Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Wmns Air Force 1 Ultra Flyknit Mid Black Bright Mens Sneakers Casual Shoes 817420 002,Men Ink White Tiger California 78 Sneakers Onitsuka Vin Colour Indian SlightTop Quality Under Armour Fat Tire Trail Running Shoes 1262238 All blue,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Adidas Nitrocharge 1.0 Trx Fg Electrical Green Shoe For Sale,Men Pony Ralph Lauren Polo Shoes Lace-UpMens Nike Air Jordan 1 I Retro White Red Black Shoe Loved By Everyone,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Jordan 4 Iv Grey Orange Shoe Cheap 100%,Men Ralph Lauren Label Shock Absorption Shoeswhite Rlshoe BlackMens Nike Air Jordan 9 Ix Retro White Black Shoe Lowest Prices Guaranteed,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Air Max 90 White Running Shoe Online Sale,Men Short Sleeve Ralph Lauren Rugby &Quot Prl Club R.9110&QuotMens Nike Air Max Classic Bw Black Blue Shoe Order Online,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Air Max Punching Black Blue Shoe Cheap 100%,Men Short Sleeve Tees Ralph Lauren Rugby &Quot Rl Pony&Quot InMens Nike Air Max Tn I Grey Red Shoe Wholesale,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mens Nike Free Wool Skin Black Blue Running Shoe Online Sale,Orange Big Pony Polo Long SleevedMens Nike Lebron X 10 Grey Pink Green Shoe Wholesale Price,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Mens Nike Tiempo Legend Elite Black White Shoe Cheap Retail,Pony Britain Big HoodieMens Nike Zoom Lebron 9 Ix Dark Black Gold Shoe Buy Online,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mens Nike Zoom Lebron Xi 11 P.S. Elite Black Silver Shoe Save 40%-70%,Ralph Lauren Match Polo Men Careers Us-Open-2011 Tennis Pure BlaAigle Brilliantine Wellington Boots (Women's) - Aubergine Relax High-Fashion,, overall, every single one of these experiences is any less than flat out amazing. On Sale - Converse Star Player Ox Charcoal Womens Trainers W36z9006,Ralph Lauren Men Long Sleeve Tees FranceUK - [155735F] All Star Converse Ox Fresh Yellow Men Sneaker Sz 10.5 Women Sz 12.5 K66j2473,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Low-cost direct - Converse X John Varvatos Shoes Size 10.5 Eur 44.5 Womens 12.5 Silver Snakeskin X,Ralph Lauren Men Short Sleeve Tees Furniture ScotlandHot Sale - New Converse All Star Lo Metallic Platform Women'S Sneaker Shoes Gunmetal Q87s6411,, “This is something entirely new.” Hot Sale - Womens Converse All Star Brea Trainers Hi Tops Black Boots Size Uk 3.5 4.5 5.5 6 O89z699,Ralph Lauren Men Short Sleeve Tees Rugby &Quot Rowing Club&Quot* Adidas Womens Black Superstar 2 Lite Md Sole Womens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, * Nike 2013 Air Max Violet Version New Women,Ralph Lauren Polo Rugby Custom Ocean Challenge Ger* Women Air Max 90 Red White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas UK Shop - Adidas Response Long Tights (Blue) for Women,Ralph Lauren Short Sleeve Flag Nation Furniture ArgentinaNike Blazer Mid Suede Vintage Womens Lifestyle Shoes Black Radiant Emerald Sail,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Flyknit Lunar 3 Womens Running Shoes Game Royal Fuchsia Flash Vivid Purple Black,Adidas UK Shop - Adidas Cloudfoam Race Shoes (Black) for KidsAffari Adidas Dark Purple 'mardoru' Running Trainers-Women Fabbrica,, they can make up for low utilization with a decent weekend. Ritorni Charm Adidas Purple 'lite Pacer' Running Trainers-Women Vendita Calda,Adidas UK Shop - Adidas adilette Slides (Blue) for KidsLacoste Women Leather Ziane Sneaker PRC Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Latest Reebok Women Ventilator Yeka Black/Multi,Adidas UK Shop - Adidas alphabounce Shoes (Black) for KidsPuma Elsie Gingham Women Lifestyle Shoes Black TW83O, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free Bionic Women Training Shoes Flash Lime/White-Armry Slate UA09D,Adidas UK Shop - Adidas Cloudfoam Super Daily Shoes (Green) for MenWomen Sale Authentic New High Converse Unisex Blue Green Casual Shoes,. Plumer said The VOID is also considering franchise locations, Women Sale Cheap Latest Style Air Jordan Flight The Power Red White Sneakers,Adidas UK Shop - Adidas Harden Vol. 1 Shoes (Green) for MenWomen Get Authentic Nike Shox Roadster-12 Netty White Pink Running Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Adidas UK Shop - Adidas Gazelle Shoes (Blue) for Men,KI566 Nike Kobe 9 IX Low Ndependence Day Red BlackAdidas UK Shop - Adidas ACE 17.3 Primemesh Firm Ground Cleats (Grey) for Men,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas UK Shop - Adidas Rams Desert Madness Tee (Blue) for Men,PD718 Nike Lebron X+Enabled Basketball ShoesAdidas UK Shop - Adidas White Mountaineering One-Point Tee (Black) for Men,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Olukai Nohea Mesh Shoe Men's 70751,Nike Free 5.0 Men Running Shoes Black University Red White Hyper OrangeAsics GelFujiAttack 4 Trail Running Shoe Men's 71072,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Air Jordan 1 Retro 95 TXT Retro Men Basketball Shoes Black /Gamma Blue-Varsity Maize SA65Q,Nike Hurley Phantom Free Men Sandal Midnight TealNike Air Force 1 Retro Men Basketball Shoes Tropical Teal/White-Wolf Grey DF13C,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Air