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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Kobe 9 EM XDR Dusty Cactus 653972 316 Men basketball sports shoes sneakers,Big Pony Polo M-Xxl May-24 RlNike Mens Jordan Reveal Gym Red White Black 834064 605 Mens basketball sport shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Roshe Run Suede Navy Volt White Mens Running Shoes 511881 017,Black Gel Lyte V Asics Prices Trainers Latigo BayReduced Nike Air Max wholesale 97 Premium Navy New York (554716-404),, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Adidas Adizero F50 Trx Fg Red Silver Shoe Fast Delivery,Black Silver Gel Kayano Asics 21 Stabilty Running Shoes Onyx EuropeanMens Nike Air Foamposite White Shoe Loved Around,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, On Sale - Converse Star Player Ox Blue White Womens Trainers F86z3270,Men Asics Running Shoes Colour Flash Tiger 33-Fa Green Blue BlackUK - *New* Converse Jack Purcell Cp Canvas Women'S Size 5.5 Black / White #1Q699 S90j7308,, “This is something entirely new.” Low-cost direct - Womens Converse X John Varvatos Burnished Sl Laceless Size 8 New 147346C G47n8356,Men Asics Stability Running Shoes Colour Gel-Kayano 22 Silver Black GoldHot Sale - New Converse All Star Glitter Toe Sneakers Shoes White All Sizes Womens X24m1286,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hot Sale - Womens Converse Size 3 I78z5388,Men Long Sleeve Polo Tees Ralph Lauren Rugby Usa* Adidas Womens Black Superstar Ladies,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Asics Women Wrestling Shoes Omniflex-Attack Red Navy White Colour,Men Short Sleeve Tees Ralph Lauren Green Furniture RpcAdidas UK Shop - Adidas UltraBOOST Uncaged Shoes (Pink) for Women,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas UK Shop - Adidas Techfit Heather-Print Bra (Grey) for Women,Men Short Sleeve Tees Ralph Lauren Rugby In &Quot P&Quot LogoNike Roshe One Womens Lifestyle Shoes Black Anthracite Black,, they can make up for low utilization with a decent weekend. Nike Free 5.0 Womens Running Shoes Pink Foil Pink Pow Bright Citrus Black,Men White Black Onitsuka Tiger Mexico 66 Trainers ColourAlta Qualit,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Ufficiale Converse Converse white 'ct ballerina' flat low-top trainers-Women Le Vendite Online,Orange Ralph Lauren Men Long Sleeve Tees InNike Women Air Force 1 07 Mid On Sale White, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Saucony Women Shawdow 6000 White/Black,Ralph Lauren Long Sleeve Polo Men PaintToms Classics Women Rope Sole Shoes University Black WC90G,. Plumer said The VOID is also considering franchise locations, Women Best Price On Ralph Lauren Big Blue Pony Breathable Red Short Sleeved Polo,Ralph Lauren Men Match Polo PaintWomen Top-Rated New Balance 574 Unisex Mesh Blue Black Running Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Retail Coverse All Star Fulton Trainer Men 3707-6757,Adidas UK Shop - Adidas Warriors On-Court Shooter Tee (Black) for MenAsics Black Light Grey Mint Gel Lyte Iii Trainers, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Asics Gt-2000 4 Black Lime Running Shoes Mens,Adidas UK Shop - Adidas Photo Graphic Tee (White) for MenBlack Olive Asics Aaron High Trainers Sole Tendon At The End,, and for a growing list of partners, Men Asics Running Shoes Colour Fiesta Gel-Exalt 3 Silver Electric Blue,Adidas UK Shop - Adidas Boxy Tee (White) for MenNavy Blue Ralph Lauren Short Sleeve Nyc Team Usa 2012 In,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Ralph Lauren Purple Rugby Crossed-Flags Jamaica,Adidas UK Shop - Adidas Supernova TKO Cool Tee (Orange) for MenAdidas UK Shop - Adidas adizero Afterburner 4 Cleats (Pink) for Men,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas UK Shop - Adidas The Superstar Snowboarding Boots (Grey) for Men,Adidas UK Shop - Adidas Real Madrid Replica Third Jersey (Black) for MenAdidas UK Shop - Adidas UEFA EURO 2016 Germany Home Mini Kit (White) for Kids,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Max 90 Hyperfuse Prm Grey Black White Shoe Cheap Retail,Adidas Men ZX Flux On Sale WhiteMens Nike Air Max Black Yellow Shoe Official,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max Tn I Black Dark Blue Shoe Official Website,Converse Men All Star Waxed Hiker Sale BlackMens Nike Air Penny Hardaway 5 V Blue White Green Shoe Online Sale,, and the entertainment giant made an investment in the company. Mens Nike Dunk Sb High Cut Oscar The Grouch Green White Yellow Shoe Wholesale,Dr Martens Men Delray Canvas BlackMens Nike Free Run 5.5 Wool Skin