Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Mens Nike Air Max 90 Grey Sienna Running Shoe Fashion Cheap,* Black Gold Adidas Men Porsche 5 Generations,Mens Nike Air Max 90 White Grey Running Shoe Free Shipping,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Mens Nike Air Max Blue Green Shoe Sale Shop,* Black Green Nike Men 2012 Air Max Shoes,Mens Nike Air Max Nomo Blue Black Shoe Wholesale Price,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Mens Nike Air Max Tn I Black Yellow Green Shoe Official,* Black Red Men's Air Max 95 Shoes,Mens Nike Air Penny Hardaway Black Yellow Shoe Save Off 50%,). Mens Nike Classic Cortez Nylon Red Shoe Buy Online,* Black White Mens Air Max Skyline,Mens Nike Free 3.0 V5 Grey Sky Blue Shoe Fast Shipping,, VRcades, Mens Nike Free Run 5.0 V2 Grey Yellow Running Shoe Outlet Online,* Blue Black For Mens Air Max Tn,Mens Nike Mavrk Mid2 Blue White Shoe Best Price, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Mens Nike Zoom Hyperrev Kyrie Irving Green Black Red Basketball Shoe For Cheap,* Blue White Adidas Unisex Decade Shoes Germany,Mens Nike Zoom Lebron 9.5 Black Gold Red Shoe Store Wholesale,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Zamberlan Vioz Walking Boots (Women's) - Dark Brown Great Fashionable,* Equipment Men's Black Red White Adidas Shoes,On Sale - Converse Ctas Hi Hyper Orange Womens Hi Top Trainers V66b3646,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, UK - Women'S Converse All Star Ct Shroud Hi Black/Black Leather Shoes Size 7 K44d6689,* Green Adidas Unisex Climacool 5 Generations Shoes,Low-cost direct - New Converse Womens Ct All Star Ox White/Poolside 4.5 Uk / 37 Eu K77e9532,, China, open to the public. Hot Sale - Swarovski Elements Bling Converse-Black Low Top Chuck Taylor All Star-Women'S 6 T61v2285,* Men Black Brown Air Max 90,Adidas Ladies Gray Purple Bounce Tanks Serie Women,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, * Black White Nike Womens Shoes Air Max Tn Fusion,* Men Snow Green Black Air Max 90,* Red White Adidas Women Originals Heeled Increase Shoes Germany,, Pure Imagination, Asics Gel-Hyper Tri Pink Mint Running Shoes Womens,* Nike Air Max 90 Black Hyp Prm New Men's,Asics Women Gel-Cumulus 17 Tiger Pink Silver Cushioning Running Shoes Colour Hot,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Pink Grey Ralph Lauren Women Short Sleeve Polo Pony Tees In,* Nike Air Max Flyposite White Black Shoes Men's,Adidas UK Shop - Adidas Gilet (Grey) for Women,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Adidas UK Shop - Adidas Warp Knit Tights (Red) for Women,* Nike Air Max Tn I Purple Black Gray Shoes Reflect Men's,Nike Zoom Kynsi Jacquard Waterproof Womens Lifestyle Shoes Black Dark Grey Anthracite Metallic Hemat,, says the global location-based VR entertainment market will more than double in 2018, Nike Free Tr 5 Flyknit Womens Training Shoes Bright Crimson Bright Citrus Total Orange White,* Purple Pink Black Red Men Air Max Tn,Progettazione Toms Paseo-Black Synthetic Leather Shearling-Women Factory Outlet,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Women Roshe Run Hi Suede Sneaker Tawny,* Silver Black Gray Men Air Max Tn,Reebok Women Ventilator Antonia On Sale White/Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Puma Classic Extreme Animal Women Retro Shoes Black FW18W,* White Blue Adidas Men Porsche 5 Generations,Women Sale Perfect Latest Series Ralph Lauren Classic Custom Light Bule Big Pony,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Women Find Comfortable New Balance 574 Unisex Mesh Gray Blue Running Shoes,* White Red Black Adidas Unisex Jeremy Scott Bones Shoes For,Women Shop Cheap Top Quality Nike Flyknit Racer Netty Purple White Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, UK - **Bling**Customised