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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. New Balance SD750PP D Black White Men certificate Women One Comfort Click Sandal Shoes SD3205GR2,* White Pink Skyblue Men Air Max 87,Nike Air Jordan 9 IX Retro Cool Grey 302370 015 Women and Mens basketball sport shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max Lunar 1 Black Red Mens Womens Running Shoes 654985 002,Cheapest Ted Baker Flyxx Flip Flops Men 8640-2590,Nike Free Flyknit 3. 0 Pink Orange Womens Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Wmns Air Max 1 Ultra City Pack Paris Cube Blue Summit White Womens Running Shoes 747105 400,Buy Tommy Hilfiger Jay Leather Trainers Men 6274-8840,Womens Nike Air Jordan 4 Iv Retro White Red Black Shoe Loved By Everyone,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, * Adidas Originals Mens Blue White Big Tongue,Asics Gel-Nimbus 18 Red Black Running Shoes Mens,* Air Max Bw White For Mens,, “This is something entirely new.” * Black Men Air Max Skyline Golden,Asics Long Jump Pro Black Coral Track And Field Shoes Unisex,* Blue Black Men's Air Max Nomo,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, * Green White Dark Adidas Men Mid Roundhouse,Asics White Black Volleyball Shoes Gel Rocket 7 Magenta Transportation Security,* Nike Air Max Black Gray Command,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap Converse All Star Lean Plimsolls Men 3307-9540,Men Asics Fitness Shoes Colour Safety Jb Elite Tr Yellow Titanium White,Asics Burgundy White Gel Atlanis Trainers Mother Stretch,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Asics Long Jump Pro Black Coral Track And Field Shoes Unisex,Men Polo Ralph Lauren Shoes Careers Rounded Toe Brown,Grey Burgundy Asics Aaron Trainers Light Head Layer Pigskin,, they can make up for low utilization with a decent weekend. Men Black Black Onitsuka Tiger Colorado Eighty Five Trainers Colour,Men Short Sleeve Tees Ralph Lauren Rugby &Quot Polo&Quot Logo W,Ralph Lauren Men Shoes Lace-Up Sleek,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas UK Shop - Adidas X 16.1 Firm Ground Cleats (Green) for Kids,Ralph Lauren Men Black Polo Trainers Rounded Toe,Adidas UK Shop - Adidas ZX Flux Primeknit Shoes (Black) for Men, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas UK Shop - Adidas adissage Slides (Black) for Men,Ralph Lauren Polo Rugby Custom Ocean Challenge Canada,Adidas UK Shop - Adidas Cross-Up Hoodie (Black) for Men,. Plumer said The VOID is also considering franchise locations, Adidas UK Shop - Adidas New York Red Bulls Ultimate Hoodie (Blue) for Men,Adidas UK Shop - Adidas VS Advantage Clean Shoes (Black) for Kids,NM388 Nike KD VII KD 7 White Gold Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, * Purple Womens Shoes Air Max 90 Vt Fur New,Buy PUMA Online Men Court Star Black,Asics Orange Teal Trianers Serrano Womens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas UK Shop - Adidas by Stella McCartney Barricade Boost 2017 Shoes (White) for Women,Vans Men Slip-On Patent Black,Adidas UK Shop - Adidas Supernova Tee (Orange) for Women,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Hey Dude Wally Classic Shoe - Unique Design Sports Shoes,Nike Racing Printed 5in Short Men's 67614,On Sale - Customised Wedding Converse To Match Your Colour Scheme Bling Pearl Size 3-9 R7f1199,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK - Bnib Converse Ct Sawyer Ox Unisex Trainers Size 8 Guaranteed Genuine Z15k6883,Dakota Grizzly Roark Hybrid Short Men's 67784,Low-cost direct - Converse Matt & Kim Product Red All Star Hi-Top Shoes 6.5 Rare Nib Limited W/Bag,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Low-cost direct - Converse Ct Hi Andy Warhol Campbell'S Black Bean Soup Shoes Size 8.5 Men 42 Eur G,Alpina Tibet Backpacking Boot Men's 69547,Hot Sale - Sneaker Converse 556746C Pro Leather Vulc Silver Glitter B68r5900,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Prana Beacon Board Short Men's 67049,Nike NSW Tiempo 94 Retro Men Lifestyle Shoes Gym Red/Light Crimson-Sail-Atomic Orange DG86C,Under Armour Raid Short Men's 67613, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Kobe 10 Elite Low PRM HTM Black Metallic Silver 805937 002 Men basketball sports shoes sneakers,Men Shop Perfect New Arrivals New Balance 574 Red Blue Running Shoes,Nike Shox Delive White Blue Red Mens Running Shoes Sneakers, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Mens Nike Aie Jordan 3.5 Spizike Grey Green Shoe Cheap Retail,Men Sale Cheap New Asics 6Th Vi Sixth Classic Colorful Green Yellow Running Shoes,Mens Nike Air Jordan 9 Ix Retro Red White Yellow Shoe Free Shipping,, we’ve chosen to develop something different than a Mens Nike Air Max 90 Black Blue Running Shoe Free Shipping,Men Sale Perfect Best Quality Air Jordan Retro 1St I First White Green Sneakers,Mens Nike Air Max 95 360 White Shoe Wholesale Price,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Mens Nike Air Max Thea Print White Shoe Shop For The Best,Men Purchase Comfortable Nike Air Max 2015 Leather Black White Running Shoes,Mens Nike Air Yeezy 2 Grey White Blue Shoe Cheap 100%,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Mens Nike Free Run 3.0 V6 Ext Red Black Shoe Online Without Sale Tax,Men Purchase Authentic New Vans Half Cab Black Pink Casual Shoes,Mens Nike Roshe Wool Skin Black Rose Red Running Shoe Stockists,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Mens Nike Zoom Lebron Xi 11 Green Shoe Stockists,942843-800 Nike Air VaporMax Flyknit 2 Sneakers,On Sale - Converse X Missoni Chuck Taylor All Star Lux Gradient Women Wedges Shoes 547311C E41h9483,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Low-cost direct - Converse All Star Jack Purcell Cp Ox 1Q811 Navy Canvas Shoes Medium (B M) Women,Nike Air Foamposite One PRM Olympic PRE ORDER 575420 400 Mens basketball sports shoes sneakers,* Adidas Women White Running Cushion Peach,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* White Pink Nike Women Air Max Tn,Nike Air Jordan 3 Retro Red white 136064 106 Men basketball shoes,Asics Women Gel-Kinsei 6 Tiger Yellow Pink Flash Black Running Shoes Colour Hot,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, On Sale - Converse Size 7 M68r6523,Mens Nike Air Jordan 3 Iii Cement Black Green Shoe Official Website,UK - Converse Ct All* Extreme Hi Top Shoe Sneaker Varsity Red Black Leather 10.5 44.5 C57r5131,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Low-cost direct - Converse Leather Jack Purcell Jp Ltt Turf Ox Men Us 5.5 Wmn 7 T47z6384,Mens Nike Air Jordan 6 Vi Black White Shoe Best Price,Low-cost direct - Converse Ct Lux Mid 547193C Storm Wind Wedge Grunge Vintage Look Chuck Taylor As, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room * 2011 For Mens Blue White Air Max,Mens Nike Air Jordan Iv 4 Retro Dates White Blue Yellow Shoe Fashion Cheap,* Adidas Originals Suede Mens Blue Yellow Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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