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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas UK Shop - Adidas UltraBOOST X Shoes (Black) for Women,* Red Men's Air Max Ltd 1 Aachen Shoes Rice,Adidas UK Shop - Adidas Ultimate V-Neck Tee (Black) for Women,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Shox Nz Womens Lifestyle Shoes White Cool Grey Metallic Silver,* White Adidas Men Angel-bird,Nike Free 4.0 V5 Womens Running Shoes Vivid Purple Bright Crimson White Hyper Orange,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Elegante ASICS Pink mesh panel running trainers-Women Recensioni,* White Blue Nike Kids Shoes 2014 Air Max,Cheap Adidas Women X Rita Ora Stan Smith Power Red,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Women New Style Nike Air Max 2016 Purple Black Running Shoes,High-quality Zign Leather Crepe Sole Lace Up Boots Men 9606-2485,Women Coupon Deal Puma 827 Blue White Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Huarache NM Purple Volt Womens Running Shoes 705159 036,High-quality Ted Baker Flyxx Flip Flops Men 6481-7639,Nike Air Max 2015 Black Pink Blue Womens Running Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Under Armour - Advanced UA Speedform Fortis Trainer : Aftertaste Up To 65% Off,60% Off Discount Diesel Spaark Hi Top Trainers Men 9198-7174,Ridgeline Slash - Buffalo Camo Relax High-Fashion,, “This is something entirely new.” Ellesse - Navona Full Logo Flip Flop : Attractive Appearance Whole Sale,Hot Sale Base London Business Leather Oxford Shoes Men 9672-3530,Creative Recreation - Advanced Cesario Low XVI Wool Trainer : stimulate On Sale,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, On Sale - Converse Star Player Pro Skate Shoe Red/White Men'S Classic Shoes Size 9.5 U46q1032,60% off Sale For Asics GT-II Premium Leather TrainersMen 8607-8577,On Sale - Converse Cardinal Tennis Shoes X32e5015,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Hot Sale - Red Converse Size 5 Chuck Taylor Hi Tops Z66a9375,Asics Gel-Lyte Iii Blue Black Trianers Mens,* Adidas Men Black Brown Backward For Both Outdoor,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* Adidas Mens Red White Football Adizero F50 Wm Shoes,Asics Navy Orange Gel Lightning Neon Squad Handball Shoes Nightclubs Catwalk Nqzemo6y4i More Surpr,* Air Max 90 White Black Shoes Men's,, they can make up for low utilization with a decent weekend. * Black Adidas Unisex Js Paint Shoes To Loved,Asics Trail Running Shoes Gel-Fujiattack 5 Yellow Black Flash Mens,* Black White Red Men's Air Max Ltd 1,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * For Mens Green White Gray Air Max 90,Asics Wrestling Shoes Snapdown Black Silver Mens,* Nike Air Diamond Turf 2 Black White Red Shoes Men's, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Orange White Black Gray Air Max 95 Men,Grey Burgundy Asics Aaron Trainers Light Head Layer Pigskin,* White Mens Shoes Air Max Bw Azure,. Plumer said The VOID is also considering franchise locations, Best Ted Baker Camroon Leather Chelsea Boots Men 2725-6028,Men Asics Colour Onyx Gel-Foundation Walker 3 Walking Shoes Black Silver,Cheapest New Balance Classic Court Trainers in Yellow Men 8825-1978,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Mens Nike Air Jordan Sixty Club Dark Blue Grey Shoe Fast Shipping,Nike Lunarglide 7 Men Running Shoes Anthracite Game Royal Blue Lagoon Summit White,Mens Nike Air Max 90 Em Red White Shoe Fast Delivery,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Mens Nike Air Max 95 360 White Silver Shoe Save 40%-70%,Nike Hypervenom Phelon Ii Tf Men Soccer Shoes Green Strike Black,Mens Nike Air Max Netty Yellow Grey Shoe For Sale,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men Asics Football Shoes Colour Ds Light X-Fly Ms Blue Black Silver,Scott Elite BOA Shoe Men's 70428,Ralph Lauren Blue Pony Sweden Rugby Crossed-Flags Big, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Salomon X Ultra Mid Aero Hiking Boot Men's 69733,Reebok Q96 Cross Examine Men Basketball Shoes White/Vital Blue-Stadium Red UN81E,Under Armour Verge Low GTX Hiking Shoe Men's 70345, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Vans Half Cab Core Classic Skate Shoe 70793,Converse Chuck Taylor All Star Men Lifestyle Shoes White UM32O,Reef Draftsmen Sandal Men's 71276,, we’ve chosen to develop something different than a Nike Air Force 1 Retro Men Basketball Shoes Military Blue/Black-White MJ04W,Nike VXT Men Lifestyle Shoes White/Metallic Silver GN18F,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Carmine Rose FG37A,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. New