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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Jordan 11 XI Retro toro bravo red 378037 623 Mens basketball sport shoes,2017 Original Fred Perry Stratford Suede Trainers Men 1716-9581Nike Air Jordan XXXII PF 32 AJ32 Russ Russell Westbrook Why Not Men AH3348-400,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 2017 Black White Mens Running Athletic Sport Shoes Sneakers 849559 001,Provide Best G-Star Resap Runner Trainers Men 8784-2844Nike Air Max Mercurial FC Trainer R98 Wine red silver spots 507216 500 Mens Running Shoes Sneakers,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Flyknit Air Max 2014 Game Royal Black Electric Green Mens Running Shoes 620469 400,Clearance Fred Perry Byron Low Suede Trainers Men 9439-3956Nike Hypervenom Phantom 2 Premium TF purple white ACC Mens football boots Soccer shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Nike Air Max Black Yellow Shoe Official,Provide Best Clarks Original Weaver Suede Shoes Men 2971-2224Mens Nike Air Max Glowing Grey Blue Shoe Clearance Sale,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Air Max Tn I Black White Shoe Cheap Retail,Hot Sale Base London Business Leather Oxford Shoes Men 9672-3530Mens Nike Air Max Tn I White Red Shoe Wholesale,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Air Yeezy 1 I Colorful Shoe Happy Shopping,New Style BOSS By Hugo Boss Post High Shine Trainers Men 2537-6033Mens Nike Dunk Mid Green Shoe Just Buy It,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Free Powerlines Ii Light Brown Shoe Fast Delivery,2017 Original ASOS Lace Up Plimsolls In Burgundy Canvas With Rubber Toe Detail Men 4393-7348Mens Nike Free Run 5.0 V5 Grey Black White Shoe Cheap 100%,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Kobe 8 Year Of The Horse Red Shoe Official Website,Buy ASOS Slip On PlimsollsMen 5646-9022Mens Nike Tiempo Legend Elite Light Grey Orange Shoe Online Shop,, “This is something entirely new.” Mens Nike Zoom Kobe Viii 8 Green Shoe Save Off 50%,2017 Best Adidas Originals Bermuda Trainers Men 4787-3530Mens Salomon S Wind M Black Blue Shoe Outlet Online,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Joules Fieldwelly (Women's) - Magenta Effective Export Outlet,New Style Adidas Originals Tubular X PK Trainers Men 2583-3386On Sale - Converse-Womens All-Star Sloane-Mono-Leather Hi-Top-Shoes-White New Converse-Wom G79n5358,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Air Max 90 Premium Em White Purple Womens Shoes,Asics Dark Grey Lilac Gel Lyte Iii Trainers Sheer Stretch* Nike Air Max 90 White Green Gray Shoes Women,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Asics Fuzex Lyte Black White Running Shoes Womens,Asics Fuzex Black White Running Shoes MensAsics Orange Teal Trianers Serrano Womens,, they can make up for low utilization with a decent weekend. Asics Women Gel-Super J33 2 Blue Black Running Shoes Colour Milk Sunny Lime,Asics Gel-Excite 3 Black Silver Running Shoes MensAdidas UK Shop - Adidas Iniki Runner Shoes (Pink) for Women,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas UK Shop - Adidas Trefoil Tee (Black) for Women,Asics Gel-Hyper Tri 2 Black Orange Running Shoes MensNike Zoom Rival Waffle Track Womens Casual Shoes Voltage Green Black Blue Lagoon, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Juvenate Womens Lifestyle Shoes Soar White Deep Royal Blue,Asics Gel-Nimbus 18 Black Silver Running Shoes MensNike Free Tr 5 Womens Training Shoes White Team Red,. Plumer said The VOID is also considering franchise locations, Migliore Vans Natural leopard print trainers-Women Vendite Online,Asics Gel-Upcourt Court Lime Blue Shoes MensConverse Women Suede Faux Shearling Chuck Taylor High Top Black/Natural,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Marmot Arch Rock Short Men's 67510,Adidas UK Shop - Adidas MEKA Reaper Graphic Tee (Black) for MenWoolrich Pattern Rich Crew Sweater Men's 