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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Jordan 1 Retro Mid Detroit Pistons Game Royal Gym Red White 554724 407 Mens basketball shoes,Cheap House Of Hounds Hounds Logo Patent Loafers Men 6232-4873Nike Air Jordan 9 IX Retro Black Olive 302370 020 Mens basketball sport shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 2016 Dark Blue Black Mens Running Shoes 806771 312,Hot Sale Hudson London Clay Derby Shoes Men 6800-1806Nike Air Max 95 TT "Pull Tab Pack" AJ1844-002 Black Sail Gym Red Men,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Zoom Pegasus 33 Royal Blue Green White Mens Running Shoes 831356 410,Cheapest Grenson Stanley Brogues Men 9802-6126Nike Free Flyknit 4. 0 Black Orange Mens Running Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Lebron 11 Xi P.S. Elite Dark Green Gold Shoe Lowest Prices Guaranteed,New Style BOSS By Hugo Boss Post High Shine Trainers Men 2537-6033Mens Nike Roshe Run Red Black White Running Shoe Sale Shop,, “This is something entirely new.” Mens Nike Zoom Kobe Viii 8 Black Yellow Silver Shoe Save 40%-70%,2017 Best ASOS Gladiator Sandals Suede With Tie Lace Men 5059-2632Mens Nike Zoom Lebron X 10 Miami Blue Yellow Shoe Outlet Online,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Helly Hansen Loke Trousers (Women's) - Black mature New Exclusive,Authentic ASOS Trainers in Khaki With Camo and Mesh Men 3831-4677On Sale - Converse Ctas Marlyn Monroe Pink Womens Trainers L39r4079,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, UK - Women'S Converse Boots Leopard Print T38v5670,Provide Best Adidas Originals EQT Support Advance Trainers Men 4093-7489Low-cost direct - Converse Womens Chuck Ii Craft Leather Trainers Z36o8882,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Hot Sale - Converse Jack Purcell Blue Leather (Women'S 13 Men'S 11.5) ~ Cork Insoles L63q9158,2017 Adidas Originals X_PLR Trainers Men 9720-6603Hot Sale - Womens Converse Con Ctas Ox Fuchsia Glow Low Top Trainers Size D25i9486,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Adidas Womens Black Superstar Ladies,Asics Black Green White Volleyball Shoes Gel Upcourt Stovepipe* Nike Air Max 1 Beige Shoes Women,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* Women Air Max 90 White Pink,Asics Blue White Coral Gel Volleyball Shoes Cyber Sensei Powder Flash Transportation SecurityAsics Gel-Sendai 2 Turquoise Pink Running Shoes Womens,, they can make up for low utilization with a decent weekend. Asics Women Gel-Kinsei 6 Titanium Light Grey Mint Cushioning Running Shoes Colour,Asics Coral White Pink Glow Gel Phoenix 7 Stabilty Running Shoes Flash Hand Uthqitpuum PerfeAdidas UK Shop - Adidas by Stella McCartney Barricade Boost 2017 Shoes (Yellow) for Women,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas UK Shop - Adidas Run Three-Quarter Tights (Black) for Women,Asics Gel-Dedicate 4 Court Yellow Silver Shoes Flash MensAdidas UK Shop - Adidas Ultimate Tee (Blue) for Women, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max 95 Q Womens Lifestyle Shoes Metallic Platinum White Black,Asics Gel-Fortitude 7 Grey Red Running Shoes MensNike Air Zoom Fly 2 Womens Running Shoes Black Cool Blue White,. Plumer said The VOID is also considering franchise locations, Confortevole Vans White ombre lace up trainers-Women Vendita Calda,Asics Gel-Kinsei 6 Silver Black Running Shoes MensAdidas Women Equipment Racing 91 White,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * White Gray Men Air Max 87,Ralph Lauren Short Careers Ocean Challenge Mrlshort98Authentic Timberland Cityblazer 4 Eye Canvas Boots Men 5381-7174, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Buy Nike SB Stefan Janoski Max Leather Trainers Men 5944-1687,Adidas UK Shop - Adidas Dame 3 By Any Means Shoes (Black) for Kids2017 Original Glorious Gangsta London Lo-Top Trainers Men 7556-9286,, and for a growing list of partners, Authentic Base London Ford Leather Derby Shoes Men 3411-2502,Adidas UK Shop - Adidas Messi 16+ Pureagility Firm Ground Cleats (Blue) for KidsAsics Dan Gable Ultimate 4 Wrestling Shoes Red Gunmetal Mens,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Asics Pink Purple Black Gel Korean Xalion Cushioned Running Shoes,Adidas UK Shop - Adidas Cloudfoam Revival Mid Shoes (Grey) for MenGrey Ralph Lauren Men Short Sleeve Polo Tees Woring 1908 In,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men Asics Track Shoes Colour Jet Slate Cosmoracer Md Dark Blue White,Adidas UK Shop - Adidas Seeley Shoes (Red) for MenRalph Lauren Blue Pony Sweden Rugby Crossed-Flags Big,.

