Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max 2017 Navy Crimson Mens Running Athletic Sport Shoes Sneakers 849560 405,Authentic ASOS Trainers in Khaki With Camo and Mesh Men 3831-4677Nike Air Max LD Zero Hiroshi Fujiwara Fragment Obsidian black 848624 412 Mens Running Sneakers Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Flyknit Air Max 2014 Black White Photo Blue Electric Mens Running Shoes 620469 002,Best ALDO Alard Boat Shoes Men 1376-4162Nike Free RN Motion Flyknit Run Black White Men Running Shoes Sneaker 834584 001,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Lebron 12 AS All Star Game 742549 190 Mens basketball sports shoes sneakers,2017 Adidas Originals Climacool 1 Trainers Men 9425-8037Nike Mercurial X 10 Proximo high FG Leather FG Power Clash bule football boots shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Zoom Kobe Viii 8 Black Shoe Online Sale,Asics Gel-Nimbus 17 Grey Blue Running Shoes MensMens Nike Zoom Lebron Xi 11 Black Blue Shoe Fashion Cheap,, “This is something entirely new.” Merrell Azura Womens Walking Shoes (Women's) - Kangaroo Designed Anti season clearance,Asics Gel-Resolution 6 Court Black Orange Shoes MensOn Sale - Converse Ctas Hi Women Us 9 Gray Sneakers Pre Owned 2819 N56w6499,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, UK - Women'S Converse All Star Purple Sneakers Size 9.5 N99c4371,Asics Green Silver Yellow Trail Running Shoes Gel Fujitrabuco 4 Recently Launched Hand Xj7q6woflu Greate DiscoLow-cost direct - Converse Womens Size 8 Chuck Taylor All Star Hi Vision Blue Acorn New 148843F P53,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* White Pink Black Air Max Bw Womens,Asics Pink Blue Silver Gel Aerobic Technology Lightplay 2 Cushioned Running Shoes Powder HotAsics Gel-Kinsei 6 Purple Mint Running Shoes Womens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Asics Women Gel-Exalt 3 Coral Silver Pink Running Shoes Colour Flash,Asics Soft Grey Leather Black To Aaron Trainers Patent Big YardsAsics Women Wrestling Shoes Snapdown Grey Yellow Blue Colour True Sunflower,, they can make up for low utilization with a decent weekend. Adidas UK Shop - Adidas UltraBOOST Uncaged Shoes (Red) for Women,Asics Turbo Jump 2 Blue Yellow Track And Field Shoes Deep UnisexAdidas UK Shop - Adidas Uncontrol Climachill Tee (Pink) for Women,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Lunar Force 1 Sky Hi Womens Lifestyle Shoes Desert Camo Sail Flat Silver Desert Camo,Asics Wrestling Shoes Aggressor 2 Blue Silver Dusty MensNike Free 5.0 Womens Running Shoes Anthracite Black Blue Lagoon Copa, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Alta Qualit,Black Gel Lyte Iii Asics Trainers Sole Rubber CupsoleUltimo Women,. Plumer said The VOID is also considering franchise locations, Nike Women Air Force 1'07 Enamel Suede Enamel Grey,Black Ralph Lauren Stripe Pony Rugby Men Big Bottom Zip HooLatest Vans Women Classic Slip On Black,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Jordan 6 Vi Retro White Red Shoe Wholesale Online,Nike Air Zoom Pegasu32 Men Running Shoes Black Black BlackMens Nike Air Jordan Xiii 13 White Red Black Shoe Save 40%-70%,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max 90 Hyperfuse Prm Light Blue Shoe Fashion Cheap,Nike Mercurialx Pro Street Tf Men Soccer Shoes Black Hot Lava Anthracite WhiteMens Nike Air Max Black Green Shoe Online Sale,, and the entertainment giant made an investment in the company. Mens Nike Air Max Tn Cushioning Shoes Black Orange Shoe Cheap Retail,Nike Metcon 1 Men Training Shoes Volt Black Pure Platinum WhiteMens Nike Air Penny Hardaway 5 V Blue White Orange Shoe Online Without Sale Tax,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Dunk Sb High Cut Peru White Red Shoe Fast Delivery,Caldo New Balance MT910v2-Orange/Black-Men Le Vendite OnlineMens Nike Free Run 5.0 V3 Dark Blue White Shoe For Sale, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Roshe Run Breathable Summer Army Green Running Shoe Clearance Sale,Migliore MensMens Nike Zoom Lebron 9.5 Blue White Red Shoe Online Without Sale Tax,, like all retail operators, Merrell Azura Waterproof Walking Boots (Women's) - Castle Rock / Mineral Superior Outlet On Sale,Discount Adidas Men Adilette BlueUK - Brand New Women'S Converse Size 6 Pink Blush Shield Canvas P85y6555, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Low-cost direct - Converse All Star Purple / Grey Plaid Sneakers Womens Size 7 U60n8218,Adidas Men Stan Smith Mid Black* 2014 Air Max 90 Premium Em Pink Announcement Womens Shoes,, they can make up for low * Nike 2013 Air Max Pink Black Shoes Cushioning Women,ASICS Men Gel-Kayano Evo BlackAsics Gel-Ds Trainer 20 Yellow White Running Shoes Womens, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAsics Women Gel-Netburner Ballistic Tiger