68139,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, La Sportiva Karakorum Mountaineering Boot Men's 69800,Adidas UK Shop - Adidas Deluxe Tee (White) for MenVans Authentic ESP Shoe Men's 70160,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Altra Impulse Running Shoe Men's 70556,Adidas UK Shop - Adidas M SS ULTIMATE TEE M COLLEGIATE N (Blue) for MenNew Balance Elite Edition Lost Classics Shoe Men's 70862,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Jordan 11 Xi Retro Black Yellow Shoe Official,Nike Zoom Rival Waffle Xc Track Unisex Casual Shoes Black Volt WhiteMens Nike Air Jordan Aero Mania Black Shoe Online Without Sale Tax,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max 1 87 Camo Grey Shoe Save Off 50%,Nike Alpha Pro 2 3 4 Td Men Football Shoes Sport Royal Black WhiteMens Nike Air Max 90 Hyperfuse Prm Dark Blue Shoe For Sale,, and the entertainment giant made an investment in the company. Mens Nike Air Max Black Silver Shoe Online Store,Nike Tri Fusion Men Running Shoes Black Dark Grey WhiteMens Nike Air Max Tn I Black Green White Shoe For Cheap,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Penny Hardaway 5 V White Green Red Shoe Cheap 100%,Nike Flyknit Lunar 3 Men Running Shoes Black Midnight Fog Wolf Grey WhiteMens Nike Dunk Sb High Cut Balck White Red Shoe Fast Delivery, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Free Run 5.0 V5 Grey Black White Shoe Cheap 100%,Nike Hurley Phantom Free Men Sandal Midnight NavyMens Nike Roshe Run Blue Black White Running Shoe Lowest Prices Guaranteed,, like all retail operators, Mens Nike Zoom Lebron Solider Vii Silver Black Shoe Free Shipping,Nike Metcon 1 Men Training Shoes Cargo Khaki Green Strike WhiteBruiser Scrunch Boots (Women's) - Black / Silver Low Price Lowest Whole Network, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of UK - Women'S Converse Size 6 Beige With Studs X74e7554,Bello MenLow-cost direct - Converse All Star White Leather Sneakers Womens Size 6 Us D82y6314,, they can make up for low Adidas Ladies Black Pink Bounce Tanks Serie Shoes Women,Incantevole Nike Black 'Dual Fusion 5' trainers-Men In Linea* Nike 2014 Air Max 90 Green Shoes Em Women, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAsics Gel-Fortitude 7 Silver Coral Running Shoes Womens,Ufficiale Lacoste Romeau Put-Dark Blue/Dark Blue-Men Vendite OnlineAsics Women Gel-Zaraca 4 Tiger Aqua Silver Mint Running Shoes Colour Onyx,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas UK Shop - Adidas adizero Ubersonic 2.0 Shoes (White) for Women,Adidas Men Seeley II WhiteNike Air Huarache Premium Womens Lifestyle Shoes Metallic Silver Sunset Glow Green Glow String, could generate over half a million dollars a week, and easily finance new titles. Nike Air Zoom Vomero 10 Womens Running Shoes Ghost Green Black Game Royal Blue Lagoon,ASICS Men Gel-lyte V BlueSconto Converse Beige 'CT dainty chmb' flat lace up low top trainer-Women Vendita Calda,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, PUMA Women Eskiva Hi Sale White,Converse Men Chuck Taylor All Star Monochrome Hi Top GreenNew Balance 990 Women Running Shoes Navy BF87V, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Women Clearance Sale Sales Promotio Low Blue White Sports Shoes,Discount Nike Men Air Huarache Run Ultra BlackWomen Shop Perfect Popular Nike Air Max 90 Gray Orange Running Shoes,, we’ve chosen to develop something different than a Mens/Womens Air certificate Jordan Retro 11 (XI) Miami Hurricanes Andre Free Shipping Johnson Green Australia Orange Shoes,Cheap Nike Men SB Free GreyNike Air Max 2016 Anthracite Chalk Blue Cool Grey Reflect Silver Womens Running Shoes 806772 004,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Flyknit Racer Multicolor Black Volt Trainer Mens Womens Running Shoes,PUMA Men R698 BlueNike Wmns Air Max 1 Ultra Moire CH White/Yellow Womens Running Shoes 724978 001,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. On Sale - Converse Allstars Ox Lo White Mono