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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max 90 VT QS Wheat Pack Haystack Birch Mens Running Shoes 486988 700,Asics Brown Gel Nebraska Walking Trainers HandNike Cortez Basic Leather OG Forrest Gump White/Red/Blue 882254-164,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Free Flyknit 4. 0 Black Orange Mens Running Shoes,Asics Blue White Deep Blue Leather Gel Pursuit 2 Cushioned Running Shoes Nightclubs PatentNike Kobe 9 EM XDR Dusty Cactus 653972 316 Men basketball sports shoes sneakers,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Mens Air Jordan 14 Retro White Black Hydro Slide Sandals Shoes Massage Slippers,Asics Cyber White Gold Track And Field Shoes Throw London UnisexNike SB Dunk Low Black Wolf Grey Zoom Air 854866-001 Mens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Air Jordan 6 Vi Retro Black Shoe Loved Around,Asics Gel-Court Control Court Black White Shoes MensMens Nike Air Jordan Iv 4 Retro Fish Skin White Shoe At Discount,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Air Jordan Xiii 13 Retro Black White Shoe Buying Cheap,Asics Gel-Ds Trainer 21 Yellow Black Running Shoes Flash MensMens Nike Air Max 90 Black Yellow Shoe Save Off 50%,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Nike Air Max Tn I Green Dark White Shoe Save Off 50%,Asics Gel-Resolution 6 Court Court White Blue Shoes Clay MensMens Nike Air Presto 4.0 Light Grey Orange Shoe Loved By Everyone,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Classic Cortez Nylon Brown Red Shoe Official Website,Asics Gel-Super J33 2 Yellow Blue Running Shoes Flash MensMens Nike Dunk Sb High Cut Donald Duck Black Yellow White Shoe Fashion Cheap,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Free Run 3.0 V2 Brown Green Shoe Online Sale,Asics Grey Gel Saga Trainers Stretch And BreathableMens Nike Free Run+ 2 Black Yellow Shoe Cheap Retail,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Mizuno Wave Ignitus 3 Md Tpu White Yellow Shoe Loved Around,Asics Hyper Yellow Green Track And Field Shoes Xc Flash MensMens Nike Zoom Kd Vi 6.5 Deep Green Red Shoe Fast Shipping,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Zoom Lebron 9 Ix Red Black Shoe Buying Cheap,Asics Pink Glow Coral 33 Fa Trainers Flash Carbon SydneyMens Salomon Speedcross 3 CS Grey Green Yellow Shoe Cheap 100%,, “This is something entirely new.” Le Chameau Vierzonord Wellington Boots (Women's) - Brown Design -Season big promotion,Asics Red Black White Gel Resolution Tennis Shoes Fiery 6 Indoor Waterproof Explosion ModelsOn Sale - Converse Chuck 153866C Sneaker Women High Shoes Da Ginnastica Ghiacciate E8i6077,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, UK - Converse All Star Green Multi Tongues Low Top Sneakers Shoes Women'S Size 7 E2r9175,Asics Silver Yellow Black Gel Layer Pigskin Zaraca 4 Lightweight Running Shoes FlashLow-cost direct - Converse All Star Lime Green Canvas Sneakers Mens Size 4 / Womens Size 6 H60n3788,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Men Asics Running Shoes Colour Gel-Contend 3 Tiger Titanium Light Grey Black,Adidas UK Shop - Adidas adipower Weightlifting Shoes (Black) for MenOrange Black Blue Trail Running Shoes Gel Sonoma Asics Hot Mosaic European,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Ralph Lauren Short Sleeve Flag Furniture Nation Britian Mr,Adidas UK Shop - Adidas Tango Cage Jersey (Blue) for KidsAdidas UK Shop - Adidas adiease Shoes (Blue) for Men,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Danner Mountain Light Boot Men's 69568,EX257 Nike KD6 Black Orange Kevin Durant Basketball ShoesLa Sportiva TX4 Approach Shoe Men's 70035,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Lake MX237 Shoes Men's 70392,KJ333 Nike Hyperdunk 2013 Basketball ShoesButora Mantra Climbing Shoe Wide Fit 70723,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Altra Olympus 1.5 Trail Running Shoe Men's 71090,VU645 Nike KD6 Kevin Durant Red Basketball ShoesAir Jordan 1 Retro 95 TXT Retro Men Basketball Shoes Black /Gamma Blue-Varsity Maize SA65Q,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Jordan Spizike 3.5 Retro Black Moon Shoe Happy Shopping,Nike Jordan Flight Flex Trainer 2 Men Training Shoes Midnight Navy Soar WhiteMens Nike Air Max 90 Blue Blue Shoe Official,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max 90 White Green Running Shoe At Discount,2015 Adidas Running Springblade Ignite-Black/Solar Red/White-Men Vendita CaldaMens Nike Air Max Classic Bw White Blue Green Shoe Shop For The Best,, and the entertainment giant made an investment in the company. Mens Nike Air Max Tn I Grey Shoe Fast Delivery,Classic-fit ASICS Black 'Patriot 7' running trainers-Men ProduzioneMens Nike Air Yeezy 2 White Shoe Happy Shopping,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Flyknit Trainermens Suede Leather Red Shoe Wholesale Online,Popolare Vans White 'Atwood' canvas shoes-Men Vendite OnlineMens Nike Ken Griffen Max Dark Blue Shoe At Discount, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Zoom Kd Vi 6.5 Deep Green Red Shoe Fast Shipping,Adidas Men Gazelle Indoor Sale BlackMens Salomon S Lab Blue White Shoe Factory Outlet,, like all retail operators, On Sale - Converse Ctas Leather Fur Womens Trainers Black