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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max 2015 Game Royal Black White Blue Legion Mens Running Shoes 698902 400,100% Quality ASOS Brogue Loafer Suede Men 8582-9143Nike Air Max 90 VT Midnight Fog Neutral Grey Mens Running Shoes 472489 001,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Presto Mesh Triple White Black Mens Running Shoes Trainers Sneakers 848132 100,Cheap ASOS Drivers In Khaki Suede With Perforated Detail Men 8361-6237Nike Free 5. 0 Wolf Grey Black Blue Mens Running Shoes 724382 020,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Kobe 9 Elite Low Michael Jackson 639045 515 Men basketball sports shoes sneakers,Authentic ASOS Gladiator Sandals In Leather Men 7068-4094Nike Lunarglide 6 Light Magnet Grey Photo Blue Volt Mens Running Shoes 654155 002,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Zoom Kd V 5 Elite Orange Shoe Online Shop,Asics Gel-Equation 8 Red Black Running Shoes MensMens Nike Zoom Lebron Solider Vii Blue Silver Shoe Sale Shop,, “This is something entirely new.” Mens Salomon Speedcross 3 Cs Waterproof Red Green Running Shoe Official Website,Asics Gel-Kayano 22 Black Silver Running Shoes MensBerghaus Explorer Trek Plus Walking Boots (Women's) - Navy / Soft Blue Environment-Friendly Buying N,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, On Sale - Converse Botas Women Ct As Goma De Chelsea 553265C Rot H99m6700,Asics Gel-Lyte Iii Blue Black Trianers MensUK - Converse All Star Green Multi Tongues Low Top Sneakers Shoes Women'S Size 7 E2r9175,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Print Pink Nike Women 2014 Air Max Shoes News,Asics Hyper Yellow Green Track And Field Shoes Xc Flash MensAsics Gel-Ds Trainer 20 Yellow White Running Shoes Womens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Asics Training Shoes Gel-Fit Vida Grey Light Blue Womens,Asics Purple Black Pink Gel Zaraca 3 Trainers Oriental BeautyAsics Women Tennis Shoes Gel-Upcourt Coral White Mint Colour Fiery,, they can make up for low utilization with a decent weekend. Adidas UK Shop - Adidas TERREX Agravic GTX Shoes (Pink) for Women,Asics Red Silver Electric Blue Volleyball Shoes Gel Upcourt Mother Stretch FieryAdidas UK Shop - Adidas Ocean Elements Windbreaker (Multicolor) for Women,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Max 1 Essential Womens Lifestyle Shoes White Dark Grey Black Grey Mist,Asics Training Shoes Gel-Defiant 2 Silver Onyx MensNike Flyknit Lunar 3 Womens Running Shoes Wolf Grey Summit White Cool Grey Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Metcon 1 Womens Training Shoes Black Hyper Jade Volt White,Asics White Coral Blue Volleyball Shoes Gel Task Mt Powder Flash BearskinOfferta Nike Black 'Lite Run' logo running trainers-Women Produzione,. Plumer said The VOID is also considering franchise locations, Buy Dr Martens Online Women Mariel Bow Mary Jane Black,Asics Yellow Galaxy Blue Black Pre Delicate 8 Cushioned Running Shoes Flash MelbournePUMA Women R698 Black/White/Grey,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Jordan 6 Vi Retro White Blue Shoe Store Wholesale,Nike Flyknit Lunar 3 Men Running Shoes Cool Grey Green Strike Summit White BlackMens Nike Air Jordan Xi 11 Retro Bred Nubuck Black Moon Shoe For Cheap,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max 90 Hyp Kpu Tpu Camo Green White Shoe Sale Shop,Nike Dual Fusion X Men Running Shoes Black Cool Grey WhiteMens Nike Air Max 97 Cvs Black Running Shoe Save Off 50%,, and the entertainment giant made an investment in the company. Mens Nike Air Max Reviewed Grey Moon Running Shoe For Sale,Nike Jordan Flight Flex Trainer 2 Men Training Shoes Black Gym Red WhiteMens Nike Air Max White Shoe Cheap Retail,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Dunk High Cut Fur Inside Black Grey Shoe Cheap Retail,2015 MenMens Nike Free Run 5.0 Ocean Blue Yellow Shoe Best Sale, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Mizuno Ignitus Club 3 As Bolt Silver Orange Shoe Wholesale Online,Classico MensMens Nike Zoom Lebron 9 Ix Dark Black Gold Shoe Buy Online,, like all retail operators, Berghaus Womens Deluge Overtrousers - Black Functional For Cheap,Popolare MensUK - Converse Comme Des Garcons Cdg Play White High Top Size 8 Mens/ 10 Womens R82u1399, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Low-cost direct - Converse Pl Lp Pro Leather Low Top White Women Casual Shoes Sneakers 555931C D88u,Adidas Men Gazelle Indoor Sale BlackHot Sale - Nwt Womens Converse Sz 6.5 7.5 8.5 Shoes Auckland 146390C B68v9567,, they can make up for low * Blue White Gray Women Air Max 87,Discount Adidas Men Tubular Runner Weave Red* Yellow Gray Women Air Max 95 Shoes New, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAsics