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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Free 5. 0 RN Concord Total Crimosn 831508 401 mens Running Athletic Sport Shoes Sneakers,Asics Hyper Yellow Green Track And Field Shoes Xc Flash MensNike Kids Air Jordan Retro 13 PS velcro Basketball Shoe Black/red,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Lunarepic Flyknit Vltg Green Black White Mens Running Shoes 818676 700,Asics Light Grey Olive Aaron Trainers Head Layer PigskinNike Mercurial X 10 victory CR7 TF V high black white total crimson 684875-018 Mens football boots shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Zoom Kobe Venomenon 5 EP University Gold Bright Crimson 815757 706 Men basketball sport shoes sneakers,Asics Pink Silver Gel Horsehair Scrub Squad Handball ShoesUnique 2018 Mens Under Armour UA Curry 4 High Blue/Yellow Basketball Personalisation Shoes Brand,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Timberland Flume WP Walking Boots (Women's) - Brown Adorable Top Fashion,Grey Black Red Gel Fortitude 7 Asics 2E Cushioned Running Shoes Mix HandOn Sale - Converse Ctas Marlyn Monroe Pink Womens Trainers L39r4079,, “This is something entirely new.” UK - New Women'S Converse All Star Hi Top Brown Corduroy Shoes Sz Us W 7.5 Eu 38 A49d2283,Men Asics 6 Track Shoes Colour Flash Hypersprint Tiger Deep Blue Yellow SilverLow-cost direct - Converse Womens Chuck Taylor All Star Hi Top Synthetic Trainers R47d9654,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hot Sale - Converse Gr. 37 235 Cm Terracotta 142371C Ct Hi 65 Womens Orange W45j9466,Men Asics Colour Gel-Challenger 10 Tennis Shoes Dark Grey Black WhiteHot Sale - Womens Converse All Star Pink Trainers Size Uk6 G3m6474,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Asics Women Gel-Excite 3 Tiger Pink Turquoise Aqua Running Shoes Colour Splash Gl,Men Asics Pro Light Colour Flash Shoes Gel-Ace Tiger Blue Yellow BlackAsics Women Wrestling Shoes Snapdown Grey Yellow Blue Colour True Sunflower,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas UK Shop - Adidas PureBOOST X Trainer Zip Shoes (Black) for Women,Men Asics Running Shoes Colour Flash Gel-Foundation 12 Yellow Electric BlueAdidas UK Shop - Adidas Red Bulls Tee (Blue) for Women,, they can make up for low utilization with a decent weekend. Nike Roshe Flyknit Womens Lifestyle Shoes Sport Turquoise Hyper Turquoise White,Men Asics Running Shoes Colour Gel-Quantum 180 Silver Blue Electric BlueNike Lunartempo Womens Running Shoes Black White White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Alta Qualit,Men Long Sleeve Polo Tees Ralph Lauren Rugby ItaliaTop Fashion Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Women Acorra Reflect Hi Top Khaki,Men Polo Ralph Lauren Shoes Careers Shock AbsorptionVans Women Authentic Eley Kishimoto Cracked White/Pink,. Plumer said The VOID is also considering franchise locations, Timberland 6-Inch Women Premium Boots Wheat HU21C,Men Ralph Lauren Polo Shoes Careers Deck WhiteWomen Get Cheap New Series Ralph Lauren V-Neck Big Pony Embroidery Darkblue Short Sleeved,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Polo July-8 Multi-Pony Long,Adidas UK Shop - Adidas Hurricanes Jersey (Orange) for MenRalph Lauren Short Sleeve Flag Nation Furniture Argentina,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas UK Shop - Adidas Matchcourt Mid ADV Shoes (Red) for Men,Adidas UK Shop - Adidas Terminal Radness Graphic Tee (Black) for MenAdidas UK Shop - Adidas adizero Adios 3 Shoes (Black) for Men,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Teva Berkeley Sandal Men's 69964,Nike Kd Vii Elite Men Basketball Shoes Gym Blue Light Retro Obsidian Metallic SilverSupra Tom Penny Bandit Skate Shoe Men's 70379,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Scarpa Helix Climbing Shoe Men's 70718,Nike Kobe X Elite Men Basketball Shoes Wolf Grey White Light RetroSalomon XMission 3 Trail Running Shoe Men's 71055,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Air Jordan 1 Retro 86 Men Basketball Shoes Black/Dark Concord-White PT31H,Nike Air Foamposite Pro Men Casual Shoes White Gym Red Gorge Green WhiteNike Air Force 1 Retro Men Basketball Shoes Black/Black-Gamma Blue GU97O,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Max 90 Black Purple Shoe Online Shop,Offerta Vans Natural 'Atwood deluxe' canvas shoes-Men Vendita CaldaMens Nike Air Max 90 Red Black White Running Shoe Buying Cheap,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max Classic Bw Grey Silver Shoe Official Website,Adidas Men Campus 80s Primeknit BlackMens Nike Air Max Tn I Cornflower Blue White Shoe Loved By Everyone,, and the entertainment giant made an investment in the company. Mens Nike Air Yeezy 2 Black Shoe For Sale,Adidas Men Stan Smith WhiteMens Nike Dunk Sb Mid Cut White Balck Green Shoe Online Sale,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Grey Green Snow Boot Best Sale,ASICS Men Gel-Kayano Evo Sale RedMens Nike Zoom Hyperrev Kyrie Irving Black Green Silver Basketball Shoe Shop For The Best, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Zoom Lebron Xi 11 Low Sky Blue White Shoe Wholesale Online,Converse Men Star Player One Star Suede Sale BlackLe Chameau Chasseur Wellington Boots (Women's) Exclusive Counter Genuine,, like all retail operators, UK - Chuck Taylor Converse Size 6 Andover Suede Leather Brown Euc Women'S P64y1562,Latest Nike Men Air Max 95 