Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Mens Nike Air Max Lebron Green Shoe Wholesale Price,* Red Nike Mens Shoes 2013 Air Max Punching New,Mens Nike Air Max Tn I Black Red White Shoe Buy Online,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Mens Nike Air Max White Sky Blue Shoe Loved Around,* Sandals Men Wine Red Adidas,Mens Nike Classic Cortez Nylon Blue White Orange Shoe Sale Shop,, China, open to the public. Mens Nike Dunk Sb Low Cut Sea Green Black White Shoe At Discount,* White Black Green Nike Mens Running Shoes Air Max 1,Mens Nike Free Run 3.0 V4 Fluorescent Yellow Shoe Free Shipping,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Mens Nike Hypervenom Phantom Ag Silver Black Green Shoe Factory Outlet,* White Gray For Mens Air Max 87,Mens Nike Roshe Run High Cut Black Silver Running Shoe Online Shop,, Pure Imagination, Mens Nike Zoom Kobe Viii 8 Blue Black Shoe Fast Shipping,* White Red Air Max 95 Men Skull,Mens Nike Zoom Lebron Xi 11 Green Shoe Loved By Everyone,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Timberland Chillberg Over Chill Waterproof Insulated Boot (Women's) - Black positive Outlet Online,* Yellow Red Blue Adidas Men Originals By Jeremy Scot,On Sale - Converse Trainers Shoes Women Size 4 Uk D31r3167,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. UK - All Star Converse Hi Fuchsia Glow White Men Sneaker Sz 6.5 Women Sz 8.5 F99p9976,High-quality Calvin Klein Viggo Denim Logo Sliders Men 4178-8900,Low-cost direct - Converse Pro Leather Mid Vulcan White Women Scarpa Sportiva Alta In Pelle Moda A2,, says the global location-based VR entertainment market will more than double in 2018, Hot Sale - Women'S White Converse High Tops Chuck Taylor Size 7 Eu 40 Spring / Summer E27y1872,60% Off Discount Timberland Classic Denim Boat Shoes Men 2964-6524,* Adidas Originals Ladies Black Jeremy Scott By Gorilla Shoes Women Shoes Germany Ad,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Dark Blue Camo Nike Women 2014 Air Max 90 Shoes Hyp Kpu Tpu New,Retail Steve Madden Hester Trainers Men 2609-8906,* Silver Purple White Air Max Bw For Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Asics Gel-Game 5 Court White Blue Shoes Womens,Get Discount Saucony Shadow Original Ripstop Trainers Men 6740-6168,Asics Women Cross Freak 2 Tiger Grey Black Fiery Red Track Shoes Colour,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Asics Women Walking Shoes Metrolyte Tiger Mint Titanium Gem Colour Orchid,Clearance Pull&Bear Perforated Trainers With White Sole Men 7374-4544,Adidas UK Shop - Adidas Boost Volley Response 2.0 Shoes (Green) for Women,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Cheap Adidas Women X Rita Ora Stan Smith Power Red,Cheapest Jack & Jones Rush Slip On Plimsolls Men 3638-6373,Latest PUMA Women Eskiva Mid Silver,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Toms Classics Women Canvas Shoes Chocolate SR99W,Retail Havaianas Brasil Logo Flip-Flops Men 9159-4598,Nike Air Max 1 Cut Out Premium Women Wolf Grey/Wolf Grey-Light Base Grey-White SE88R,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Browning Featherlight Trousers - Green Classic Style Complete In Specifications,Asics Gel-Challenger 10 Court White Orange Shoes Mens,Lacoste - Breathable L.ight-01 Trainer : Preferential Outlet Online Shop,, “This is something entirely new.” Sebago Clovehitch II Shoe (Men's) - Walnut Aftertaste Up To 65% Off,Asics Gel-Game 5 Court Blue Shoes Onyx Atomic Mens,Adidas Originals - Fashion Mall Powerphase Trainer : Attractive Where To Buy,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cruyff - Advanced Santi Trainer : Cute Half-price spike,Asics Gunlap Black White Track And Field Shoes Unisex,Nike - Breathable LeBron XI Low Trainer : Unusual Luxuriant In Design,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.On Sale - Converse X Futura All Star 2 Chuck Taylor Size 8 M82l9469,Black Gel Lyte Iii Asics Trainers Within The Higher,UK - Converse Classic Chuck Taylor All Star High Top Trainer New Boots Uk 4 V50f8346,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.UK - Converse - All Star - Ox - Maroon Low - M9691C - Bnwt H11k5070,Green Pony Skinny-Fit Big,Low-cost direct - Converse Lederchucks Ct As Hi 555966C Schwarz U18c6988,, they can make up for low utilization with a decent weekend. Low-cost direct - Converse All Star Sequin Uk 6 V4l9851,Men Asics Colour Wrestling Shoes Aggressor 2 Tiger White Black Silver,Hot Sale - Converse Hi Chuck Taylor 150864C Dc Comics Batman Joker Sz 10 C20h4271,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hot Sale - Sneaker Converse 556746C Pro Leather Vulc Silver Glitter B68r5900,Men Asics Running Shoes Colour Carbon Flash Fuzex Tiger Yellow Black,* Adidas Men Blue Black Yellow Ledge St, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Adidas Originals Canvas Shoes Men Blue White Campus Deep Haute Couture,Men Asics Xc Track Shoes Colour Flash