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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Mens Nike Air Max Classic Bw White Grey Shoe For Sale,* For Mens White Air Max 90 Sliver,Mens Nike Air Max Tn Fusion Black Yellow White Shoe Cheap 100%,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Mens Nike Air Max Tn I White Yellow Shoe Online Sale,* Green Adidas Men Mid Originalsficial Army Shoes Germany,Mens Nike Air Yeezy 2 Black Shoe Online Without Sale Tax,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Mens Nike Dunk Low Cut Grey White Blue Shoe For Sale,* Men Gray White Brown Air Max 90,Mens Nike Free Run 3.0 2s Grey Yellow Shoe Store Wholesale,). Mens Nike Hypervenom Phantom Fg Neymar Green Black Shoe Online Without Sale Tax,* Nike 2011 Air Max Air Max Gray Mesh Red Shoes 2012 Shoes New Men's,Mens Nike Penny Hardaway Black White Shoe Wholesale,, VRcades, Mens Nike Zoom Kobe 8 Viii Orange Shoe Order Online,* Nike Air Max 90 Black Blue Mens Shoes,Mens Nike Zoom Lebron Xi 11 Black Green Yellow Shoe Just Buy It, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Berghaus Womens Ortler Trousers - Black Fashion Factory Outlet,* Nike Air Max 90 Yellow Gray Shoes Men's,On Sale - Converse Trainers Size Uk 3 Eu 35.5 Girls/Women'S Pink F86z1957,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Free 5.0 V4 Women Running Shoes Black/Red Violet-White VA61Q,Cheapest Selected Homme Noah Suede Lace Up Shoes Men 8234-8749,Women Shop Perfect New Arrivals Ralph Lauren V-Neck Big Pony Embroidery White Short Sleeved,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women Buy Perfect New Adidas Clima Cool 5Th V Fifth All Red Running Shoes,100% Quality Red Wing Leather Chukka Boots Men 5290-4242,Women Find Authentic New Arrivals Nike Cortez Purple White Sports Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Asics x The Good Will Out Koyo Gel Lyte V H41RK 2616 Womens Mens Running Shoes Sneakers,Authentic Nike Court Royale Suede Trainers Men 7788-7909,Nike Air Jordan 4 Retro 30TH Teal 705331 330 Women and Men basketball shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Low-cost direct - Converse Mens Size 9 Chuck Taylor All Star High 1970 Turtledove Mustang New V13r9,Asics Sonicsprint White Silver Track And Field Shoes Unisex,Low-cost direct - Converse All Star Unique Y60r6096,, “This is something entirely new.” Hot Sale - Converse John Varvatos Chuck Taylor Tornado Zip Hi 151284C Men Size 9 New! J59h8073,Asics Wrestling Shoes Omniflex-Attack Blue Jewel Lime Mens,Hot Sale - White Leather Converse Size 2 C73t7460,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, * Adidas Men Red Yellow Black Soccer Shoes Leather Predator Lz Trx Tf,Grey Flag Fleece Full-Zip Hoodie,* Air Max 24 For Mens Snow White Gary 7,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, * Air Max Ltd White Vermeil Sliver For Mens,Men Asics Colour Wrestling Shoes Aggressor 2 Fire Red Black Graphite,* Black Orange Gray Adidas Men Mid Roundhouse,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,* Blue White Nike Mens Running Shoes Air Max 1 Sky,Men Asics Running Shoes Colour Flash Gel-Nimbus 18 Tiger Silver Yellow Ink,* Men Gold White Blue Air Max 90,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Nike Air Max Tn I Black Purple Shoes Men's,Men Polo Ralph Lauren Shoes Careers Logo Contrast Color,* White Black Adidas Men Jeremy Scott Shoes Germany,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.100% Quality HUGO by Hugo Boss Pure Buckle Monk Shoes Men 1879-3484,Men Sweater Ralph Lauren Home,Cheap Puma Blaze Of Glory Limitless Hi Top TrainersMen 8697-7455,, they can make up for low utilization with a decent weekend. Provide Best Hudson London Juan Suede Slip On Suede