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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Presto QS Black Zen Grey Blue Mens Running Shoes 789870 005,Asics Gel-Flux 3 Orange Running Shoes Carbon Hot MensNike Free Flyknit 3. 0 Blue Black White Mens Running Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Kobe 9 IX Black Metallic Silver TB Spurs Daye 685776 002 Men basketball sports shoes sneakers,Asics Gel-Kayano 22 Grey Silver Running Shoes MensNike LUNARTEMPO 2 Flyknit black orange Mens 818097 601 Running Trainers Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Roshe One Hyperfuse Team Orange CDR Team Red Mens Running Shoes 636220 801,Asics Gel-Linksmaster White Trianers Lime MensPrivate custom color Nike LeBron 13 black purple Mens basketball sports shoes sneakers,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Air Jordan Iii 3 Retro Away Oregon Ducks Shoe Free Shipping,Asics Gel-Tactic Court White Black Shoes MensMens Nike Air Jordan Xi 11 Low White Black Blue Shoe Outlet Online,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Air Max 90 Black White Shoe Cheap 100%,Asics Gunlap Red Track And Field Shoes Floral UnisexMens Nike Air Max 90 Hyperfuse Prm 25 Anniversary Red Green Shoe Wholesale,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Salomon S Wind M Black Blue Shoe Outlet Online,Asics White Silver Fuchsia Volleyball Shoes Gel Task Mt Sheepskin Explosion Models Fjopwz0ujl The MostMerrell Azura Waterproof Walking Boots (Women's) - Castle Rock / Mineral Superior Outlet On Sale,, “This is something entirely new.” On Sale - Converse White Leather Womens Cheerleading Shoes Size 7.5 Blue Accents H7f4455,Asics Wrestling Shoes Omniflex-Attack Blue Orange True MensUK - New Converse Jack Purcell Unisex Size 8 Men/ 9.5 Women Charcoal Sneakers Z91s1604,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Low-cost direct - Converse Missoni Chuck Taylor Exploded Womens Sz 8 Grey White Zig Zag Chevron I2n,Big Pony Polo July-30 Strip SleeveHot Sale - Shoes Sports Men Women Converse All Star Ct Hi Alte In Pelle Nero 135251C N39p9517,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, * Adidas For Women White Women Running Women Shoes,Black White Blue Gel Contend Asics 3 Cushioned Running Shoes Same With Star* Air Max 24 Womens White Black 7,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,* Nike Air Max 90 Prm Hyperfuse Women,City Polo Pony July-30 Big* Women White Red Air Max Ltd,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Asics Gel-Zaraca 4 Mint Running Shoes Onyx Womens,Men Asics 6 Colour Tennis Shoes Gel-Blast Lightning Navy WhiteAsics Women Gel-Netburner Ballistic Tiger Black Silver Running Shoes Colour,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas UK Shop - Adidas Cloudfoam Daily QT Mid Shoes (Black) for Women,Men Asics Colour Methyl Lime Tennis Shoes Gel-Game 5 Blue OrangeAdidas UK Shop - Adidas Floral Bikini Top (Black) for Women,, they can make up for low utilization with a decent weekend. Adidas UK Shop - Adidas Ultimate Rainbow Tights (Black) for Women,Men Asics Colour Graphite Trail Running Shoes Gel-Venture 5 Tiger Red Light GreyNike Internationalist Womens Lifestyle Shoes Militia Green Cactus Radiant Emerald Dark Loden,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Zoom Vomero 10 Womens Running Shoes Ghost Green Black Game Royal Blue Lagoon,Men Asics Cushioning Running Shoes Colour Safety Blueprint Bl 33-M 2 Tiger YellowDesigns Nike Grey 'Genico' suede trainers-Women Produzione, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap Converse Women Chuck Taylor All Star Lux Leather Shroud Hi Top Black,Men Asics Jump Pro Track & Field Shoes Colour Flash Tiger Black Coral SilverCheap PUMA Women Aril Clear