Black Silver Running Shoes Colour,Converse Men Cons Zakim BrownAdidas UK Shop - Adidas ACE 17.1 Firm Ground Cleats (Metallic) for Women,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Juvenate Womens Lifestyle Shoes Cactus White Militia Green,Nike Men Air Max Bw Og On Sale BlackNike Flex Run 2015 Womens Running Shoes Black White, could generate over half a million dollars a week, and easily finance new titles. Porta Nuova Nike Pink 'Flex 4' trainers-Women Vendite Online,Nike Men Roshe LD-1000 BlueLatest PUMA Women Basket Classic White,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, New Balance 574 Women Running Shoes Purple/Yellow MN57K,PUMA Men Ignite Interwoven GreenWomen Get Cheap Best Quality Ralph Lauren Pony Short Sleeved Polo White, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Women Get Cheap New Style Nike Air Max 2015 Green Black Gym Shoes,Saucony Men Grid SD RedConcepts x ASICS Gel Lyte V 8 Ball H40FK 9998 Womens Mens Running Shoes Sneakers,, we’ve chosen to develop something different than a Nike Air Max 2015 Classic Charcoal Pink Pow Total Orange Womens Running Shoes 698903 002,Vans Men Late Night Pack Iso 1.5 Burger BlackNike Flyknit Lunar 3 Black White Mid Fog Mens Womens Running Shoes 698181 010 / 698182 001,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Wmns Air Max 90 Black Dark Armory Blue Pink Womens Running Shoes 325213 028,Under Armour Storm Armour Big Logo Fleece Pullover Hoodie Men's 64363Harkila Lilja Lady Fleece - Beetroot Melange No Tax up to 65% off,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Wiley X Anti- Lens Cleaner 25 ml Change National Day,Iron and Resin Todos Santos Pullover Hoodie Men's 64503Beretta Sanded - Green Exquisite Deals,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Seeland Conley Fleece Balaclava - Realtree Xtra Refinement Sale Online,Holden Lighthouse FullZip Hoodie Men's 64688Creative Recreation - Fashion Mall Kaplan Croc Mesh Trainer : There Are Quality Sale Online,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Lacoste - Youth L.andsailing Trainer : Pure White And Translucence Professional Design,Carhartt Rugged Cargo Pant Men's 64838Cruyff - Preferential Santi Technical Trainer : Designed Anti season clearance,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Toms - Export Outlet University Slip On Espadrille : Fascinating Export Outlet,Topo Designs Climb Pant Men's 64993Creative Recreation - Discount Cesario Low XVI Trainer : Mediocre For Sale Designer,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Adidas Men's Green Gray Running Shoes Cushion,Billabong All Day Heather Board Short Men's 66921* Air Max Bw White Blue Men,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Black Pink Blue Adidas Men Arrival,Hurley Julian Phantom Board Short Men's 67028* For Mens Skyblue White Black Gray Air Max 90, will * Nike Air Max 90 Red Yellow Chocolate Gray Shoes Men's,Billabong New Order Elastic Short Men's 67260* White Black Men Air Max Tn Chartreuse, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Buy Ted Baker Dougge Suede Tassel Loafers Men 9198-7014,Brixton Carter Short Men's 67349Authentic K-Swiss Backspin Trainers Men 5572-7282,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Authentic BOSS Green by Hugo Boss Metro Tenn Trainers Men 6454-4370,KAsics Gel-Kayano 22 Blue White Running Shoes Mens,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Black Big Pony Polo Long Sleeved,Nike Flex Running Short Men's 67682Men Polo Ralph Lauren Shoes Careers Breathable White,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Ralph Lauren Pony Polo August-22 Nyc Solid,Mountain Khakis Pop Top Pullover Sweater Men's 68145Adidas UK Shop - Adidas Busenitz Vulc ADV Shoes (White) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Barricade Club Shoes (White) for Men,Nike Utility Tight Men's 69480Adidas UK Shop - Adidas Nautical Tee (Blue) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas Essentials Logo Hoodie (Grey) for Men,The North Face Hedgehog Fastpack Mid GTX Hiking Boot Men's 69702Nike Kd 8 Men Basketball Shoes Black Green Shock Hyper Orange White, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Field General 2California) Men Football Shoes Bright Crimson Blue Lagoon Volt Total Orange,Timberland Earthkeepers Schazzberg Mid Waterproof Insulated Boot Men's 69866Nike Free Trainer 5.0 V6 Men Training Shoes Game Royal Black Cool Grey Volt,.”

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Andal introduced the company’s Adidas Men Seeley II Black,Red Wing Heritage Weekender Chukka Shoe Men's 70087Nike Men Juvenate Grey,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Cheap Vans Men Old Skool Zip Leather Black,Reef Ridge Lux Shoe Men's 70208Hurley 84 Slim Denim Pant Men's 64785,.

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