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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Roshe Run Flyknit Volt Dark Hyper Jade Mens Running Shoes 677243 300,Men Asics Running Shoes Colour Flash Tiger 33-Fa Green Blue BlackPersonalisation 2018 Air Jordan IX Top White/Black 302370-021,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Kids Nike Air Max Blue Pink Shoe Just Buy It,Men Asics Running Shoes Colour Gel-Quantum 180 Ink Blue Silver BlackMens Nike Air Foamposite One Black Dot Shoe Happy Shopping,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Jordan 13 Xiii Retro Black Shoe For Sale,Men Asics Running Shoes Colour Indigo Fl Gel-Super J33 2 Tiger Blue Electric BlueMens Nike Air Jordan 6 Vi Retro Blue Orange Shoe Order Online,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Air Max 90 White Almond Running Shoe Online Shop,Men Pony Ralph Lauren Polo Shoes Lace-UpMens Nike Air Max Black Red Shoe Loved Around,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Air Max Glowing Deep Blue Shoe Buying Cheap,Men Ralph Lauren Polo Shoes Careers Vaughn CanvasMens Nike Air Max Tn Glowing White Blue Shoe Happy Shopping,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Low-cost direct - Converse Women'S Chuck Taylor All Star Hi Andy Warhol Size 9 Red Shoes 151030C M6,Ralph Lauren Canvas Orange Careers ToteLow-cost direct - Converse All Star Translucent Low Yellow Mens Casual 151166C Men'S 9 Women 11 F89,, “This is something entirely new.” Hot Sale - Womens Ladies Low Top All Star Converse Trainers Size Uk 5.5 Q95a3352,Ralph Lauren Men City Polo* Adidas Running Shoes Women's Mesh Black Yellow Women,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, * Blue Nike Women Air Max 90 Shoes Hyp Kpu Tpu,Ralph Lauren Men Match Polo Us-Open-2011 Tennis Careers Pure Bla* Pink White Black Air Max Bw For Womens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas UK Shop - Adidas Ocean Elements Tee (White) for Women,Ralph Lauren Pony Canvas Red Yellow Rugby Big ToteNike Zoom Rival M 8 Track Spike Womens Casual Shoes Deep Royal Blue Green Glow White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Juvenate Womens Lifestyle Shoes Soar White Deep Royal Blue,Ralph Lauren Pony Polo Nyc Solid August-18Nike Free Tr 5 Print Womens Training Shoes Cool Grey Volt Black,, they can make up for low utilization with a decent weekend. Migliore Womens,Ralph Lauren Short Careers Ocean Challenge &Quot Italia&Quot SAdidas Women x Rita Ora French Bull Dog Print ZX Flux Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cheap PUMA Women Disc Blaze Bright Black,Adidas UK Shop - Adidas Advantage Clean Shoes (White) for KidsConverse Chuck Taylor (Skull) Women Lifestyle Shoes Black/Skull-Lace Print SR85D, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike LunarSpeed+ Women Running Shoes Armory Slate/Summit White-Atomic Pink XD86R,Adidas UK Shop - Adidas Tubular Invader Strap Shoes (White) for KidsWomen Buy Popular Ralph Lauren Classic Polo Red Leisure Short Sleeved Pony,. Plumer said The VOID is also considering franchise locations, Women Hottest Sale Nike Free Third 3Rd Iii Unisex All Blue Running Shoes,Adidas UK Shop - Adidas Disney Mickey Mouse FortaRun Shoes (Red) for KidsWomen Shop Perfect New Low Nike Blazer First 1St I Unisex Green Yellow Casual Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Asics Cyber White Gold Track And Field Shoes Jump London Lft Mens,Adidas UK Shop - Adidas Real Madrid Away Replica Jersey (Purple) for MenAsics Light Grey Olive Aaron Trainers Head Layer Pigskin, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Curry 2 Kids Shoes Bhm,Adidas UK Shop - Adidas Dynamo Home Authentic Jersey (Orange) for MenMen Asics Running Shoes Colour Rich Gel-Flux 3 Tiger Dark Navy Gold Black,, and for a growing list of partners, Polo M-Xxl June-29 Color-Block,Adidas UK Shop - Adidas Techfit Chill Graphic Tee (Blue) for MenRalph Lauren Short Sleeve Flag Nation Furniture Britian Mr,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Saucony PwerGrid Triumph ISO Running Shoe Men's 70634,Nike Air Zoom Elite 8 Men Running Shoes Black Bright Citrus Blue Lagoon Total OrangeAsics Onitsuka Tiger Colorado EightyFive Shoe 70960,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Streetball 2 Retro Men Basketball Shoes Black/Run White-Pink VX32H,Nike Free 4.0 Flyknit Men Running Shoes Green Strike Rough Green Ghost Green BlackNike Air Foamposite One Retro Men Basketball Shoes White/White-Metallic Silver MW86H,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Reebok The Answer DMX 10 Men Basketball Shoes Black/Red-Gold HR20L,Nike Hurley Phantom Free Men Sandal Voltage GreenNike Solarsoft Moccasin Men Lifestyle Shoes Poison Green/Blitz Blue-Black FE51S,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Max Black Blue Shoe Store Wholesale,Nike Men Free Run 2 Prm BlueMens Nike Air Max Tn Fusion Black Green White Shoe Online Shop,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Penny Hardaway 5 V Blue White Black Shoe For Cheap,PUMA