shop - Adidas Response Long Tights (Blue) for Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Blazer Mid Textile Print Womens Lifestyle Shoes Pink Glaze Sail Varsity Purple,Asics Fuzex Blue Black Running Shoes MensNike Lunaracer+ 3 Womens Running Shoes Voltage Green Blue Lagoon White Black,. Plumer said The VOID is also considering franchise locations, Amare ASICS White mesh running trainers-Women Vendi Migliore,Asics Gel-Equation 8 Black Gold Running Shoes MensUltimo Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Asics Gunlap Blue Floral Track And Field Shoes Unisex,Adidas UK Shop - Adidas X 16.3 Turf Shoes (Green) for KidsBlack Big Pony Polo Long Sleeved,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men Asics Running Shoes Colour Flash Gel-Foundation 12 Yellow Electric Blue,Adidas UK Shop - Adidas Harden Vol. 1 Shoes (Red) for MenNavy White Volleyball Shoes Gel Rocket Asics Lime Mother Stretch Satisfying 7,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. BANKS Grain Hybrid Walk Short Men's 67360,Adidas UK Shop - Adidas Property of Trail Blazers Tee (Red) for MenCLWR Lead Short Men's 67700,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Ariat Easy Street Boot Men's 69562,Adidas UK Shop - Adidas Wizards Road Swingman Jersey (Red) for MenSalewa Firetail 3 Approach Shoe Men's 70032,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Five Ten Hellcat Shoe Men's 70411,Adidas UK Shop - Adidas Photo Graphic Tee (Black) for MenSeaVees Baja Slip On Break Line Shoe Men's 70768,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Foamposite One Black Green Shoe Buy Online,Nike Free Flyknit Chukka Men Casual Shoes Radiant Emerald Rough Green Fuchsia Flash Pure PlatinumMens Nike Air Jordan 5 V Retro White Blue Yellow Shoe Cheap 100%,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Jordan Spizike 3.5 Retro Orange Shoe Clearance Sale,Nike Air Oscillate Men Casual Shoes White Midnight Navy BlackMens Nike Air Max 90 Em Black Grey White Shoe Factory Outlet,, and the entertainment giant made an investment in the company. Mens Nike Air Max 95 360 Grey Blue Shoe Shop For The Best,Nike Vapor Speed Low Td Men Football Shoes Game Red WhiteMens Nike Air Max Netty White Black Shoe Wholesale Online,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max Tn Iii Black Red Shoe Best Sale,Nike Air Max Tailwind 8 Men Running Shoes Black Anthracite WhiteMens Nike Dates Hyperdunks Red Black Shoe Wholesale Online, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Women Acorra Reflect Hi Top Khaki,ASICS Men Gel-Lyte Evo BlackNike LunarElite Sky High Women Lifestyle Shoes Turbo Green/Nightshade-White MH12W, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Women Shop Perfect Authentic Ralph Lauren Red Soft Navy Big Pony Polo,Converse Men Chuck Taylor All Star II On Sale RedWomen Wholesale Latest Series Nike Air Max 95 Em All Pink Running Shoes,, we’ve chosen to develop something different than a Asics Gel 4 IV Respector Crystal Blue H6E3L 4040 Womens Mens Running Shoes Sneakers,Buy Nike Online Men Benassi Jdi Print ColorNike Air Jordan 6 VI Retro Olympic 368497 033 Womens and Mens Basketball Sports Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Presto Red White Womens Running Shoes Trainers Sneakers 631754 070,Latest Nike Men Mobb Ultra Mid GreyNike Roshe Run Print Aloha University Red Tour Yellow Sail Womens Running Shoes 599432 674,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Nike Air Jordan 4.5 Black Blue Shoe Buying Cheap,PUMA Men Blaze of Glory Yin Yang WhiteZamberlan Pecol NW Walking Boots - Sand romantic Just Buy It,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Simms Guide Trousers - Gun Metal Shrink-Proof Shop For The Best,Saucony Men Shadow 5000 Sale BlackBrowning Hell's Canyon Odorsmart Balaclava - Loden Sound-Proof New Listing,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, SealSkinz Thermal Performance Road Cycle Glove - Skillful Manufacture Sports Shoes,Vans Men Old Skool WhiteSeeland Lizard Balaclava - Realtree Xtra Green Casual Shoes Buy Popular,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Simms Visor Beanie - Scarlet tender Promotions,Patagonia Fitz Roy Banner Lightweight Pullover Hoodie Men's 64387Ralph Lauren Polo - Youth Harvey Leather Trainer : Useful Online-Shop,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Asics Gel-Cumulus 17 Blue Black Running Shoes Mens,Mountain Khakis Teton Twill Short Men's 67142Asics Wrestling Shoes Aggressor 2 Graphite Sunflower Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men Asics Running Shoes Colour Island Indigo Gel-Cumulus 17 Tiger Blue Blue Black,The North Face Red Rocks Short Men's 67273Ralph Lauren Men Short Sleeve Tees Rugby &Quot Rl.Rc&Quot In Re, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Freak X Carbon Uncaged Cleats (White) for Men,The North Face Paramount II Cargo Short Men's 67462Adidas UK Shop - Adidas PureBOOST LTD Shoes (Black) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas Rockets Road Swingman Jersey Harden (Red) for Men,Mountain Khakis Original Mountain Short Men's 67578Adidas UK Shop - Adidas Badge of Sport Tee (Black) for Men, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Jordan Rising High Men Basketball Shoes White Insignia Blue Infrared 23 Ghost Green,The North Face GTD Dual 9in Short Men's 67746Nike Alpha Pro 2 Td Men Football Shoes White Cool Grey,.”

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Andal introduced the company’s Nike Free Trainer 5.0 V6 Amp (Michigan State) Men Training Shoes Pro Green Metallic Bronze White,Icebreaker Tracer Tight Men's 69436Adidas Men Los Angeles Black,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Cheap Nike Men Air Max Bw Ultra Green,KEEN The 59 Boot Men's 69628Latest Vans Men Brigata Lite Blue,.

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