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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Women Choose Authentic Cheap High Converse Yellow White Casual Shoes,2017 Best Diadora V7000 Weave Trainers Men 4623-6206,Women Buy Comfortable New Series Nike Air Max 2015 White Gray Running Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women Sale Authentic Puma 829 Unisex Black White Shoes,60% off Sale For Base London Stage Woven Leather Shoes Men 9311-3196,Nike Air Force 1 AF1 07 Low Classi White Mens Womens Fashion Sneakers Casual Shoes 315122 112,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Jordan Retro 6 VI GS Black Pink Flash Marina Blue 543390 050 Womens Basketball Sports Shoes,2017 Best Asics Gel-Respector Suede Trainers Men 2519-6384,Nike Air Max INVIGOR PRINT white purple 749688 070 Womens Running Athletic Sport Shoes Sneakers,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, * Black Orange Adidas Originals Unisex City 4 Generations,Ralph Lauren Pony Canvas White Green Purple Belt Tote In,* Blue Red Nike Kids Shoes 2014 Air Max For,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,* Men Air Max Yellow Black 2009,Ralph Lauren Short Sleeve Flag Nation Furniture France,* Nike Air Max Tn Black White Fusion Men's,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Skyblue White Men Air Max Tn,Adidas UK Shop - Adidas ACE 17.3 Primemesh Firm Ground Cleats (Green) for Kids,Authentic Superdry Logo Flip Flops Men 3367-2160,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.60% off Sale For Religion Stripe Sliders Men 8185-3018,Adidas UK Shop - Adidas adizero 5-Star 6.0 Sunday's Best Cleats (White) for Men,2017 Original Jack & Jones Snake Slip On Plimsolls Men 9486-7824,, they can make up for low utilization with a decent weekend. 60% Off Discount Converse All Star Hi PlimsollsMen 2566-3636,Adidas UK Shop - Adidas Court Vantage Shoes (Beige) for Men,Asics Blue Multi White Tennis Shoes Gel Game Court Onyx 5 Gs Atomic Sole Vulcanised Sole Unit,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Asics Hyper Yellow Black Track And Field Shoes Xcs Flash Mens,Adidas UK Shop - Adidas Stan Smith Boost Shoes (White) for Men,Curry 2 Kids Shoes Gray Rainmaker Storm, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men Asics Running Shoes Colour Gunmetal Gel-Scram 2 Hot Silver Orange,Adidas UK Shop - Adidas alphabounce Shoes (Black) for Men,Ralph Lauren Leather Shoes High-Top Nyc Walker Biege,. Plumer said The VOID is also considering franchise locations, Adidas UK Shop - Adidas Dame 3 Shoes (Black) for Kids,Adidas UK Shop - Adidas Barricade Classic Wide 4E Shoes (White) for Men,Adidas UK Shop - Adidas Busenitz Shoes (Black) for Men,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Discount Reebok Men Classic Nylon Tech Blue,Adidas UK Shop - Adidas Techfit Base Tee (Black) for Men,Billabong Balance Pullover Hoodie Men's 64371, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Mountain Khakis Original Mountain Denim Pant Men's 64793,EC84 Nike Lebron X EXT Brown Suede Basketball Shoes,Asics Terry Cuffed Pant Men's 65259,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, RVCA Davies Trunk Men's 66927,PI793 Nike Hyperfuse XDR 2012 China Basketball Shoes,Billabong Spinner Lo Tides Short Men's 67351,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Columbia Whidbey II Water Short Men's 67750,Nike Zoom Kobe Venomenon 5 Men Basketball Shoes Soar Deep Royal Blue Wolf Grey Vivid Purple,Timberland Britton Hill Waterproof Boot Men's 69621,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Mens Nike Air Max 95 360 Grey Green Shoe Clearance Sale,Discount Nike Men Shinsen Black,Mens Nike Air Max Nomo Black White Shoe Online Sale, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Mens Nike Air Max Tn I White Steel Blue Red Shoe Wholesale Online,Latest Reebok Men Ventilator White,Mens Nike Dunk Mid Black White Red Shoe Order Online,, and for a growing list of partners, Mens Nike Free Run 5.0 Olympic Blue Shoe At Discount,Vans Men Iso 1.5 Grey,Mens Nike Penny Hardaway Black Green Black Shoe Buy Online,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Adidas UK Shop - Adidas Dame 