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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Boot Nike SFB 6" Leather 862507-300,Vans Atwood Canvas Trainer CP5117,Men's NIKE FREE 4.0 FLYKNIT 717075-401,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Running Shoe Nike Free 4.0 717988-064,Birkenstock Womens Gizeh EVA Sandal CP5212,Men's Shoe Jordan Westbrook 0 Low 850772-015,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Shoe Nike Air Zoom Odyssey 749338-401,Womens Boots adidas Outdoor Response Trail Boost Boot Medium Grey Heather/White/Ash Purple,Men's Shoe Nike Metcon 2 Amplify 819902-315,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Men's Training Shoe Nike Free Trainer 5.0 V6 719922-016,Womens Shoes adidas Lite Racer Marble Midsole,Men's Shoe Nike Roshe One Hyper Breathe 833125-200,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Men's Shoe Nike Air Huarache Ultra 819685-400,Womens Shoes adidas by Stella McCartney Climacool Mint Down/Oyster Blue/Box Red,Women's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 881109-001,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Hawksworth Faris Chino Short CP2146,Womens Shoes Anne Klein Petrica Natural Leather,Nike Tribute Track Top CP3579,, “This is something entirely new.” adidas Originals Spezial Trainer CP3950,Womens Shoes Anne Klein AKBewty Pewter/Pewter Synthetic,Armani Jeans Tonal Suede Leather Trainer CP4190,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cruyff Puente Hi Trainer CP4429,Womens Shoes Anne Klein AK7Meni Black/Black Fabric,Nike Stefan Janoski Canvas Dots Trainer CP4612,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots ALDO Ransome Cognac,Womens Shoes C Label Liberty-20 Black/Gold,Womens Shoes Anne Klein AK Sport - Cadwyn8 Black Perf Nubuck,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Sandals Badgley Mischka Retro Platino Diamond Drill Fabric,Womens Boots Calvin Klein Collena Black Leather,Womens Boots Calvin Klein Laneige Winter Taupe Cow Silk,, they can make up for low utilization with a decent weekend. Womens Sandals Calvin Klein Jeans Brena Light Moss Leather,Womens Sandals Calvin Klein Tora Black Matte Snake Print Leather,Womens Boots CARLOS by Carlos Santana Ashley Cognac,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Sandals Clarks Clarene Prima Navy Nubuck,Womens Shoes Calvin Klein Patna Black Kid Skin,Womens Shoes Clarks Shira Nicole Black Leather, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals COACH Platt Saddle,Womens Shoes Calvin Klein Dolly Marine,Womens Shoes COACH Ray Khaki/Chestnut,. Plumer said The VOID is also considering franchise locations, Womens Sandals Cole Haan Margate Slide II CH Argento Metallic,Womens Shoes Calvin Klein Gayle Jazzberry,Womens Shoes Cole Haan Palermo Espadrille Black/White Lace,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes Sam Edelman Hurlie Black Silk Velvet,Womens Shoes Clarks Bavette Cathy Dark Brown,Womens Shoes Timberland Swazey Clog Wheat Forty Leather, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Boots UGG Bailey Gold Mariko Aster/Twinface,Womens Boots COACH Lester Fatigue Shiny Rubber,Womens Boots Vaneli Ravel Black Ecco Nappa/Gunmetl Buckle,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Vaneli Chineka Navy E-Print/Mtch Elastic,Womens Sandals COACH Amel Parchment/Watercolor,Womens Shoes Vaneli Hadera Black Smack Patent,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Active Forever Women’s Cover Up,Womens Shoes COACH Felisha Black 12cm Sig C,Ferrari Women’s Track Jacket,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Buy 172185 Nike Free Run 2 Women Blue Yellow White Shoes,Womens Shoes New Balance 695V2 Grey/Aqua,Adidas Originals JS Men Coupon_126,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Christian Louboutin Sale Women Coupon_475,Womens Shoes New Balance Classics CW620 Navy Suede/Mesh,Jimmy Choo Boots Women Coupon_698,.

