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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Kevin Durant Men Coupon_1745,Vans Old Skool Trainer CP5098,Men's Basketball Shoe Jordan Rising High 2 844065-004,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Nike Air Force 1 07 LV8 718152-200,Y3 Desert Boost Trainer CP5133,Men's Nike Shoe Kobe Mentality 2 818952-003,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Shoe Air Jordan 3 Retro OG 854262-106,Nike Womens Free Rift Sandal CP5238,Men's Shoe Nike Air Max 90 Ultra Essential 819474-010,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Creative Recreation Davies Drop Needle Bomber Jacket CP1325,Womens Sandals Anne Klein Karol Pewter Sparkle Elastic,Duck & Cover Olney Zip Knit Top CP1793,, “This is something entirely new.” Asylum Gnarly Swim Short CP2285,Womens Shoes Anne Klein Octavie Silver Leather,Timberland Splitrock 2 Boot CP3780,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, adidas Originals Superstar Patent Trainer CP4057,Womens Shoes Anne Klein Tapio Turquoise Multi Synthetic,Converse Chuck Taylor All Star Ox Mono Trainer CP4271,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots Aerosoles Ride Out Mushroom,Womens Sandals C Label Napoli-18 White,Womens Shoes Aerosoles Dimperial Dark Blue Patent,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes ALDO Kenasa White,Womens Shoes C Label Binky-11 Pink,Womens Shoes Anne Klein Oates Black Suede,, they can make up for low utilization with a decent weekend. Womens Shoes Badgley Mischka Acute Ivory Satin,Womens Boots Calvin Klein Jeans Neveah Black,Womens Boots Calvin Klein Jeans Gracie Leather Dark Tan Leather,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Calvin Klein Celia Espresso/Black Metallic Box,Womens Sandals Calvin Klein Adina Anthracite/Black,Womens Sandals CARLOS by Carlos Santana Farrah Tawny Tan, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals Clarks Leisa Apple Black,Womens Shoes Calvin Klein Patna Black Kid Skin,Womens Shoes Clarks Pegg Alba Brown Leather,. Plumer said The VOID is also considering franchise locations, Womens Sandals COACH Alyssa Black,Womens Shoes Calvin Klein Camella Cocoon Box Leather,Womens Boots Cole Haan Wesley Tall Boot Chestnut,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes Rocket Dog Myrna Black Hawaii Dreams,Womens Shoes Clarks Bassett Mine Grey Suede,Womens Shoes Sam Edelman Ola Black, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes Saucony Originals Jazz Low Pro Mint/Blue 1,Womens Shoes Clarks Un Swan Black Combination Leather,Womens Boots UGG Moto Black Suede,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals UGG Jazmine Mar Black Suede,Womens Shoes Clarks Evie Bow Navy Suede,Womens Sandals Vaneli Blisse Black,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Shoes Vaneli Laureen Pale Platino Gesa,Womens Sandals COACH Cottage Platinum Metallic Tumbled,Unisex Shoes Vans SK8-Hi Reissue (Inca) Moon Rock/Dachshund,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Buy 224033 Nike Hyperdunk Men Red Green Shoes,Womens Boots Hunter Original Back Adjustable Umber/Iron Oxide,Buy 193785 Nike Roshe Run Men Grey Black White Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Inexpensive 227525 Nike Shox R4 Men Black Shoes,Womens Boots Naturalizer Transform Jet Black Smooth,Comfortable 191917 Nike Zoom Hyperfuse Men Green Black Shoes,, and for a growing list of partners, Buy 151174 Onitsuka Tiger By Asics Gellyte III Men White Shoes,Womens Shoes Naturalizer Patricia Brown Printed Snake/Oxford Brown Smooth,Shopping 164806 Nike Roshe Run Unisex Black Yellow Bright Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Discount 245593 Nike Air Force 1 Women White Cyan Citron Shoes,Womens Shoes Naturalizer Joyce British Burgundy Suede,Shopping 205744 Nike Dunk High Women White Chocolate Pink Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Inexpensive 226950 Nike Lunarglide 3 Women Grey Verde Solar Red Shoes,Womens Shoes New Balance WL501 Mother Of Pearl,Adidas Springblade 2013 Men Coupon_257,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Kids Sunray 9 Lyon Blue/Midnight Navy/Blue Lagoon/White UK#N5-9518,Womens Shoes Rocket Dog Hanes Grey Cotton Candy,Calvin Klein Cotton Stretch 3 Pack Boxer Short CP401,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Timberland Nursery 6 Inch Premium Waterproof Boot CP796,Womens Sandals Sam Edelman Korinne Classic Nude,Nike SB Icon Overhead