Black,. Plumer said The VOID is also considering franchise locations, Toms Classics Women Canvas Shoes Red JT95O,Men Asics Running Shoes Colour Flash Tiger 33-Fa Green Blue BlackNike Air Pegasus '83 Retro Women Running Shoes Turbo Green/Iron Purple-Dark Citron GS35C,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Men Short Sleeve Flag Ralph Lauren Rugby T &Quot 9&Quot Tennis,Adidas UK Shop - Adidas Performance Mélange Top (Blue) for KidsRalph Lauren Men Short Sleeve Tees Rugby &Quot Polo&Quot Rl In O,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas UK Shop - Adidas RapidaRun Shoes (Blue) for Kids,Adidas UK Shop - Adidas JAYHAWKS SS ULTIMATE TEE (Red) for MenAdidas UK Shop - Adidas Gazelle Super Shoes (Red) for Men,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Jordan Xi 11 Low All Black Shoe Loved By Everyone,Bello Lacoste Marice Lace Sep-Grey/Grey-Men RecensioniMens Nike Air Max 90 Hyperfuse Fur Purple Grey Shoe Fast Shipping,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max 95 White Black Shoe Order Online,Inserisci Nuovo Prezzo Adidas Blue 'kanadia Tr 6' Trainers-Men Per CheapMens Nike Air Max Shake Evolve Grey Silver Shoe Online Without Sale Tax,, and the entertainment giant made an investment in the company. Mens Nike Air Penny Hardaway 5 V Black White Red Shoe Outlet Online,Sconto Converse Cream 'All Star' washed canvas hi-top trainers-Men Nuova CollezioneMens Nike Dunk High Pro Sb Dragon Bone Shoe Buy Online,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Free Run 4.0 V2 Blue Green Shoe Official Website,Discount Adidas Men Los Angeles BlackMens Nike Penny Hardaway Black Blue Shoe Happy Shopping, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Zoom Lebron 9 Ix Black Blue Shoe Order Online,Latest Adidas Men Veritas X Weave BlackRockfish Original Tall Gloss Wellington Boots - Adjustable (Women's) - Samba Quality (High Quality),, like all retail operators, UK - Converse Chucks Women Ct As Dainty Ox 553249C Rot I28t9489,Converse Men Chuck Taylor All Star II Hi-Top WhiteLow-cost direct - Converse Pl Lp Pro Leather Lp Low Top White Red Women Shoes Sneakers 555933C N55x, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Hot Sale - New Womens Converse Pink Metallic All Star Dainty Ox Canvas Trainers Lace Up K44z3395,Nike Men Air Force 1 Mid '07 Sale White* Dark Blue Camo Nike Women 2014 Air Max 90 Shoes Hyp Kpu Tpu New,, they can make up for low 2011 Women Ralph Lauren Stripe Polo Nyc Championships Wrlsp,Nike Men Internationalist Sale GreyAsics Women Gel-Exalt 3 Coral Silver Pink Running Shoes Colour Flash, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas UK Shop - Adidas NMD_R1 Shoes (Black) for Women,PUMA Men Blaze CITI Pack BlackAdidas UK Shop - Adidas Crossback Bra (Orange) for Women,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free 4.0 Flyknit Womens Running Shoes Black Hyper Orange Vivid Purple White,Cheap Reebok Men Furylite Slip-On Woven BlackIncantevole Nike Dark grey 'Fs Lite Run' trainers-Women Miglior Prezzo, could generate over half a million dollars a week, and easily finance new titles. Nike Women Air Max Thea White,Cheap Vans Men x Disney Slip-On Wonderland PinkNike Carico Mid Leather Women Lifestyle Shoes Dark Cinder/Bright Crimson-Ridgerock-Wool RX52V,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women Sale Cheap New Style Ralph Lauren Italy Purple Pony Short Sleeved Polo,Buy Vans Online Men Sk8-Hi BlackWomen Purchase Authentic New Style Nike Air Max Ltd 1St White Pink Running Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, ASICS GEL LYTE V gary H603L 1313 Womens Mens Running Shoes Sneakers,Adidas Blood Sport Fill Pullover Hoodie Men's 64450Nike Air Jordan 6 VI Retro Sakuragi Hanamichi 384664 102 Womens and