Espadrilles Men 4249-4011,Ralph Lauren Match Polo Men Careers Us-Open-2011 Tennis Pure Whi,Cheap BOSS Green by Hugo Boss Lighter Logo Suede Trainers Men 7450-1369,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Asics Electric Blue White Navy Gel Squad Handball Shoes Sole Rubber Cupsole,Ralph Lauren Men Stripe Pony Black Rugby Big Bottom Zip Hoo,Asics Salmon Salmon Gel Lyte Iii Trainers Fresh Fresh Same With Star, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Leather Yellow White Blue Gt 2000 Asics Flash Indigo More Surprises 3 Stabilty Running Shoes,Ralph Lauren Short Careers Ocean Challenge &Quot Fra&Quot Sleev,Men Polo Ralph Lauren Shoes Jack Lace-Up,. Plumer said The VOID is also considering franchise locations, Ralph Lauren Men Polo Shoes Pony Lace-Up,Adidas UK Shop - Adidas X 16.3 Turf Cleats (Blue) for Kids,Adidas UK Shop - Adidas X 16.3 Turf Cleats (Blue) for Kids,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Men Free Run 2 Black,Adidas UK Shop - Adidas Essential Hoodie (Blue) for Men,Latest Vans Men Slip-On Lite Leather Black, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Prana Kennet FullZip Hoodie Men's 64562,Adidas UK Shop - Adidas Dame Stripe Tee (White) for Men,Outdoor Research Equinox Convertible Pant Men's 64971,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Patagonia Nano Puff Pant Men's 65389,Adidas UK Shop - Adidas Allover Print Poet Graphic Tee (White) for Men,Billabong Spinner Lo Tides Board Short Men's 67085,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Mammut Zephir Short Men's 67493,Adidas UK Shop - Adidas Primeknit Wool Dip-Dye Tee (Orange) for Men,Prana Appian Sweater Men's 68164,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Mens Nike Air Max 90 Prm Tape Blue Red Shoe Official,Cheap Adidas Men Adilette Blue,Mens Nike Air Max Classic Bw Black White Grey Shoe Save Off 50%, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Mens Nike Air Max Tn I Indianred White Shoe Lowest Prices Guaranteed,Buy Adidas Online Men Tubular Runner White,Mens Nike Air Yeezy 2 Givenchy By Mache Customs White Shoe Cheap Retail,, and for a growing list of partners, Mens Nike Free 6.0 Spiderman Breathable Black Green Shoe At Discount,Converse Men Star Player Nylon Blue,Mens Nike Jordan Fly 23 Spiderman Black Yellow Shoe For Cheap,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Mens Nike Zoom Kd Vi 6.5 Black Orange Blue Shoe Save 40%-70%,Nike Men Genicco Canvas Black,Mens Salomon Salomon Blue Yellow Climbing Shoe Online Without Sale Tax,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, On Sale - Converse X Missoni Chuck Pink/Multi Sneakers Womens M New B74n6451,Buy PUMA Online Men Blaze Black,Low-cost direct - Converse Womens Ct All Star Dainty Low Top Synthetic Trainers S80e8680,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Le Sportif,Quiksilver Blocked It Amp 19 Hybrid Short Men's 67247,Hugo Boss - Youth Losti Flip Flop : Dignified Cheap-season,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike - Unique Design Huarache Trainer : romantic Just Buy It,Quiksilver New Echo Chino Short Men's 67441,Buff Polar Headwear - Green Hunt Quality Primacy High Quality,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Le Chameau Vierzonord Wellington Boots (Men's) - Green (Vert Vierzon) Delicate Colors Original Produ,Salomon SLab Exo Twinskin Short Men's 67635,Balance - Suede Trainer : Handsome Good Sale,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Lunarglide 7 Men Running Shoes Volt Sunset Glow Hot Lava Black,Nike Air Raid Retro Men Basketball Shoes University Red/Black-White SW58N,Migliore Qualit, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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