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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Nike Basketball Shoe Kyrie 2 819583-104,Y3 Desert Boost Trainer CP5133,Men's Nike Air Force 1 Low Black/Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Shoe Jordan Horizon Premium 822333-035,Dr. Martens Womens Polley T Bar Shoe CP5248,Men's Shoe Nike Air Presto Mid Utility 859524-003,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Shoe Nike Internationalist Knit Jacquard Moire QS 829344-001,Womens Shoes adidas Barricade Team 4 White/Solar Red,Men's Shoe NikeCourt Air Zoom Ultra React 859719-001,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, NIKE AIR MAX 2015 White/Black/Volt,Womens Shoes adidas Cloudfoam Groove Collegiate Navy/Light Flash Orange/White,NIKE FREE TR 5 White/Blue Lagoon/Clearwater/Metallic Silver,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Women's Shoe Nike Air Force 1 07 Premium 616725-600,Womens Shoes adidas Running Kanadia TR 7 Night Flash/Black/Light Flash Purple,Women's Shoe Nike Juvenate Woven Premium 833825-600,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, adidas Originals Chaos Track Top CP3536,Womens Shoes Anne Klein AKNearme Black Reptile,Drome Twisted Lace Loafer CP3908,, “This is something entirely new.” adidas Originals Superstar Camo 15 Trainer CP4158,Womens Shoes Anne Klein Tapio Navy Multi Synthetic,Creative Recreation Kaplan Perforated Woodgrain Trainer CP4368,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Odyssey Trainer CP4637,Womens Shoes Badgley Mischka Lavender II Navy Satin,Nike P Rod 8 Trainer CP4594,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Eeight Womens Yolanda Boot CP5149,Womens Shoes Badgley Mischka Alter Ivory Satin,Womens Shoes adidas Zero Bounce Shock Red/Iron Metallic/Black,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Womens Sandals Aerosoles Powpyrus Dark Brown Combo,Womens Sandals C Label Cider-4A Rose Gold/Black,Womens Boots ALDO Genn Taupe,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots Anne Klein Fabienne Black/Black Suede,Womens Boots Calvin Klein Bionda Black Leather,Womens Shoes ASICS GEL - Impression 8 Black/Silver/Pink Glow,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Sandals C Label Kona-3 Turquoise,Womens Sandals Calvin Klein Nasi Warm Gold Mirror Metallic,Womens Sandals Calvin Klein Adina Soft Platinum/Black,, they can make up for low utilization with a decent weekend. Womens Shoes Calvin Klein Brady Silver Metallic Snake Print,Womens Shoes Calvin Klein Diema Metallic Snake Bronze,Womens Boots Clarks Desert Boot Pale Green Suede,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Clarks Brier Dolly Black Leather,Womens Shoes Calvin Klein Ginae Espresso/Espresso Metallic Box/Kid Suede,Womens Boots COACH Tina Black Nubuck/Black Snake Embossed, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes COACH Lafayette Fatigue/Fatigue,Womens Shoes Calvin Klein Mayra Perla Nera Metallic Leather,Womens Sandals Cole Haan Melrose Wedge Sequoia Calf,. Plumer said The VOID is also considering franchise locations, Womens Shoes Cole Haan Pinch Grand Penny Sequoia,Womens Sandals CARLOS by Carlos Santana Radiant Gold,Womens Boots ECCO Touch 75 Double Buckle Black,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes Supra Joplin Black/Pattern/White,Womens Shoes Clarks Pegg Abbie Brown Leather,Womens Boots UGG Briar Black Leather, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Slippers UGG Dakota Flora Perf Chestnut Water Resistant Suede,Womens Boots COACH Genie Black Semi Matte Calf,Womens Shoes Vaneli Candida Natural Bulagaro/Brown Bulgaro/Beige Stitch,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Vaneli Blair Black Molly Rodi,Womens Sandals COACH Shelly Black/Smoke/Black Signature PVC/Matte Calf,Training Women’s PWRSHAPE Cardio Bra,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Ferrari Premium T7 Jacket,Womens Shoes COACH Olie Black Leather,Golf D_VENT Polo,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Adidas Bounce Titan V Men Coupon_076,Womens Shoes New Balance W1980GY Grey/Yellow,Christian Louboutin Sale Men Coupon_414,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Jimmy Choo Bridal Women Coupon_729,Womens Shoes Nike Air Pegasus '83 Turbo Green/Dark Citron/Anthracite/Iron Purple,New Balance Men Coupon_1053,.

New Balance 996 Men Coupon_1322,Womens Shoes Nike Dual Fusion TR 3 Black/Wolf Grey/Pink Pow,Nike Derrick Rose Men Coupon_1660,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Men's Boot NikeLab Air Max Woven 921854-400,Womens Shoes Nike Zoom Winflo 2 Flash Noble Purple/Vivid Purple/Copa/Reflect Silver,Men's Nike Shoe Jordan Ultra.Fly 834268-004,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Converse Core Plus Full Zip Hooded Top CP999,Womens Shoes Sam Edelman Ola Black,Ellesse Puffer Jacket CP1356,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Antony Morato Fleece Short CP2077,Womens Shoes Sam Edelman Laura Natural,Rockport Peakview Boundary Boot CP3752,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, adidas Originals Rayado Trainer CP4081,Womens Shoes Saucony Originals Jazz Low Pro Vegan Green,Cruyff Puente Hi Trainer CP4430,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Jordan Flight Diamond Cloud LE,Men's Retro Linear Windbreaker,Evolution Women’s Hooded Track Jacket, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Buy 171591 Nike Air Force 1 Women Rose Rainbow Shoes,Buy vwkyy 2nth6c August Deals Nike Air Max Tavas Womens,Shopping 196424 Nike Free 3.0 V4 Women Black Red Gray Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Originals JS Men Coupon_151,Cheap az8ic gbrdwe August Deals Nike Air Max Tavas Womens,Christian Louboutin Sale Women Coupon_526,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Jimmy Choo Wedges Women Coupon_936,Cheap thvfp fakfdg August Deals Superstar Mens,New Balance Women Coupon_1356,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Kevin Durant Men Coupon_1749,Discount ay4gr ieugt9 Cheap Nike Air Max 90 Womens White Shoes,Men's Lacrosse Clea Nike Vapor Speed 684837-100,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Kenzo Tenniz Nappa Trainer CP4505,Shopping 180505 Adidas Crazy 8 Kobe Bryant Men White Blue Shoes,Ralph Lauren Polo Hanford Nylon Trainer CP4933,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes adidas Advantage Clean VS White/White/Navy,Cheap 157428 Air Jordan 11 Retro Men White /Black Blue Shoes,Womens Shoes Aerosoles Tricycle Grey Combo, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Anne Klein Ionna Pewter Sparkle Fabric,Buy 183679 Air Jordan Phase 23 Men Royal White Black Shoes,Womens Sandals C Label Cider-2 Camel, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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