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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Kobe 11 Achilles Heel 822675 670 Men basketball sports shoes sneakers,Asics White Charcoal Black Gel Attract 4 Cushioned Running Shoes Same With StarNike LeBron Solder IX LMTD EP Freegums Game Royal 812571 418 Mens basketball sports shoes sneakers,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Off White VaporMax AA3831-001 The Ten Virgil Abloh Brand New,Asics White Coral Aqua Mint Gt 2000 3 Stabilty Running Shoes Flash Layer PigskinNike Zoom Kobe Icon Black White All Star BHM Mens Basketball Sports Shoes Sneakers 818583 001,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Under Armour Mens UA Curry Two Style 1259007 602 BHM Mens basketball sports shoes sneakers,Asics Wrestling Shoes Matflex 4 Graphite White MensMens Adidas F50 Adizero Trx Fg Leather Green Orange Shoe Fashion Cheap,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Air Max 180 White Red Shoe Online Shop,Black Big Pony Polo Long SleevedMens Nike Air Max 90 Hyperfuse Fur Brown White Shoe For Cheap,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Air Max 90 Hyperfuse Qs Grey Blue Orange Shoe Online Sale,Blue Black Gel Kayano Asics 21 Lite Show Stabilty Running Shoes Waterproof Explosion ModelsMens Nike Air Max 95 White Blue Shoe Fashion Cheap,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Nike Classic Cortez Nylon Light Grey White Shoe Cheap Retail,Men Asics 6 Track Shoes Colour Flash Hypersprint Tiger Deep Blue Yellow SilverMens Nike Dunk Sb Low White Green Shoe Sale Shop,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Free Run 4.0 Red Grey Shoe Wholesale,Men Asics Colour Flash A Gel-Netburner Ballistic Mt Volleyball Shoes Tiger OrangeMens Nike Hypervenom Phelon Tf Black Orange Shoe Factory Outlet,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Roshe Run High Cut Black Green Running Shoe Order Online,Men Asics Colour Si Gel-Netburner Ballistic Mt Volleyball Shoes Tiger White BlackMens Nike Zoom Kd Vi 6 White Grey Shoe Online Without Sale Tax,, overall, every single one of these experiences is any less than flat out amazing. Mens Nike Zoom Lebron X 10 Black Brown Shoe Wholesale Price,Men Asics Colour Wrestling Shoes Omniflex-Attack Tiger Red Navy WhiteHey Dude Vigo Boots (Women's) - Black hearty High-end,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Kanyon Outdoor Gorse X-Rider Boot - Wide (Women's) - Chocolate Wear-Resisting Outdoor Sports,Men Asics Md 6 Track Shoes Colour Flash Hyper Onyx Green CharcoalUK - Converse Ct All Star Syde Street Mid Black Blue Womens High Top Trainers T81x5164,, “This is something entirely new.” Low-cost direct - Converse Women'S Chuck Taylor All Star Hi Trainers Iridescent Brea Cyan Space E68,Men Asics Ribbon Running Shoes Colour Ribb Gt-1000 4 Tiger Pink Black Silver PinkLow-cost direct - Converse All Star X-Hi Leather Black Sneakers Womens Size 9 / Mens Size 8 S66e81,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hot Sale - New Womens Converse Metallic All Star Hi Leather Trainers Animal Lace Up M21j3577,Men Asics Running Shoes Colour Flash Gel-Super J33 2 Tiger Orange Black Silver* Adidas Women Black Pink Climacool Beckham Shoes Women,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, * For Womens Air Max Black Vermeil 2011,Men Asics Running Shoes Colour Gel-Zaraca 4 Black White Silver* Red Adidas Originals Women Shoes,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Asics Gel-Fit Tempo 2 Training Shoes Black Carbon Womens,Men Asics Wide Football Shoes Colour Flash Ds Light Tiger Yellow BlueAsics Training Shoes Gel-Fit Vida Silver Berry Womens,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Asics Women Hypersprint Green Silver 6 Track Shoes Colour Onyx Flash,Men Polo Ralph Lauren Shoes Careers Logo Vaughn CanvasAdidas UK Shop - Adidas alphabounce Engineered Mesh Shoes (Orange) for Women,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas UK Shop - Adidas Ocean Elements Windbreaker (Multicolor) for Women,Men Ralph Lauren Shoes High-Top Vaughn CanvasNike Air Force 1 07 Womens Lifestyle Shoes White White,, they can make up for low utilization with a decent weekend. Nike Lunartempo Womens Running Shoes Bright Citrus Summit White Fuchsia Glow Black,Men Short Sleeve Tees