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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Vans Women Disney Cheshire Cat Authentic Multi,High-quality Zign Leather Crepe Sole Lace Up Boots Men 9606-2485,Nike Air Max 2014 Women Running Shoes Pure Platinum/Black-Laser Crimson-Total Orange KD96T,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women Find Authentic Latest Style Ralph Lauren Refined Logo Red Neck Short Sleeved,Provide Best Ted Baker Dougge Suede Tassel Loafers Men 9603-6430,Women Get Cheap Latest Style New Balance 574 Pink Purple Sports Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Women Sale Authentic Nike Air Max 90 Em Unisex All Blue Sports Shoes,Authentic Saucony Shadow 5000 Trainers Men 4623-8872,ASICS GEL LYTE V Black white HK542 0190 Womens Mens Running Shoes Sneakers,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, UK - Converse 146966C Aucland Racer Ox Men Walking Shoes 10 S17r7682,Asics Gel-Resolution 6 Court White Blue Shoes Mens,Low-cost direct - Converse Mens Chuck Ii Shield Lycra Oxford Synthetic Trainers I55a4785,, “This is something entirely new.” Low-cost direct - Converse All Star Pumps In Uk Adult Size 4.5.. Eur 37.. Good Colours.,Asics Pink Orange White Gt 1000 Stretch And Breathable 3 Stabilty Running Shoes,Hot Sale - Converse Jack Purcell Leather Ox 1S962 Black Casual Shoes Medium (D M) Men O5s9344,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hot Sale - Unisex Converse Lo Top Classic All Star Ox Canvas Trainers Sneaker K67u3880,Asics Training Shoes Gel-Acclaim White Snow Mens,* Adidas Men Blue White Beckham,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, * Adidas Originals Mens White Blue Run Gray Dragons Make Old Have,Black Gel Asics Odyssey Wr Walking Trainers Art,* Air Max Bw Gray Blue For Mens,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,* Black Green Nike Men's Air Max Uptempo Overall,Light Grey Mid Blue Leather Asics Big Yards Curreo Trainers Patent,* Blue Green Orange Red Nike 2014 Running Shoes Air Max Uziert,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Green White Dark Adidas Men Mid Roundhouse,Men Asics Lightweight Running Shoes Colour Flash Cora Fuzex Lyte Light Grey White,* Nike Air Max Flyposite Orange Gray Discout Men's,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* Silver White Adidas Men Old Wise Restore Ten,Men Black White Onitsuka Tiger Mexico 66 Sneakers Colour,60% Off Discount Superdry Low Profile Sleek Plimsolls Men 9288-8858,, they can make up for low utilization with a decent weekend. Buy River Island Suede Chelsea Boots Men 3142-7542,Men Sand White Onitsuka Tiger Sneakers Ultimate 81 Colour,Authentic K-Swiss Court Classico Trainers Men 4298-6170,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale Diadora N9000 Trainers Men 4978-1242,Platinum Black Sports Shoes Gel Craze Asics Tr 2 Onyx Function,Asics Black Silver Gt 1000 Aerobic Technology 3 Stabilty Running Shoes Lime, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Gt-1000 4 Blue Silver Running Shoes G-Tx Mens,Ralph Lauren Men Polo Shoes Pony Lace-Up,Coffee Polo Long Sleeved Long Placket,. Plumer said The VOID is also considering franchise locations, Men Asics Stability Running Shoes Colour Gel-Kayano 22 Silver Black Gold,Ralph Lauren Pony Blue Rugby Big Travelling Bag In,Ralph Lauren Leather Shoes High-Top Nyc Walker,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Adidas Men Stan Smith Mid Black,Adidas UK Shop - Adidas Copa Tango 17.1 Turf Shoes (Blue) for Men,Nike Men Air Odyssey On Sale White, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Discount Saucony Men Shadow 6000 Blue,Adidas UK Shop - Adidas Fire Home Replica Jersey (Red) for Kids,Oakley Octane Palms Fleece Pullover Hoodie Men's 64455,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Patagonia Straight Fit Corduroy Pant Men's 64883,Adidas UK Shop - Adidas JAYHAWKS SS ULTIMATE TEE (Red) for Men,Columbia Rebel Roamer Pant Men's 65299,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Billabong Blender Board Short Men's 