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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Mens Air Jordan 14 Retro Black White Hydro Slide Sandals Shoes Massage Slippers,Men Asics Colour Gel-Challenger 10 Tennis Shoes Dark Grey Black WhiteNike Roshe Run Flyknit Light Charcoal Dark Obsidian Wolf Grey Mens Running Shoes 677243 006,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Private custom color Nike LeBron 13 white Mens basketball sports shoes sneakers,Men Asics Colour Mediterranean Flas Trail Running Shoes Gel-Fujirunnegade 2 TigerKids Nike Air Max Blue Shoe At Discount,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Adidas Predator Lz Trx Tf Black White Rose Shoe Stockists,Men Asics Colour Wrestling Shoes Aggressor 2 Fire Red Black GraphiteMens Nike Air Jordan 3 Iii Cement Black Blue Shoe Wholesale,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, UK - Brand New Women'S Converse Ct Ox Black/White Trainers Size 7.5Uk 41Eu. G72a6758,Men Shoes Ralph Lauren Stripe Bedding CanvasLow-cost direct - Converse Womens Size 8 Chuck Taylor All Star Hi Vision Blue Acorn New 148843F P53,, “This is something entirely new.” Low-cost direct - Converse Ct Pc2 Mid Black Hi Top Sneakers Womens Trainers Size 5.5 Uk 38 Eu F27y4,Men Short Sleeve Tees Ralph Lauren Furniture SpainHot Sale - New Womens Converse Sz 8 Shoes Madison 551596C R25t1624,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, * Adidas Women's Black Honey Mid Mattitude Noctilucent Big Tongue Shoes Women,Men Short Sleeve Tees Ralph Lauren Rugby In N &Quot Eight&Quot* For Womens White Purple Air Max Ltd,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas UK Shop - Adidas PureBOOST X ATR Shoes (White) for Women,Ralph Lauren Leather Shoes High-Top Walker Rugby RlshoesAdidas UK Shop - Adidas Boston Marathon® Irish Tee (Grey) for Women,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Pegasu83 Premium Womens Lifestyle Shoes Metallic Silver Sunset Glow Green Glow String,Ralph Lauren Men Long Sleeve Polo Tees Rugby UsaNike Flyknit Air Max Womens Running Shoes Black Dark Grey Anthracite Black,, they can make up for low utilization with a decent weekend. Nike Flyknit Zoom Agility Womens Training Shoes Blue Lagoon Black White,Ralph Lauren Men Short Sleeve Tees Rugby &Quot Eight&Quot In NOfferta Nike Purple 'Flex 2014 Run' trainers-Women Nuova Collezione,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Buy Dr Martens Online Women Mariel Bow Mary Jane Black,Ralph Lauren Men White Polo Shoes Deck CareersReebok Women Furylite Holiday Graphic Print Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Puma Suede Classic Tropicalia Women Lifestyle Shoes Black WL95Q,Ralph Lauren Polo Rugby Custom Ocean Challenge NzNike 1.0 Cross Bionic Women Training Shoes Venom Green/White-Polarized Blue MT79O,. Plumer said The VOID is also considering franchise locations, Women Get Cheap Ralph Lauren Paris White Pony Short Sleeved Polo,Ralph Lauren Royal Rugby Crossed-Flags BostonWomen Get Cheap Best Quality Nike Air Max 90 Prem Tape Unisex All Red Running Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for 2017 Original Asics Gel-Kayano Knit Trainers Men 7292-6607,Adidas UK Shop - Adidas Garment Dye Blackbird Hoodie (Black) for MenAsics Gel-Fortify Grey Navy Running Shoes Mens, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Asics Trail Running Shoes Gt-2000 3 Black Lime Trail Mens,Adidas UK Shop - Adidas Boston Marathon®Brew Tee (Black) for MenMen Asics Colour Flash Gel-Challenger 10 Tennis Shoes Onyx Blue Yellow,, and for a growing list of partners, Men Ralph Lauren Polo Sweaters,Adidas UK Shop - Adidas Chelsea