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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Jordan XXXII 32 Low PF Win Like 82 University Blue Men Shoes AH3347-401,Hot Sale Calvin Klein Dabney Logo Flip Flops Men 8911-6603Nike Air Max 90 Deluxe Black Infrared Anthracite Mens Running Shoes 684710 001,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max Mercurial FC Trainer R98 Blue silver 507216 600 Mens Running Shoes Sneakers,High-quality Clarks Original Wooly Desert Shoes Men 2758-5545Nike Flyknit Lunar 3 Wolf Grey White Volt Black Mens Running Shoes 698181 009,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Kevin Durant Zoom KD 9 Warriors white Mens basketball sports shoes sneakers,Best Base London Ferdinand Suede Chelsea Boots Men 2143-8543Nike Lebron XI 11 XDR Hornets Court Purple Reflect 626374 500 Men basketball sports shoes sneakers,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Shox Turbo 12 Mesh Grey Yellow Shoe Free Shipping,Asics Dark Brown Brown Gel Lyte Iii Trainers Lgiht Horsehair ScrubMens Nike Zoom Lebron 10 X Blue Orange Shoe Best Price,, “This is something entirely new.” Mens Nike Zoom Lebron Xi 11 Red Black Shoe Lowest Prices Guaranteed,Asics Fuzex Lyte Black White Running Shoes MensMerrell Bare Access Trail Running Shoes (Women's) - Black / Purple Wrinkle-Free Wholesale Price,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, On Sale - Converse Teal Turquoise Custom Rhinestones Shoes Size 8.5 Women New Y79k3371,Asics Gel-Equation 8 Red Black Running Shoes MensUK - [537081F] Converse All Star Ct Shoreline Slip Black Women Sneakers Sz 10.5 C98e9980,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Nike Air Max 90 Prm Ribbon Women,Asics Gel-Solution Court Silver Shoes Speed 2 Onyx Mens2011 Women Ralph Lauren Stripe Polo Nyc Championships Wrlsp,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Asics Gt-1000 4 Black Running Shoes Onyx Womens,Asics Gunlap Blue Track And Field Shoes Dragon UnisexAsics Women Gel-Noosa Tri 10 Gold Black Ribbon Stability Running Shoes Colour Gol,, they can make up for low utilization with a decent weekend. Adidas UK Shop - Adidas Superstar 80s Shoes (Black) for Women,Asics Navy Red Trianers Edr 78 MensAdidas UK Shop - Adidas Sport ID Snap-Front Top (White) for Women,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas UK Shop - Adidas Wanderflow Crop Tee (Orange) for Women,Asics Purple Mint Gel Nimbus 17 Cushioned Running Shoes Onyx Same With StarNike Air Max 1 Premium Womens Lifestyle Shoes Black Black Metallic Hematite, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free Tr 5 Flyknit Womens Training Shoes Light Retro Artisan Teal Volt White,Asics Silver Yellow Black Gel Aerobic Technology Zaraca 4 Lightweight Running Shoes FlashIncantevole Womens,. Plumer said The VOID is also considering franchise locations, Converse Women Chuck Taylor All Star Core Ox Black,Asics Training Shoes Gel-Defiant 2 Charcoal Lime Punch MensNike Women Platinum Print Air Max Thea Grey,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Jordan 6 Anti Fur Blue White Shoe Loved By Everyone,Nike Air Zoom Structure 18 Men Running Shoes Bright Crimson Volt Ghost Green BlackMens Nike Air Jordan Spizike 3.5 Retro White Cement Black Shoe Wholesale Price,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max 90 Carved Red White Shoe Fast Shipping,Nike Lunartempo Men Running Shoes Fiberglass Ghost Green Voltage Green BlackMens Nike Air Max 95 360 Blue White Shoe Outlet Online,, and the entertainment giant made an investment in the company. Mens Nike Air Max Lebron Green Shoe Wholesale Price,Nike Hurley Phantom Free Men Sandal Voltage GreenMens Nike Air Max Tn Iii Black Blue Shoe Fashion Cheap,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Classic Cortez Nylon Fur Green Orange Shoe Outlet Online,Nike Free Trainer 3.0 V4 Men Training Shoes Black Tumbled Grey Total Orange BlackMens Nike Free Run 3.0 2s Grey Yellow Shoe Store Wholesale, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Lunar Hyperdunk X James White Gold Shoe Outlet Online,Alta QualitMens Nike Zoom Kobe Vii 7 Blue White Shoe Sale Shop,, like all retail operators, Mens Salomon Xt Hornet M Blue Yellow Shoe For Cheap,Edizione Limitata Nike Black 'Court Royale Q3' trainers-Men Factory OutletOn Sale - Converse-Womens All-Star Sloane-Mono-Leather Hi-Top-Shoes-White New Converse-Wom G79n5358, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Low-cost direct - Converse Womens Chuck Taylor All Star Hi Top Synthetic Trainers R47d9654,Ridotto Adidas Blue 'duramo 6' Striped Trainers-Men CollezioneHot Sale - Womens White Converse Shoes Size 7 L29d3321,, they can make up for low * Air Max 90 Premium Em Orange Come Out New Womens Shoes,Adidas Men Seeley Essential Black* White Women Air Max 90 Vt Lsr Sliver, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAsics Training Shoes Gel-Fit Sana 2 Coral Blue