67020,Adidas UK Shop - Adidas Cavaliers Alternate Swingman Jersey (Gold) for Men,Hurley DriFit Force Mesh Short Men's 67378,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Mens Nike Air Jordan Xiii 13 White Red Shoe Fast Shipping,Classic-fit Converse Black washed hi-top trainers-Men Gioco,Mens Nike Air Max 90 Mid No Sew Ns Gold Blue Shoe Free Shipping, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Mens Nike Air Max Breathable Grey Black Shoe Sale Shop,Ridotto Adidas Grey 'duramo 6' Mesh Trainers-Men In Vendita,Mens Nike Air Max Tn I Black White Shoe Just Buy It,, and for a growing list of partners, Mens Nike Air Presto High Black Red Shoe Online Sale,Adidas Men Superstar Animal Red,Mens Nike Free 3.0 V5 Red Grey Shoe Fashion Cheap,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Mens Nike Hypervenom Phantom Fg Charcoal Crimson White Black Shoe Store Wholesale,Converse Men Chuck Taylor All Star Nghttme Nvy/White/Black,Mens Nike Zoom Kd V Black Orange Shoe Happy Shopping,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Mens Nike Zoom Lebron Xi 11 P.S. Elite Red Orange Shoe Buy Online,Cheap Nike Men Air Max 1 Ultra Moire Black,On Sale - Converse Ctas Marlyn Monroe Pink Womens Trainers A54g5986,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Snowbee Soft-Shell Fishing Trousers - Dark Olive Quality Promotions,Reef Reef Natadola Beach Board Short Men's 67000,Timberland - Unique Design Splitrock 2 Boot : Favorite Factory Sale,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Rocky Foot 3 Inch WP Leather Hiking Shoes - Extra Wide - Brown Charming Christmas Day,Columbia Incogneato Hybrid Short Men's 67201,Nike - High Quality Flyknit Trainer Chukka : To Prevent Vibration Shop,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Stealth & Brace - Dark Olive Extravagant Designer For Sale,Reef Reef Forest Short Men's 67338,Simms Visor Beanie - Indigo Selling Profile of smooth lines,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Air Max 90 Ultra Br Men Casual Shoes Wolf Grey White Volt Black,Air Jordan Jumpman Team 1 Retro Men Basketball Shoes White/Gym Red-Cool Grey PS31J,Nike Free 4.0 Flyknit Men Running Shoes Dark Obsidian Hot Lava Game Royal Summit White, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Confortevole Mens,Nike Air Force 1 Retro Men Basketball Shoes Noble Red/Black-Atomic Pink RQ63W,Cheap Converse Men Chuck Taylor All Star II White,, like all retail operators, Cheap PUMA Men Trinomic Xt 1 Plus White,Nike Zoom Hyperfranchise XD Men Basketball Shoes Tour Yellow/Pure Platinum-Night Stadium DI80X,Discrete Lossy Pullover Hoodie Men's 64515, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of K,Converse Chuck Taylor All Star Leather Men Lifestyle Shoes Mole WS01N,Billabong Frequency X Board Short Men's 66944,, they can make up for low Simms Skiff Short Men's 67455,Nike Solarsoft Moccasin Men Lifestyle Shoes Night Stadium/Digital Pink-Black MM90E,New Balance Gazelle Pant Men's 69490, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overFive Ten Guide Tennie Mid GTX Approach Shoe Men's 70044,Adidas Orion 2 Retro Men Running Shoes Run White/Run White DT31I,Hoka One One Challenger ATR 2 Running Shoe Men's 70593,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” La Sportiva Vertical K Trail Running Shoe Men's 71086,New Balance 996 Men Running Shoes Blue/Dark Red-Blown-White EP74N,Air Jordan II Retro Men Basketball Shoes White/Black-Varsity Red-Cement Grey ES37X, could generate over half a million dollars a week, and easily finance new titles. Reebok The Answer DMX 10 Men Basketball Shoes Black/Red-Gold HR20L,Nike Free Flyknit 4.0 Men Running Shoes Black/White-Dark Grey RN05Q,Adidas Gazelle 2 Men Retro Shoes Hire Red/Run White EA33P,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Free 4.0 V3 Men Running Shoes Urban Orange/Laser Orange EI19V,Nike Benassi JDI Men Sandals Black/Black-Volt UM34K,Nike Air Trainer SC II QS NFL Men Training Shoes White/Court Purple-Wolf Grey BB54U, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men Cheapest