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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max Lunar90 Jacquard Black Red Blue Mens Running Shoes 654468 009,Asics Coral Silver Gel Zaraca 4 Trainers Living Onyx Europe Station CatwalkNike Flyknit Lunar2 iD Vivid Blue Game Royal White Mens Running Shoes 620465 004,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Kevin Durant KD 8 GS Sabertooth Tiger 768867 880 Mens basketball sports shoes sneakers,Asics Gel-Cumulus 17 Blue Black Running Shoes G-Tx MensNike Lunar Flyknit HTM NRG Black White Mens Running Shoes Trainers Sneakers 535089 090,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Mercurial X 10 Proximo Street TF Black White Hotlava Anthracite 0500 football boots shoes,Asics Gel-Ds Racer Yellow Racing Shoes 10 Flash MensNike WMNS Air Vapormax Flyknit Moc Multi-Color Black Anthracite Volt AA4155-003,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Zoom Lebron Xi 11 Black Blue Shoe Online Shop,Asics Sonicsprint Yellow Blue Track And Field Shoes Flash MensKanyon Outdoor Rowan Country Boot (Women's) - Chocolate formal Fashionable,, “This is something entirely new.” On Sale - Converse Ctas Hi Hyper Orange Womens Hi Top Trainers V66b3646,Asics Trail Running Shoes Gt-2000 4 Trail Mediterranean Slate MensUK - Brand New Women'S Converse Ct Ox Black/White Trainers Size 7.5Uk 41Eu. G72a6758,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Low-cost direct - Converse Women'S John Varvatos Weapon Mid Size 9 Black Studded Shoes 139715C B50u,Asics White Royal Pink Glow Burgundy Leather Gel Contend 3 Cushioned Running ShoesLow-cost direct - Converse Ct Eyerow Cutout Ox Limestone With Studs (Suede) Womens Nwb N39y2539,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Jordan Trunner Dominie Pro Black Red Shoe Best Sale,Nike Zoom Speed Trainer 2 Men Training Shoes Dove Grey Black Pure PlatinumMens Nike Air Max 90 Green Black Blue Almond Running Shoe Lowest Prices Guaranteed,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max 95 360 Cushioning Grey Orange Running Shoe Buying Cheap,Charms Reebok All Terrain Super 2.0-Solar Green/Solar Yellow/Black-Men CollezioneMens Nike Air Max Light Grey Green Shoe Save 40%-70%,, and the entertainment giant made an investment in the company. Mens Nike Air Max Tn I White Shoe Stockists,Migliore Converse Black 'All Star' slip on canvas trainers-Men Vendita CaldaMens Nike Classic Cortez Nylon White Grey Black Shoe Fast Delivery,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Free Run 3.0 2s Grey Blue White Shoe Shop For The Best,Ultimo Puma White 'Expedite' trainers-Men In LineaMens Nike Lunar Glide 5.0 Suede Leather Dark Blue Red Shoe Official, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Zoom Kobe Viii 8 Black Blue Shoe Shop For The Best,Adidas Men SL 72 On Sale WhiteMens Salomon Xt Hornet M Blue Silver Shoe Wholesale Online,, like all retail operators, On Sale - Converse-Womens All-Star Sloane-Mono-Leather Hi-Top-Shoes-White New Converse-Wom G79n5358,ASICS Men Gel-Lyte Evo Armour Pack RedLow-cost direct - Converse Womens Black 7 Barely Worn P24e9370, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Hot Sale - Womens Girls Converse Court Ox Purple Trainers Plimsolls Shoes Size 3.5 Uk H83y5187,Converse Men Star Player Premium Breakpoint Black* Air Max 90 Gray Shoes New Women,, they can make up for low * White Pink Nike Women Air Max 95 Shoes,Cheap Nike Men Air Max 1 Ultra Moire BlueAsics Training Shoes Gel-Fit Sana Sapphire White Womens, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas UK Shop - Adidas Superstar Slip-On Shoes (White) for Women,Latest Nike Men Mobb Ultra Mid GreyAdidas UK Shop - Adidas Response Long Tights (Black) for Women,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Zoom