Blue White Running Shoe Lowest Prices Guaranteed,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Roshe Wool Skin Black Red Running Shoe Free Shipping,Buy Nike Online Men Air Max Bw Ultra RedMens Nike Zoom Lebron 10 X Black Red Shoe Lowest Prices Guaranteed, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women Shop Cheap Popular Nike Air Max 90 Prm Em Unisex White Pink Casual Shoes,WeSC Peter Pant Men's 64803Asics Gel Lyte V Bright Pack GREY CORA H6Q0L 1010 Womens Mens Running Shoes Sneakers, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Jordan 7 VII Retro GG Mulberry 442960 009 Womens basketball sport shoes,Prana Stretch Zion Convertible Pant Men's 64925Nike Air Zoom Pegasus 33 Blue Force Sail Pink Pow Black Womens Running Shoes 834316 416,, we’ve chosen to develop something different than a Nike SB Janoski Max Premium Print Black White Mens Womens Running Shoes 631303 058,Ortovox Merino Black Sheep Denim Pant Men's 65075Womens Nike Air Jordan 4.5 White Pure Shoe Best Price,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Harkila Gamekeeper 9 Inch Walking Boot (Men's) - Dark Brown Vanguard Online Without,Altamont Sitrep Wilshire Chino Pant Men's 65222Helly Hansen Loke Trousers (Men's) - Black Popular Outlet On Sale,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Lacoste - Deals Misano 36 Trainer : Cool Half-price promotion,Outdoor Research Mentor Pant Men's 65399Adidas Originals - Trend Gazelle OG Perforated Trainer : Exclusive Counter Genuine,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Seeland Lizard Balaclava - Realtree Xtra Green Casual Shoes Buy Popular,RVCA Fuller Trunk Men's 66824Nike - High Quality Solarsoft Thong II Flip Flop : In Help Holiday Deals,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Zamberlan Crosser Plus RR Walking Boots - Olive Charms Buying Cheap,Toad&Co Cetacean Trunk Board Short Men's 67005Asics - Trend Gel-Lyte EVO 'Samurai Pack' Trainer : Happy High Quality,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,On Sale - Converse Ctas Ii 2 Skyfall Futura Collection Hi Black Silver Ash Grey 154493C S97w8116,Volcom Pairy Halms Board Short Men's 67121On Sale - Converse All Stars Uk 2 U99f2836,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Black Green Adidas Unisex Climacool Beckham Shoes,Under Armour Launch Stretch Woven 9in Short Men's 67717* Blue White Adidas Men Skateboard,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Nike 2014 Air Max 90 Aachen Shoes Blauorange Men's,Ibex Indie Crew Sweater Men's 68123* Red White Adidas Mens Beach Surf 2 Generation Shoes, will Clearance House Of Hounds Dexie Tassle Loafers Men 7364-3279,Salomon Comet 3D GTX Backpacking Boot Men's 69515Get Discount Nike Running Free Run Flyknit Trainers Men 7004-9192, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Get Discount Dr Martens Gryphon Sandals Men 7407-8882,The North Face Ultra Fastpack II Mid GTX Boot Men's 69738Asics Charcoal Silver Pink Gel Fit Tempo Sports Shoes Mt Mother Stretch Hot,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Asics Trail Running Shoes Gt-2000 3 Black Lime Trail Mens,Baffin Ease Boot Men's 69916Men Asics Md 6 Track & Field Shoes Colour Onyx Tiger Hyper Silver,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Ralph Lauren Men Green Match Polo Us-Open-2011 Tennis Careers An,Frye Russell Woven Shoe Men's 70067Adidas UK Shop - Adidas adizero Afterburner 3 Cleats (Grey) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas adizero Adios 3 Shoes (Blue) for Men,Reef Ridge Lux Shoe Men's 70208Adidas UK Shop - Adidas Jayhawks Double Dribbler Tee (Blue) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Germany Seasonal Special Windbreaker (Grey) for Men,Sidi Dominator Fit Shoes Men's 70393VZ523 Nike Kobe VIII 8 New Black Snake Color 2014 Basketball Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Jordan Flight Runner 2 Men Casual Shoes Cool Grey True Red Green Pulse,Altra Provision 2.0 Running Shoe Men's 70533Nike Zoom Streak Lt 2 Unisex Running Shoes Voltage Green Black Hyper Orange, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Porta Nuova Mens,La Sportiva Oxygym Climbing Shoe 70699Converse Men Cons Canvas Navy,.”

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Andal introduced the company’s Vans Men California Era Decon Suede Beige,Merrell Telluride Waterproof Shoe Men's 70851Volcom Stone FullZip Hoodie Men's 64613,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Mountain Hardwear Piero 5Pocket Pant Men's 65152,Asics GTCool Shoe Men's 70971Reef Party On Board Short Men's 66970,.

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