Tiger Hyper Kelly Yellow Green,* Air Max Bw Black Men,. Plumer said The VOID is also considering franchise locations, * Black Brown White Men Air Max 87,Men Short Sleeve Tees Ralph Lauren Grey Careers Nyg.1967,* Black Yellow Nike Men's 2013 Air Max Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike AIR JORDAN JUMPMAN TEAM II WHITE BLACK VARSITY RED 819175 101 Mens basketball sport shoes,Nike Air Zoom Elite 8 Men Running Shoes White Volt Vivid Purple Black,Nike Air Max 98 OG White/Team Orange-Met Silver 640744-104,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Free Run 3 Pure Platinum Reflect Silver Sail Volt Mens Running Shoes 510642 003,Nike Air Zoom Streak 5 Unisex Running Shoes White Green Strike Game Royal Black,Nike Mens Air Jordan Hydro 5 Slide Sandals Black Red Massage Slippers Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Asics Women Hyper-Rocketgirl Black Pink Flash Xcs Track & Field Shoes Colour Hot,Vans Men Old Skool Leather Black,Adidas UK Shop - Adidas Fleck-Print Deep V-neck Tee (Orange) for Women,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Tenniclassic Ultra Leather Womens Lifestyle Shoes White Black White,Rome Lightweight Riding Pullover Hoodie Men's 64421,Nike Free Croscompete Womens Training Shoes Volt Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Cheap Adidas Women Stan Smith White/Black,Rome Mountain FullZip Hoodie Men's 646,Cheap Vans Women Authentic Lo Pro White,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Low-cost direct - Converse Mens Star Player Oxford Suede Trainers W23s1132,Laundromat Wayne Sweater Men's 68089,Low-cost direct - Converse Deck Star 67 Men Round Toe Canvas Sneakers Z40e2594,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hot Sale - Unisex Converse Size 7 40 Black Suede Boots Hi Tops Chuck Taylor Fleece Lined R1r9880,Alpina Tibet Backpacking Boot Men's 69547,* Adidas Men's Dark Blue Silver Running Damping,, and the entertainment giant made an investment in the company. * Air Max Bw Black Orange White Men,Arc'teryx GoreTex Mid Liner Men's 69732,* Black Orange Air Max Men's Nike 2019,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in * For Mens Gray White Red Air Max 90,Chaco Z/2 Yampa Sandal Men's 70000,* Nike Air Max 90 Red Yellow Black Mens Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Cheapest Adidas Black 'daily' Suede High Top Trainers-Men Intorno Amato,Air Jordan 1 Retro OG Men Basketball Shoes White/Carmine-Black PC04V,ASICS Men Gel-Lyte III On Sale Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Cheap PUMA Men Court Star Black,Air Jordan Sixty Club Men Basketball Shoes Black/Gym Red-Metallic Silver-White VB67D,BANKS Classic Pullover Hoodie Men's 64464,, we’ve chosen to develop something different than a Mammut Crag Pant Men's 65042,Nike Air Revolution High Retro Men Basketball Shoes Black/Silver-University Red-White JL27G,Prana El Porto Board Short Men's 66912,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Prana Furrow Short Men's 67375,Adidas AR 3.0 Men Lifestyle Shoes Black/Pink WF76P,Dale of Norway Calgary Sweater Men's 68182,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Hanwag Burang Approach Shoe Men's 70046,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Burgundy DL07U,Adidas Adizero Boston 5 Running Shoe Men's 70529,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Asics Onitsuka Tiger Colorado EightyFive Shoe 70960,Puma 65cc Low Ducati Men Lifestyle Shoes Black/Sedona Sage EM24C,Air Jordan 1 Retro Low Retro Men Basketball Shoes Black/Dark Concord-Wolf Grey VF97T,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Zoom HyperRev Men Basketball Shoes Photo Blue/Pink-Midnight Navy- Barely Blue SF03V,Asics Gel-Lyte33 2 Men Running Shoes Black/Lime-Red AA23E,Nike Zoom Mogan 2 Men Lifestyle Shoes Black/Photo Blue PO25A,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Max Defy Run Men Running Shoes Silver/Black-Volt OC57J,New Balance US576 Men Running Shoes Light Blue/White DV38I,Nike Roshe Run Men Trail Shoes Obsidian/Team Orange-Black JR37H,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Mens Salomon Speedcross 3 Cs Waterproof Red Green Running Shoe Official Website,Men Buy Cheap Latest Series Nike Air Max 2015 Tr 180 Black White Running Shoes,UK - Converse Ct Allstar Hi Women Men Boating Floral Military Shoe Sneaker Trainer W72u5286,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Hot Sale - Converse Women Shoes Chuck Taylor Hi Sneaker Giada/Black/Bianco U72c5097,Men Choose Comfortable Cheap Special Nike Classic Cortez Leather Blue Yellow Running Shoes,* Adidas Womens White Red Adicolor Ladies, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room * Women White Red Air Max Ltd,Wonderful Ralph Lauren Polo White Canvas Big Pony Handbags,Asics Women Gel-Foundation Workplace Walking Shoes White Silver Colour, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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