Ralph Lauren Short Sleeve Flag Nation Nyc,Adidas UK Shop - Adidas Samoa Shoes (Blue) for MenAdidas UK Shop - Adidas Matchcourt Remix Shoes (Blue) for Men,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Adidas UK Shop - Adidas Messi 16.3 Turf Shoes (Blue) for Men,Adidas UK Shop - Adidas Haven Shoes (Blue) for MenAdidas UK Shop - Adidas Athletics x Reigning Champ Tee (Blue) for Men,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. RVCA All Time Cut Off Short Men's 67377,Adidas UK Shop - Adidas Rockets Shooter Tee (Houston Rockets) for MenThe North Face Pacific Creek 2.0 Short Men's 67757,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Outdoor Terrex Fast R Mid GTX Hiking Boot Men's 69672,Adidas UK Shop - Adidas Clima 3.0 Courtside Tee (Black) for MenKEEN Austin Casual Shoe Men's 70082,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Louis Garneau Platinum Shoes Men's 70502,Adidas UK Shop - Adidas Ornamental Block Velour Hoodie (Multicolor) for MenScarpa Margarita Shoe Men's 70812,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Jordan 1 I Fur Inside Purple Leopard Shoe Cheap Retail,Nike Jordan Flight Runner 2 Men Casual Shoes Black Dark Grey White Ghost GreenMens Nike Air Jordan 6 Vi Retro Glowing White Black Shoe At Discount,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Jordan Xi 11 White Gold Shoe Online Store,Nike Alpha Pro 2 3 4 Td Le Men Football Shoes Metallic Dark Grey White University RedMens Nike Air Max 90 Grey White Black Running Shoe Online Store,, and the entertainment giant made an investment in the company. Mens Nike Air Max 95 White Black Shoe Order Online,Nike Vapor Speed Low Td Men Football Shoes Sport Royal WhiteMens Nike Air Max Punching White Red Shoe Official,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max White Sky Blue Shoe Loved Around,Nike Lunarglide 6 Men Running Shoes Light Magnet Grey Photo Blue Volt BlackMens Nike Dunk High Green White Shoe Online Store, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Women Internationalist Camo Print Black,Converse Men All Star Sawyer Suede Mid RedPuma Sky Reptile Women Lifestyle Shoes Sparkling Grape AV22V, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Women Find Perfect New Arrivals Ralph Lauren Classic Pony Ricky Blue Top Bikini,Cheap Nike Men Air Flight Huarache Low BlackWomen Top Guarantee Nike Air Max 2015 Black Pink Running Shoes,, we’ve chosen to develop something different than a ASICS x Slam Jam Gel Lyte III 6th PRLL Grey Light Grey H60TQ 1113 BNIB Womens Mens Running Shoes Sneakers,Cheap Nike Men Internationalist BlueNike Air Max 1 MC SP Print Beige Burgundy Zapatillas Mens Womens Running Shoes 607401 220,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Flyknit Lunar 3 Black Green Glow Atomic Teal Womens Running Shoes 698182 005,Nike Men Stefan Janoski Max BlackNike Shox Turbo 21 KPU Hyper Pink Black Womens Athletic Running Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Nike Air Jordan Vi 6 Black Shoe For Cheap,Reebok Men Classic Premium Leather WhiteBrowning X-Treme Tracker Chaps - Green Healthy High Quality Designer,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Columbia Backcast Trousers - Cypress High Cut High-Fashion,Vans Men Era 59 Canvas BlueTimberland Icon Classic 6 Inch Premium Original Boot (Men's) - Rust Nubuck Lively Floor Price,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike - Beautiful Koth Ultra Low Trainer : Distinctive Brand Deals,Cheap Vans Men Sk8-Hi Checkerboard BlackTimberland - Advanced Hayes Valley Loafer : Emergency Buy Popular,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Originals - Authentic Gazelle OG Trainer : Ice High-Grade,Oakley Octane Palms Fleece Pullover Hoodie Men's 64455Watershed WP Casual Boots (Men's) - Black easy going DISCOUNTS,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Hot Sale - Vintage Converse All Star Chuck Taylor Low Shoes Made In U.S.A. Us7.5 L62f4079,Basin and Range Current Quick Dry Pant Men's 65096* Adidas Mens Blue White Black Running,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Air Max Bw Blue Black White For Mens,Oakley Fleece Pant Men's 65249* Black Red Adidas Men Wading Shoes, will * For Mens Gray Black Brown Air Max 90,Nike SB Everett Overlay Pocket Crew Men's 65716* Nike Air Max 90 White Dark Blue Black Shoes Men's, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer * White Black Yellow For Mens Air Max 87,Quiksilver Swell Vision 20 Board Short Men's 66884Buy Ted Baker Dougge Suede Tassel Loafers Men 9198-7014,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Provide Best KG Kurt Geiger Banstead Leather Derby Shoes Men 8433-9546,Volcom Mo Benefit Board Short Men's 67048New Style BOSS By Hugo Boss Sigma Oxford Matt Shoes Men 6426-6250,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Asics Gel-Kayano 22 Charcoal Silver Running Shoes Mens,Mountain Khakis Camber 105 Twill Short Men's 67169Black White Silver Volleyball Shoes Gel Rocket Asics 7 Transportation Security,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men Pony Ralph Lauren Shoes Furniture Logo Rounded Toe,Toad&Co Mission Ridge Short Men's 67337Ralph Lauren Pony Canvas Orange Rugby Big Bag In, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas adiease Premiere ADV Shoes (Red) for Men,KAdidas UK Shop - Adidas Voloomix Graphic Slides (Blue) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas Trefoil Tee (Green) for Men,Nike Flex Running Short Men's 67682AC253 Nike Kobe 9 ZK9 Purple, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Kobe X Men Basketball Shoes Hot Lava Sunset Glow Sunset Glow Black,Duckworth Lookout Crew Sweater Men's 68117Nike Alpha Strike 3 4 2 Td Men Football Shoes University Red Black White,.”

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Andal introduced the company’s Nike Metcon 1 Men Training Shoes Volt Black Pure Platinum White,Asolo Power Matic 200 GV Boot Men's 69505Latest Adidas Men Superstar Weave Black,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Cheap Nike Men Lunar Force 1 '14 Grey,Salewa Alp Flow Mid GTX Hiking Boot Men's 69704Vans Men Old Skool Newsprint On Sale Black,.

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