Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Asics Women Gel-Fit Sana 2 Blue White Prints Fitness Shoes Colour Pool English Ro,New Style Dr Martens Bonny Canvas Boots Men 2254-8009,Adidas UK Shop - Adidas by Stella McCartney Barricade 2017 Shoes (White) for Women,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas UK Shop - Adidas Floral Bikini Top (Blue) for Women,Buy Dune Breeze Suede Loafers Men 9261-8334,Adidas UK Shop - Adidas Wanderflex Mix It Up Tights (Black) for Women,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Max 90 Ultra Essential Womens Lifestyle Shoes Black Purple Dusk Mulberry Black,2017 Clarks Orginal Suede Desert London Shoes Men 3221-3441,Nike Free Croscompete Womens Training Shoes Cool Grey Blue Lagoon Bright Crimson,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Free Gym Women Training Shoes Ridge Rock/Black Tea-White RK77E,Asics Black Gel Saga Trainers Hand,Women Find Authentic Best Quality High Converse Unisex Red Black Casual Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women Shop Cheap Popular Nike Air Max 90 Prm Em Unisex White Pink Casual Shoes,Asics Coral Green Yellow Gel Noosa Gecko Flash Tri 10 Cushioned Running Shoes Flash Stretch And Breathable,Women Purchase Comfortable Cheap Puma 109 Unisex White Black Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Low-cost direct - Converse X John Varvatos Mens Size 12 Ctas Hi Silver Black Sneakers New G71l3586,Orange Canvas Ralph Lauren Careers Tote,Low-cost direct - Converse All Star Leather Size Uk 4 Eu 36.5 A56s4937,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Hot Sale - Converse Gates Mid Gr. 42 /85 Charcoal I49u8440,Ralph Lauren Men Long Sleeve Polo Tees Rugby Usa,Hot Sale - Red Converse Trainers Size Uk 7 Eu 40 W9d7563,, they can make up for low utilization with a decent weekend. * Adidas Men Adizero F50 Golden Ball Award Messi Shoes,Ralph Lauren Polo Shoes Rugby Rounded Toe Deck Brown,* Adidas Mens Yellow Black Green Football Xiii Predator Trx Fg Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Air Max 90 Vt Black White Shoes Men's,Ralph Lauren Short Sleeve Flag Furniture Nation Britain Mr,* Black Air Max 95 For Mens Chartreuse, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * Black White Adidas Unisex Decade Winter Shoes,Adidas UK Shop - Adidas VARIAL MID J (Black) for Kids,* For Mens Blue Black White Air Max 90,. Plumer said The VOID is also considering franchise locations, * Nike 2014 Air Max 90 Black Brown Prm-tape New,Adidas UK Shop - Adidas Cloudfoam Revival Mid Shoes (Grey) for Men,* Nike Air Max Tn Iii Black Shoes Men's,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Zoom Terra Kiger 3 Womens Running Shoes Hyper Orange Black Laser Orange Blue Lagoon,Basin and Range Current Quick Dry Pant Men's 65096,Cheapest Women,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap Lacoste Women Marice JRS Dark Grey,Mammut Convey Pant Men's 65308,Adidas Gazelle OG Women Lifestyle Shoes Run White/Bloom IT22T,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Women Purchase Cheap New Ralph Lauren Refined Logo Black Breathable Short Sleeved,Nike SB Skyline DriFIT Cool Crew LongSleeve Men's 671,Women Wholesale Latest Series Nike Air Max 95 Em All Pink Running Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in * White Green Gray Nike Men's Air Max 90 Shoes Carved New,Vans Chauffeur SF Shoe Men's 70754,60% off Sale For River Island Metallic Leather Chelsea Boot With Cuban Heel Men 9227-9677, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Best Grenson Neville Sandals Men 3134-6178,Reef Ripper Shoe Men's 70908,Authentic Asics Gel-Respector Suede Trainers Men 1909-1428,, like all retail operators, Asics Hyper Yellow Green Track And Field Shoes Xc Flash Mens,Columbia Megavent Fly PFG Shoe Men's 71137,Men Asics Colour Gel-Dedicate 4 Tennis Shoes Black White Silver, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Men Sweaters V-Neck Ralph Lauren Nyc,UGG Scuff Slipper Men's 71305,Adidas UK Shop - Adidas Tubular Radial Shoes (Blue) for Kids,, they can make up for low Adidas UK Shop - Adidas ZX Flux Shoes (Grey) for Men,Air Jordan Ace 23 II Men Basketball Shoes Wolf Grey/Dark Concord-Black-White IW42X,Adidas