New Balance 501 Men Coupon_1124,Womens Shoes Nike Air Max Muse Fuchsia Glow/White/Lava Glow,New Balance 420 Women Coupon_1422,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Nike Kevin Durant War Boots Men Coupon_1773,Womens Shoes Nike Genicco Cool Grey/Anthracite/White/Fiberglass,Men's Football Cleat Nike Vapor Untouchable Pro 833385-343,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Ralph Lauren Polo Junior Hanford Trainer CP686,Womens Sandals Sam Edelman Clay Jute/Natural Naked,Cuckoos Nest Towelling Gym Hooded Top CP1041,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Henri Lloyd Frensham Quilted Jacket CP1408,Womens Shoes Sam Edelman Dea Black Crepe,Jack & Jones Morgan Long Short CP2158,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Havaianas Team Flip Flop CP3843,Womens Shoes Saucony Spitfire White/Pink,adidas Originals ZX Flux Camo Trainer CP4123,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes Vaneli Davis Castagna Prl Nappa/Mtch Elastic,Running Hooded Lightweight Jacket,Men's Chicago Bulls Ultimate Long Sleeve Hoodie, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Shopping 150908 Nike Air Max Men Silver Blue Smoke Shoes,Wholesale Trade 2017/18 Designed Nike Air Huarache Utility Run Shoes Sky Blue/Black/Gray/Yellow Mens Sneaker Shop sMLjmr7V,Cheap 201931 Nike Air Max Fly By Men White Blue Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount 226953 Nike Dream Season Kobe Bryant Men White Yellow Shoes,Authentic 7dnzc s66rya August Deals Nike Air Max 1 Womens,Shopping 148040 Nike Free 3.0 V4 Men Black White Blue Shoes,, we’ve chosen to develop something different than a Comfortable 210205 Nike Kobe X Men Green Sequoia Shoes,Authentic hi6k7 gugys8 August Deals Nike Air Max 1 Womens,Comfortable 228372 Nike SB Dunk Mid Men Pack Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Buy 214046 Nike Shox R4 Men Black Shoes,Buy 5w7gk rgugp7 August Deals Nike Air Max 2016 Womens,Authentic 219058 Nike Zoom Kobe VIi Men Orange Black Gray Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Shopping 202870 Air Jordan 1 Retro Women Purple Pink Black Shoes,Buy h73a9 gesuwg August Deals Yeezy 350 Boost Mens,Comfortable 167552 Nike Air Force 1 Women Pink White Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic 196564 Nike Free Run Women Blue Pink Shoes,Cheap 3q4ex 79aimr August Deals Nike Air Presto Mens,Adidas Porsche Design G3 Men Coupon_163,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Christian Louboutin Sale Women Coupon_581,Cheap fun3w bixkvk August Deals Nike Air Max 90 Womens Red,Platforms Jimmy Choo Women Coupon_989,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,New Balance Women Coupon_1393,Cheap xrgdw 5ugeqg August Deals Ultra Boost Mens,Nike Kobe Bryant Men Coupon_1822,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Men's Nike Basketball Shoe Kyrie 1 705277-333,Discount fh856 dg6k2n August Deals Nike Air Max 90 Mens Black,Men's Shoe Air Jordan XX3 811645-650, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Men's Shoe Nike Flyknit Air Max 620469-016,Discount zxpwx chb2et August Deals Nike Air Presto Womens,Men's Shoe Nike Zoom Mercurial Flyknit 844626-600,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not NIKE LUNARGLIDE 6 White/Lyon Blue/Photo Blue/Black,Online gqk9g hdsn6b August Deals Nike Air Max 1 Womens,Women's Shoe Nike Free Transform Flyknit 833410-100,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, adidas Originals ZX 8000 Boost Trainer CP4154,Comfortable 149844 New Balance Kids 880V4 Kid Blue Green Shoes,New Balance M530 Trainer CP4567,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Reebok Furylite Reflective Trainer CP4993,Authentic 152572 Adidas Skate Core Men Black Shoes,Unisex Shoes adidas by Juun. J Perf Leather ZX8000 Low JJ Black/Gold Metallic/Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Aerosoles Snapjack Grey,Discount 153801 Air Jordan 6 Retro Men Black Red Shoes,Womens Shoes Anne Klein Petrica Taffy Cognac Leather, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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