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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas UK Shop - Adidas Volley Assault 2.0 Shoes (Black) for Women,60% off Sale For Nike Blazer Mid Trainers Men 4925-3771,Adidas UK Shop - Adidas STELLASPORT Hoodie (Multicolor) for Women,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Internationalist Jacquard Womens Lifestyle Shoes Cool Blue Blue Legend Hot Lava Cool Blue,Cheap Lacoste Lerond Chambray Trainers Men 8128-7862,Nike Air Zoom Pegasu32 Womens Running Shoes Black Pure Platinum White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Elegante Adidas Pink 'element Urban Run' Trainers-Women Le Vendite Online,Cheapest Jack & Jones Rush Slip On Plimsolls Men 3638-6373,Converse Women Chuck Taylor All Star Core Ox Optical White,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Hot Sale - Converse Jack Purcell Modern White Men Badminton Casual Shoes Sneakers 157372C G85o2133,Men Asics Stability Running Shoes Colour Gel-Flux 3 Asics Tiger Blue Black Silver,Hot Sale - The Simpsons Converse Size 11 New X90z3432,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* Adidas Men Blue Running Shoes Outdoor,Men Ralph Lauren Shoes Canvas,* Adidas Originals Mens Green White Dragon Running,, they can make up for low utilization with a decent weekend. * Air Max Bw White Gold For Mens,Men Sweaters V-Neck Ralph Lauren Careers,* Black Green Air Max 2014 Men Nike New Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Blue Black For Mens Air Max Tn,Ralph Lauren Match Polo Men Careers Us-Open-2011 Tennis Pure Whi,* Green Blue Adidas Mens Kobe Tops Outdoor Wander Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Nike Air Max 90 Gray Red Shoes Prem Tape New Men's,Ralph Lauren Men Short Sleeve Tees Rugby &Quot Rl.6&Quot In Nav,* Red Adidas Mens Sandal,. Plumer said The VOID is also considering franchise locations, * Winter White Blue Adidas Unisex Decade,Ralph Lauren Short Careers Ocean Challenge,60% Off Discount Sperry Striper Linen Plimsolls Men 5213-2575,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Revolution Sky High (Milan) Women Lifestyle Shoes Barkroot Brown/Metallic Red-Bronze VU14J,K,Women Top Quality Ralph Lauren Pony Red Milan Short Sleeved Polo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women Shop Authentic New Nike Air Max 2015 Black Green Running Shoes,The North Face Rapido Pant Men's 65246,Asics Gel 4 IV Respector gary Black Womens Mens Running Shoes Sneakers,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Air Jordan 7 VII Retro GG 30TH Lola Bunny 705417 029 Womens basketball sport shoes,Marmot Thermalclime Pro 1/2Zip Top LongSleeve Men's 688,Nike Air Zoom Pegasus 33 Concord Gamma Blue Photo Blue White Womens Running Shoes 831356 400,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Asics 33-Dfa Blue Black Running Shoes Light Mens,Vans Era Pro Skate Shoe Men's 70838,Asics Pink Flash Yellow 33 Fa Trainers Onyx Stretch And Breathable Hot, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Hurley Phantom Julian Board Short Men's 67116,Nike Lebron XI NSW Men Lifestyle Shoes Dark Loden /Dark Loden-Black-University Red FF35F,Prana Overhold Short Men's 67607, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Frye Dakota Wedge Boot Men's 69653,Nike Free Run 2 Men Running Boots Medium Olive/Grey-Dark Loden-Green Glow DP44S,Adidas Busenitz Classified Pro Skate Shoe Men's 70237,, we’ve chosen to develop something different than a Evolv Kronos Climbing Shoe Men's 70719,New Balance 2001 Men Running Shoes Navy/White WK27W,Reef Fanning Flip Flop Men's 71206,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Air Jordan VII (7) Retro Men Basketball Shoes White/Metallic Gold-Obsidian-Trail Red UE42M,Nike Air Max Correlate Retro Men Running Shoes White/Black-Dark Obsidian-Team Red RL50W,Converse Chuck Taylor All Star High Men Lifestyle Shoes White HK25W,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. New Balance 430 Men Running Shoes Green/Orange XJ30O,Reebok Ventilator Retro Men Running Shoes White/Purple-Blue IX74I,Nike Roshe Run Premium Men Running Shoes Dark Mica Green/Black-Base Grey-White NP90L,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Onitsuka Tiger Colorado Eighty-Five MT Men Dark Green/Dark Green HL61M,Adidas Jeremy Scott Snow Boot Men Snow Boot Silver BQ49P,Men Find Authentic Latest Series New Balance 410 Blue Gray Running Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men Buy Comfortable Guarantee Nike Air Max 2011 Green Black Running Shoes,Nike Free Trainer 3.0 Men Training Shoes Pimento/Black-White IV31M,Stylish Ralph Lauren Big Pony Canvas Handbag Purple,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Jordan 11 XI Retro Low Gold Snakeskin 528895 034 Mens basketball sport shoes,Men Purchase Authentic New Ralph Lauren Grid Blue V Neck Soft Sweaters,Nike Air Max 90 Premium QS Black Green Mens Running Shoes 693628 003,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Mens Nike Air Max Lebron Green Shoe Wholesale Price,Men Find Discount Nike Air Max 2011 Gray Green Running Shoes,Mens Nike Air Penny Hardaway 5 V Black Yellow White Shoe Best Price,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Mens Nike Dunk Sb Mid Cut Black White Shoe Wholesale,Men Sale Authentic Best Quality Nike Lunarglide 4 All Orange Running Shoes,Mens Nike Lebron X 10 Black Red Shoe Wholesale Online, will Mens Nike Zoom Lebron 9 Ix Black Red Shoe Online Store,Men Sale Cheap Popular Solomon S Lab Sense M Orange Black Running Shoes,Sorel Tofino Felt Warm Snow Boot (Women's) - Grizzly Bear / Siberia Saturation Save Up To 70%, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Low-cost direct - Converse Women'S Ct All Star Hi 551608C Sneakers Ivory Size Us 6 W60o4787,861428 001 Mens AIR JORDAN 1 RETRO HIGH OG NRG GOLD TOP 3,Hot Sale - Womens Converse All Star Gold Metallic Rubber Hi Top Trainers Boots Size Uk 3.5 Y66u1122,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how * Nike Air Max 90 All Pink Aachen Shoes Women,Nike Air Force 1 07 LV8 Low AF1 White Mens Sneakers Casual Shoes 718152 103,Asics Gel-Sensei Court White Shoes 5 Magenta Womens,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas Gazelle Primeknit Shoes (Green) for Women,Nike Air Jordan 32 XXXII PF Colourful Rosso discounts Corsa Red Lowest price Black AJ32 AH3348-601,Nike Zoom Rival Md 7 Womens Casual Shoes Hyper Jade Black Hyper Punch,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Free Tr 5 Womens Training Shoes White Sport Red,NIKE AIR MAX 2010 TAILWIND 8 20K black gary WHITE 805941 002 mens Running Shoes Sneakers,Latest Converse Women x Missoni Knit Hi Top Auburn, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Roshe Run Woven 2.0 Women Lifestyle Shoes Light Orewood Brown/Summit White-Sail CW98Q,NIKE AIR MAX 95 DARK GREY WOLF GREY BLACK 609048 088 Mens Running Shoes Sneakers,Women Latest Sales Promotio Low Black White Sports Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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