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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Authentic 183636 Adidas Crazy 8 Kobe Bryant Men Bryant White Blue Red Shoes,Womens Shoes ALDO Mattiace BlackComfortable 233096 Air Jordan 10 Retro Men Red/Black Grey Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Shopping 193014 Air Jordan Retro Men Black White Red Yellow Shoes,Womens Sandals ALDO Chacien TanBuy 166892 Asics Gelsaga Mint Men Black Green Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Comfortable 213428 New Balance Classics Ml574 Men Light Grey Green Gecko Shoes,Womens Shoes ALDO Aceidia-U FuchsiaComfortable 230417 Nike Air Classic BW Si Men Black Purple Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Jimmy Choo Sandals Women Coupon_901,Womens Shoes Badgley Mischka Scarlett Taupe Satin/ChiffonChristian Louboutin Sale Women Coupon_607,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.New Balance 751 Men Coupon_1299,Womens Shoes Badgley Mischka Alter Orchid SatinNew Balance 574 Women Coupon_1473,, they can make up for low utilization with a decent weekend. Nike Kevin Durant Men Coupon_1720,Womens Sandals C Label Mollini-22 Black MultiMen's Basketball Shoe Jordan CP3.X 854294-600,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Football Cleat Nike Vapor Untouchable 698833-611,Womens Sandals C Label Napoli-18 WhiteMen's Nike Roshe LD-1000 802022-601, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-400,Womens Sandals C Label Kona-3 RedMen's Shoe Jordan Reveal 834064-003,. Plumer said The VOID is also considering franchise locations, Men's Shoe Nike Air Presto Ultra Flyknit 835570-401,Womens Shoes C Label Liberty-22A Royal BlueMen's Shoe Nike Jordan Galaxy 820255-102,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Sandals Naturalizer Daria Camelot Leather,Womens Boots COACH Patricia Fatigue/ChestnutWomens Shoes New Balance WSD400 Black/Bright Cherry,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Nike Free 5.0 V4 Court Purple/Cave Purple/White/Hyper Jade,Womens Sandals COACH Bernice Chalk Soft Vegan LeatherWomens Shoes Nike Mini Sneaker Lace Canvas White/Black/Wolf Grey/White,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in New Balance 574 Men Coupon_1130,Womens Shoes New Balance WC996v2 WhiteNew Balance 574 Men Coupon_1232, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Kevin Durant Men Coupon_1713,Womens Shoes New Balance Pacev1 TealMen's Golf Shoe Nike Air Zoom 90 IT 844569-001,, like all retail operators, MEN'S NIKE SHOE NIKE METCON 1 AMPLIFY 822224-061,Womens Shoes New Balance Classics 620 - Core Collection BlackMen's Shoe Nike Air Berwuda 555305-003, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Men's Shoe Nike Free RN 831508-001,Womens Shoes Nike Free 5.0 V4 Light Retro/Artisan Teal/Light AquaMen's Shoe NikeLab ACG Lupinek Flyknit Low SFB 853954-001,, they can make up for low NIKE AIR ZOOM PEGASUS 33 831352-801,Womens Shoes Nike Free 5.0 Pink Foil/Pink Pow/Bright Citrus/BlackWomen's Running Shoe Nike Air Zoom Structure 19 806584-400, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen's Shoe NikeCourt Zoom Vapor 9.5 Tour 631475-505,Womens Shoes Nike Air Max Sequent Black/Pink Foil/Cool Grey/Metallic SilverNike Air Max Dynasty Boys Grade School Deep Royal Blue/White/Racer Blue Running Shoes V52755,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas D Rose 773 Iii Mens Light Scarlet/Black/White Basketball Shoes V61831,Womens Shoes Nike Golf Lunar Empress White/Dark Grey/Pure PlatinumNike Air Max 2015 Mens Black/White Running Shoes V31529, could generate over half a million dollars a week, and easily finance new titles. Nike Roshe One Mens Gorge Green/White Running Shoes V56169,Womens Sandals PATRIZIA Pearl WhiteNike Air Max Tailwind 8 Womens Black/White/White Running Shoes V37402,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Juvenate Womens Wolf Grey/White/Cool Grey Running Shoes V99647,Womens Sandals PATRIZIA Suzetta PewterNike Kids Air Max Premiere Run Black/White/Anthracite UK#N5-9169, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Converse Infant Chuck Taylor All Star Mono Trainer CP489,Womens Shoes PATRIZIA Budgie BeigeDuck & Cover Tinnu Slim Straight Grove Denim Jean CP836,, we’ve chosen to develop something different than a Under Armour Storm Rival Full Zip Hooded Top CP1177,Womens Shoes PUMA Pulse XT Sport White/Sulphur SpringPretty Green Ventura Bomber Jacket CP1502,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Ellesse Icaruc Piped Swim Short CP2309,Womens Shoes Reebok Yourflex Trainette 7.0 L MT Gravel/Black/White/SteelDrome Tassel Loafer CP3910,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Bjorn Borg X100 Low Metal Trainer CP4250,Womens Boots Rocket Dog Venise Charcoal HushLe Coq Sportif Arthur Ashe Jacquard Trainer CP4545,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Oill Prague Solid Signature Trainer CP4883,Womens Shoes Rocket Dog Treasure Black Hawaii DreamDr. Martens Womens 1461 3-Eye Shoe CP5250,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots Aerosoles Pariwinkle Grey Fabric,Womens Shoes Rocket Dog Acosta Lime StarfishWomens Boots ALDO Alicia Black Patent,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Anne Klein Hooked Ivory/Black Fabric,Womens Sandals Sam Edelman Clay Saddle/BlackWomens Sandals C Label Mollini-25 Nude,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Sandals Calvin Klein Jeans Valeri Indigo Leather,Womens Shoes Sam Edelman Carol New Nude LeopardWomens Boots CARLOS by Carlos Santana Galina Titanium, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Sandals Clarks Aeron Logan Sage,Womens Shoes Sam Edelman Margot Space Blue Oily Velour Suede Leather/Sport NylonWomens Boots COACH Warren Stone/Natural/Suede/Shearling,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes COACH Drew Saddle/Saddle Lux Suede/Matte Calf,Womens Shoes Saucony Originals Jazz O Rainbow Black/GreenWomens Shoes Cole Haan Cary Venetian Maple Sugar Nubuck,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Sandals UGG Navie Coral Reef Leather,Womens Slippers UGG Aira Crystals Black SuedeWomens Shoes Vaneli Rummy Turquoise E-Prt/Mtch Stitch/Gunmetal,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Unisex Shoes Vans SK8-Hi Reissue (Premium Leather) Black,Womens Shoes Under Armour UA Drainster Canvas/Ivory/Cyber OrangeNike Dri-FIT Half-Zip, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Women's Supergirl Track Top,Womens Sandals Vaneli Welda Pale Platino Gesa/Clear Stones/Gunmetal Frame and BuckleMen's Montreal Impact Anthem Jacket, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men's Sport Essentials Chelsea Shorts,Womens Shoes Vaneli Charlisa T.Moro Suede/Mtch ElasticWholesale UK 2013 Nike Lebron X 10 Mens Sneakers Shoes New Black Purple 8W0xKI8e, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Authentic u4e77 i2k7p8 August Deals Nike Air Max 90 Womens,Womens Shoes Vaneli Ardeen Black Ferns Patent/Black Miniliz/Black Elastic/Black ZipBuy rfykw 3uuszq August Deals Nike Blazer Low Womens,.”

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