Jordan V.5 Grown Low Men Lifestyle Shoes White/Metallic Silver-White QO99U,Nike Free Trainer 5.0 V6 Men Training Shoes Black Blue Lagoon White Hyper OrangeAdidas Samba Men Retro Shoes Black/Electric Green-Gum QH08P,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Max Breathable Red Black Shoe Free Shipping,Nike Men Roshe Nm Flyknit Se Sale RedMens Nike Air Max Tn I Black White Green Shoe Online Sale,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Presto 5.0 Orange Green Shoe Happy Shopping,PUMA Men Disc Sleeve Ignite BlackMens Nike Dunk Sb High Cut Woody Yellow Red Deep Blue Black Shoe Wholesale Online,, and the entertainment giant made an investment in the company. Mens Nike Free Run+ 2 Black Red Silver Shoe Online Without Sale Tax,Saucony Men Shadow Originals GreyMens Nike Shox Turbo 12 Mesh Black Red Shoe Sale Shop,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Zoom Lebron Xi 11 Army Green Shoe Loved Around,Vans Men Late Night Pack Iso 1.5 Burger BlackBerghaus Explorer Ridge Plus Walking Boots (Women's) - Brown / Dark Dull Grey Enthusiasm Buying Chea, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, ASICS Gel Lyte V Tie Dye Grey H503N 9011 Womens Mens Running Shoes Sneakers,Muttonhead Cycling Pant Men's 65275NIKE AIR MAX 2010 TAILWIND 8 20K purple bule WHITE 805940 402 Womens Running Shoes Sneakers, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Flyknit Lunar 3 Black Pink Pow Womens Running Shoes 698182 002,The North Face Reaxion Amp Crew LongSleeve Men's 693Nike Shox Current White Pink Womens Athletic Running Shoes,, we’ve chosen to develop something different than a Womens Nike Air Jordan Vi 6 Black Shoe For Cheap,Quiksilver New Wave Markings 19 Board Short Men's 66908Simms Chunky Beanie - Loden sweet Price Reduced,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Helly Hansen Framnes Shoes - Mood Indigo/Natura/Sperry Gum Cute Half-price spike,Hurley Julian Phantom Board Short Men's 67028Timberland Euro Hiker Leather Walking Boots (Men's) - Brown Smooth Conventional Half-price,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Hugo Boss - Unique Design Lighter Influence Trainer : Exceptional Cost-Effective,Mountain Khakis Camber 105 Twill Short Men's 67169Asics - Preferential Gel-Lyte III NS Trainer : Generous For Sale,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Lacoste - L.ight Pique Trainer : Pretty Price Down,Quiksilver Deluxe Cargo Short Men's 67325Nike - Comfort Solarsoft Thong II Flip Flop : In style Hot,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Originals - Popular Tubular Runner Trainer : Cute Half-price spike,Simms Skiff Short Men's 67459On Sale - Converse Size 6 U11n8354,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,On Sale - Converse Bodega Pony Calf Hair High Top Shoes Size 13 Mens F9x3397,Nike Freedom 7in Short Men's 67650UK - Converse P32p9443,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Brown White Adidas Unisex Jeremy Scott X Shoes,Garmont Trail Beast Mid GTX Hiking Boot Men's 69761* Nike Air Diamond Turf 2 Black Gold Shoes Men's,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * Red White Adidas Originals Unisex Campus Ii Deep,Tecnica Lem Lea Moon Boot Men's 69922Retail ASOS Derby Shoes Men 4379-9677, will 100% Quality Nike Air Force 1 Trainers Men 9219-3295,Vans Brigata Shoe 7008460% Off Discount Dr Martens 3989 Brogues Men 9157-6135, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Asics Coral White Pink Glow Gel Phoenix 7 Stabilty Running Shoes Flash Hand Uthqitpuum Perfe,Full Tilt Descendant 4 Ski Boot Men's 70222Asics Turbo Jump 2 Blue Yellow Track And Field Shoes Deep Unisex,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men Asics Running Shoes Colour Flash Gel-Foundation 12 Yellow Electric Blue,Scott MTB SHRALP RS Shoes Men's 70429Ralph Lauren Men Long Sleeve Tees France,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas Cloudfoam Revival Mid Shoes (Grey) for Men,New Balance 870v4 Running Shoe Men's 70576Adidas UK Shop - Adidas adizero Shot-put Shoes (Red) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas ROCKETS PLAYOFF BALL TEE (Red) for Men,Tenaya Iati Climbing Shoe 70726Adidas UK Shop - Adidas Earthquakes Away Replica Jersey (White) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room UK766 Nike KD VI KD6 Camouflage,Frye Gates Low Lace Shoe Men's 70853Nike Sfb Leather Men Boots British Khaki British Khaki, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Air Zoom Terra Kiger 3 Men Running Shoes Total Orange Deep Pewter Laser Orange Game Royal,Ridgemont Outfitters Crest Shoe Men's 70962Popolare Lacoste Embrun Rei-White/White-Men Negozio Online, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Converse Men Chuck Taylor All Star Fulton Nylon Red,Columbia Bahama Vent Marlin PFG Shoe Men's 71134Reebok Men Workout Plus Utility Red,.”

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Andal introduced the company’s Prana Keller FullZip Hoodie Men's 64575,Glerups Rubber Soles Slipper 71302Mountain Hardwear Piero 5Pocket Pant Men's 65152,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Billabong Toggle Board Short Men's 66992,Air Jordan 1 Strap Low Retro Men Basketball Shoes White/Black-Gym Red FF35DPatagonia Guidewater II Short Men's 674,.

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