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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Low-cost direct - Converse Womens Size 8.5 Ct Hi Cyan Space Chuck Taylor All Star Rubber Shoes New,* Print Gray Blue Nike Men's 2014 Air Max Thea Shoes,Hot Sale - Shoes Converse 542560C Da Women Con Scatola Taglia 40 B80k5099,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * 2014 Air Max 90 Premium Em Blue Announcement Womens Shoes,* Sandals Men Blue Brown Adidas,* All White Adidas Originals Women Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Nike Air Max White Navy Blue Black Shoes Women,* White Black Adidas Men Old Wise Restore Ten,Asics Gel-Exalt 3 Black Pink Running Shoes Womens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Women Wholesale Nike Air Max Lunar 90 Black Pink Running Shoes,Cheap Reebok Classic Sliders Men 5747-2857,Women Find Perfect Puma 109 Black Pink Shoes,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, New Nike Mens/Womens Benassi JDI Slides Swoosh Sandal Flip-Flops White/Black,Best Nike SB Portmore Vapor Trainers Men 3818-3203,Nike Air Jordan 7 VII Retro GG White Fuchsia Glow 442960 127 Womens basketball sport shoes,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Nike Air Max 95 Premium Tape Black Silver Mens Womens Running Shoes 599425 002,Retail New Balance Modern Classic 373 Trainers in Orange Men 3424-4180,Nike Free 5 0 TR Fit 5 Prt Black Metal Silver Hyper Pink Womens Running Shoes Trainers Sneakers 704695 002,, overall, every single one of these experiences is any less than flat out amazing. NIKE SF AF1 MID 917753-200 Mushroom Light Bone Special Field Force Womens Sneakers,Get Discount KG Kurt Geiger Anton Patent Derby Shoes Men 2270-4030,Womens Nike Air Jordan 3 Iii Retro White Pink Shoe For Sale,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Hot Sale - Rare All Star Converse Usa Flag Ladies Girls Boys Trainers 4.5 / 5 37.5 L3h4071,High-quality Hudson London Brodie Suede Trainers Men 4359-9760,Nike - Trend Lunar Force 1 Low Trainer : User-Friendly (Design) New Authentic,, “This is something entirely new.” Costa Del Marlin XL Trucker - Costa Blue/White Clearance Thanksgiving,High-quality Dune Flipper Slip On Espadrilles Men 5180-6037,Orvis Clearwater II Wading Boot - Plain Felt Sole Comfort New Year's Day,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Rocky Outback Hiker 8 Inch Leather Hiking Boots - Brown Refinement Sale Online,Provide Best Dune Blow Out Suede Derby Shoes Men 7446-5193,Nike - High Quality 95 Trainer : Touched Shop For The Best,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Helly Hansen HH Warm Mens Freeze 1/2 Zip Turtle - Black () Beautiful In Colors Best Price,Buy Adidas Originals Tubular Shadow Knit TrainersMen 7583-3382,Cruyff - High Quality Santi Technical Trainer : Dignified Cheap-season,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.On Sale - Converse Ctas Split Seam John Varvatos 153883C Men Size 10 New! X36m4751,Asics Blue White Leather Pink Gel Kinsei 5 To Cushioned Running Shoes Hot,On Sale - Converse X Fragment 74 One Star White Ox Vaporous Gray Ds New Size 12 X30k7000,, they can make up for low utilization with a decent weekend. UK - Converse Ct All Star Slip On Men'S Sneaker Gym Shoe Shoes Summer Shoes R82w2891,Asics Gel-Exalt 3 Black Racing Red Running Shoes Mens,UK - Converse 5 R62n9457,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Low-cost direct - Converse Mens Chuck Taylor Lean Low Top Canvas Trainers Q93r1122,Asics Gel-Quantum 360 Orange Blue Running Shoes Mens,Low-cost direct - Converse All Star Size 4 Y66j7491, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Hot Sale - Converse Jack Purcell Uk Size 4 I72z7567,Asics Materials Aaron Trainers Duffel Bag Two Days,Hot Sale - Unisex Converse Size 7 40 Black Suede Boots Hi Tops Chuck Taylor Fleece Lined R1r9880,. Plumer said The VOID is also considering franchise locations, * Adidas Men Black Yellow Mesh Running,Asics Training Shoes Gel-Craze Black Red Tr 2 Mid Pepper Mens,* Adidas Originals Mens Green White Serie Campus Army,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Men Purchase Cheap Popular Nikece First 1St I White Blue Running Shoes,US306 Nike Hyperdunk Low Basketball