UK Shop - Adidas Badge of Sport Fluid-Print Tee (Blue) for Men, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas UK Shop - Adidas M SS ULTIMATE TEE M BAHIA LIGHT (Blue) for Men,Air Jordan True Flight Men Basketball Shoes Black/Infrared 23-Anthracite HF42B,QF295 Nike KD6 White Orange Kevin Durant Basketball Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max Tava Men Casual Shoes Black Anthracite Cool Grey,Nike Hyperdunk 2013 TB Men Basketball Shoes George Green/Metallic Silver-Electric Green NB88D,Nike Free 5.0 Men Running Shoes Dove Grey Electric Green Volt Black, could generate over half a million dollars a week, and easily finance new titles. Migliore Qualit,Reebok Omni Lite Vintage Retro Men Basketball Shoes Chalk/Navy-Sand Trap NP00B,Cheap Converse Men All Star Sawyer Suede Mid Blue,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Reebok Men CL Nylon White,Converse Chuck Taylor All Star Riff Low Men Lifestyle Shoes Black/Old Silver CB61G,The North Face Alpish Logo Patch FullZip Hoodie Men's 642, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Toad&Co Mission Ridge Pant Men's 65140,Puma FAAS 250 NM Men Lifestyle Shoes Gray Violet/Blue/Fluo Yellow TH46U,Hurley Snapper Board Short Men's 66994,, we’ve chosen to develop something different than a Simms Skiff Short Men's 67459,Asics GEL-Instinct33 Men Running Shoes Black/Onyx/White GP04L,Under Armour ColdGear Infrared Tapered Grid Pant Men's 69473,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Sperry TopSider A/O 2Eye Laser Perf Shoe Men's 70064,New Balance 996 Men Running Shoes Purple TT38H,New Balance Vazee Pace Running Shoe Men's 70583,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. The North Face Ultra MT GTX Trail Running Shoe Men's 71077,Nike Fingertrap Max NRG Men Running Shoes Bamboo/Black-Gorge Green-Gum Light Brown TW00C,Air Jordan Flight 45 High Men Basketball Shoes Black/White-Dark Grey-Green Glow TD34V,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Americana Hi 88 Men Lifestyle Shoes Gold/White Vapor DW81K,Air Jordan Hydro II Men Sandals University Blue/Metallic Platinum-True Blue MV42K,Adidas Jeremy Scott License Plate Miami Men Lifestyle Shoes White/Pink-Green DU89Q,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Fingertrap Max NRG Men Running Shoes Turbo Green/Black-Obsidian-Electric Green AA21L,Nike Lunar LDV Men Trail Boots Dark Loden/Medium Olive-Dusty Grey-Dark Sail OQ96S,Nike Air Trainer Max 2 94 Retro Men Training Shoes Cool Grey/White-Wolf Grey-Dark Grey WO13V,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men Choose Authentic New Ralph Lauren Black Red V Neck Soft Sweaters,Nike Benassi Solarsoft Slide Men Pine Green/Varsity Maize-Varsity Royal EX86C,Men Best Deals Lebron James Eleventh 11Th Xi Red Gold War Boots,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Hot Sale - New! Converse All Star Strawberry Sneakers Women'S Platform Trainers W17n9455,Nike Air Exclusive Max 97 Premium Suede QS Grey Cobblestone White 921826-002,* Air Max 90 Premium Em Yellow Black Womens Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Asics Gel-Contend 3 Silver Teal Running Shoes Womens,Nike Air Jordan 14 XIV Retro Black Toe 487471 102 Mens basketball sport shoes,Asics Women Hyper-Rocketgirl Black Pink Flash Xcs Track & Field Shoes Colour Hot, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Boston Marathon®Reflective Tee (Red) for Women,NIKE AIR MAX 2010 TAILWIND 8 20K black gary WHITE 805941 404 mens Running Shoes Sneakers,Nike Air Zoom Pegasu32 Womens Running Shoes Bright Citrus Violet Frost Fuchsia Glow Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Nike Air Foamposite One Prm As Qs Northern Lights Mens Womens Basketball Shoes 840559 001,Nike Free Flyknit 3. 0 Blue Black White Mens Running Shoes,Nike Air Max 90 Ultra Breathe White Cool Grey Womens Running Shoes 725061 101,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Roshe Run London Red Sails White Mens Womens Running Shoes 511881 019,Nike Kyrie Irving 2 EP black yellow Mens basketball sports shoes sneakers,UK - Aaa Conver Lady All Stars Chuck Taylor Ox Low Top Shoes Casual Canvas Sneakers S62d8899,.

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