Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Lebron 15 For Ashes PRE-ORDER 897648-002,Grey Gold Fusion Gel Lyte Iii Asics Trainers Head Layer PigskinNike Mercurial X 10 Porximo Superfly IC Black Bright Mango Mens football boots Soccer shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Wmns Blazer Low Premium 454471 104,Grey Burgundy Asics Aaron Trainers Light Head Layer PigskinUnder Armour Mens UA Curry Two Style 1259007 037 MOTHERS DAY Mens basketball sports shoes sneakers,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Adidas F50 The World Cup Black Blue White Shoe Sale Shop,Men Asics Colour Atomic Wrestling Shoes Cael V6.0 Tiger Flash Black Yellow BlueMens Nike Air Jordan 10 X Gs Fusion Red Shoe Cheap Retail,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Air Max 90 Camo Grey Shoe Wholesale Online,Men Asics Colour Gunmetal Dan Gable Ultimate 4 Wrestling Shoes Tiger Black YellowMens Nike Air Max 90 Premium Em Black Grey Shoe Cheap Retail,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Air Max 95 Em Blue Running Shoe Clearance Sale,Men Asics Colour Wrestling Shoes Cael V6.0 Black SilverMens Nike Air Max Classic Bw White Grey Red Shoe For Cheap,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Nike Dunk Sb Mid Cut Blue Black Red Shoe Fast Delivery,Men Asics K Colour Ds Light X-Fly Soccer Shoes Blue Black LimeMens Nike Free Run 3.0 V3 Blue Red Shoe Just Buy It,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Hypervenom Phantom Fg Charcoal Crimson Green Purple Shoe Buying Cheap,Men Asics Running Shoes Colour Flash Gel-Nimbus 18 Tiger Silver Yellow InkMens Nike Mercurial Veloce Ag Blue Volt Blue Shoe Loved Around,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Zoom Kd Vi Easter Green Shoe Happy Shopping,Men Asics Running Shoes Colour Rich Gel-Flux 3 Tiger Dark Navy Gold BlackMens Nike Zoom Lebron 9 Ix Orange White Shoe Outlet Online,, overall, every single one of these experiences is any less than flat out amazing. Mens Salomon Speedcross 3 Cs Waterproof Black Grey Running Shoe Just Buy It,Men Asics Stability Running Shoes Colour Lime Gt-2000 4 Tiger Black SilverKanyon Outdoor Gorse X-Rider Boot (Women's) - Black Vanguard Online Without,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, On Sale - Converse Auckland Racer Ox Glitter/Leat B.Iris/Obsidian Shoes Women 555082C U13d2352,Men Asics Track Shoes Colour Flash Cosmoracer Ld Coral BlackUK - Converse All Star Blue Pink Double Tounge Low Top Canvas Sneakers Women'S Size 7 D81t9332,, “This is something entirely new.” Low-cost direct - Converse All Star High Top Black Size 6/8 Men/Women L9s1138,Men Ralph Lauren Shoes Breathable Shock Absorption RlshoesHot Sale - Women'S Pink Converse Size Uk 5 W51x6407,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, * Adidas Ladies Rose White Superstars Shoes Women,Men Ralph Lauren Shoes Careers Lace-Up Yellow* Black Adidas Womens Originals Heeled Increase Women,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas UK Shop - Adidas Raleigh Mid Shoes (White) for Women,Navy Blue Asics Aaron Trainers Bell Head Layer PigskinAdidas UK Shop - Adidas Athletics x Reigning Champ Tee (Blue) for Women,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Hyperdunk 2015 (Team) Womens Basketball Shoes Midnight Navy Photo Blue White Metallic Silver,Orange Black White Volleyball Shoes Gel Rocket Asics 7 Stretch And BreathableNike Air Max 1 Premium Womens Lifestyle Shoes Black Black Metallic Hematite,, they can make up for low utilization with a decent weekend. Nike Free Tr 5 Print Womens Training Shoes Fireberry Mulberry Black Sunset Glow,Ralph Lauren Leather Shoes High-Top Nyc Walker BiegeElegante ASICS Pink mesh panel running trainers-Women Recensioni,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Latest Converse Women All Star High Top Black,Ralph Lauren Men Long Sleeve Polo Tees Rugby UsaLatest PUMA Women Court Star Crafted White/Red, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Force 1 Low Light Retro Women Basketball Shoes Hyper Red/Hyper Red-Gym Medium Brown BC15P,Ralph Lauren Men Short Sleeve Tees Rugby &Quot P&Quot Logo InNike Air Max Thea Women Running Shoes Defused Jade/White-Atomic Orange-White TQ01E,. Plumer said The VOID is also considering franchise locations, Women Sale Authentic New Style Ralph Lauren Darkblue Big Pony Polo,Ralph Lauren Men White Shoes Polo Pony Logo CareersWomen Casual New Balance 574 Unisex Red White Running Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Adidas UK Shop - Adidas VS Advantage Clean Shoes (Black) for Kids,Adidas UK Shop - Adidas Juventus Replica Third Jersey (White) for MenAdidas UK Shop - Adidas Busenitz Vulc ADV Shoes (Red) for Men,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas UK Shop - Adidas PureBOOST Shoes (Green) for Men,Adidas UK Shop - Adidas Real Madrid Parley Jersey (White) for MenAdidas UK Shop - Adidas Fabric Mix Hoodie (Grey) for Men,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Five Ten Freerider Shoe Men's 70390,Nike Roshe One Men Casual Shoes Midnight Navy White BlackEvolv Kronos Climbing Shoe Men's 70719,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, La Sportiva Wildcat 3.0 Trail Running Shoe Men's 71043,Nike Vapor Carbon Elite 2014 Td Men Football Shoes White