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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Roshe Flyknit Womens Lifestyle Shoes Anthracite Vivid Purple Hyper Orange Black,Wholesale BOSS Green by Hugo Boss Lighter Tape Trainers Men 2749-6985,Nike Flyknit Zoom Agility Womens Training Shoes Pink Pow Black Sport Fuchsia Bright Citrus,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Moda Nike Dark grey spotted 'Dual Fusion TR 3' trainers-Women Factory Outlet,60% Off Discount ASOS Lace Up TrainersMen 3527-9356,Buy Converse Online Women Gold Chuck Taylor Low Top Gold/White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Reebok Women Furylite Holiday Graphic Print Black,Hot Sale Adidas Originals Tubular X PK Trainers Men 2552-6721,Puma Caroline Women Lifestyle Shoes Fluo Pink BK88L,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Asics Mexico 66 Women Red Chambray/White VM78M,Asics Burgundy Blue Track And Field Shoes Tokuten Mens,Women Choose Authentic Best Quality New Balance 574 Blue Red Running Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Women Buy Latest Style Nike Air Max Excellerate+2 2015 White Skyblue Running Shoes,Asics Gel-Dedicate 4 Court White Navy Shoes Mens,Women Get Authentic Latest Style Puma Unisex Black Yellow Casual Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas Originals - Special offer Tubular Runner Trainer : classical Valentine's Day,Men Long Sleeve Polo Tees Ralph Lauren Rugby Germany,Converse - Unique Design Star Player Ox Trainer : Petite Outdoor Sports,, “This is something entirely new.” On Sale - Converse Ctas Ii 2 Skyfall Futura Collection Hi Black Silver Ash Grey 154493C S97w8116,Men Ralph Lauren Shoes Chaps Rounded Toe Vaughn Canvas,On Sale - Converse X Htm Auckland Modern Low Top Size 10 155015C Hiroshi Tinker L54k6825,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, UK - Converse Classic Chuck Taylor Low Hi Trainer Sneaker All Star Ox New Sizes Shoes I71p8559,Men Yellow Black Onitsuka Tiger Mexico 66 Sneakers Colour,UK - Converse J19v3354,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* Adidas Men Blue Mega Rsion Flex,Ralph Lauren Rugby Slip-On Sneaker Red Canvas,* Adidas Mid Men Campus Vulc,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* Air Max Bw Black Orange White Men,Adidas UK Shop - Adidas Splendid Mid-Cut Shoes (Blue) for Kids,* Black Gold Nike Men's 2013 Leather Air Max Shoes,, they can make up for low utilization with a decent weekend. * Black White Silver Gray Nike Men Air Max Tn,Adidas UK Shop - Adidas Raleigh 9tis Mid Shoes (Black) for Men,* Gray Adidas Men Wat,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * Nike Air Max 90 Black Red White Mens Shoes,Adidas UK Shop - Adidas Tubular Invader Strap Shoes (Black) for Men,* Purple Black Adidas Mens House, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” * White Green Gray Nike Mens Running Shoes Air Max 1,Adidas UK Shop - Adidas Matchcourt Mid Shoes (Black) for Men,Retail Ted Baker Granet Suede Derby Brogue Shoes Men 4697-8425,. Plumer said The VOID is also considering franchise locations, 2017 Original New Balance 70s Running 420 Trainers Men 8628-1877,Adidas UK Shop - Adidas Tubular Instinct Shoes (Black) for Men,Cheap Fred Perry Byron Low Suede Trainers Men 9446-4755,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike Air Max 95 EM Engineer Mesh White Royal Blue Mens Running Shoes 554971 081,Adidas Men Superstar Blue,Nike Free 5. 0 TR Fit 3 Volt Atomic Teal Mens Running Shoes 579968 700, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Lunarepic Flyknit Black Volt Poison Green Mens Running Shoes 818676 002,Latest ASICS Men Gel-Lyte III Marble Pack Black,Nike Zoom Winflo 3 Cool Grey Anthracite Black Mens Running Training Shoes 831561 003,, and for a growing list of partners, Mens Adidas nitrocharge 3.0 Trx Ag Red White Electricity Shoe Store Wholesale,Converse Men Chuck Taylor All Star Fulton Nylon Red,Mens Nike Air Jordan 4 Iv Retro Blue Black Shoe Fast Delivery,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Mens Nike Air Jordan Sixty Club Dark Blue Grey Shoe Fast Shipping,Nike Men Free Run 2 Black,Mens Nike Air Max 90 Em Red Silver Shoe Official