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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Comfortable 191761 Adidas Originals Lifestyle Men White Collegiate Royal Shoes,Womens Shoes ALDO Gottman Black NubuckBuy 220051 Air Jordan 11 12 Men Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Inexpensive 151810 Air Jordan Spizike Men Black Blue White Shoes,Womens Shoes ALDO Adelania Light YellowOutlet htsii 2wibdu August Deals Nike Blazer Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount 225922 New Balance Mx00 Men Black Yellow Shoes,Womens Boots Anne Klein Inda Natural LeatherInexpensive 222715 Nike Air Flightposite 1 Men Black Voltage Yellow Black Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Jimmy Choo Wedges Women Coupon_951,Womens Shoes Badgley Mischka Alter Orchid SatinNew Balance 574 Men Coupon_1157,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.New Balance 996 Men Coupon_1327,Womens Sandals C Label Deysi-4 WhiteNew Balance 574 Women Coupon_1485,, they can make up for low utilization with a decent weekend. Nike Derrick Rose Men Coupon_1666,Womens Sandals C Label Dashia-11 BlueMen's Basketball Shoe Jordan CP3.IX AE 833909-603,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Lacrosse Cleat Nike Lunar Control 4 College 807142-411,Womens Sandals C Label Cider-4A Rose Gold/BlackMen's Nike Shoe Jordan Ultra.Fly 834268-401, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-100,Womens Shoes C Label Binky-11 YellowMen's Shoe Nike Air Force 1 Comfort Lux Low 805300-600,. Plumer said The VOID is also considering franchise locations, Men's Shoe Nike Air Zoom Elite 8 748588-800,Womens Boots Calvin Klein Talloria Black TumbledMen's Shoe Nike Metcon DSX Flyknit 852930-006,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Naturalizer Referee Coffee Bean/Oxford Brown Leather,Womens Sandals COACH Platt ChalkWomens Shoes New Balance WC1296 Silver/Purple,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Nike Free 5.0 TR Fit 5 Black/Black/Black,Womens Sandals COACH Vitalia Bright Silver Matte Metallic Cross GrainWomens Shoes Nike Revolution 3 Chalk Blue/Concord/White,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in New Balance 574 Men Coupon_1167,Womens Shoes New Balance W1400v3 Grey/WhiteNew Balance 574 Women Coupon_1483, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Kevin Durant War Boots Men Coupon_1771,Womens Shoes New Balance Wpacev1 Sailor BlueMen's Golf Shoe Nike Flyknit Chukka 819009-001,, like all retail operators, Men's Running Shoe Nike Air Zoom Pegasus 32 Flash 806576-600,Womens Shoes New Balance WX88v1 Black/SilverMen's Shoe Nike Air Jordan 15 Retro 881429-001, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Men's Shoe Nike Free Train Instinct 833274-100,Womens Shoes Nike LunarTempo Black/White/WhiteMen's Soft-Ground Soccer Cleat Nike Hypervenom Phantom 3 DF SG-PRO AC 899982-306,, they can make up for low NIKE FLYKNIT ZOOM AGILITY Black/Electric Green/Pink Pow/White,Womens Shoes Nike LunarTempo Bright Citrus/Summit White/Fuchsia Glow/BlackMen's Running Shoe Nike Air Zoom Elite 8 748588-400, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Free 5.0 2015 Boys Toddler Black/Dark Grey/Cool Grey/White Running Shoes V17187,Womens Shoes Nike Flex Experience Run 4 Cool Grey/Atomic Pink/White/Fierce PurpleNike Free 5.0 2015 Boys Grade School Deep Royal Blue/Metallic Silver/Green Strike/Black Running Shoe,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Adizero Tempo 5 Mens Vivid Yellow/Black/Neo Iron Metallic Running Shoes V85649,Womens Boots PATRIZIA Angelique BrownNike Air Max 90 Mens Dark Grey/Dark Grey Running Shoes V50175, could generate over half a million dollars a week, and easily finance new titles. Adidas Anyanda Flex Womens Mineral Blue/Halo Blue/White Flip Flops V65466,Womens Sandals PATRIZIA Evangeline PewterNike Air Max 1 Ultra Womens Seaweed/Seaweed/Ghost Green/Pure Platinum Running Shoes V74279,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Converse Star Player Ev Ox Trainer CP4267,Womens Boots Rocket Dog Suri Grey Cozy CoverNike Air Max 90 Leather Trainer CP4601,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Ralph Lauren Polo Klinger Sport Suede Trainer CP4952,Womens Shoes Rocket Dog Scoop Grey Cardio QuiltUnisex Shoes adidas SE Daily Vulc Navy/Light Onix/White,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Aerosoles A2 by Aerosoles Heart Plush Bronze Snake,Womens Boots Sam Edelman Letti Black Kid Suede Leather/EmbroideryWomens Boots ALDO Ransome Cognac,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Anne Klein Meg Navy Reptile,Womens Sandals Sam Edelman Mae Moss Green Velour Suede LeatherWomens Sandals C Label Rollin-13 Fuchsia,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Shoes Calvin Klein Annika Black Microsuede,Womens Shoes Sam Edelman Linda Black LeatherWomens Sandals CARLOS by Carlos Santana Kaden Spicy Coral, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Sandals Clarks Hayla Heaven Tan,Womens Shoes Saucony Echelon 4 Silver/BlueWomens Boots COACH Mable Black Leather,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes COACH Leslie Saddle,Womens Shoes Saucony Cohesion TR9 Grey/Berry/CoralWomens Shoes Cole Haan Bethany Pump 85 Roccia Snake Print,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Slippers UGG Dreams Moonstone Hearts Suede,Womens Slippers UGG Scuffette II Metallic Conifer Black SuedeWomens Shoes Vaneli Racilia Black Smack Met Patent/Black Mesh,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Unisex Shoes Vans SK8-Hi MTE (MTE) Pendleton/Tribal/Tan,Womens Boots Vaneli Jacie Black Suede/Black T. NicoleAFC Fan Hoodie, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Golf Glitch Stripe Polo,Womens Sandals Vaneli Weezy Pewter Pearl Nappa/Pewter Beads/Gunmetal Buckle2016 U.S. Stadium Home, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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