Mens Basketball Sports Shoes,, we’ve chosen to develop something different than a Nike Air Prosto Camo Red Womens Running Shoes 347636 612,Minus 33 Kodiak Expedition FullZip Hoodie Men's 64569Nike Roshe Run Print Aloha Floral White Mens Womens Running Shoes 599432 113,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Nike Air Jordan 13 Xiii Retro Black Red Shoe Wholesale,Outdoor Research Goldrush Denim Pant Men's 64762Zamberlan Pecol NW Walking Boots - Sand romantic Just Buy It,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Grubs Midline Ankle Neoprene Wellington Boots (Unisex) - Green self Just For You,Simms Cold Weather Pant Men's 64873Harkila Nite Pullover - Charcoal Grey Melange Low To Help Luxuriant In Design,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Oakley Straw Beach - Cognac tender Promotions,Fjallraven Karl ZipOff MT Convertible Trouser Men's 65046Nike - Special offer SB Portmore Trainer : Signature Dish Special Deals,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Rocky Hunter Insulated - Realtree AP New Style Online Store,Under Armour Performance Straight Leg Chino Pant Men's 65189Timberland - Fashion Newmarket Boat Shoe : Elegant prints Seasonal clearance,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike - Trend Stefan Janoski L Trainer : Dazzling Factory authorized,Houdini 4 Ace Pant Men's 65339On Sale - Converse Ctas Holiday Party Coole Damen Pailletten Sneaker Silver White Convers D88r6225,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Air Max 90 Light Blue White Shoes Men's,Laird Apparel Enduro Short Men's 672* Black Gray Men Air Max Tn,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Blue White Adidas Originals Men Campus Shoes,Hurley DriFit Force Mesh Short Men's 67378* Nike 2014 Air Max 90 Shoes Em Men's, will * Red White Adidas Men Campus Neo-series High-top,Columbia Pilsner Peak Short Men's 67537Cheap House of Hounds Dexie Tassel Loafers Men 4964-6674, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Buy Nike Air Force 1 Mid \'07 Trainers Men 4787-2050,SmartWool PhD 5in Short Men's 67688Authentic Dr Martens 3989 Brogue Shoes Men 7731-2652,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Asics Cross Freak 2 Turquoise Track And Field Shoes Lime Mens,BANKS Deco Cardigan Sweater Men's 68133Asics Turbo Hi Jump 2 Blue Yellow Track And Field Shoes Deep Unisex,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men Asics Running Shoes Colour Flash Gel-Foundation 12 Yellow Electric Blue,Garmont Zion GTX Backpacking Boot Men's 69548Ralph Lauren Men Long Sleeve Tees Spain,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas Crazy Explosive Low Primeknit Shoes (Black) for Men,Adidas Outdoor AX2 Mid GTX Hiking Boot Men's 69710Adidas UK Shop - Adidas Supernova Shoes (Grey) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Pelicans Away Replica Tee Davis (Blue) for Men,Tecnica Lem Military Moon Boot Men's 69920Adidas UK Shop - Adidas Sporting KC Away Replica Jersey (Blue) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” WP617 Nike Kobe VII 7 System 7 Cheetah Basketball Shoes,Sperry TopSider Gold A/O 2Eye Woven Shoe Men's 70072Nike Zoom Celar 5 Track Spike Unisex Casual Shoes White Racer Blue Black, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Hurley Phantom Free Men Sandal Lyon Blue,Reef Ridge LS Shoe Men's 70210Raramente Mens,.”

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Andal introduced the company’s Nike Men Air Force 1 High '07 On Sale Blue,Sidi Buvel Shoes Men's 70418Saucony Men Grid 9000 Black,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Icebreaker Shifter FullZip Hoodie Men's 64632,Pearl Izumi EM Road H 3 Running Shoe Men's 70597K,.

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