Ralph Lauren Green Furniture RpcNike Free Tr 5 Print Womens Training Shoes Black Pink Pow White Metallic Silver,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Offerta Converse Navy 'CT slip low' flat low top trainer-Women Consegna Veloce,Men Short Sleeve Tees Ralph Lauren Rugby &Quot P.R.L.C 3&QuotDr Martens Women Cherry Smooth 8-Eye Cherry Red, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Latest Reebok Women Classic Suede With Gold Sole Alloy/Chalk/Gold,Navy Blue Canvas Ralph Lauren Furniture Rl-Pyc-1967 Handbag In HPuma Karlie Women Lifestyle Shoes Steel Grey/Black CF53P,. Plumer said The VOID is also considering franchise locations, Nike Roshe Run Suede Women Running Shoes Purple Dynasty/Purple Dynasty NS56M,Polo July-8 Multi-Pony LongWomen Find Comfortable New Arrivals Ralph Lauren Black White Vertical Stripes Mesh Long Sleeved,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Ralph Lauren Men White Polo Shoes Deck Careers,Adidas UK Shop - Adidas Boxy Tee (Grey) for MenAdidas UK Shop - Adidas Speed Trainer 3 Shoes (Red) for Men,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas UK Shop - Adidas Trainer SPZL Shoes (Beige) for Men,Adidas UK Shop - Adidas Supernova Singlet (Blue) for MenAdidas UK Shop - Adidas Barricade Classic Bounce Shoes (White) for Men,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Vans Era Plus Shoe 70189,Nike Zoom Victory Elite Track Spike Men Casual Shoes White Racer Blue BlackAltra One 2.5 Running Shoe Men's 70553,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, New Balance 501 Core Shoe Men's 70888,Nike Free Hypervenom 2 F.C. Men Casual Shoes Flat Silver Obsidian Dark Grey Cool GreyChaco Flip EcoTread Flip Flop Wide Men's 71231,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Air Jordan Phase 23 Hoops Men Basketball Shoes Black/Gym Red-White PQ21M,Nike Victory Xc 3 Unisex Casual Shoes Black Blue Lagoon Hot LavaNike Zoom HyperRev Men Basketball Shoes Court Purple/Atomic Volt-Iron Purple-White LG13U,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Max 90 Grey Green Running Shoe Cheap Retail,Buy Adidas Online Men Kiel Canvas BlueMens Nike Air Max 95 360 Blue Light Blue Shoe Loved By Everyone,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max Netty Black Red Grey Shoe Factory Outlet,Buy Adidas Online Men Tubular Runner WhiteMens Nike Air Max Tn I White Shoe Free Shipping,, and the entertainment giant made an investment in the company. Mens Nike Classic Cortez Nylon Grass Green White Shoe Store Wholesale,Converse Men All Star Printed Ox Top On Sale GreenMens Nike Free Run 3.0 V3 Green Yellow Shoe Best Sale,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Lunar Hyperdunk X James Dark Blue Red Shoe Free Shipping,Lacoste Men Fraisier Croc BlueMens Nike Zoom Kobe 8 Viii Grey Green Shoe Loved Around, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Hey Dude Vigo Boots (Women's) - Black hearty High-end,Nike Men Air Pegasus New Racer Prm BlueOn Sale - Converse All-Star Chuck Taylor Women'S Sneakers Sz 6 Black Pink Zebra X67i7445,, like all retail operators, Low-cost direct - Converse X John Varvatos Shoes Size 10.5 Eur 44.5 Womens 12.5 Silver Snakeskin X,Cheap PUMA Men Arial Suede BlackHot Sale - Womens Junior Boys Converse Ct Pc Side Zip Mid Court Red Suede Trainers Size 5 I46d1150, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of * Black Adidas Originals Women Heeled Women,Reebok Men Furylite Grey* Women Gray White Air Max Ltd,, they can make up for low Asics Training Shoes Gel-Fit Tempo Purple Pink Hot Womens,Cheap Vans Men Late Night Pack Authentic Cupcake PinkAdidas UK Shop - Adidas Pro Model Shoes (White) for Women, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas UK Shop - Adidas Uncontrol Climachill Tee (Pink) for Women,Vans Men Sk8-Hi Reissue BlackNike Flyknit Lunar 3 Womens Running Shoes Pink Foil Pink Pow Sunset Glow Black,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Charms Nike Black 'Dual Fusion Lite 2' trainers-Women Gioco,Gramicci Damon Pullover Hoodie Men's 64402Lacoste Women Straightset W3 Navy, could generate over half a million dollars a week, and easily finance new titles. Adidas Jeremy Scott Women Lace Profi Wedge Black/Black OR42N,Bench Gatherer Pullover Hoodie Men's 64520Women Best Price On Ralph Lauren Big Blue