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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Private custom color Nike LeBron 13 starry sky Mens basketball sports shoes sneakers,Men Short Sleeve Ralph Lauren Rugby &Quot Wimbledon 2011&Quot TKids Nike Air Jordan X 10 Retro White Black Red Shoe Online Without Sale Tax,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Aie Jordan 3.5 Spizike Grey Green Shoe Cheap Retail,Men Short Sleeve Tees Ralph Lauren Furniture South AfricaMens Nike Air Jordan 1 I Retro Fur Inside White Black Red Shoe Free Shipping,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Jordan 5 V White Red Shoe Wholesale,Men Short Sleeve Polo Tees Ralph Lauren Rugby Rl.Co&Quot &QuotMens Nike Air Jordan Flight 23 Rst Low Black Red Shoe Cheap Retail,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Air Max 95 Em Orange Running Shoe Online Sale,Pink Ralph Lauren Nyc Travelling Bag InMens Nike Air Max Glowing Black Green Shoe Stockists,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Air Max Tn Fusion Black Yellow White Shoe Cheap 100%,Orange Ralph Lauren Men Long Sleeve Tees InMens Nike Air Max Tn I White Blue Shoe Cheap Retail,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Low-cost direct - Converse All Star Hi Women Us 5.5 Pink Sneakers Uk 3.5 Eu 36 2011 I83y8469,Ralph Lauren Polo Russia Custom Ocean ChallengeHot Sale - Women'S Pink Converse Uk Size 3 I64q4042,, “This is something entirely new.” * Adidas Ladies Gray Red Sl Ship Summer Breathable Wat Women,Ralph Lauren Pony Red Jumper Handbag In* Black Adidas Womens Originals Heeled Increase Women,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, * Nike Air Max 90 Yellow White Shoes Women,Ralph Lauren Short Careers Ocean Challenge Mrlshort98Asics Fuzex Lyte Blue White Running Shoes Womens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas UK Shop - Adidas Ultimate Long Tights (Grey) for Women,Adidas UK Shop - Adidas adilette Slides (Black) for KidsNike Air Huarache Print Womens Lifestyle Shoes Black Pure Platinum Black Cool Grey,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Zoom Vomero 10 Womens Running Shoes Ghost Green Black Game Royal Blue Lagoon,Adidas UK Shop - Adidas Samba Classic Shoes (White) for KidsConfortevole Vans White ombre lace up trainers-Women Vendita Calda,, they can make up for low utilization with a decent weekend. Adidas Women Orginals Clear Granite Superstar 80's Clear Granite,Adidas UK Shop - Adidas PowerAlley 4 Mid Cleats (Black) for MenNike Women Internationalist Camo Print Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Jeremy Scott Women (Hidden Wedge Heel) Shoes Lime/Yellow-Orange EM06W,Adidas UK Shop - Adidas Harden Vol. 1 Shoes (Green) for MenPuma Clyde Pearl Women Retro Shoes Black-Illusion Blue DU62I, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women Choose Comfortable New Arrivals Ralph Lauren Blue Mesh Short Sleeved Polo,Adidas UK Shop - Adidas adizero 5-Star 6.0 Sunday's Best Cleats (Red) for MenWomen Find Cheap Guarantee New Balance 501 All Black Running Shoes,. Plumer said The VOID is also considering franchise locations, Women Get Cheap New Style Nike Air Max 2015 Green Black Gym Shoes,Adidas UK Shop - Adidas Freak X Kevlar Dipped Cleats (Red) for MenWomen Purchase Perfect Special Products Toms Unisex Red White Ramie Sole Canvas Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Scarpa Margarita Shoe Men's 70812,Nike Hurley Phantom Free Men Sandal Midnight TealSidi Caliper Buckles 71173,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Air Jordan Flight 45 High Men Basketball Shoes Dark Sea/White-Black-Gym Red VE96H,Nike Air Max Tr180 Men Training Shoes Black Volt WhiteNike Flight 13 Mid Men Basketball Shoes Black/Metallic Gold-White-Dark Grey RK75Q,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Converse Chuck Taylor All Star Low Men Lifestyle Shoes Grey RQ07W,2015 Vans Blue 'Bishop' denim canvas shoes-Men Vendite OnlineAdidas Gazelle RST Men Retro Shoes Black/White GM96E,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Max Green Running Shoe For Sale,PUMA Men Court Star Sale GreenMens Nike Air Max Tn I Silver Shoe Official Website,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Yeezy 1 I Grey Orange Shoe Free Shipping,Reebok Men Workout Plus Utility RedMens Nike Flyknit Trainermens Suede Leather Red Shoe Wholesale Online,, and the entertainment giant made an investment in the company. Mens Nike Hypervenom Phelon Tf Jnr Charcoal Crimson All Black Orange Shoe Sale Shop,Vans Men Ball BlueMens Nike Zoom Kd V Black Shoe Factory Outlet,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Zoom Lebron Xi 11 P.S. Elite Black Silver Shoe Save 40%-70%,The North Face Trivert Pullover Hoodie Men's 64337On Sale - Converse Ctas Hi Women Us 9 Gray Sneakers Pre Owned 2819 N56w6499, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Air Force 1 Hi x Supreme World Famous Varsity Red White Mens Womens Sneakers Casual Shoes 698696 610,DC Lawndale Camo Crew Short Sleeve Men's 65771Nike Air Max 90 Breathe White Black Wolf Grey University Red Mens Womens Running Shoes 644204 106, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Free 5. 