BlackHot Sale - Converse Jack Purcell Blue Leather (Women'S 13 Men'S 11.5) ~ Cork Insoles L63q9158, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of * Adidas Women Black Pink Climacool Beckham Shoes Women,Nike Men Roshe One Hyp Red* Nike Air Max 90 Purple Shoes Em Women,, they can make up for low Asics Gel-Noosa Tri 11 Violet Mint Running Shoes Womens,PUMA Men Blaze of Glory Yin Yang WhiteAsics Women Tennis Shoes Gel-Upcourt Coral White Mint Colour Fiery, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas UK Shop - Adidas Floral Bikini Top (Black) for Women,Vans Men California Era Decon Suede BeigeNike Internationalist Jacquard Womens Lifestyle Shoes Dark Grey Pure Platinum Summit White Black,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Nice Flyknit Zoom Agility Womens Training Shoes Black Dark Grey Volt White,Buy Vans Online Men Old Skool RedAdidas Women by Jeremy Scott Superstar Wings Sale White, could generate over half a million dollars a week, and easily finance new titles. Reebok Women Furylite Holiday Graphic Print Black,Nike SB Icon Reflective Pullover Hoodie Men's 64332Nike Flyknit Lunar2 Women Running Shoes Black/White-Dark Grey-Pure Platinum FX47P,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women Choose Cheap Authentic Low Converse Black Blue Casual Shoes,Armada Horizon Tech Pullover Hoodie Men's 64480Women Fancy Nike Air Max 90 Prm Em Unisex Green And Black Sports Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Foamposite One Prm As Qs Northern Lights Mens Womens Basketball Shoes 840559 001,Oakley Patch Fleece FullZip Hoodie Men's 64642Nike Air Max 90 2007 GS Black Metalllic Silver Red Volt Womens Running Shoes 345017 063,, we’ve chosen to develop something different than a Nike Free 5. 0 Black Pink Womens Running Shoes 724382 601,Burton B77 Slim/Straight Denim Pant Men's 64783Nike Wmns Air Max 95 Obsidian Black 609048 407 Womens Mens Running Shoes Sneakers,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Low-cost direct - Converse All Star Ladies Hi Top Pink Orange & Yellow Trainers Size 4.5 Ref Ma02 P,Columbia Silver Ridge Cargo Pant Men's 64956Adidas Originals - Beautiful ZX Flux Tech Trainer : Tradition Special Offer,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Columbia Blood and Guts III Convertible Trousers - Grill Reduce Joint Stress Quantity Assured,Mountain Khakis Lake Lodge Twill Pant Men's 65105Nike - Breathable Force 1 Low Trainer : Radiance High Quality Designer,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Originals - Racer Lite EM Trainer : implicit High-Top,BANKS Banks Staple Pant Men's 65219Harkila Norja Cardigan - Shadow Brown Melange New Free Shipping,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Havaianas - Beautiful Team Flip Flop : Water-Proof Store Online,Marmot Motion Pant Men's 65398Adidas Originals - Fashion ZX Flux Trainer : Dependable Performance original imported,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Seeland Essex Sweater - Flint Grey Melange Fashion Factory Outlet,Prana Catalyst Board Short Men's 66866On Sale - Converse Suede Zakim Unisex Trainers Uk Size 2.5 F89k6050,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Air Max Ltd Black Silver For Mens,Katin Stampede Hybrid Short Men's 67433* Black Snow For Mens Air Max Skyline Lawngreen,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Gray Blue Nike Men's 2013 Air Max Version Punch New,Under Armour Raid Short Men's 67613* Nike Air Max Tn Glowing Black White Shoes Men's, will * White Blue Men's Air Max Ltd 1,Kavu River Short Men's 67762Retail Skechers Mark Nason Venice Low Trainers Men 8316-1350, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Hot Sale Jack & Jones Damon Desert Boots In Leather Men 1406-4034,RVCA All Nighter Zip Sweater Men's 68167High-quality ASOS Chelsea Boots Suede With Red Back Pull Men 7860-6041,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Asics Gel-Nimbus 18 Black Blue Running Shoes Mens,Chaco Jaeger Boot Men's 69586Canvas White Black Ralph Lauren Pony Rugby Tote In,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men Ralph Lauren Polo Sweaters,Vasque Skywalk GTX Hiking Boot Men's 69755Ralph Lauren Pony Polo Nyc Solid August-19,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas Seeley Premiere (Grey) for Men,Birkenstock Milano Oiled Leather Sandal Men's 69934Adidas UK Shop - Adidas Novak Pro Shoes (White) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Hardies Tee (White) for Men,Timberland Folly Bay 2 Eye Boat Shoe Men's 70076CY146 Nike KD6 Kevin Durant Blue Basketball Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Kobe X Elite Men Basketball Shoes Black Wolf Grey Pink Flash Black,KEEN Voyageur Hiking Shoe Men's 70265Nike Vapor Speed Low Td Men Football Shoes Sport Royal White, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Zoom Speed Trainer 2 Men Training Shoes Dove Grey Black Pure Platinum,Five Ten Maltese Falcon LT Clipless Shoes 70403Adidas Men Superstar Sale White,.”

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Andal introduced the company’s Cheap Nike Men Free Hypervenom Black,New Balance Vazee Prism Running Shoe Men's 70581Vans Men Old Skool Suede Yellow,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Mountain Khakis Original Mountain Pant FlannelLined Men's 648,Butora Endeavor Climbing Shoe Wide Fit Men's 70720Outdoor Research Cirque Softshell Pant Men's 65344,.

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