Crystal Bridal Mono All White Converse Lo Tops 3 4 5 6 7 8 9 U10o1259,Provide Best ASOS Slip On Plimsolls In Washed Grey Men 3697-6486,UK - Converse All Star 37 S49u2379,, “This is something entirely new.” Low-cost direct - Converse One Star Low Top Rainbow Metallic Shimmer Canvas Sneakers Shoes Size 6 J,Asics Aqua Pink Gt 1000 Violette 3 Stabilty Running Shoes Sole Tendon At The End Hot,Low-cost direct - Converse All Star White Trainers Size 10 Uk Mens. Very Good Condition X34e8755,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hot Sale - New Converse All Star Tornado Zip Burnished Leather By John Varvatos Size 10 J100x1768,Asics Coral Silver Volleyball Shoes Gel Rocket 7 Flash Darkberry Scrub Explosion Models,* 2011 Air Max Black Shoes Netty Men's,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, * Adidas Men White Green Adicolor,Asics Gel-Noosa Tri 11 Blue Coral Running Shoes Mens,* Air Max 90 Black White Yellow Purple Gray Shoes Men's,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,* All Black Men's Air Max Shoes,Asics Olive Gel Lyte Iii Trainers Vert Blanc Stretch,* Black Red For Mens Air Max Tn,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Brown White Adidas Men Mid Originalsficial Shoes Germany,Asics Sonicsprint Black Coral Track And Field Shoes Unisex,* Men Slateblue White Red Air Max 90,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* Nike Air Max Tn I Silver White Shoes Flaring Men's,Black Light Grey Gel Saga Asics Trainers Within The Higher,* White Blue Adidas Originals Mens Suede High-top 2014,, they can make up for low utilization with a decent weekend. 2017 Original Walk London Suede Chelsea Boots Men 5613-8008,Men Asics Burner Baseball Shoes Colour Silver Black,Best Nike SB Portmore Vapor Trainers Men 3818-3203,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over 60% Off Discount Grenson Declan Suede Chelsea Boots Men 8387-7289,Men Asics Lightweight Running Shoes Colour Flash Cora Fuzex Lyte Light Grey White,100% Quality ASOS Desert Boots in Suede Men 9034-7592, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Gel-Evate 3 Red Running Shoes Lightning Mens,Men Light Grey Onitsuka Tiger Colorado Eighty-Five Mt Samsara Shoes Colour,Asics Training Shoes Gel-Defiant 2 Silver Onyx Mens,. Plumer said The VOID is also considering franchise locations, Men Asics Colour Flash Trail Running Shoes Gel-Fujiattack 5 Mediterr Black Yellow,Men Short Sleeve Polo Tees Ralph Lauren Navy Woring 1908 In,Men Short Sleeve Polo Tees Ralph Lauren Navy Woring 1908 In,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Prezzo Intero Mens,Adidas UK Shop - Adidas Seeley Shoes (Black) for Men,Converse Men Chuck Taylor All Star Nghttme Nvy/White/Black, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Latest PUMA Men Blaze Blue,Adidas UK Shop - Adidas Superstar Boost Shoes (Pink) for Men,Latest Vans Men Old Skool Zip Leather White,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Volcom Stone FullZip Hoodie Men's 64672,Adidas UK Shop - Adidas Pure Boost Shoes (Red) for Men,Volcom Solver Twill Pant Men's 65119,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Volcom Macaw Mod Board Short Men's 66841,Adidas UK Shop - Adidas Barricade Boost 2017 Shoes (Black) for Men,Quiksilver Everyday Solid Amp 21 Hybrid Short Men's 67254,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Mens Nike Free Run 5.0 V5 Blue Grey Shoe Order Online,Popolare Adidas Blue 'falcon Elite 3' Mesh Running Trainers-Men Nuova Collezione,Mens Nike Roshe Run Breathable Summer Dark Blue Running Shoe Wholesale Price,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Mens Nike Zoom Lebron X 10 White Red Blue Shoe Save 40%-70%,Adidas Men Gazelle OG Red,Rockfish Original Tall Gloss Wellington Boots (Women's) - Mulberry Charms Buying Cheap,.