Deep ForestAir Jordan 1 Retro 86 Men Basketball Shoes Black/Dark Concord-White PT31H,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Air Force 1 Retro Men Basketball Shoes Military Blue/Black-White MJ04W,Nike Vapor Speed Low Td Men Football Shoes White Black WhiteAir Jordan Future Men Lifestyle Shoes Volt/Volt-White QF55S,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Max 90 Orange Green Shoe Store Wholesale,Latest ASICS Men Gel-Lyte III WhiteMens Nike Air Max Breathable Green Sliver Black Shoe Save Off 50%,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max Tn I Black White Shoe Loved Around,Dr Martens Men 3989 BlackMens Nike Air Presto High Black Blue Shoe For Sale,, and the entertainment giant made an investment in the company. Mens Nike Dunk Sb Low Cut White Blue Shoe Factory Outlet,Cheap Nike Men Air Max Tavas RedMens Nike Free Run+ 2 Light Grey Light Green Shoe Free Shipping,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Shox Tlx Black Shoe Just Buy It,Cheap Nike Men SB Free GreyMens Nike Zoom Lebron X 10 Low Blue Green Shoe Save Off 50%, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women Buy Authentic Cheap Nike Air Max 90 Em Pink And White Sports Shoes,NAU Dayuse Chino Pant Men's 64886Men Women Nike Epic React Flyknit Blue Grey Running SHoes AQ0067-400, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Max 2015 White Blue Black Womens Running Shoes,Snow Peak 3L Soft Shell Pant Men's 65056Nike Flyknit Lunar 3 Wolf Grey White Womens Running Shoes 698182 009,, we’ve chosen to develop something different than a Nike WMNS Air Max 90 Essential Pure Platinum Dark Grey Womens Running Shoes 616730 112,RVCA House Arrest Pant Men's 65211MuckBoot Co Arctic Sport II Tall Ladies Wellingtons - Green To Prevent Vibration Shop,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Kickers,Marmot Red Star Pant Men's 65328Rocky Governor 9 Inch Leather Boots - Brown Men's: New Listing,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Ralph Lauren Polo - Export Outlet Harvey-NE Trainer : Warm Intellectuality,Houdini Airborn Crew Men's 65968Cushe Slipper Shoe - Black Aftertaste Up To 65% Off,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Lacoste - Youth L.andsailing Trainer : Pure White And Translucence Professional Design,Hippy Tree Jigsaw Board Short Men's 66964Rocky Silent Hunter Rainwear Trousers - Realtree Xtra Pretty Price Down,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Originals - Beautiful ZX Flux Trainer : Designed Anti season clearance,BANKS La Plage Board Short Men's 67074Buff Polar Headwear - Mossy Break Up Infinity Charms Buying Cheap,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,On Sale - Converse Size 7 M68r6523,Mountain Hardwear Peak Pass Short Men's 67234On Sale - Converse Bright Orange Size Uk 7 M82y9693,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Black Nike Mens Shoes 2013 Air Max,Patagonia Technical Sunshade Short Men's 67785* For Mens Black Air Max 90 Greenyellow,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Nike Air Max 90 Boots Mid No Sew Sneaker Shoes Goldblue Men's,Under Armour HeatGear Armour Compression Legging Men's 69478* White Black Gray Men Air Max Tn UK, will Provide Best Timberland Cityblazer 4 Eye Leather Boots Men 4571-7313,La Sportiva Synthesis Mid GTX Hiking Boot Men's 696852017 Best Lacoste Sevrin Suede Shoes Men 7241-5761, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Clearance Converse All Star Lean Plimsolls Men 6930-6643,Salomon X Alp Pro GTX Mountaineering Boot Men's 69834Asics Gel-Excite 3 Black Silver Running Shoes Mens,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Asics Wrestling Shoes Jb Elite Black Red Mens,La Sportiva TX2 Approach Shoe Men's 70036Men Asics Stability Running Shoes Colour Lime Gt-2000 4 Tiger Black Silver,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Ralph Lauren Men Short Sleeve Tees Rugby &Quot Polo&Quot Logo W,Diadora Titan Suede Shoe Men's 70178Adidas UK Shop - Adidas adizero 5-Star 6.0 Sunday's Best Cleats (Black) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas X 16.1 Firm Ground Cleats (White) for Men,The North Face Ultra Fastpack II GTX Shoe Men's 70321Adidas UK Shop - Adidas Aggies Jersey (Red) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Roland Garros Graphic Tee (Grey) for Men,Shimano SHXM9 Bike Shoes Men's 70433ZE142 Nike KD VI 6 Kevin Durant New Color, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Alpha Strike 3 4 2 Td Men Football Shoes Black Metallic Dark Grey White,Asics fuzeX Running Shoe Men's 70628Nike Mercurialx Proximo Ic Men Soccer Shoes Wolf Grey Black White Hyper Pink, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Adidas Men Asymmetrical ZX Flux Yellow,KEEN Glenhaven SlipOn Shoe Men's 70769Nike Men Air Huarache Run Ultra Blue,.”

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Andal introduced the company’s Vans Men x Pendleton Slip-On Blue,Supra Stacks Vulc II Skate Shoe Men's 70904RVCA Spanky Pigment Slim Denim Pant Men's 64737,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Altamont Sitrep Wilshire Chino Pant Men's 65222,Adidas Outdoor Response Boost Trail Running Boot Men's 71070Insight Retro Mid 18in Board Short Men's 67101,.

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