Shoes,AA7406-401 Nike Zoom Winflo 5 Mens Black White Running Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Air Jordan 12 XII Retro OVO BLACK DRAKE 819955 030 Mens basketball sport shoes,Nike Kobe X Men Basketball Shoes Merlot Villain Red Total Orange Metallic Gold,Nike Air Max 2017 White Black Mens Running Athletic Sport Shoes Sneakers 849559 009,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations On Sale - Converse X Futura All Star 2 Chuck Taylor Size 8 M82l9469,Quiksilver Everyday Board Short Men's 67008,UK - Authentic Converse C Taylor A/S Hi Black Monochrome Canvas All Black Sizes 5+7+8 I70k6628,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Low-cost direct - Converse X John Varvatos Rare Star Player Ox Black Leather 125432C W26q4785,FlyLow Gear Dacker Chino Short Men's 67208,Low-cost direct - Converse All Stars Chucks 37 Neu Gepunktet Bunt Blau Gr,, and the entertainment giant made an investment in the company. Hot Sale - Pink Converse Size 7 Brand New S46n6646,Altamont Alameda Slim 5 Pocket Short Men's 67403,* Adidas Men Black Yellow Nizza Hi,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in * Air Max 90 Black Shoes Golden Men's,Mammut Realization Short Men's Harness 671,* Black For Men 2013 Running Shoes Air Max New, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Lebron Xii Low Men Basketball Shoes Black Green Strike Volt Metallic Silver,Scarpa Boostic Climbing Shoe 70663,Nike Vapor Carbon Elite 2014 Td Men Football Shoes Game Red Black White, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Metcon 1 Men Training Shoes Gym Red Bright Crimson White Black,Millet Sandstone Shoe Men's 70901,Adidas Men Superstar RT Black,, we’ve chosen to develop something different than a Discount Nike Men Roshe One Green,Sidi T3.6 Men's Shoes 71097,Discrete Bernie Pullover Hoodie Men's 64352,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Prana Zioneer Pant Men's 64938,Olukai Nui Flip Flop Men's 71270,ExOfficio Bugsaway Chas'r Crew LongSleeve Men's 651,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Fox Racing Essex Plaid Tech Short Men's 67283,Air Jordan 5Lab3 Men Basketball Shoes Black/Black-Clear CN48O,K,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Sperry TopSider Cold Bay Boot Men's 69860,Air Jordan Sixty Club Men Basketball Shoes Black/Gym Red-Metallic Silver-White VB67D,Scott CRUSR Shoes Men's 70420,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, New Balance 530 Paper Light Shoe Men's 70899,Nike Air Up '14 Retro Men Basketball Shoes Black/Game Royal-White RO73K,Air Jordan 1 Retro 93 Retro Men Basketball Shoes White/Electric Green-Black-Neutral Grey AH61L,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Blazer Mid Woven Retro Men Basketball Shoes Black/Black-Green-Team Orange BF33E,Adidas Adi AR-D1 Low Men Lifestyle Shoes Black/Red-Gold DG95V,Nike Mavrk Men Lifestyle Shoes Anthracite/Black-Laser Orange-White UC00G,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Mens Nike Free Run 4.0 Fur Red Grey Shoe Official,Men Get Perfect Ralph Lauren Pullover Merino Sweaters Darkblue,Mens Nike Shox Turbo 12 Mesh White Black Red Shoe Stockists,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Mens Nike Zoom Lebron Xi 11 P.S. Elite Red Orange Shoe Buy Online,Men New Series New Balance 410 White Gray Running Shoes,On Sale - Converse All-Star Black Silver Sequin Sneaker Shoes Women'S Size 11 Us Q58k3357, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Low-cost direct - Converse All Star Sparkle Glitter Silver Grey Women'S Sz 7 Wedding Sneakers Shoe,Men Buy Authentic Latest Style Nike Zoom Hyper Dunk 2011 2Nd Ii Second Blake Griffin Blue Black War,* Adidas Women Gray Red Black Daroga 20 Climacool Shoes Women, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Migliore Adidas Black 'arianna 3' Mesh Trainers-Women Produzione,Men Buy Authentic New Puma 866 Netty Black Red Running Shoes,Latest PUMA Women Eskiva Mid Silver,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Toms Classics Women Suede Shoes Black NT85L,2018 Mens Under Armour UA Curry 4 High Rooster All Red Upcoming Basketball Shoes,Women Buy Authentic New Adidas Js Wings Unisex Colorful Blue Red Running Shoes,.

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