Black New Shoes P72y8953,Adidas Men Zx 500 OG Sale BlackLow-cost direct - Converse Women Low Top All Star Shoe Size 8 Pink White New Shoes B33i2144, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Hot Sale - Shoes Sports Men-Women Converse All Star Ct Ii Hi 151116C Verde Acqua K35i5827,Converse Men All Star Hi Blue* Adidas Womens Red White Gray Superstar Ii Shoe Ladies,, they can make up for low * Purple Orange Adidas Womens Shoe Ladies M Pose Big Tongue,Cheap Dr Martens Men 3989 RedAsics Gt-2000 4 Turquoise Pink Running Shoes Hot Womens, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAsics Women Walking Shoes Metrolyte Tiger Navy White Colour,Nike Men Air Max 90 Ultra Moire BlueAdidas UK Shop - Adidas 3-Stripes Tee (Red) for Women,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Rift Womens Lifestyle Shoes Black Summit White Cool Grey,Latest Nike Men Roshe Run BlueA Buon Mercato Nike Purple 'Dual Fusion Trail' trainers-Women Fabbrica, could generate over half a million dollars a week, and easily finance new titles. Latest ASICS Women Gel Atlanis White,PUMA Men Match 74 Suede BrownLatest Vans Women Disney Wonderland SK8-Hi Reisssue High Top Multi,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Puma by Hussien Chalayan Hakkoda Lo Women Sport Shoes Black KS80H,Vans Men Classic Slip On Suede Sale BrownWomen Choose Discount New Balance 2016 Unisex White Purple Sports Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Women Great Discount Puma 106 Black Purple Shoes,Buy Vans Online Men LXVI Iso 2 BlueNike Air Huarache Run Ultra Black team Orange Summit White Pure Platinum Mens Womens Running Shoes 819151 008,, we’ve chosen to develop something different than a Nike Air Max 90 Ultra Breathe Black White Womens Running Shoes 725061 005,686 Tundra Pullover Hoodie Men's 64382Nike Free Run 3 Gym Red Sail Reflect Silver Mens Womens Running Shoes 510642 600,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Puma Creepers Fenty by Rihanna Oatmeal Suede Grey White Mens Womens Sneakers Shoes,RVCA Crucial II FullZip Hoodie Men's 645* Adidas Ladies Run Black Night Scrape Fish,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Beretta Men's Quick Dry Trousers - Green Modern Official Authorization,Billabong Generator FullZip Hoodie Men's 64686MacWet Long Cuffed WindStopper Backed Glove - Green kind Intellectuality,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Supra - Trend Hammer Trainer : Breathable Best Sale,Prana Bronson Lined Pant Men's 64824Birkenstock - Cool Arizona Sandal : Excellent Buying Now,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Oakley Surf Trucker - Viridian Welcomed Sale,Gramicci Climber G Pant Men's 65019Buff Merino Wool Headwear - Grey Quality (High Quality) Get Cheap,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Harkila Game 6 Inch Walking Boot (Men's) - Light Brown Low Price Lowest Whole Network,Toad&Co Sawyer Pant Men's 65197Grubs Cyclone Dealer Boot - Dark Brown Weave Outlet Online Shop,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Adidas Originals Mens White Gold Shoes,WeSC Humvee Board Short Men's 67114* Air Max Tn I Dark Blue White Mens Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Black White Skyblue For Mens Air Max Skyline,Mountain Hardwear Passenger Utility Short Men's 67235* Men Air Max White Blue Blue 2009, will * Nike Air Max Tn I White Black Dark Blue Aachen Men's,Vans Dewitt Short Men's 67373* White Red Blue Nike Mens Shoes Air Max, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Cheapest Reebok Club C 85 LST Suede Trainers Men 2778-7812,KCheapest Grenson Stanley Brogues Men 9802-6126,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Buy Adidas Originals EQT Support Advance TrainersMen 4787-7542,Adidas Sport Luxe 3Stripes Short Men's 67674Asics Hyper Yellow Green Track And Field Shoes Xc Flash Mens,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men Asics Colour Gel-Dedicate 4 Tennis Shoes Tiger Aluminum White Black,Dale of Norway Voss Sweater Men's 68127Men Short Sleeve Tees Ralph Lauren Rugby R &Quot Bleecker&Quot,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas Cloudfoam Ilation Mid Shoes (Blue) for Kids,Nike DriFit OTC Track Tight Men's 69494Adidas UK Shop - Adidas Tubular Radial Shoes (White) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Run The Game Tee (Blue) for Kids,Timberland Jefferson Summit Mid Waterproof Hiking Boot Men's 69725Adidas UK Shop - Adidas Boston Marathon® Irish Tee (Green) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” KF180 NIKE KD VII KD 7 Yellow Blue Shoes,Forsake Clyde Boot Men's 69864Nike Jordan Eclipse Men Casual Shoes Black Midnight Navy Sunset Glow White, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Free 4.0 Flyknit Men Running Shoes Hyper Orange Brave Blue Bright Crimson Black,Frye Russell Woven Shoe Men's 70067Classic-fit Mens,.”

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Andal introduced the company’s Cheap ASICS Men Gel-Kayano Evo Blue,Adidas Seeley Premiere Skate Shoe Men's 70230PUMA Men Ignite Interwoven Black,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike SB Icon Cherry Blossom Pullover Hoodie Men's 64441,Merrell Fraxion Hiking Shoe Men's 70372Vuori Abrasionless Pant Men's 65015,.

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