Football Club Seasonal Special Windbreaker (Blue) for MenRalph Lauren Men Short Sleeve Tees Furniture France,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Adidas UK Shop - Adidas X 16.3 Indoor Shoes (Green) for Kids,Adidas UK Shop - Adidas Dynamo Away Authentic Jersey (Black) for MenAdidas UK Shop - Adidas Stan Smith Shoes (Orange) for Men,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas UK Shop - Adidas ACE Tango 17.1 Turf Shoes (Blue) for Men,Adidas UK Shop - Adidas Techfit Uncaged Cheetah-Print Tee (White) for MenAdidas UK Shop - Adidas Jayhawks Fade Away Tee (Blue) for Men,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Max 90 White Grey Running Shoe Lowest Prices Guaranteed,Latest Converse Men Chuck Taylor All Star Fulton Leather GreyMens Nike Air Max Glowing Black Green Shoe Stockists,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max Tn I White Black Shoe Best Price,Cheap Nike Men Air Odyssey Leather BlackMens Nike Classic Cortez Nylon 100 Anniversary Grey Shoe Online Shop,, and the entertainment giant made an investment in the company. Mens Nike Free Gym White Black Shoe Outlet Online,Cheap Nike Men Free Hypervenom BlackMens Nike Hypervenom Phelon Tf Green Black Shoe Official,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Zoom Kd Vi 6.5 Deep Green Red Shoe Fast Shipping,Cheap PUMA Men Popcat WhiteMens Nike Zvezdochka Black Green Sandal Fashion Cheap, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, On Sale - Converse Ctas Ox Soar Royal Womens Low Top Trainers I48d3160,Buy Reebok Online Men Furylite Slip-On Woven GreyUK - Converse All Star Fluorescent Yellow Sneakers Mens Size 5 Womens Size 7 V29x9017,, like all retail operators, Hot Sale - Shoes Sports Men Women Converse All Star Ct Hi Alte In Pelle Nero 135251C N39p9517,Vans Men Slip-On Pattern Red* Adidas Womens Black Jeremy Scott Js Wings Women, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of * Nike Women Air Max 90 Hyp Prm New,Latest Vans Men Sk8-Hi Suede BlackAsics Gel-Super J33 2 Black Pink Running Shoes Womens,, they can make up for low Asics Women Tennis Shoes Gel-Blade 5 Tiger White Pistachio Colour Grape,Burton Classic Mountain Recycled Pullover Hoodie Men's 644Adidas UK Shop - Adidas Trefoil Bra Top (Black) for Women, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Comfort Womens Lifestyle Shoes Black White,Volcom Barnster FullZip Hoodie Men's 64598Nike Training Zoom Fit Agility Womens Training Shoes Black Pink Pow Cool Grey White,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Women Superstar 80's All Over On Sale White,Patagonia Performance Straight Fit Denim Pant Men's 64730Reebok Women Nylon Suede Tech Collegiate Navy/Whit, could generate over half a million dollars a week, and easily finance new titles. Nike FS Lite Run Women Running Shoes Pure Platinum/Polarize Blue-Bright Grape-White SB70D,The North Face Randleman Utility Pant Men's 64877Women Buy Comfortable New Low Converse Gray Pink Casual Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women Sale Perfect New Nike Airce First 1St I White Pink Running Shoes,Gramicci Climber G Pant Men's 65019Nike Air Force 1 Ultra Flyknit Mid White Pure Platinum Mens Womens Sneakers Casual Shoes 818018 100, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Max 90 FLYKNIT bule white black pink Womens Running Athletic Sport Shoes Sneakers,Levi's Commuter 511 Trousers 65134Nike Free Distance Black Green Glow Persian Violet White Womens Training Shoes 827116 013,, we’ve chosen to develop something different than a Nike Wmns Roshe Run London Purple Pink Womens Running Shoes 511882 006,Sierra Designs Microlight 2 Pant