3 Shoes (Black) for Kids,Nike Air Force Max 2013 Retro Men Basketball Shoes White/University Red-Black XU71X,Adidas UK Shop - Adidas Tubular Instinct Shoes (Red) for Men,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Spider-Man Mini Kit (Blue) for Kids,Nike Zoom Hyperfuse 2013 Men Basketball Shoes Volt/Vivid Blue-Bright Citron AI15H,Adidas UK Shop - Adidas Chill Short Tights (Black) for Men,, and the entertainment giant made an investment in the company. OP62 Nike Kobe 9 IX Low Ndependence Day Gray Gold,Converse Chuck Taylor All Star Men Lifestyle Shoes Charcoal GC34K,Nike Air Max Goaterra Men Casual Shoes Black Black,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Free 3.0 Flyknit Men Running Shoes White Pure Platinum Wolf Grey Black,Nike Solarsoft Moccasin Men Lifestyle Shoes Night Fall/Atomic Orange-Black TM32E,Migliore Qualit, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Converse Men Cons Zakim Brown,Asics GEL-Noosa Tri 8 Men Running Shoes Flash Yellow/Flash Orange-Multi OU99X,Reebok Men Workout Plus White,, like all retail operators, Mountain Hardwear Graphic FullZip Hoodie Men's 643,New Balance 996 Men Running Shoes Grey/White PX24B,RVCA All Time Chino Pant Men's 65136, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Hurley Phantom Clark Little Clearwater Board Short Men's 66975,Nike Free 4.0 V3 Men Running Shoes Armory Navy/Volt PL79G,Columbia Silver Ridge Cargo Short Men's 67487,, they can make up for low Salomon Eskape GTX Hiking Shoe Men's 69512,Air Jordan RCVR Slide Select Men Sandals Black/Metallic Platinum-Gym Red PI72N,Merrell Freewheel Bolt Lace Shoe Men's 70110, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAsics GT2000 3 Running Shoe Wide Men's 70636,Nike Air Tech Challenge II Retro Men Tennis Shoes White/Turbo Green-Naturel Grey-Black BU42X,Teva Dozer 4 Water Shoe Men's 71146,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Air Jordan Prime Flight Men Basketball Shoes Game Royal/Varsity Maize-White UD63V,Adidas Jeremy Scott Instinct High Rainbow Men Black/Black-Run White MG68J,Adidas Seeley Men Lifestyle Shoes Grey/Run White UA68A, could generate over half a million dollars a week, and easily finance new titles. Adidas Gazelle 2 Men Retro Shoes Black/Black-Metallic Silver AU35F,Men Sale Comfortable New Arrivals Ralph Lauren Leisure Breathable Blue Collar Stripe Polo,Nike Lunar Safari Fuse+ Men Running Shoes Black/Medium Voltage-Stadium Green-Anthracite XD87L,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Reebok Pump PayDirt Mid Retro Men Training Shoes Royal/Green-White-Orange DQ61M,Men Sale Authentic New Ralph Lauren Darkblue Short Sleeved Polo,Men Buy Authentic New Ralph Lauren Long Sleeved Darkgreen Mesh Polo, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men Shop Authentic Cheap Air Jordon Retro Spizike 3.5 Black Red Sneakers,Men Get Comfortable Adidas Porsche Design S3 All White Casual Shoes,Men Wholesale Greatest Solomon S Lab Sense M Black Red Running Shoes,, we’ve chosen to develop something different than a Nike Air Jordan 1 Retro High Laser 705289 100 Men basketball shoes,Men Choose Authentic New Series Nike Zoom Kobe 7Th Vii Seventh Kobe Bryant Red Yellow War Boots,Nike Air Max 90 Breathe Black White Black Mens Running Shoes 644204 009,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Free Distance Black Blue Lagoon Volt White Mens Running Shoes 827115 014,Men Purchase Cheap Top Quality Nike Air Max 2015 White Gray Black Running Shoes,Nike Mercurial X 10 Proximo high TF Mens Boots TF Squadron Blue Black White Mens football boots shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Kids Nike Air Max Orange Green Shoe Fast Delivery,Men Buy Authentic New Series Nike Lunarglide 4 Gray Green Running Shoes,Mens Nike Air Jordan 4 Iv Retro White Black Red Shoe Loved Around,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Mens Nike Air Jordan X 10 Retro Oregon Ducks Green Shoe Save Off 50%,Find Perfect Guarantee Ralph Lauren Canvas Leather Large Handbag Pink,Mens Nike Air Max 90 Prem Tape Black Shoe For Cheap,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Mens Nike Air Max Grey Orange Shoe Fashion Cheap,Kids NIKE AIR FOAMPOSITE