Shimmer Ladies Girls Uk Sizes W38l5451,Saucony Men Shadow Originals GreyLondon,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Puma - Authentic Trinomic Splatter Trainer : Reasonable Price Provide Factory Price,Vans Men California Sk8-Hi Decon Leather WhiteCruyff - Discount Vanenburg X-LITE Trainer : Elegant Shape Big Sale,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Originals - Breathable Energy Boost Trainer : Conventional Half-price,Patagonia Geodesic Flying Fish Lightweight Pullover Hoodie Men's 64410Adidas Originals - Promotions ZX Flux Racer Asym Trainer : Succinct Online Store,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Hey Dude Farty Funk Shoe - Funk Navy tender Promotions,DC Rob Dyrdek Trail Pullover Hoodie Men's 64531Cortica - Authentic Epic Runner Trainer : stimulate On Sale,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike - Classic Style Zoom Team Edition Trainer : Men's: New Listing,RVCA Spanky Pigment Slim Denim Pant Men's 64737On Sale - Converse Star Player Low Top Black Mens Trainers N99z8236, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize UK - Converse Cons One Star Canvas Ox Navy White Suede Mens Casual Shoes 153708C N31k4087,BANKS Campden Track Pant Men's 64835UK - Converse All Star 2 Chuck Taylor Ii Ox Black Nere Soletta Lunar A30y6247,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Low-cost direct - Converse All Star Hi Top Leather Size Uk 7. Worn Twice Nearly New Unisex. X60p9,Millet Battle Pant Men's 65061Hot Sale - Converse Jack Purcell M-Series Leather Black Whtie Casual Shoes Sneakers 153622C W20w406,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by * 2011 Air Max Orange Gray Shoes Netty Men's,NAU Utilize Pant Men's 65200* Adidas Originals Leather Mens Black Large Tongue Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Air Max Ltd Black White For Mens,Marmot Red Star Pant Men's 65328* Black Silver Men Air Max Skyline, will * Green Black Air Max 95 For Mens,Basin and Range East Canyon Hybrid Short Men's 66816* Nike Air Max Tn Black Viii Men's, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer * White Blue Yellow Black Adidas Men Arrival,Reef Party On Board Short Men's 66970Provide Best Superdry Swimmer Slip On Plimsolls Men 4214-4594,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how 60% Off Discount Hunter Original Wellies Men 9814-4248,Billabong Carter Short Men's 671512017 Original ASOS Lace Up Plimsolls In Burgundy Canvas With Rubber Toe Detail Men 4393-7348,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Asics Gel-Rocket 7 Court Navy White Shoes Mens,DAKINE Stride Short Men's 67300Grey White Gel Lyte Iii Asics Evo Modern Simplicity Trainers Stretch And Breathable,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men Short Sleeve Flag Tees Ralph Lauren Navy Blue Nyc Usa Rlm In,Simms Surf Short Men's 67452Ralph Lauren Pony S-Xxl March-13 Rugby Big, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Matchcourt x Hélas Shoes (White) for Men,The North Face Better Than Naked 3.5in Short Men's 67604Adidas UK Shop - Adidas Tango Cage Jersey (Black) for Kids, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas ADV Club Jersey (White) for Men,Patagonia Baggies Lights Short Men's 67753HV720 Nike Kobe VII 7 Gray White Black Basketball Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Air Jordan Future Low Men Casual Shoes Gym Red White Black,Burton Japan AK457 Base Layer Top Men's 68249Nike Dual Fusion X Men Running Shoes Black Anthracite White Soar,.”

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Andal introduced the company’s Affascinante Converse White 'All Star' canvas trainers-Men Per Cheap,UGG Foerster Boot Men's 69606Adidas Men ZX Flux Red,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Buy Nike Online Men SB Zoom Stefan Janoski Canvas Pink,Mammut Comfort High GTX Surround Hiking Boot Men's 69784Billabong Spinner Pullover Hoodie Men's 64336,.

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