0 Black Pink Womens Running Shoes 724382 601,Quiksilver Swell Vision 20 Board Short Men's 66884Nike Wmns Roshe One Print Light Retro White Artisan Teal Mens Womens Running Shoes 599432 411,, we’ve chosen to develop something different than a Low-cost direct - Converse Ladies Low Top Burgundy Trainers Size Uk4 36.5Eu L39a2880,DAKINE Black Sand Board Short Men's 67063Cruyff - Classic Style Vanenburg X-LITE Trainer : Dazzling Factory authorized,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Seeland Winster Waistcoat - Duffel Green Collection Counter Genuine,RVCA VA Sport II Short Men's 67149Columbia Terpin Point II Half Zip Fleece - Mens - Dark Moss / Coal Lining Eye-catching Discount,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike - Beautiful Odyssey Trainer : Colorful Designer For Sale,Reigning Champ Sweatshort Men's 67278Adidas Originals - Promotions ZX Flux Racer Asym Trainer : Succinct Online Store,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Balance - Preferential Trainer : formal Fashionable,Billabong Spinner Elastic Short Men's 67434Sorel Desert II Boots (Men's) - Black classical Valentine's Day,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Craft Active Extreme Long Sleeve Crew Neck (Men's) - White / Silver Tradition Special Offer,Under Armour Raid Short Men's 67613On Sale - Converse Slim Lilac 7 Y90o2201,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,UK - Converse Chucks Regenbogen 39 A12z3433,The North Face Belted Guide Swim Trunk Men's 67761UK - Converse All Star Auckland Racer Ox Schwarz-Silber Super Feine Glitter 552684C W9i9527,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Low-cost direct - Converse Shoes Unisex Chuck Taylor All Star Sneaker Low Ox Menta Verde Articoli Y,Dale of Norway Furu Sweater Men's 68174Hot Sale - Converse Hi Tops Size 6 H36n4728, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Hot Sale - White Leather Converse Size 7 F22m5072,Garmont Zion GTX Backpacking Boot Men's 69548* Adidas Mens Orange White Black Football Xiii Predator Trx Fg Shoes Rabatter,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * Air Max Bw Brown Men,AKU Arriba II Mid GTX Hiking Boot Men's 69745* Black Red Adidas Originals Mens City Of 5 Generations,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by * For Mens Skyblue White Black Gray Air Max 90,Sorel Caribou Wool Boot Men's 69903* Nike Air Max 90 Red White Shoes New Men's,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * White Black Men Air Max 87 Orchid,La Sportiva TX3 Approach Shoe Men's 70034Cheapest Timberland Hutchington Hiker Boots Men 3591-9306, will 2017 Original Lacoste Ampthill Terra Mid Trainers Men 5932-1164,Frye Joel Oxford Shoe Men's 7017360% off Sale For Calvin Klein Ives Weave Slip On Trainers Men 7218-7391, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Asics Gel-Flux Black Running Shoes 2 Onyx Mens,Shimano SHCT80 Bike Shoes Men's 70387Big Pony Polo M-Xxl May-24 Rl,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men Asics Testimonial 3 It Colour Soccer Shoes Lethal Tiger Blood Black White,Northwave Extreme Tech Plus Shoe Men's 70518Ralph Lauren Polos White Careers Olympic Team Usa,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas adilette Slides (Black) for Men,Tenaya Tarifa Climbing Shoe 70675Adidas UK Shop - Adidas Messi 16.2 Firm Ground Cleats (Gold) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas Cavaliers Alternate Swingman Jersey (Gold) for Men,Nike Stefan Janoski Max Premium Shoe Men's 70815Adidas UK Shop - Adidas Stars and Stripes Badge Tee (White) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Hyperdunk 2015 (Team) Men Basketball Shoes Court Purple Purple Venom White Metallic Silver,The North Face Bridgeton Lace Shoe Men's 70912Nike Code Pro 3 4 D Men Football Shoes White White Anthracite, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Hypervenomx Proximo Ii Turf Men Soccer Shoes Wolf Grey Cool Grey White Total Orange,The North Face Ultra MT Trail Running Shoe Men's 71076Cheap Adidas Men Busenitz Blue, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Men Air Max Bw Ultra Black,Reef Fanning Prints Sandal Men's 71224Vans Men Classic Slip-On Wool Dots Black,.”

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Andal introduced the company’s Matix Gripper Slim Denim Pant Men's 64748,Air Jordan 1 Retro 86 Men Basketball Shoes White/Kumquat-Pure Platinum FN55UNike Ultimate Dry Knit Pant Men's 65251,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Hurley Phantom Stadium Board Short Men's 67102,Air Jordan II Retro Men Basketball Shoes Iron Purple/Infrared 23-Dark Concord-Black BP64PExOfficio Kukura Short Men's 670,.

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