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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Buy 219602 Adidas ZX 750 Men Black White Red Shoes,Womens Boots Anne Klein Xpert Tweed FabricCheap 151098 Air Jordan 5 Retro Men White Grey Jade Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 240438 Asics Gel Cumulus 14 Men White Green Shoes,Womens Boots Anne Klein Kahlan Dark Brown Multi LeatherAuthentic 190372 New Balance Classics M801 Men Grey Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Comfortable 230050 New Balance Mc1005 Men White Shoes,Womens Boots Anne Klein Fedya Taupe SuedeCheap 182859 Nike Air Flightposite 1 Men Black Dark Army White Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Discount 148266 Nike Air Max Men White Pink Shoes,Womens Sandals Anne Klein Kalene Black/Black FabricCheap 223317 Nike Air Max Men Light Yellow Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Buy 212942 Nike Air Max 90 Men Black White Shoes,Womens Shoes Anne Klein AK Sport - Cadwyn8 Black Perf NubuckInexpensive 173854 Nike Air Max 90 Men White Yellow Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Platforms Jimmy Choo Women Coupon_979,Womens Sandals C Label Coco-11 BlackNew Balance 574 Men Coupon_1185,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.New Balance 996 Men Coupon_1321,Womens Sandals C Label Elinor-10 BlueBuy 211422 Nike Free 4.0 Women Pink Metallic Silver Black Shoes,, they can make up for low utilization with a decent weekend. Nike Kevin Durant War Boots Men Coupon_1756,Womens Sandals C Label Cider-4 Silver/BrownConverse Thunderbolt Modern Unisex Shoe 155041C-015,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Boot Nike Air Max Goadome 822206-111,Womens Shoes C Label Alamo-2 BlackMen's Nike Shoe LeBron XIII Elite 831923-606, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Shoe Air Jordan 2 Retro 834272-103,Womens Shoes C Label Liberty-20A Yellow MultiMen's Shoe Nike Air Max 90 Ultra SE 845039-006,. Plumer said The VOID is also considering franchise locations, Men's Shoe Nike Cortez Ultra 833142-002,Womens Boots Calvin Klein Berrie Deep Navy Gibson Oil LeatherMen's Shoe Nike Roshe Two 844656-001,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Naturalizer Kelly Cognac Leather,Womens Sandals COACH Cottage Canary Soft Vegan LeatherWomens Shoes New Balance WT10v3 Navy/Pink Glo,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Nike Classic Cortez BR Artisan Teal/Volt/White,Womens Sandals COACH Shelly Saddle Semi Matte CalfWomens Shoes Nike Air Zoom Pegasus 32 Print Racer Blue/Chalk Blue/Hyper Orange,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TNike Tech Fleece Splatter,Womens Shoes Cole Haan Mariela Air OT Pump Black PatentFerrari Women’s Concept Jacket,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Men's Supernova 3/4 Tights,Womens Shoes Cole Haan Deacon Loafer Black Suede w/ StudsMen's Germany Shorts,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Men's adizero Tee,Womens Shoes Cole Haan Amavia High Sandal BlackUK Outlet Store WMNS Nike Dunk Heels Shoes Low Blue Black Silver 75OGJ0rA, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Authentic 3xctf esnq9t August Deals Nike Air Max 90 Mens Grey,Womens Shoes Cole Haan Catalina Wedge Black SuedeAuthentic rg4ug ksnbva August Deals Nike Free Run 2 Womens,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in New Balance 574 Men Coupon_1234,Womens Shoes New Balance XC900v2 Spikes Grey/PurpleNew Balance 996 Women Coupon_1538, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, AIR JORDAN DUB ZERO Teal/Blue Graphite/Black/Light Green Spark,Womens Shoes New Balance Classics 501 - Composite Purple/YellowMen's Lacrosse Cleat Nike Lunar Control 4 College 807142-100,, like all retail operators, Men's Running Shoe Nike Air Zoom Structure 19 806580-607,Womens Shoes Nike Genicco Clearwater/Dark Electric Blue/Volt/WhiteMen's Shoe Nike Air Max 90 SneakerBoot 684714-300, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Men's Shoe Nike LunarCharge Essential 923619-400,Womens Shoes Nike Dual Fusion Trail Wolf Grey/Anthracite/Black/Pink PowMEN'S TRAINING SHOE NIKE METCON 1 704688-606,, they can make up for low NIKE FREE 4.0 FLYKNIT Blue Lagoon/Game Royal/White/Bright Crimso,Womens Shoes Nike Free 5.0 Print Voltage Green/Hyper Orange/White/BlackWomen's Shoe Nike Air Max 90 Ultra Essential 724981-008, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Huarache Run Boys Toddler White/Pure Platinum/White Running Shoes V93631,Womens Shoes Nike Free TR Connect 2 Black/Bright Crimson/Dark Grey/WhiteNike Free 5.0 2015 Girls Grade School Copa/Vivid Pink/White/Metallic Silver Running Shoes V48436,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Pure Boost Mens Black/Onix Running Shoes V23462,Womens Boots PATRIZIA Timandra TaupeNike Air Max Bw Ultra Mens Black/Anthracite/Black Running Shoes V13358, could generate over half a million dollars a week, and easily finance new titles. Adidas Adizero Boston 4 Womens Night Shade/Tech Grey Metallic/Vivid Berry Running Shoes V66707,Womens Sandals PATRIZIA Saturn WhiteNike Air Max 2016 Womens Ocean Fog/Voltage Green/Blue Grey/Black Running Shoes V67642,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Converse Chuck Taylor All Star High Leather Mono Trainer CP4275,Womens Sandals Rocket Dog Portia White You FancyNike Air Max 93 Trainer CP4621,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Supra Owen Mesh Runner Trainer CP5009,Womens Shoes Rocket Dog Tictoc Red MoonlightWomens Shoes adidas Volley Light Solar Red/Black/Core White,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Aerosoles A2 by Aerosoles Wip Current Brown,Womens Sandals Sam Edelman Miller Hawaiin Blue/Indigo BlueWomens Sandals ALDO Napoleone Black Leather,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Anne Klein Oates Navy Suede,Womens Shoes Sam Edelman Ola BistroWomens Shoes C Label Dayna-8 Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Slippers UGG Ansley Antoinette Moonlight Textile,Womens Boots Vaneli Larinda Black Nappa/Mtch Elastic/Gunmetl BuckleWomens Shoes Vaneli Sunny T.Moro Nival Suede/Mtch Elastic,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Vans Dazie-Hi (Suede/Dots) Original Navy,Womens Sandals Vaneli Baylee Black Nappa/Smog Specchio Kid/Gunmetal BuckleEvolution Women’s Hoodie, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's adistar Long Tights,Womens Sandals Vaneli Bellew Black/White Pollock PrintNike Squad Woven, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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