Website,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Mens Nike Air Max 90 White Silver Shoe Order Online,Discount PUMA Men Popcat Camo Blue,Mens Nike Air Max Lunar 90 White Black Red Shoe Just Buy It,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Women Sale Classic Sales Promotio High Converse All Black Casual Shoes,Roark Revival Na Nga Def Board Short Men's 67038,Women Shop Perfect New Low Nike Blazer First 1St I Unisex Green Yellow Casual Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike AF1 Ultra Flyknit Mid Blue Lagoon Womens Sneakers Casual Shoes 818018 400,Quiksilver Everyday Solid Amp 21 Hybrid Short Men's 67254,Nike Air Max 90 Breathe Chilling Red White Mens Womens Running Shoes 644204 600,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Free 5. 0 Tr Fit Orange White Blue Womens Training Shoes 487789 614,Insight Tobacco Road Short Men's 67416,Nike Wmns Roshe Run London Hot Punch Storm Pink Womens Running Shoes 511882 660,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Asics White Leather Red Gel Lyte V Trainers,Air Jordan 1 Mid Retro Men Basketball Shoes Cool Grey/White-Cool Grey HB22L,Men Asics Stability Running Shoes Colour Gel-Flux 3 Asics Tiger Blue Black Silver, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Ralph Lauren Men Short Sleeve Tees Rugby &Quot Polo&Quot Rl In G,Air Jordan Phase 23 2 Men Basketball Shoes Black Spruce/White-Green Glow DG38I,Adidas UK Shop - Adidas Dark Ops Freak x Kevlar® Cleats (Black) for Men,, like all retail operators, Adidas UK Shop - Adidas ACE Tango 17.1 Indoor Shoes (White) for Men,Nike Air Force Max 2013 Retro Men Basketball Shoes Dark Grey/Dark Grey-Wolf Grey-Black ML66H,Adidas UK Shop - Adidas Mavericks Swingman Jersey #41 (Blue) for Men, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas UK Shop - Adidas Techfit Snake Strike Fitted Tee (Blue) for Men,Nike Zoom Hyperflight Premium Retro Men Basketball Shoes Total Orange/Black PN95L,Nike Zoom Lebron Soldier 9 Men Basketball Shoes Court Purple Black Blue Lagoon White,, they can make up for low Nike Code Pro 3 4 D Men Football Shoes Black Anthracite Metallic Silver,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Black AE93S,Nike Cj3 Flyweave Trainer Men Training Shoes Midnight Navy Radiant Emerald White White, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas Men Superstar Waxed Leather Sale Black,Nike Solarsoft Costa Low Men Lifestyle Shoes Black/White-Iron Ore-Wolf Grey MW36B,Discount Nike Men Internationalist Leather Blue,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Vans Men Sk8-Hi White,Nike Free Run 2 Men Running Boots Medium Olive/Grey-Dark Loden-Green Glow DP44S,Columbia Roc II Pant Men's 64840, could generate over half a million dollars a week, and easily finance new titles. Houdini Motion Light Pant Men's 65379,New Balance 574 Men Running Shoes Grey/Blue-Yellow HE55B,Billabong New Order Elastic Short Men's 67260,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, The North Face Kilowatt Short Men's 67720,Nike Air Max Direct Men Running Shoes Wolf Grey/Gym Red-Dark Grey-White NK86I,KEEN Detroit Mid Boot Wide 69794, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Five Ten Sleuth Shoe Men's 70395,Reebok GL 6000 Men Running Shoes Grey/Steel-Navy-Red-White CR05R,Saucony Shadow 5000 Shoe Men's 70807,, we’ve chosen to develop something different than a Acorn WearAbout Slide Slipper with FirmCore Men's 71310,Nike SB Zoom Stefan Janoski Men Skateboard Shoes Black/White-Gum Light Brown BI18G,Nike Air Force 1 Retro Men Basketball Shoes Tropical Teal/White-Wolf Grey DF13C,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Converse Chuck Taylor All Star Low Men Lifestyle Shoes Royal Purple EC86N,Reebok Pump PayDirt Mid Retro Men Training Shoes Gold/Red-Black-White JT81S,New Balance 2001 Men Running Shoes Navy/White WK27W,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas Rayado Men Skateboard Shoes Grey/Orange-Run White CB12N,Men Sale Perfect Popular Ralph Lauren Light Blue Short Sleeved Mesh Polo,Men Find Cheap New Arrivals Ralph Lauren Norway Signature Big Pony Navy Blue Sporty Polo,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men Sale Comfortable New Arrivals Nike Free Third 3Rd Iii Yellow Black