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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. NIKE Air Jordan Hydro 4 GG Sandals - Black/Pink Awesome (705175 009) promotion,60% off Sale For Dr Martens 6-Eye Fusion Shoes Men 4879-4023Nike Air Max 2016 Green Black Mens Running Shoes 806771 300,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 95 Jacquard Black Metallic Silver Anthracite Orange Mens Running Shoes 644793 001,100% Quality Dr Martens 1460 Cut Out 8 Eye Boots Men 8164-8650Nike Air Zoom Pegasus 33 Blue Black Green White Mens Running Shoes 831356 413,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Free Inneva Woven Tech SP White 705797 110 Mens Running Athletic Sport Shoes Sneakers,Cheapest Clarks Originals Desert London Shoes Men 1176-7474Nike Kyrie Irving 2 XMAS Christmas 823108 144 Mens basketball sports shoes sneakers,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Air Jordan 1 I Fur Inside Purple Red Leopard Shoe Loved Around,New Style BOSS By Hugo Boss Sigma Oxford Matt Shoes Men 6426-6250Mens Nike Air Jordan 4 Iv Grey Blue Shoe Online Store,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Air Jordan 9 Ix Retro Black Silver Shoe Happy Shopping,Provide Best Base London Leather Sandals Men 4781-6355Mens Nike Air Jordan Spizike 3.5 Retro Glowing Black Red Shoe Fast Delivery,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Roshe Run Breathable Summer Black Running Shoe For Cheap,Asics Aqua Blue Pink Noosa Splash Tri 10 Cushioned Running Shoes Candy Transportation SecurityMens Nike Zoom Kobe Vii 7 System Elite White Yellow Shoe Outlet Online,, “This is something entirely new.” Mens Nike Zoom Lebron X 10 Black White Red Shoe Loved Around,Asics Charcoal Black Gel Mission Walking Trainers Onyx Aerobic TechnologyHelly Hansen Wool 1/2 Zip Fleece (Women's) - Ebony Creative National berserk,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, On Sale - Converse Ctas Hi Hyper Orange Womens Hi Top Trainers V66b3646,Asics Electric Blue Silver Aqua Mint Gel Domain 3 60-70% Handball Shoes Head Layer PigskinUK - Women'S Converse All Star Shoes Sz 5 W35d3928,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Nike 2013 Air Max Pink Shoes Cushioning Women,Asics Gel-Fujitrabuco 4 Neutral Trail Running Shoes Black Yellow Mens* Women Air Max White Gray Vermeil 2011,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Asics Gel-Resolution 6 Court Blue White Shoes Powder Womens,Asics Gel-Quantum 360 Orange Running Shoes Carbon MensAsics Women Gel-Fit Nova 2 Aqua Pink Glow Mint Cross Country Shoes Colour Taupe,, they can make up for low utilization with a decent weekend. Asics Women Wrestling Shoes Omniflex-Attack Red Navy White Colour,Asics Gel-Tactic Court Black Silver Shoes MensAdidas UK Shop - Adidas ULTRABOOST X Parley Shoes (Blue) for Women,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas UK Shop - Adidas Uncontrol Climachill Tee (Multicolor) for Women,Asics Gt-1000 4 Blue Orange Running Shoes MensNike Free Viritouprint Womens Lifestyle Shoes Volt Dark Grey, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free 5.0 Print Womens Running Shoes Noble Purple Pink Foil Voltage Green Summit White,Asics Pink Orange White Gt 1000 Layer Pigskin 3 Stabilty Running ShoesCharm Hot New Balance Black leather '624V3' trainers-Women Miglior Prezzo,. Plumer said The VOID is also considering franchise locations, Buy Adidas Online Women by Jeremy Scott Wings 3.0 Sauvage Multi,Asics Pink Galaxy Silver Purple 8 Cushioned Running Shoes Pre Sheepskin Explosion ModelsNike Women Enamel Juvenate Enamel Grey,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Jordan 4 Iv Retro King Red Shoe Wholesale Price,Nike Vapor Shark Men Football Shoes Black Sport Royal Volt WhiteMens Nike Air Jordan Iv 4 Retro Fish Skin Red Yellow Shoe Best Sale,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max 90 Black Red White Running Shoe Happy Shopping,Nike Air Max Excellerate 3 Men Running Shoes Midnight Navy Metallic Silver Pure Platinum WhiteMens Nike Air Max 90 White Blue Grey Running Shoe Save 40%-70%,, and the entertainment giant made an investment in the company. Mens Nike Air Max Flyposite White Black Shoe Fast Delivery,Nike Air Zoom Wildhorse 3 Men Running Shoes Game Royal Blue Lagoon Voltage GreenMens Nike Air Max Tn I Gold White Shoe Order Online,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Yeezy 2 White Shoe Happy Shopping,Nike Mercurialx Pro Street Tf Men Soccer Shoes Black Hot Lava Anthracite WhiteMens Nike Free 3.0 V5 Orange Green Shoe Order Online, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Hypervenom Phelon Tf Green Black Shoe Official,Nike Flex Supreme Tr Men Training Shoes Black Cargo Khaki WhiteMens Nike Zoom Kd Vi 6 Blue Green Black Shoe Store Wholesale,, like all retail operators, Mens Nike Zoom Lebron Xi Hawaii Sky Blue Shoe For Sale,Caldo Nike White 'Circuit II' trainers-Men GiocoOn Sale - Men'S Converse Ctas Ii Thermo Hi Shoes-Size 12 Men 14 Women, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Low-cost direct - Converse Women'S Chuck Taylor All Star Dainty Ox Leather Pink Black Us 9 -No Box,Migliore QualitHot Sale - Usa Made Converse All Star White Hi Tops Made In