Men's 65310Low-cost direct - Ladies Converse All Star Limited Edition Trainers Size Uk 5 Y66m8147,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Akai Kuma,Dakota Grizzly Dane Pullover Hoodie Men's 638Adidas Originals - Unique Design Element Refine Tricot Trainer : Advanced Top Quality,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Simms Guide Flip - Taupe Delicate Colors Original Product,DAKINE Shore Break Board Short Men's 66888Helly Hansen HH Dry Mens 2 Pack Base Layer - Cobalt Trend Zero Profit,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Originals - High Quality Gazelle Indoor Trainer : globalization For Sale Designer,Adidas Beach Water Board Short Men's 67064Nike - Cool 90 Premium Trainer : Comfortable Tanabata,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Converse - Fashion Fulton Trainer : Pure Whiteness Profile of smooth lines,Volcom Frickin Chino Short Men's 67184Craft Storm Glove (Men's) - Flumino Low key Limited Edition,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,On Sale - Converse Superman Unisex Trainers Hi Top Trainer Rare Boots Print Comic J73k1866,BANKS Grain Hybrid Walk Short Men's 67360UK - Converse Cons Weapon 86 Triple Black Men Vintage Basketball Shoe Sneaker 144550C Q8y8441,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Black Snow Gray Air Max 95 Men,Laundromat Galway Sweater Men's 68161* Gray Red Adidas Mens Hiking Sandal,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Nike Air Max Tn Black Yellow White Fusion Men's,Merrell Realm PullOn Boot Men's 69563* White Blue Ai Max Terra Ninety Men, will 100% Quality Steve Madden Markey Leather Oxford Shoes Men 3339-2348,Garmont Trail Beast Mid GTX Hiking Boot Men's 697612017 Original Jack & Jones Snake Slip On Plimsolls Men 9486-7824, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer High-quality ASOS Chelsea Boots Suede With Red Back Pull Men 7860-6041,Chaco ZX/2 Classic Sandal Men's 69995Asics Gel-Noosa Tri 11 Blue Coral Running Shoes Mens,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Canvas Green Blue Ralph Lauren Pony Lable Handbag In Hbrl,New Balance Pro Court Heritage Canvas Shoe Men's 70116Men Ralph Lauren Shoes Lace-Up Canvas,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Ralph Lauren Pony Black Red Canvas Rugby Hanbags Lable,KEEN Voyageur Hiking Shoe Men's 70265Adidas UK Shop - Adidas adiease Premiere ADV Shoes (Black) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas Eezay Parley Flip-Flops (White) for Men,Northwave Hammer CX MTB Shoe Men's 70450Adidas UK Shop - Adidas Trefoil Graphic Tee (Blue) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room AL870 Nike KD6 Fluorescent Green Kevin Durant Basketball Shoes,Brooks Ghost 8 GTX Running Shoe Men's 70557Nike Lebron Xii Low Men Basketball Shoes Black Green Strike Volt Metallic Silver, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Jordan Retro 7 Td Men Football Shoes Black Black White,Evolv Shaman Climbing Shoe 70748Nike Metcon 1 Men Training Shoes Volt Black Pure Platinum White, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Adidas Men Gazelle OG Red,Adidas SL Loop Racer Shoe Men's 70885Nike Men Lunar Force 1 Black,.”

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Andal introduced the company’s Vans Men Old Skool Leaves Black,Inov 8 Roclite 295 Standard Fit Trail Running Shoe Men's 71006Mountain Khakis Alpine Relaxed Utility Pant Men's 64814,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Sierra Designs Elite Rain Chaps Men's 65319,Sidi Tecno 3 Buckles 71167Nike SB Fremont DriFit 5Pocket Short Men's 67170,.

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