Running Shoes,Men Find Cheap Guarantee Polo Ralph Lauren Mesh Classic-Fit White Short Sleeved,Men Buy Cheap Popular Nike Air Max 87 White Black Running Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, 2018 Mens Under Armour UA Curry 4 Low Golfs Tai Ji Latest Black/White Special Basketball Shoes Official,Men Choose Cheap New Style New Balance 574 Blue Red Running Shoes,Nike Air Jordan 4 11LAB4 University Red 719864 600 Men basketball shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,NIKE AIR MAX 97 OG UNDFTD UNDEFEATED SAIL Upcoming SPEED RED WHITE 7 start AJ1986 Lowest price 100,Men Purchase Cheap Guarantee Asics Gel Kinsei Fourth 4Th Iv Red Black Running Shoes,Nike Kobe 11 EP Bruce Lee 822675 706 Men basketball sports shoes sneakers,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Shox Current White Deep Blue Mens Running Training Shoes,Men Purchase Comfortable Air Jordan Retro 5Th V Fifth Black Green Sneakers,Mens Adidas Predator Lz Trx Tf Grass Green Black Shoe Outlet Online, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Mens Nike Air Jordan 6 Vi Retro White Dark Blue Shoe Best Price,Men Purchase Comfortable Authentic Nikece First 1St I Blue Gray Running Shoes,Mens Nike Air Max 360 White Black Shoe Happy Shopping,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Mens Nike Air Max 90 White Grey Black Running Shoe Factory Outlet,Men Amazing Puma 90 Classical Gray White Shoes,Mens Nike Air Max Tailwind 6 Sky Blue Black Shoe Official,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Mens Nike Air Presto 5.0 Grey Blue Shoe Just Buy It,2018 Mens Under Armour UA Curry 4 High Awesome all-star Basketball Shoes Retail,Mens Nike Free 6.0 Spiderman Breathable Grey Green Shoe Sale Shop,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Mens Nike Mizuno Wave Ignitus 3 Md Tpu Blue Orange Shoe Save 40%-70%,New adidas Alphabounce 1 Kolor Mens Athletic Fashion Sneakers CZ4762,Mens Nike Zoom Lebron X 10 White Red Black Shoe Wholesale Price, will On Sale - Converse Ctas Brea Canvas Co Women Bordeux Gr. 36 375. Neu Und Ovp! O56f1580,Nike Air Jordan 11 Future Varsity Royal 656503 401 Mens basketball sport shoes sneaker,Low-cost direct - Converse Womens Sz 6 Shoes High Hi Top Chucks Lace Up Knee Boots Black Q P12s247, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer * Adidas For Women White Women Running Women Shoes,NIKE AIR JORDAN XII 12 BLACK NYLON 130690 004 Mens basketball sport shoes,* Nike Air Max 90 White Pink Shoes Women,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Asics Trail Running Shoes Gt-2000 3 Charcoal Pink Trail Womens,Nike Air Max 90 FLYKNIT bule white black orange mens Running Athletic Sport Shoes Sneakers,Adidas UK Shop - Adidas PureBOOST X ATR Shoes (Black) for Women,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Max 90 Og Womens Lifestyle Shoes White Neutral Grey Black Cool Grey,Nike Air Max Tavas Trainers Wolf Grey Black Volt Mens Running Shoes 705149 015,Affascinante Salomon Speedcross Vario-Black/Hot Pink/Dark Cloud-Women In Vendita,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Lacoste Women Carnaby Leather Evo Mid WNT Hi-Top Black,Nike Free 4. 0 Flyknit Sequoia Green White Mens Running Trainers Shoes 717075 302,Reebok x Alicia Keys Court Studs Women Lifestyle Shoes Black/Sand Trap-RBK Brass FQ35I, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Women Shop Cheap Top Quality Sales Promotio New Balance 574 Blue Black Yellow Running Shoes,Nike Kobe 10 Elite Low PRM HTM White Black 805937 101 Men basketball sports shoes sneakers,Women Get Authentic Latest Style Puma Unisex Black Yellow Casual Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Air Jordan 9 IX Retro Johnny Kilroy 302370 012 Women and Mens basketball sport shoes,Nike Magista Obra FG Wolf Grey Turquoise BI Black Wolf Grey ACC Mens football boots Soccer shoes,Nike Free 5. 0 Pink White Womens Running Shoes 724382 029, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Puma Rihanna Fenty Trainer High Risk RIRI White Cross Mens Womens Sneakers Shoes 189193 02,Nike SB Dunk High QS Deconstructed Soulland FRI.day AH9613-141,Reebok - Furylite Trainer : Sexy Special Deals,.”

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