Women Gel-Exalt 3 Coral Silver Pink Running Shoes Colour Flash,Cheap Converse Men All Star Jack Purcell Suede BlueAdidas UK Shop - Adidas Stan Smith Boost Shoes (Silver) for Women,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas UK Shop - Adidas Ultimate Tee (Green) for Women,Discount Lacoste Men Sevrin Leather NavyNike Free 4.0 Flyknit Womens Running Shoes Bright Crimson Brave Blue Hyper Orange Black, could generate over half a million dollars a week, and easily finance new titles. Incantevole Vans Pink lace up shoes-Women Collezione,Nike Men Air Pegasus New Racer BlackNike Women Free Viritous White/Grey,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Puma Munster Women Lifestyle Shoes Cabaret EV69V,Cheap Nike Men SB Zoom Stefan Janoski Leather WhiteWomen Search Ralph Lauren Purple Stickup Long Sleeved Mesh Polo, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Women Get Best Quality Special Nike Air Max 90 Prem Tape Black Blue Runnig Shoes,Cheap Reebok Men Ventilator Adapt RedAsics Gel 4 IV Respector OG Light Grey Soft Grey H5X1L Womens Mens Running Shoes Sneakers,, we’ve chosen to develop something different than a Nike Air Jordan 6 VI Retro Carmine 384664 160 Womens and Mens Basketball Sports Shoes,Discount Vans Men Late Night Pack Authentic Fries BlueNike Air Yeezy 2 NRG Black Solar Red 508214 006 KANYE WEST Womens Mens Running Shoes Sneakers,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Roshe Yeezy Boost 350 Black Grey Mens Womens Running Shoes 511881 110,Cheap Vans Men Sk8-Hi BlackWomens Nike Air Jordan 4.5 White Pure Shoe Best Price,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Harkila Norja Cardigan - Charcoal Grey Melange Reliable High-Top,Marmot Coastal Pullover Hoodie Men's 64417Puma - Trinomic Bright Trainer : Lively Floor Price,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike - Roshe LD- Trainer : There is a sense of the city Save Up To 70%,RVCA Advanced II FullZip Hoodie Men's 64601Nike - Fashion Mall Force 1 Elite Trainer : Fashion Factory Outlet,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Simms Ebbtide Flip - Coal Deft Design original design,Burton B77 5 Pocket Slim Fit Pant Men's 64763Browning Ultra - Anthracite Grey Full round Floor Price,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Drome - Trend Neoprene Penny Loafer : Enthusiasm Buying Cheap,Simms Vapor Elite Pant Men's 64913Adidas Originals - Unique Design Gazelle OG Trainer : Fashion Factory Outlet,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Adidas Men White Black Big Tongue,RVCA VA Board Short Men's 66853* Air Max 90 Shoes Wholesale-black-yellow Men's,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Black Men's 2011 Leather Air Max Shoes Pure,DAKINE Horizon Board Short Men's 66974* Canvas Black Adidas Originals Mens Shoes, will * Nike Air Max 90 Black Gold Shoes New Men's,Volcom Pairy Halms Board Short Men's 67121* Silver Black Blue Men Air Max Skyline, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer 60% off Sale For Vagabond Salvatore Oxford Suede Brogue Shoes Men 1728-9040,The North Face Red Rocks Short Men's 6727360% Off Discount New Balance 420 Microfiber Trainers Men 3342-1837,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Hot Sale Clarks X Christopher Raeburn Zip Trainers Men 4627-8650,KAsics Gel-Contend 3 Red Running Shoes Onyx Mens,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Asics Wrestling Shoes Aggressor 2 Blue Silver Dusty Mens,Toad&Co Igneous Short Men's 674Men Asics Stability Running Shoes Colour Flash Gel-Noosa Tri 11 Oran Black Yellow,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Ralph Lauren Men Short Sleeve Tees Rugby &Quot Anchor&Quot Rlm,Simms Guide Short Men's 67760Adidas UK Shop - Adidas D Rose 7 Shoes (Blue) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas ACE 17.3 Primemesh Indoor Shoes (Black) for Men,Ibex Indie 1/2Zip Sweater Men's 68193Adidas UK Shop - Adidas Cavaliers On-Court Shooter Tee (Blue) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas Roland Garros Tee (White) for Men,Chaco Brio Boot Men's 69591ZF195 Nike KD6 Black Green Kevin Durant Basketball Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Alpha Pro 2 3 4 Td Le Men Football Shoes Volt Photo Blue Bright Crimson Volt,KEEN Braddock Mid WP Boot Wide Men's 69793Nike Magistax Proximo Ic Men Soccer Shoes Wolf Grey Black Wolf Grey Turquoise Blue,.”

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Andal introduced the company’s Adidas Men Asymmetrical ZX Flux Yellow,Teva Holliway Sandal Men's 69990Nike Men Air Max Bw Og On Sale Black,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Vans Men Logo Black,Sanuk Koda Select Shoe Men's 70123Matix Gripper Slim Denim Pant Men's 64748,.

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