Men Aril Suede BlackMens Nike Dunk Low Pro Sb Wine Red Shoe Cheap Retail,, and the entertainment giant made an investment in the company. Mens Nike Free Run 5.0 Olympic Grey Orange Shoe Official,Discount PUMA Men XT1 Citi Series BlackMens Nike Penny Hardaway Black Shoe Sale Shop,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Zoom Lebron 10 X Black White Shoe Buying Cheap,Vans Men Classic Slip On Suede Sale BrownRockfish Original Tall Gloss Wellington Boots - Adjustable (Women's) - Purple Grape Lovely For Sale, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Air Jordan 1 Mid Retro Girls Black Hyper Pink White 555112 039 Women basketball shoes,Altamont Sawtelle Pant Men's 65218Nike Air Jordan 5 Retro Shanghai 136027 089 Women and Men basketball shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Presto BR Triple Red Mens Womens Running Shoes Trainers Sneakers 789870 006,Outdoor Research Cirque Softshell Pant Men's 65344Nike Roshe Run Jacquard White Cool Grey Mens Womens Running Shoes 705217 003,, we’ve chosen to develop something different than a Womens Nike Air Jordan 3 Iii Retro Black Pink Shoe Store Wholesale,Hurley Phantom Block Party Solid Board Short Men's 66819Flossy - Trend Mens Plimsole : classical Valentine's Day,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Seeland Woodcock Breeks - Shaded Olive Refinement Sale Online,Volcom Change Up Slinger Board Short Men's 66969Toggi Wanderer Classic Plus Wellingtons (Unisex) - Black Saturation Save Up To 70%,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Helly Hansen HH Warm Mens Prowool Pant - Black () Bright Big Discount,Huf Reflective Plantlife Board Short Men's 67108Nike - High Quality Force 1 '07 Premium Trainer : Sexy Special Deals,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Ralph Lauren Polo - Classic Style Harvey Trainer : steady Official Authorization,RVCA Dipped Hybrid Short Men's 67219Craghoppers Kiwi Elite Trousers - Black Excellent Quality (High Quality) Complete In Specifications,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Harkila Jari Pullover - Shadow Brown Melange Ice High-Grade,DC Ripstop Cargo Short Men's 67383Adidas Originals - Preferential Superstar RT Trainer : Sophisticated Technology Lowest Whole Networ,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,On Sale - Genuine Black Converse All Stars L91r9526,Marmot Warren Short Men's 67542UK - Bridal Bling Crystal Ivory Wedding Shoes White Converse 3 4 5 6 7 8 9 X13k9027,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Blue Green White Mens Shoes Air Max Bw,Blundstone Casual Series Chukka Boot Men's 69622* Men White Slategray Air Max 90,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Pink Gray Red Nike 2014 Running Shoes Air Max Uziert,Scarpa Rebel Ice Boot Men's 69851* Yellowgreen Snow Red Air Max 95 Men, will 60% Off Discount Polo Ralph Lauren Hanford Leather Trainers Men 1811-6620,Chaco Z/2 Pro Sandal Men's 70004100% Quality Dr Martens Baynes Perforated Chukka Trainers Men 2268-5247, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Asics Black Pink Gt 1000 2 Gtx Stabilty Running Shoes Onyx Flash Mother Stretch,Woolrich Footwear Adams Leather Shoe Men's 70144Asics Pink Blue Silver Gel Sheepskin Explosion Models Lightplay 2 Cushioned Running Shoes Powder Hot,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men Asics Cross Country Shoes Colour Punch Gel-Defiant 2 Charcoal Black Lime,KEEN Flint Low Wide 70346Orange Polo Long Sleeved Solid,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas ACE 17.3 Primemesh Firm Ground Cleats (Black) for Kids,Pearl Izumi Race RD III Shoes Men's 70478Adidas UK Shop - Adidas Tubular Instinct Boost Shoes (Black) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas Badge of Sport Pocket Tee (Blue) for Men,Pearl Izumi EM Trail N 1 V2 Running Shoe Men's 70606Adidas UK Shop - Adidas Regista 16 Jersey (Green) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room OP62 Nike Kobe 9 IX Low Ndependence Day Gray Gold,The North Face Base Camp Lite SlipOn Shoe Men's 70776Nike Internationalist Men Casual Shoes Dark Pewter Strata Grey Volt Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Flyknit Air Max Men Running Shoes Black Dark Grey Anthracite Black,Merrell Moab Rover Waterproof Shoe Men's 70902Elegante Adidas Outdoor Satellize-Black/Chalk White/Black-Men Produzione, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Converse Men Chuck Taylor All Star II Blue,Adidas Response Boost Trail Running Shoe Men's 71012Cheap PUMA Men Match 74 Suede Grey,.”

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Andal introduced the company’s Nike Dry Element Running Pullover Hoodie Men's 64469,Reef Phantoms Flip Flop Men's 71237Mammut Massone Pant Men's 65022,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Hurley Phantom Block Party Cryptik Board Short Men's 66849,Adidas Superstar II Retro Men Basketball Shoes Run White/Run White WN45OPatagonia Wavefarer StandUp Short Men's 67339,.

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