Usa Mens 9 Womens 11 Eur 42 U66a8159,, they can make up for low * Adidas Womens Red White Superstar 2 Shoe Campus For Valentine Day Shoes,Cheap Adidas Men Asymmetrical ZX Flux Grey* Pink Running Shoes Air Max 95 Women Nike Em, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAsics Hyper-Rocketgirl Pink Track And Field Shoes Sp 6 Onyx Womens,Buy Adidas Online Men Superstar 80's WhiteAsics Women Wrestling Shoes Omniflex-Attack Orange Shocking Blue Colour True Whit,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas UK Shop - Adidas Tights (Blue) for Women,ASICS Men Gel-lyte III BlackNike Air Pegasu83 Premium Womens Lifestyle Shoes Metallic Hematite Black Metallic Luster Black, could generate over half a million dollars a week, and easily finance new titles. Affascinante Nike Pink 'Air Relentless 4' trainers-Women Recensioni,Discount Converse Men Cons Canvas BlackCheap Adidas Women X Rita Ora Stan Smith Power Red,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Dunk Sky High Women (Hidden Wedge Heel) Shoes Bright Magenta/Black-White CP07C,Nike Men Air Max 90 Ultra Essential BlackNew Balance WW850 Women Walking Shoes White/Silver-Black WN15W, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Women Shop Perfect Authentic New Balance 574 Red Blue Sports Shoes,Nike Men SB Zoom Stefan Janoski Canvas Sale RedWomen Choose Comfortable Greatest Puma 2015 Unisex Black Yellow Running Shoes,, we’ve chosen to develop something different than a Nike Air Huarache Run Ultra Grey White Black Womens Running Shoes 819151 100,PUMA Men Disc Sleeve Ignite BlackNike Air Max 90 QS Pink Blue Womens Running Shoes 813150 102,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Free TR Flyknit 5. 0 Black Grey White Mens Womens Running Shoes 718785 005,Saucony Men Grid 9000 BlueWmns Nike Zoom Winflo 3 III Red Green Womens Running Shoes Sneakers 831562 004,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. * Purple White Adidas Ladies Mid Forum Shoes Rabatter,Buy Vans Online Men LXVI Iso 2 BlueNike - Discount Stefan Janoski Suede Trainer : Low key Limited Edition,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Converse - Deals Chuck Taylor Star Ox Trainer : natural Online Sale,Gramicci Damon Pullover Hoodie Men's 64402Beretta Sanded - Brown Exclusive Counter Genuine,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Seeland Cole Waistcoat - Shaded Olive Charms Buying Cheap,Hurley Getaway Fleece Pullover Hoodie Men's 64526Rocky Hunter Balaclava - Attractive Where To Buy,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Asics - Export Outlet Gel-Kayano EVO Trainer : Durability Is Not Damaged Giant deal,Mountain Hardwear Stretchstone Denim Pant Men's 64750Ralph Lauren Polo - Youth Willingcot Boot : Weave Outlet Online Shop,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Adidas Men Black Orange Running,Arc'teryx Zeta LT Pant Men's 65320* Air Max 24 For Mens Gray Black Chartreuse 7,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Black Adidas Men Skateboard,Hurley Puerto Rico Board Short Men's 66818* Blue Adidas Mens Leather Top-outdoor Wander, will * Men Blue Black White 2012 Air Max,Reef Reef Natadola Beach Board Short Men's 67000* Orange Purple Green Red Nike 2014 Running Shoes Air Max Uziert, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer * Yellow White Men's Air Max Ltd 1,Patagonia Stand Up Short Men's 67130Best Pull&Bear Plimsoll Trainers In Navy Men 1916-4096,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how 60% off Sale For Farah Berry Leather Hi Top Trainers Men 4041-6846,DAKINE Stride Short Men's 67300Asics 33-Dfa Blue Black Running Shoes Light Mens,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Asics Pink Black Coral Gt 2000 3 Stabilty Running Shoes Europe Station Catwalk Hot,Altamont Sanford Short Men's 67420Men Asics Cross Country Shoes Colour Jb Elite Tr Tiger Red Black Gold,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Orange Black Blue Trail Running Shoes Gel Sonoma Asics Hot Mosaic European,Mammut MTR 141 Long Short Men 67595Adidas UK Shop - Adidas Messi 16.1 Firm Ground Cleats (Gold) for Kids, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas NMD_XR1 Primeknit Shoes (White) for Men,Athletic Recon Awol 6.5in Running Short Men's 67734Adidas UK Shop - Adidas Essentials Logo Hoodie (Blue) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas Real Madrid Graphic Tee (Purple) for Men,Icebreaker Original ZipNeck Sweater Men's 68180RB963 Nike Hyperdunk 2012 Grey Basketball Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Air Max Tava Men Casual Shoes Black Anthracite Cool Grey,Chaco Brio Boot Men's 69591Nike Free 5.0 Men Running Shoes Black Dark Grey Cool Grey White,.”

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Andal introduced the company’s Inserisci Nuovo Prezzo Lacoste Romeau Put-Dark Brown/Dark Brown-Men In Linea,The North Face Ultra Hike II Mid GTX Boot Men's 69780Cheap Converse Men Chuck Taylor All Star Canvas Green,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Reebok Men Instapump Fury Road SG Green,Teva TerraFloat Universal Sandal Men's 69991The North Face Ampere Pullover Hoodie Men's 64540,.

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