New Ralph Lauren Darkgrey Mesh Short Sleeved Polo Sweaters,Nike Air Trainer 1 Mid Premium QS Retro Men Training Shoes Velvet Brown/Velvet Brown-Dark Obsidian U,Men Sale Perfect Authentic Lebron James Eleventh 11Th Xi All Black War Boots,, we’ve chosen to develop something different than a Men Buy Comfortable New Style Salomon Speedcross 3Rd Iii Third Black Red Running Shoes,Onitsuka Tiger Mexico 66 Men Birch/India Ink/Latte LA00N,Nike Air Huarache Run Red Black Mens Running Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Max 2017 Red Black Mens Running Athletic Sport Shoes Sneakers 849560 400,Men Choose Perfect Cheap Ralph Lauren Round Neck Soft Grey Sweaters,Nike Free 5. 0 TR Fit 3 Dark Blue Red Mens Running Shoes 579968 408,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Mercurial X 10 Porximo CR7 IC Deep Royal Blue Silver 807566 404 Mens football boots Soccer shoes,Men Buy New Balance 574 Blue Gary Yellow Running Shoes,Kids Nike Air Jordan Iv 4 Retro Black White Shoe Buying Cheap,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Mens Nike Air Jordan 4 Iv Retro Black Shoe Official Website,Men Shop Authentic New Adidas Springblade 2015 Black White Running Shoes,Mens Nike Air Jordan Xi 11 Black White Shoe Official Website,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Mens Nike Air Max 90 Prem Hyperfuse Black Green Shoe Wholesale Online,Men Shop Cheap Top Quality Special Lebron James Eleventh 11Th Xi Blue Green War Boots,Mens Nike Air Max Green Black Shoe For Cheap,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Mens Nike Air Max Tn Iii Black White Shoe Buy Online,Men Choose Comfortable Authentic Nike Air Max 2015 Brown Orange Running Shoes,Mens Nike Dunk Mid Grey White Shoe Happy Shopping,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Mens Nike Hypervenom Phelon Tf Orange Black Shoe Official Website,Men Find Comfortable Latest Series Puma 106 Yellow Black Shoes,Mens Nike Zoom Kobe Viii 8 Black Red Yellow Shoe For Sale, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Hey Dude Vigo Boots (Women's) - Dark Brown High Cut High-Fashion,2018 Mens Under Armour UA Curry 4 High Awesome all-star Basketball Shoes Retail,UK - Converse All Star Custom Bling Swarovski Crystal And Sequin Sneaker Women Sz7.5 Q42v8076,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Hot Sale - Womens Junior Boys Converse Ct Pc Side Zip Mid Court Red Suede Trainers Size 5 I46d1150,NEW DS 2017 Kids NIKE AIR JORDAN XII 12 RETRO WOOL GREY METALLIC SILVER BLACK 852627-003,* Nike 2013 Air Max Orange Yellow Version New Women,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Zoom Winflo 3 Grey Silver Pink Womens Running Training Shoes 831562 002,Nike Lebron 12 AS All Star Game 742549 190 Mens basketball sports shoes sneakers,Columbia Silver Ridge Convertible Trousers - Tusk Fresh and cool Fashionable Style,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Seeland Odell Windbeater Sweater - Shaded Olive Melange Low Price Lowest Whole Network,Nike Mercurial X 10 Proximo Indoor Wolf Grey Hyper Pink Black White 0490 football boots shoes,Columbia Terpin Point II Half Zip Fleece - Mens - Dark Moss / Coal Lining Eye-catching Discount, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Seeland Bronson Fleece - Faun Brown Superior / Stable Outlet Online,Nike Zoom Kobe Venomenon 5 EP Black Metallic Silver 815757 001 Men basketball sport shoes sneakers,Adidas Originals - Unique Design ZX Flux Techfit Trainer : Textured fabrics Provide, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Oakley 02 XL Snow Goggles - Stumped Lime Blue / Black Iridium Relaxed High-Grade,Kids Nike Air Jordan Iv 4 Retro Black Grey Shoe Outlet Online,Harkila Visent - Hunting Green Breathable Best Sale, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content On Sale - Converse. Grey/Blue/Pink. Size 7. 5 Tongue. O73j4441,Mens Nike Air Foamposite One Blue Red Shoe Loved By Everyone,UK - Chuck Taylor All Star Hi Core Men Black Leather 132170C Converse B23r4668,.”

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