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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Training Zoom Fit Agility Womens Training Shoes Black Pink Pow Cool Grey White,Hot Sale Hunter Original Short Wellies Men 3857-1939,Prezzo Intero Nike MD Runner 2-White/Fiberglass/Pure Platinum/Metallic Silver-Women Produzione,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Dr Martens Women Shore Reinvented Gladiator Geraldo Black,2017 Best Hudson London Exclusive to ASOS Leather Derby Shoes Men 4528-2382,Reebok Women Pump Omni Lite Premium Chalk,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, New Balance 574 Women Running Shoes Navy/Pink PK30M,2017 Best Dr Martens Bonny Canvas Boots Men 6323-7048,Women Top Quality Ralph Lauren Pony Red Milan Short Sleeved Polo,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Air Max 90 Blue Shoes New Men's,Orange Canvas White Black Ralph Lauren Pony Rugby Belt Tote In H,* All Black Adidas Originals Men Porsche Shoes Germany Ad,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* Black Red For Mens Air Max Tn,Ralph Lauren Men Shoes Polo Shock Absorption Careers,* Canvas Black Adidas Originals Mens Shoes,, they can make up for low utilization with a decent weekend. * Men Skyblue Black White Air Max 90,Ralph Lauren Pony Canvas Purple Big Hanbags In Bl,* Nike Air Max Tn I Blue Black Gray Shoes Men's,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * White Black Men's 2011 Air Max Shoes,Adidas UK Shop - Adidas Baseline Shoes (Grey) for Kids,High-quality Zign Leather Crepe Sole Lace Up Boots Men 9606-2485, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic Puma Trimm Quick MU Trainers Men 7913-7851,Adidas UK Shop - Adidas Marvel Spider-Man Shoes (Black) for Kids,Buy Glorious Gangsta London Lo-Top Trainers Men 2029-4191,. Plumer said The VOID is also considering franchise locations, Best BOSS Green by Hugo Boss Lighter Trainers Men 2965-4672,Adidas UK Shop - Adidas adizero 5-Star 6.0 Homecoming Cleats (White) for Men,Asics Dark Brown Brown Gel Lyte Iii Trainers Lgiht Horsehair Scrub,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Mens Nike Air Max 90 Yellow Red Shoe Wholesale,Dr Martens Men Delray Canvas Blue,Mens Nike Air Max Netty Black Grey Shoe Happy Shopping,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Mens Nike Air Max Tn I White Grey Shoe Best Sale,Nike Men Lunar Force 1 White,Mens Nike Dunk High Red White Shoe Fast Delivery,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Huarache Run Ultra Black White Mens Womens Running Shoes 819151 001,Volcom Change Up Slinger Board Short Men's 66969,Nike Air Max 90 Ultra Breathe Orange Womens Running Shoes 725222,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Free TR Fit 3 Breathe Pink White Womens Running Shoes 579968 630,Burton Kingfield Short Men's 67165,Wmns Nike City Loop Tech Fleece Black Grey Women Running Shoe Sneaker AA1097-001,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Buff Merino Wool Headwear - Cedar New Free Shipping,Reigning Champ Powerdry Short Men's 67354,Nike - Breathable Elite Shinsen Trainer : Casual Shoes Buy Popular,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Ralph Lauren Shoes Rugby High-Top Walker Rlshoes Leather,Air Jordan 1 Mid Retro Men Basketball Shoes Wolf Grey/Atomic Orange-Cool Grey VL49M,Adidas UK Shop - Adidas New York Shoes (Blue) for Men, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Adidas Ultra Boost Running Shoe Men's 70543,Nike Dual Fusion TR IV Men Running Shoes Black/White-Metallic Silver-Black MH82P,Topo Athletic MT2 Trail Running Shoe Men's 71008, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Air Jordan 6 Rings Men Basketball Shoes Black/Atomic Orange-New Slate-Wolf Grey TX45G,Adidas Stan Smith Vulc Men Skate Shoes Mid Cinder/Red-Ecru LQ89N,Reebok Question Mid Retro Men Basketball Shoes Purple Ink/Fearless Purple IL56B,, we’ve chosen to develop something different than a Reebok SH Newport Low TXT Men Lifestyle Shoes Earth/Brown Malt-White FM29K,Puma by Alexander McQueen Joust Evo Men Sport Shoes Black OJ03R,Nike Air Monarch IV Men Running Shoes Black/Black NJ73J,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Max Flyposite Men Training Shoes Anthracite/Anthracite-Brilliant Green AQ80X,Nike Benassi Solarsoft Slide Men Pine Green/Varsity Maize-Varsity Royal EX86C,Men Find Authentic Latest Style Ralph Lauren Darkgreen White Big Pony Polo,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men Clearance Sale Nike Zoom Hyper Dunk Tb The Olympic Version Kobe Bryant Black Yellow War Boots,Men Find Comfortable New Style Ralph Lauren Navy Big Pony Polo Sky-Blue,Men Get New Arrivals Puma 868 2Nd Ii Second Black Orange Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, New Era Carolina Panthers 2016 NFL Training Camp Bucket,Men Sale Cheap Top Quality Ralph Lauren White Big Pony Hoodied Darkblue,Nike Air Max 2014 Night Factor Orange Volt Mens Running Shoes 621077 308,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Flyknit Lunar 3 Black Bright Crimson University Red White Mens Running Shoes 698181 006,Men Find Comfortable New Style New Balance 574 Gray Skyblue Track Shoes,Nike LUNARTEMPO 2 Flyknit black white Mens 818097 100 Running Trainers Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Top Quality Nike Air Jordan 31 XXXI Low UNC Tar Heels North Carolina Tarheels Mens,Men Find Discount Lebron Jamas Tenth 10Th X Ext Cork Qs Brown Khaki War Boots,Mens Nike Air Jordan 3 Iii Cement Brown Shoe Buying Cheap,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Mens Nike Air Jordan Spizike 3.5 Retro Blue Shoe Wholesale,Men Guarantee Nike Air Max 2011 Black Gray Running Shoes,Mens Nike Air Max 90 Hyperfuse Fur Grey Blue Red Shoe Wholesale Price, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Mens Nike Air Max Breathable Black White Shoe Save 40%-70%,Men Unique Nike Air Presto 5Th V Fifth Unisex Black Blue Running Shoes,Mens Nike Air Max Tn I Red Black Shoe Cheap Retail,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Mens Nike Dunk Low Cut Blue Shoe Wholesale Online,Sale Guarantee Ralph Lauren Leather Canvas Tote Rosy Darkblue,Mens Nike Free Run Tr Fit Orange Shoe For Cheap,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Vans Women Eley Kishimoto Print Slip On Multi,Nike Ambassador VIII 8 Lebron James Black Grey 818678 001 PE Rare BNIB Mens basketball sports shoes sneakers,Women Top Quality Ralph Lauren Pony Red Milan Short Sleeved Polo,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Women Get Cheap New Style Nike Air Max 2015 Green Black Gym Shoes,Nike Hypervenom Phantom 2 Premium FG orange black gary Mens football boots Soccer shoes,Nike Air Huarache NM Pink White Womens Running Shoes 705159 600, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Air Max 97 Ultra 17 Triple Black Mens/womens Running Shoes 918356-002,Nike Lunar Flyknit HTM NRG Black White Mens Running Shoes Trainers Sneakers 535089 090,Nike SB Janoski Max Premium Print Royal Blue White Mens Womens Running Shoes 631303 060, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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