Balance 574 Men Running Shoes Dark Grey/Light Blue-Orange RI64Q,Asics GEL-Noosa Tri 8 Men Running Shoes Onyx/Black/Confetti EB83P,Nike Dunk Low Pro SB Men Skateboard Shoes Brick House/Turbo Green-Team Red NK66R,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men Find Cheap New Arrivals Ralph Lauren Norway Signature Big Pony Navy Blue Sporty Polo,New Balance 990 Men Running Shoes Green/Grey FN15P,Men 2015 New Nike Free Third 3Rd Iii Gray Red Running Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men Get Classic Nike Air Max Excellerate+2 2015 Gray Orange Running Shoes,Nike Flex 2012 Run Men Running Shoes Black/Metallic Silver-Anthracite EC05T,2018 Mens Under Armour UA Curry 4 Low King of Glory Golfs Bright Color/White Basketball Shoes Design,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Air Jordan 30 XXX UNC 811006 107 Mens basketball sport shoes,Nike Benassi JDI Men Sandals Black/Black-Volt UM34K,Nike Air Max Plus TN Black Chartreuse Mens Running Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Kobe 9 IX Black Metallic Silver TB Spurs Daye 685776 002 Men basketball sports shoes sneakers,Nike Air Max Express Men Training Shoes Black/Neutral Grey-Game Royal SR92E,Nike Tanjun Running Shoes Black/Black 812654 001,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Mens Nike Air Foamposite One Black White Shoe Official Website,Onitsuka Tiger Mexico 66 Men Sky Blue/White OL48M,Mens Nike Air Jordan Aj V.2. Low Orange Shoe Online Shop, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Mens Nike Air Max 90 Black Dark Cyan Running Shoe Outlet Online,Men Find Cheap Greatest Ralph Lauren Mesh Light Blue Sleeveless Sweaters,Mens Nike Air Max 90 Yellow Grey Shoe Sale Shop,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Mens Nike Air Max Thea Print Wine Coral Shoe Clearance Sale,Men Super Quality Sales Promotio New Balance 574 Red Brown White Running Shoes,Mens Nike Air Yeezy 1 I Black Red Shoe Fashion Cheap,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Mens Nike Free Run 3.0 V2 Blue Grey Shoe For Cheap,Men Find Perfect Authentic Asics Gel Kinsei Fourth 4Th Iv Gray Orange Running Shoes,Mens Nike Penny Hardaway Yellow Grey Shoe Free Shipping,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Mens Nike Zoom Lebron Xi 11 Orange Gold Shoe For Cheap,Men Get Comfortable Best Quality Nike Kd V Elite 5Th V Fifth Low Kevin Durant Yellow White War Boots,On Sale - Converse Unisex Mens Womens Low Top Trainers Shoes - All Colours And Sizes! Z4f6024, will Low-cost direct - Converse All Star Hi Tops Men`S Women`S Unisex High Tops Chuck Taylor Trainers C8,Men Wholesale Prices Nike Air Max 90 Prm Em All Black Sports Shoes,* Adidas Originals Womens Pink Women Big Tongue Skateboard, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer * White Blue Air Max Bw Women,Men Get Comfortable Greatest Puma 823 All Brown Shoes,Asics Women Gel-Excite 3 Yellow Pink Flash Running Shoes Colour Midnight Hot,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas UK Shop - Adidas Barricade Top (Yellow) for Women,2018 Nike Kyrie discounts Irving 4 IV Men Lowest price Basketball Shoes For Black/Green,Nike Air Max 95 Ultra Womens Lifestyle Shoes Dark Grey Cool Grey Wolf Grey Total Orange,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Elegante ASICS Pink mesh panel running trainers-Women Recensioni,New adidas Alphabounce 1 Kolor Mens Athletic Fashion Sneakers CZ4762,Nike Women Plum Fog Air Max Thea Plum Fog,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Puma by Alexander McQueen Terena Mid Women Sport Shoes Rose Red CG40G,Nike Air Jordan 12 XII Retro The Master 130690 013 Mens basketball sport shoes,Women Cheapest Latest Style Adidas Js Wings Unisex Blue Green Running Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Asics Gel Lyte V Navy Burgundy H5D0Y 5025 Womens Mens Running Shoes Sneakers,Nike Air Max 1 SP Camo Medium Olive Dark Army Mens Running Shoes 607473 200,Nike Air Max 90 Breathe Pink Pow White Green Womens Running Shoes 644204 012, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Lunarestoa 2 Essential Blackout Mens Womens Running Shoes Trainers Sneakers 811372 001,Nike Air Max 90 Leather Black Medium Ash Total Crimson Mens Running Shoes 652980 002,Womens Nike Air Jordan 5 V Retro Black Pink Shoe Fast Shipping, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Vans - Beautiful Skool Zip Leather Trainer : mysterious On Sale,Nike Air Presto Camo Orange Mens Running Shoes 347636 609,Hugo Boss - High Quality Victual Trainer : Extravagant Designer For Sale,.”

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