PRO METALLIC GOLD BLACK 624041-701 Basketball Recommended Shoes,Mens Nike Air Max Tn I White Gold Shoe Just Buy It,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Mens Nike Dunk Sb High Cut Luigi Paper Mario Custom White Green Blue Shoe Factory Outlet,Nike Air Jordan 1 Retro High OG Aleali May AJ5991-062 Limited Shadow,Mens Nike Hypervenom Phelon Tf Jnr Charcoal Crimson Yellow Black Shoe Wholesale,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Mens Nike Zoom Kobe Viii 8 Blue White Shoe Online Shop,Nike Air Jordan 9 IX Retro Bentley Ellis 302370 140 Mens basketball sport shoes,Charli Casual Boots (Women's) - Honey Reset Newest Online Without, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize UK - Converse All Star Core Slip Leather Triple White Women Shoes Sneakers 556407C I15w6831,Nike Air Max 2016 White Volt Black Mens Running Shoes 806711 107,Hot Sale - New Womens Converse All Star Hi Top Brown Corduroy Shoes Sz Us W 6 Eu 36 37 O90o1300,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * Green Gray Nike Women Air Max 95 Shoes,Nike Air Max Lunar90 Jacquard Blue Lagoon Black Yellow Mens Running Shoes 654468 005,Asics Gel-Quantum 360 Turquoise Aqua Running Shoes Womens,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Adidas UK Shop - Adidas PureBOOST X Shoes (Purple) for Women,Nike Flyknit Racer Black White Mens Running Shoes 526628 002,Adidas UK Shop - Adidas CMMTTD Marble Chill Bra (Black) for Women,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Free Tr 5 Womens Training Shoes White Gorge Green,Nike Kobe 11 Elite Low White Black 822675 105 Men basketball sports shoes sneakers,Adidas Women Superstar Slip On White, will Converse Chuck Taylor All Star Low Women Lifestyle Shoes Black/White Blots OH30V,Nike Lunarestoa 2 Essential Black Red White Mens Running Shoes Trainers 811372 013,Women Buy Cheap Popular Ralph Lauren Darkblue White Big Pony Polo, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Women Best Quality Nike Shox Turbo+13 Gray Pink Running Shoes,Nike Roshe Run Hyperfuse QS 3M Turqoise Poison Green Summit White Mens Running Shoes 616325 331,Nike Air Jordan 29 XX9 Infrared 23 695515 623 Womens and Mens basketball sport shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Flyknit Air Max 2014 Black Racer Blue Mens Womens Running Shoes 620469 011,Super Nike Lebron James Soldier XI 11 Lowest price SFG Dark Grey Black Gum Brown 897646 003 Gray,Nike Wmns Roshe One Print Light Retro White Artisan Teal Mens Womens Running Shoes 599432 411,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * Pink Blue Gray Adidas Ladies Ar 20,Mens Adidas Adizero F50 Tf Colored White Shoe Online Shop,Moon Boot,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Ralph Lauren Polo - Export Outlet Harvey-NE Trainer : Warm Intellectuality,Mens Nike Air Foamposite One White Black Shoe Online Sale,Nike - Fashion Mall Court Force Low Trainer : Skillful Manufacture Sports Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buff Polar Headwear - Green Hunt Quality Primacy High Quality,Mens Nike Air Jordan 4 Iv Retro Black Purple Shoe Buy Online,Receptive Boots (Men's) - Spruce Authentic Wholesale Online, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Le Chameau Vierzonord Extreme Wellington Boots (Men's) Cost Charm Half-price free shipping,Mens Nike Air Jordan Cement 3 Iii Retro White Grey Shoe Outlet Online,On Sale - Converse White All Star Lo Fabric Trainers Size 13 G1v9138, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content UK - Bnib Converse Hi Tops Trainers Yellow Uk Size 3 J59u2672,Mens Nike Air Jordan Vi 6 Retro Black White Red Shoe Fast Shipping,Low-cost direct - Converse Patterned All Stars Wo 7 J49n4832,.”

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Andal introduced the company’s Hot Sale - Converse Jack Purcell Trainers Blue Size 6 A23q9025,Mens Nike Air Max 87 Wine Shoe Just Buy It,* Adidas Men Black Neo,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted * Air Max 90 Hyperfuse Gray Red Shoes Men's,Mens Nike Air Max 90 Hyperfuse Prm White Blue Shoe Factory Outlet,* Black Men's Air Max Ltd 1 Youth,.

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