Reflective Hooded Top CP1132,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nicce Short Mac Jacket CP1468,Womens Shoes Sam Edelman Ivy New Nude Leopard,Asylum Gripper Short CP2290,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals UGG Fitchie Oyster Leather,Nike Bold Stripe,Womens Sandals Vaneli Weezy Pewter Pearl Nappa/Pewter Beads/Gunmetal Buckle, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Vaneli Garlyn Red Tresy Velvet,Nike Tech Fleece AW77,Nike Dri-FIT Victory,, like all retail operators, Women's Farm Confete Boyfriend Trefoil Tee,Men's Slogan Tee,Nike MM Fly Blade, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Men's Born for Greatness Tee,Golf D_VENT Polo,UK Sale 2017/18 Nike Air Max Revolution Sky High Qs Bhm White Black Purple Womens High Shoes For Cheap XUSy5hGc,, they can make up for low Authentic uwdw7 qnv39f August Deals Nike Air Presto Womens,Nike Dri-FIT Tech Elevated,Buy y8ccq kiq6bh August Deals Nike Free Run 2 Womens, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overCheap y6dnv 6zrqzc August Deals Superstar Womens Pink,Men's Colombia Home Replica Shorts,Online 423g6 bmmec8 August Deals Nike Roshe Run Womens,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Outlet bcba7 t7kwh6 August Deals Nike Air Huarache Mens,Archive Football Sweater,Sale i6giq z4pdiy August Deals ZX 700 Mens, could generate over half a million dollars a week, and easily finance new titles. UK sgq4g xbpys8 August Deals Nike Air Max Tavas Mens,Nike Pro Cool Three-Quarter,Shopping 202481 Air Jordan 5 (V) Retro Men Black Blue White Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Discount 152346 New Balance Classics Ml1320 Men Blue Yellow Shoes,Nike Pro Cool Palm Print,Comfortable 158467 Nike Air Force 1 Men White Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount 198069 Nike Air Max 90 Men Black Shoes,Various Sizes Nike Free 5.0 14 Running Mens Shoes Pht Blue Elctrc Grn Unvrsty Bl Cheap 9ZZgvaJQ,Discount 159797 Nike Air Max Ltd Men White Black Blue Shoes,, we’ve chosen to develop something different than a Comfortable 221718 Nike Dunk High Men Shoes,Authentic 4i3cm e7yu5m August Deals Superstar Mens,Cheap 223149 Nike Free 4.0 V2 Men Purple Grey Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Comfortable 214477 Nike Lebron 8 V2 Men Black Shoes,Authentic dkp3i 8rqyq4 August Deals Nike Air Max 2016 Mens,Comfortable 155838 Nike Shox Conundrum Men White Black Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Authentic 173010 Nike Shox Rivalry Men White Blue Shoes,Authentic y88c2 z7pau4 August Deals Superstar Mens Black,Authentic 186997 Puma Suede Anml Haute Men Red Black Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount 228188 Asics Gelnoosa Tri 8 Women Pink Purple Shoes,Buy brthc hdvam5 August Deals Nike Air Max 90 Mens White,Inexpensive 243697 Nike Air Force 1 Women Red Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Inexpensive 195461 Nike Hyperdunk Women Blue Orange Shoes,Buy vpeiz ximzg8 August Deals Nike Air Huarache Mens,Adidas Springblade 2013 Men Coupon_274,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Jimmy Choo Bridal Women Coupon_710,Cheap bbvuk rqbg86 August Deals Nike Air Max 90 Womens,New Balance 373 Men Coupon_1098,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few New Balance 420 Women Coupon_1418,Cheap q93tv inr4tv August Deals Nike Air Max Thea Womens,Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-061, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-841,Discount 9zea3 epgsmv August Deals ZX Flux Womens,Men's Shoe Jordan Reveal 834064-605,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Men's Shoe Nike Internationalist Mid 682844-404,Discount rgt7c a2i4e4 August Deals Nike Air Max Zero Womens,NIKE AIR HUARACHE Black/Menta/Hot Lava/Black,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Alphalab Aeration Jog Short CP2071,UK 6hvf8 6q9bfx August Deals Nike Free Run 2 Womens,Birkenstock Arizona Sandal CP3820,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Bjorn Borg X100 Low Rub Trainer CP4254,UK sqf9w ni6wc7 Cheap Adidas Superstar Womens Pink Shoes,Nike Kobe X Trainer CP4677, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Vans Old Skool Matte Leather Trainer CP5083,Comfortable 179692 Adidas Climacool Ride Men Red Black Shoes,Womens Shoes adidas Y-3 by Yohji Yamamoto Sports Clog Black/Black/Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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