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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Be fashionable CHRISTOPHER KANE 3D Bolster Printed Neoprene - Grey men's Shorts - 54AL777,Nike Air Max 90 Green Black Shoes,Big Discount COMMON PROJECTS Original Achilles Leather - Red Men's Sneakers - 42SB820,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas ZX10005 Gray Orange Shoes,Nike Air Max 90 EM Dark Blue Red Shoes,Nike Air Jordan 4 Red Black White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Counter Genuine MAISON MARGIELA Anonymous Icon Patch Jersey - White women's Tank Tops - 42YQ380,Nike Blazer Low Anti-Fur Purple White Shoes,For Sale IRO Printed Silk Crepe De Chine - Blue / Grey women's Tops - 41XW148,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.For Sale Clearance ETRO Diamond Double Silk Crepe Jacquard - Black / Copper men's Coats - 70ED351,Adidas Snapback Hats Blue Shoes,High fashion TOM REBL Nappa Leather Moto Jacket - Black men's Leather Jackets - 78UC382,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Inexpensive X-BIONIC Evo Melange Ski Base Layer Pants - Grey / Orange Men's Skiing - 66GX448,Puma R698 Trinomic Alife Shoes Shoes,Massive Discount MARCELO BURLON COUNTY OF MILAN Cruz Embroidered Wool Knit Beanie - Black Men's Hats - 47VY375,, they can make up for low utilization with a decent weekend. Newest PAUL & SHARK Zipped Striped Wool Sweater - Off White / Navy men's Knitwear - 68TD913,Nike Air Force 1 Low White Brown Shoes,Original JULIUS Sheer Organza Bomber Jacket - Black men's Casual Jackets - 26NG653,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Promotions BORIS BIDJAN SABERI Reverse Leather High Top - Black Men's Sneakers - 63KH340,Nike Air Jordan 3 Retro Suede Grey Orange CeMenst Shoes,Nike Cortez Ultra Mens Midnight Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Jordan Camo Pom Beanie Adult Basketball Accessories Dark Grey/Cool Grey/Wolf Grey/Wolf Grey R71v4117,Cheap price ROCCO P. 20Mm Brushed Leather Derby - Navy women's Lace-Up Shoes - 89JH666,New Era NFL Word Trapper Mens Football Accessories Chicago Bears Navy R71t5590 Low Price,. Plumer said The VOID is also considering franchise locations, Jack And Jones Flip Flops Navy - Men's Shoes,Discount NASTY GAL 140Mm Bernese Mesh & Faux Leather - Black women's Pumps - 59IR338,Adidas X 16.2 FG Football Boots White/Black/Gold Metallic - Men's Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Air Max 90 Black Orange White Shoes,Exclusively Ours DUVETICA Dionisio Shiny Nylon - Red / Grey Men's Down Jackets - 80JU282,Nike Dunk High Top Red White Mickey Shoes,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Roshe Run 2015 Suede Black White Silver Shoes,Fashionable AU JOUR LE JOUR Gingham Wool Turtleneck Sweater - Black / White men's Knitwear - 54KH622,Nike Air Max 98 Shoes Discount Price,, and the entertainment giant made an investment in the company. Nike Lebron 14 Mens Shoes Store Outlet,Favorably VIVIENNE WESTWOOD 19Cm Geometric Jacquard Suiting Wool - Navy men's Pants - 68AI343,Authentic NEIL BARRETT Patchwork Neoprene Biker Jogging - Black Men's Pants - 68OA351,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas SUPERSTAR METAL White Shoes,Good BARENA Knit Effect Cotton Jersey - Black men's Jackets - 79II680,Nike Air Huarache Love Hate QS Red Black Suede Trainer Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Dunk High Heels for Women in Black/Red/White Returnable K45m8508 outlet at discount,Price Reduced DSQUARED2 Tennis Club Leather - White / Black Men's Sneakers - 81TG696,adidas Originals Tubular Viral W Women Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Wmns Roshe Two SI Women White,Reasonably Priced ALEXANDER MCQUEEN 45Mm Butterfly Printed Leather - Cream Men's Sneakers - 60OR251,Buy Cheap TOD'S Nubuck Tennis - Blue Men's Sneakers - 46EF836,, we’ve chosen to develop something different than a Cheap WOOYOUNGMI Stretch Wool & Cashmere Blend - Navy Men's Coats - 36DW632,Saucony Grid 8000 Mens Grey,Designed DSQUARED2 Leather & Nubuck - White / Red / Beige Men's Sneakers - 75QG723,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Excellent DIOR HOMME Side Striped Leather - Black Men's Sneakers - 33RV336,The North Face Reversible TNF Banner Beanie Mens Casual Accessories Tnf Black/Tnf Red I38r1168 Big,Favorably GIUSEPPE ZANOTTI DESIGN Glitter Derby - Black Men's Lace-Up Shoes - 18DJ822,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. High Cut SAINT LAURENT Leather Card Holder - Black Men's Wallets - 40MO285,Under Armour Speckle Beanie Girls' Grade School Casual Accessories Tuft White/Luna Peach/Cloud Grey,Low-Cost Z ZEGNA 6Cm Geometric Silk Jacquard - Blue Men's Ties - 44VX773,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, New style SAINT LAURENT Sequined Norwegian Mohair Blend Sweater - Black Men's Knitwear - 43UN980,Under Armour Performance OTC Socks Mens Football Accessories Royal C65o9171 Gorgeous,Outlet MC2 SAINT BARTH Gustavia 91 Tour Vespa Swim Shorts - Yellow Men's Swimwear - 82CY985,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Recently FRATELLI ROSSETTI Brushed Leather Chelsea - Black Men's Boots - 99VH949,Fluid Punch Detail Lace Up Shoes Burgundy - Men's Shoes,Jordan Jumpman Black Cat Snapback Adult Basketball Accessories Black/Anthracite/Black/Metallic Cacao,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Onfire Suede Boat Shoes Navy - Men's Shoes,Adidas Ace 16.1 St In Street Indoor Trainers Black/Black/Yellow - Men's Shoes,Adidas Messi 15.4 TF Astro Football Boots Black/Green/Red - Men's Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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