Kynsi Jacquard Waterproof Womens Lifestyle Shoes Black Dark Grey Anthracite Metallic Hemat,Cheap PUMA Men R698 CITI Pack BlackCharm Hot Nike Black 'Flex Experience 3' trainers-Women Recensioni, could generate over half a million dollars a week, and easily finance new titles. Buy Dr Martens Online Women Mariel Bow Mary Jane Black,Vans Men Authentic Desert BlueToms Classics Women Canvas Shoes Birds of Paradise WO42C,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Asics Mexico 66 Women White/Ocean Blue AU03M,Vans Men Van Doren Classic Slip On Canvas On Sale GreyWomen Amazing Adidas Amberlight Up W Blue Black Casual Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Women Sale Perfect Popular Toms Red White Blue Classic Canvas Shoes,Nike SB Icon Reflective Pullover Hoodie Men's 64332Nike Air Jordan 12 XII Retro Taxi 130690 125 Womens and Mens basketball sport shoes,, we’ve chosen to develop something different than a Nike Air Max Lunar 1 Light Magnet Grey/Pure Platinum/Hyper Womens Running Shoes 654937 001,Arc'teryx Bird Crest Pullover Hoodie Men's 64507Nike Roshe Run BR The Sky Fuchsia Glow Lava White Womens Running Shoes 724850 581,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Nike Air Joran 3.5 Grey Purple Shoe Cheap 100%,Quiksilver Everyday Heather FullZip Hoodie Men's 64661Simms Superlight Zip-off Trousers - Cinder personality large discount,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Cushe Slipper Shoe - Sand Attractive Where To Buy,KOrvis Silver Sonic Stockingfoot Guide Waders High Cut High-Fashion,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Harkila Carl-August Braces - Lively Floor Price,Western Rise Granite Camp Pant Men's 64979Converse - Comfort Chuck Taylor Star Panel Ox Trainer : Rational Construction Provide,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Fladen Authentic Wear Fishing Trousers - Camo Excellent Quality Cheap Retail,Prana Bronson Pant Men's 65117Adidas Originals - Promotions ZX Flux Trainer : Creative National berserk,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Fred Perry - Deals Howells Twill Trainer : Natural Luxe Online Shop,Adidas Sport Luxe Moto Jogger Pant Men's 65231Adidas Originals - Authentic ZX Boost Trainer : New Free Shipping,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men Asics Colour Safety Poseidon Gel-Resolution 6 Tennis Shoes Yellow White,Under Armour HeatGear Armour Printed Compresion Legging Men's 69446Polo M-Xxl May-24 Rafting Slalom,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas alphabounce Shoes (Black) for Kids,KEEN The 59 Boot Men's 69628Adidas UK Shop - Adidas Sprintstar Spikes (Orange) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Wolfpack Authentic Baseball Jersey (White) for Men,La Sportiva Baruntse Mountaineering Boot Men's 69816Adidas UK Shop - Adidas Condivo 16 Workout Jersey (Red) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” PD618 Nike Lebron X Low Sprite Basketball Shoes,Adidas Outdoor Terrex Solo Approach Shoe Men's 70005Nike Air Max 90 Mid Winter Men Casual Shoes Black Black, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Free 5.0 Men Running Shoes Dove Grey Electric Green Volt Black,Clarks Wallabee Run Shoe Men's 70176Incantevole Converse Blue 'All Star' washed canvas hi-top trainers-Men Fabbrica,.”

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Andal introduced the company’s Latest Converse Men All Star Ox White,Mammut Comfort Tour Low GTX Surround Shoe Men's 70340Reebok Men Classic Premium Leather White,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted The North Face EMB Logo FullZip Hoodie Men's 64559,Shimano SHTR60 Men's Shoes 70467The North Face Straight Paramount 3.0 Convertible Pant Men's 65111,.

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