Womens,Cheap Adidas Men ZX Flux Plus BlueAdidas UK Shop - Adidas Superstar Slip-On Shoes (Black) for Women,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas UK Shop - Adidas Climaheat Tights (Black) for Women,Converse Men Chuck Taylor All Star On Sale Black/Papaya/TurtleNike Flyknit Air Max Womens Running Shoes Black Tide Pool Blue Blue Lagoon White, could generate over half a million dollars a week, and easily finance new titles. Charms Adidas Pink 'galaxy' Mesh Trainers-Women Intorno Amato,Buy Nike Online Men Air Huarache Light GreyConverse Women Jack Purcell Canvas White,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Adidas Jeremy Scott Women High Opart Wedge Run White/Metallic Gold-Black RP39Q,Cheap Nike Men Internationalist RedWomen Find Authentic Top Quality Ralph Lauren Mesh Long Sleeved Polo Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Women Shop Deal Nike Zoom Hyper Dunk 2011 Blake Griffin Black White War Boots,PUMA Men Blaze WhiteWomen Get Authentic Latest Series Classic Slip On Unisex Blue Green Casual Shoes,, we’ve chosen to develop something different than a Nike Air Jordan 11 XI Retro Concord 378037 107 Womens and Mens basketball sport shoes,Cheap Reebok Men CL Runner Jacquard RedNike Air Max INVIGOR PRINT bule white 749688 070 Womens Running Athletic Sport Shoes Sneakers,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Roshe Run BR The Sky White Gold Mens Womens Running Shoes 724850 108,Cheap Vans Men Era Hi Winter BlackWomens Nike Air Jordan 13 Xiii Gs Venom Green Shoe Buy Online,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Creative Recreation - Fashion Cesario Low XVI Linear Sport Trainer : To Prevent Vibration Shop,Quiksilver Baysick Pullover Hoodie Men's 64339Drome - Beautiful Twisted Lace Loafer : Beautiful In Colors Best Price,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Seeland Crieff WP Treggings - Pine Green Good For Your Selection,Armada Horizon Tech Pullover Hoodie Men's 64480Ellesse - Unique Design Monaco Slide Sandal : Change National Day,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike - Special offer Flight Huarache Trainer : Perfect Order Online,Oakley Ellipse Nest Fleece FullZip Hoodie Men's 64623Converse - Youth Chuck Taylor Star Ox Leather Trainer : Exquisite design details Fashion Mall,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Originals - Unique Design ZX Flux Trainer : Wear-Resisting Outdoor Sports,Hurley 84 Slim Denim Pant Men's 64785Harkila Jari Pullover - Shadow Brown Melange Ice High-Grade,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Adidas Men Green Black Ledge St,WeSC Noke Crew LongSleeve Men's 65751* Air Max 90 Blue White Gray Shoes Hyperfuse Men's,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Black Gold Nike Men's 2013 Leather Air Max Shoes,Billabong Sea Canvas X Short Men's 66896* Blue Red Print Nike Men's 2014 Air Max Thea Shoes, will * Mens Gray Air Max 90 Sliver,Hippy Tree Antlers Trunk Board Short Men's 67068* Red Green Running Shoes Air Max 2014 Nike Uziert, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Get Discount Ted Baker Cassiuss Wool Brogues Men 5150-7308,Patagonia Baggies Naturals Short Men's 6719960% Off Discount Nike Benassi Sliders Men 6871-6746,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Retail Dr Martens Kamar Suede Hi Top Trainers Men 5938-2731,Quiksilver Waterman Cabo 5 Short Men's 67345Asics Blue White Deep Blue Leather Gel Pursuit 2 Cushioned Running Shoes Nightclubs Patent,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Asics Tiger Navy Orange Trianers Corsair Unisex,Outdoor Research Equinox Short Men's 67509Men Asics Lite-Show Stability Running Shoes Colour Carbon Sil Gel-Kayano 22 Tiger,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Ralph Lauren Men City Polo,Hurley DriFit Rush Volley Short Men's 676Adidas UK Shop - Adidas Hoops VS Mid Shoes (Grey) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas adizero High Jump Spikes (White) for Men,Prana Driftwood Crew Sweater Men's 68092Adidas UK Shop - Adidas BULLDOGS LOGOBALL TEE (Red) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas Earthquakes Home Replica Jersey (Black) for Men,Mammut Trovat Advanced High GTX Boot Men's 69545VK945 Nike Hyperdunk 2013 XDR Basketball Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Zoom Rival Waffle Xc Track Unisex Casual Shoes Soar Black Volt,Salomon X Ultra Mid 2 GTX Hiking Boot Men's 69681Nike Flyknit Racer Unisex Running Shoes Bright Citrus Blue Lagoon Laser Orange Black,.”

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Andal introduced the company’s Prezzo Intero Mens,Sperry TopSider Cold Bay Boot Men's 69860Dr Martens Men Delray Canvas Black,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Saucony Men Shadow Originals Grey,Red Wing Heritage Weekender Chukka Shoe Men's 70087BANKS Cabin FullZip Hoodie 64647,.

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