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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount 235405 Adidas Originals Lifestyle Men Brown Shoes,Womens Boots Anne Klein Dvorah Taupe SuedeCheap 180609 Air Jordan VI Retro Men Black White Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap 237854 Air Jordan V.1 Retro Men Grey White Shoes,Womens Boots Anne Klein Kadey Taupe SuedeComfortable 208025 Jordan Fly Wade 1 Men Black White Cyan Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Inexpensive 236900 New Balance Mx623V2 Men Tan Shoes,Womens Boots Anne Klein Kadey Medium Green SuedeAuthentic 156571 Nike Air Force 1 Men Snake White Brown Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Jimmy Choo Wedges Women Coupon_964,Womens Boots C Label Liberty-16 BlackNew Balance 574 Men Coupon_1132,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.New Balance Women Coupon_1395,Womens Sandals C Label Kona-1 TanNew Balance 996 Women Coupon_1533,, they can make up for low utilization with a decent weekend. Nike Kevin Durant Men Coupon_1752,Womens Sandals C Label Flatty-14 CognacMen's Basketball Shoe Kobe XI Elite 822675-078,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Lacrosse Clea Nike Vapor Speed 684837-160,Womens Shoes C Label Milan-20 SilverMen's Nike Shoe Jordan Westbrook 0 768934-405, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Running Shoe Nike LunarTempo 2 818097-800,Womens Shoes C Label Napoli-25 SilverMEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 749340-001,. Plumer said The VOID is also considering franchise locations, Men's Shoe Nike Air Zoom Wildhorse 3 GTX 805569-001,Womens Boots Calvin Klein Dita Pewter/Black LeatherMen's Shoe Nike Metcon 2 Amplify 819902-704,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Naturalizer Gadget Gold Printed Lizard,Womens Sandals COACH Emily Saddle Semi Matte CalfWomens Shoes New Balance Fresh Foam Zante Purple/Pink,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Nike Free 5.0 V4 White/White/Black,Womens Sandals COACH Alyssa BlackWomens Shoes Nike Core Motion TR 2 Mesh Ocean Fog/Blue Grey/White/Metallic Platinum,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in New Balance 574 Men Coupon_1180,Womens Shoes New Balance WX711 Celadon/Hi-liteNew Balance 574 Women Coupon_1460, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Kobe Bryant Men Coupon_1795,Womens Shoes New Balance Classics WL574 AquamarineMen's Golf Shoe Nike Lunar Force 1 818726-100,, like all retail operators, MEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 749340-403,Womens Shoes Nike Genicco Light Ash/Medium Ash/Light MagentaMen's Shoe Nike Air Huarache Ultra 819685-008, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Men's Shoe Nike Hypershift 844369-011,Womens Shoes Nike Free 5.0 Tr Fit 5 Breathe Lava Glow/Bright Crimson/Bright Citrus/WhiteMen's Training Shoe Nike Metcon 2 'Meltdown' 819902-001,, they can make up for low NIKE FREE 4.0 FLYKNIT Wolf Grey/Pink Pow/Total Orange/Black,Womens Shoes Nike MD Runner 2 Velvet Brown/Hot Lava/Velvet BrownWomen's Shoe Nike Air Max 90 Premium 443817-105, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Roshe One Boys Toddler Hyper Cobalt/Deep Ryl Blue/Varsity Maize/Blue Grey Running Shoes V58164,Womens Shoes Nike Lunarglide 7 Violet Ash/Hyper Orange/Sail/BlackNike Huarache Run Boys Grade School Cool Grey/Green Strike/Wolf Grey/Deep Royal Blue Running Shoes V,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Adizero Boston 5 Mens Flash Green/Black/White Running Shoes V53502,Womens Boots PATRIZIA Chevalier BlackNike Air Max Bw Mens Black/White/Persian Violet Running Shoes V35374, could generate over half a million dollars a week, and easily finance new titles. Adidas Adizero Adios Boost 2 Womens Frost Mint/Black Running Shoes V53994,Womens Sandals PATRIZIA Paraiso BlackNike Air Max 2016 Womens Blue Grey/Black/Gamma Blue/Ocean Fog Running Shoes V39457,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Tri Fusion Run Womens Wolf Grey/Fierce Purple/Atomic Pink/White Running Shoes V98205,Womens Sandals PATRIZIA Soren RedWomen's Nike Lunar Forever 4 Black/Classic Charcoal/Volt/Fuchsia Flash UK#N5-9617, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Vans Infant Old Skool Trainer CP549,Womens Shoes PUMA Match Lo Canvas Sport Frost Gray/Vaporous Gray/Peach CobblerJack & Jones Tim Original SC111 Jean CP879,, we’ve chosen to develop something different than a Bellfield Sully Borg Puffer Jacket CP1247,Womens Shoes PUMA Sport Fashion MCQ Brace Femme Lo WhiteEllesse Rocco Skinny Poly Legging CP1674,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. adidas Originals Superstar Track Top CP3511,Womens Shoes Reebok SubLite Train 4.0 L MT Lilac Metallic/Steel/Celestial Orchid/White/BlackToms Avalon Sneaker Shoe CP3942,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Converse Star Player Wax Tech Ox Trainer CP4281,Womens Sandals Rocket Dog Pascal Turquoise Gummy BearNike Air Safari Trainer CP4584,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Roshe NM 'Fleece Pack' Trainer CP4860,Womens Shoes Rocket Dog Campo Natural Hot Trot/Wild OneWomens Boots adidas Outdoor CW Choleah Sneaker Midnight Grey/Chalk White/Black,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Aerosoles Wip Band Leopard Tan,Womens Boots Sam Edelman Tilden Grey Frost Oily Velour SuedeWomens Boots ALDO Kycia Rust,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Anne Klein Thyra Black Lace,Womens Sandals Sam Edelman Eleanor Nude/Baby NudeWomens Sandals C Label Cider-2 White,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Shoes Calvin Klein Nathali Black/White Nappa,Womens Shoes Sam Edelman Liam Vintage RoseWomens Sandals CARLOS by Carlos Santana Kaden Black, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Sandals Clarks Helio Float 4 Brown Suede,Womens Shoes Saucony Cohesion 8 Blue/GreenWomens Boots COACH Maddie Black Calf,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Boots Cole Haan Allen Bootie Black Metallic Brush Off,Womens Shoes Superga 2750 Tartan W Off White MultiWomens Shoes Cole Haan Amalia WV Sling Skim Black/Ivory,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Slippers UGG Ansley Chunky Crystals Navy Suede,Womens Slippers UGG Ansley Furious Fuchsia Water Resistant SuedeWomens Shoes Vaneli Marjory Black Miniliz,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Women's Essentials Blossom Tee,Womens Sandals Vaneli Bernita Black Nappa/Black Darry Print/Gunmetal RingHurley Phantom Blocker Fleece Full-Zip, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Golf Women’s Road Map Stripe Polo,Womens Sandals Vaneli Mandy Black Ecco NappaNike Flash CR7, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Women's Techfit 5-Inch Short Tights,Womens Shoes Vaneli Brucie Black Quilted Suede/Black Patent/Black GGUK Outlet Store Nike Lunar Hyperdunk 2012 Basketball Shoes for Women in zvEhIRdn, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Authentic vuqe8 2978pz August Deals Nike Blazer Womens,Womens Shoes Vaneli Gaenor Dark Green SuedeCheap 3rg34 2cxanw Cheap Nike Air Max 90 Womens Grey Shoes,.”

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