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At four recent VR Asics Gel-Zaraca 4 Blue Pink Running Shoes Womens,Cheap Nike Men SB Zoom Stefan Janoski Canvas Black,Asics Women Wrestling Shoes Snapdown Grey Yellow Blue Colour True Sunflower, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Adidas UK Shop - Adidas Windbreaker (Blue) for Women,Latest Reebok Men Classic Nylon Black,Nike Air Max 1 Mid Waterproof Womens Lifestyle Shoes Tawny Sail Gum Medium Brown Tawny,, VRcade royalties for developers are on the rise, Bello Women,Vans Men Old Skool On Sale White,Converse Women Missoni Chuck Taylor All Star Low Top Pink,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Harkila Ultimate Trousers - Beech Green Mediocre For Sale Designer,The North Face Rapido Pant Men's 65246,Le Chameau Chasseurnord Wellington Boots (Men's) Enthusiasm Buying Cheap,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Originals - Unique Design Ultra Boost Trainer : Design -Season big promotion,Icebreaker Aero Crew LongSleeve Men's 65918,Oakley Straw Beach - Black Selling Profile of smooth lines,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Helly Hansen Ahiga Shoes - Black/Earth /Light Grey Marked New Authentic,Armada Hot Tubbers Board Short Men's 67015,MuckBoot Co Chore Cool Hi Wellingtons - Brown Authentic Wholesale Online,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Hyperchase Men Basketball Shoes Black Wolf Grey White Metallic Silver,Reef Voyage Flip Flop Men's 71209,Nike Tri Fusion Men Running Shoes Black Dark Grey White, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Cortez Basic Leather Retro Men Running Shoes White/White - Light Zen Grey HQ99E,Nike Air Max Light Essential Retro Men Running Shoes Base Grey/Medium Base Grey-Vivid Blue LC85V,Nike Air Max Pillar Retro Men Training Shoes Pine Green/Metallic Silver-Black DS63I, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men Buy Comfortable Ralph Lauren Soft Darkgreen Yellow Hoodied,Nike Roshe Run Marble Men Running Shoes Black/White-Cool Grey-Anthracite BJ51W,Men Lovely Kevin Durant Sixth 6Th Xi Black Blue War Boots,, we’ve chosen to develop something different than a Men Buy Comfortable Authentic Puma El Rey Cross Perf Green Brown Shoes,Nike SB Stefan Janoski Mid Premium Men Skateboard Shoes Military Blue/Black-White-White QI63K,Nike Air Foamposite One PRM Olympic PRE ORDER 575420 400 Mens basketball sports shoes sneakers,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Max 2016 Ocean Fog Black Bright Crimson/Blue Mens Running Shoes 806771 402,Nike Benassi Solarsoft Slide Men Black/Black-Dark Grey TR09E,Nike Free 4. 0 Flyknit Black Volt Hot Lava Red Mens Running Shoes 717075 006,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Mercurial V 11 Superfly FG GREEN BULE BLACK ACC Mens football boots Soccer shoes,Men Buy Cheap Guarantee Ralph Lauren Navy Big Pony Pink Polo,Under Armour Speedform CBM FG red bule Mens football boots Soccer shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Mens Nike Air Jordan 4 Iv Blue Shoe Wholesale Online,Men Newest Custom Ralph Lauren V Neck Mesh Polo Sweaters,Mens Nike Air Jordan Spizike 3.5 Retro White Black Jordan Shoe Wholesale Online,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Mens Nike Air Max 90 Hyperfuse Prm White Blue Shoe Official,Men Get Comfortable Latest Style Nike Zvezdochka 1St I First Unisex White Green Shoes,Mens Nike Air Max Classic Bw White Black Shoe Buying Cheap,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Mens Nike Air Max Tn I White Sky Blue Shoe Best Price,Men Clearance Sale Nike Zoom Hyper Dunk Tb The Olympic Version Kobe Bryant Black Yellow War Boots,Mens Nike Dunk Sb High Cut Balck White Red Shoe Fast Delivery,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Zoom Speed Trainer 3 black green 804401 womens Running Shoes Sneakers,Nike Free 4. 0 Turquoise Brave Blue Mens Running Shoes 631053 401,Seeland Keeper Trousers - Olive Durable Emergency Cheap,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Timberland - Discount Euro Hiker Helcor Boot : gorgeous Free Shipping,Nike Kyrie Irving 2 EP black Mens basketball sports shoes sneakers,Adidas Originals - Authentic Busenitz Trainer : There is a sense of the city Save Up To 70%, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Rocky Hunter Glomitt - Realtree AP Conventional Half-price,Nike Mens Jordan Hydro 5 Retro Slide Sandals bule gold 820257 425 Massage Slippers Shoes,Nike - Popular 1 FB Trainer : Classic Romance Cheap Retail, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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