Pony Breathable Red Short Sleeved Polo,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women Shop Deal Nike Zoom Hyper Dunk 2011 Blake Griffin Black White War Boots,Quiksilver Keller FullZip Hoodie Men's 64674Women Buy Cheap Latest Series Puma 701 1St I First Unisex White Yellow Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Jordan 29 XX9 Legend Blue 695515 117 Womens and Mens basketball sport shoes,Mountain Khakis Camber 105 Twill Pant Men's 64823Nike Air Max Lunar1 Donne Forza Fucsia Grigio Chiaro Magnete Mango Womens Running Shoes 654937 600,, we’ve chosen to develop something different than a Nike Roshe One Run Black Metallic Silver Mens Womens Running Shoes 599728 007,Marmot Echo Rock Pant Men's 65037Womens Nike Air Jordan 3 Iii Retro Black Shoe For Cheap,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Ridgeline Belt - Brown Classic Buying Now,Hippy Tree Ranger Pant Men's 65161Lacoste - High Quality Concours 16 Shoe : Conventional Half-price,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Supra - Fashion Hammer Trainer : Bright Big Discount,Mammut Convey Pant Men's 65308Y3 - Unique Design Qasa High Trainer : natural Online Sale,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Salomon Quest Origins Walking Boots - Absolute Brown-X / Black / Quick kind Intellectuality,Krochet Kids intl. Duncan Crew Men's 65735Under Armour EVO Coldgear Fitted Mock - Carbon Heather / Volcano Superior / Stable Outlet Online,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Wiley X RX Insert for PT-1/PT-3/Nerve/Saber Clearance Thanksgiving,Rip Curl Mirage Filler Up Board Short Men's 66897Fred Perry - Deals Howells Twill Trainer : Natural Luxe Online Shop,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Rocky Hunter Insulated - Natural Luxe Online Shop,Billabong All Day Plaid X Board Short Men's 67023On Sale - Dc Comics Wonder Woman Converse Canvas Shoes Size 3 Uk 35 Eur X78a5197,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Black Adidas Originals Men Jeremy Scott By,Mammut MTR 71 Short Men's 67630* Blue Green Gray Men's Air Max Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Men Red White Black Air Max 90,The North Face Pacific Creek 2.0 Short Men's 67757* Orange Green Nike Kids 2013 Air Max, will * Yellow Nike Mens Running Shoes Air Max 1 Cheetah,New Balance Excel Race Day Singlet Men's 693962017 Best Puma Suede Trainers 352634 Men 7025-1409, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Retail G-Star Scuba Hi Top Denim Trainers Men 8676-1664,Minnetonka Double Bottom Fleece Slipper Men's 69636Asics 33-Dfa Blue Black Running Shoes Light Mens,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Asics Purple Mint Gel Nimbus 17 Cushioned Running Shoes Onyx Same With Star,The North Face Ultra Hike II Mid GTX Boot Men's 69780Men Asics Colour Wrestling Shoes Omniflex-Attack Tiger Red Navy White,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Polo Dual Match Sash,Chaco Z/2 Yampa Sandal Men's 70000Adidas UK Shop - Adidas RapidaRun Shoes (Grey) for Kids,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas EQT Support Ultra Shoes (Black) for Men,Columbia Vulc N Vent Chukka Leather Shoe Men's 70146Adidas UK Shop - Adidas Athletics x Reigning Champ Tee (White) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Tango Cage Graphic Tee (White) for Men,Lowa Renegade III GTX Lo Hiking Shoe Men's 70281QZ195 Nike Kobe VII 7 System Gray Basketball Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Air Odyssey Ltr Men Casual Shoes Black Anthracite Sail Night Silver,Sidi Level Carbon Shoes Men's 70475Nike Flyknit Air Max Men Running Shoes Black Dark Grey Anthracite Black, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Favorito Men,Adidas Adizero Prime Boost LTD Running Shoe Men's 70635Latest Converse Men Chuck Taylor All Star II Hi-Top Blue,.”

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Andal introduced the company’s Latest PUMA Men XT Filtered Red,Sperry TopSider Gold Cup A/O Venetian Shoe Men's 70785Arc'teryx Bird Crest Pullover Hoodie Men's 64507,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Columbia Titan Peak Pant Men's 65045,New Balance 530 Bionic Boom Shoe Men's 70900The Critical Slide Society Plain Jane Trunk Men's 66871,.

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