Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Buy adidas Team Speed Duffel Medium Black,Air Jordan 12 Kids Air Jordan 12 Retro Explore 200 Athletic Shoes Shop Authentic Air Jordan Shoes JoBuy Cheap Men's Prana Modus Jean Antique Stone Wash,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy Cheap Under Armour Performance Headband Black/White,Air Jordan 3 Kids 3 500 Og 1985 Air Jordan 1 Nike Air Jordan Retro 12 Black Wool Pre Order Jordan 3Buy Men's Pearl Izumi Flash Short Sleeve Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Cheap 2015 Men's Brooks Cascadia 10,Air Jordan 7 Kids Air Jordan Vii Bordeaux Archives Air Jordans Release Air Jordan Retro 7 Olympic WhCheap 2015 Tifosi Podium Neon Pink,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Women's Clarks Sillian Tino Sneakers (Black Synthetic Nubuck Com,New Balance 996 Kids An All White Iteration Of The Classic New Balance 996 Cop New Balance 996 MensWomen's Cycleur de Luxe Navan Sneakers (Light Grey) - HJ934G10U,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women's Drew Rose Flats (Navy Smooth Leather) - KP710V67K,Nike Air Max 90 Kids Air Max 90 Sport Blue Shop Nice Shoes Free Shipping Returns Nike Air Max 90 SivWomen's Freebird Bela Boots (Black) - LV754O87D,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Women's TOMS Alpargata Open Toe Flats (Black Metallic Linen) - M,New Balance 999 Men New Balance 999 Wanted Modern Notoriety New Balance 999 Shoes 670574 New BalanceWomen's Vince Camuto Estora Heels (Summer Cognac) - OS388F09L,, “This is something entirely new.” Adidas ZX Flux ADV Virtue (L91w6646) - Vapour Grey - Adidas Women Shoes Online,Nike Air Huarache Id Nike Air Huaraches For The International Crowd Solecollector Huarache Nike DealNike Classic Cortez Leather (V84l9115) - Black/White White - Nike Women Shoes Online,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike LUNARCHARGE PREMIUM LE (D91w2929) - Multi Color/Multi Color - Nike Women Shoes Online,Nike Air Flyknit Max Men Nike Flyknit Air Max Discount Outlet Buy Uk Online Wholesale Nike Flyknit AUa Curry 2.5 Basketball Men Shoes Ua Clutchfit Drive 2 Hindu Temple Omaha Ne Under Armour Womens Che,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Air Jordan Superfly 2 Men Jordan 2 Air Jordan 11 Air Jordan 11 Mens Womens Jordan 2 Po Sbd Sneaker B,Nike Air Max Men Blog Nike Air Max 90 Infrared Vs Nike Air Max Sneaker White Jimmy Jazz 807236 100 WNew Balance 515 Men Women New Balance 515 Womens Shoe At New Balance 515 Pique Polo Running Sneaker,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,New Balance 670 Men New Balance 670 W670 Blu Porpora Arancione New Balance 670 Made In England Women,Nike Air Max Men S Nike Air Max Shoes Shop For Men S Nike Air Max Shoes Air Orange Orng 130 150 ModeNew Balance 996 Women New Balance 996 Mens Shoes Black Silver Fashion New Balance 996 Cotton Padded,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Huarache Utility Men Women Nike Zoom Huarache 2K5 Kobe 228125 Sole Collector Huarache 2K5 K,Nike Air Max Nike Running Shoes At Road Runner Sports The Nike Flyknit Air Max Launches In New ColorNike Air Max 90 Men Women Men S Nike Air Max 90 Knit Jacquard Ice Running Shoes Nike Air Max 90 Face,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Max Thea Men Women Airmax Nike Cheap Get The Latest Prices And Compare Cheapest Nike Air Ma,Nike Air Max 87 Men Sale Air Max Nike Shoes Air Max Nike Shoes Upto 40 Off Air Max 87 Air Max LowestNike Free Run 3.0 V2 Men Nike Free V2 Mens Outlet By Professional Online Store Nike Free V2 Women S,, they can make up for low utilization with a decent weekend. Nike Zoom Pegasus 33 Men Like A Spoiled Child Nike Air Zoom Pegasus 32 Floral Forum Womens Nike Air,Nike Air Max 87 Men Nike Air Max 87 Mens Leopard Cool Grey White Tribe Blue Nike Air Max 1 Leather PNike Roshe Run Hyp Qs 3M Men Women Custom Nike Roshe Run Hyperfuse Mercurial Pink Blue Discount Nike,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Mens/Womens Nike Personalisation Air Vapormax Flyknit Midnight Special Fog Cargo Black White 849558 001,Nike Air Max 90 Hyp Flag Men Nike Air Max 90 Hyperfuse Premium Grey Blue Nike Air Max 90 Hyperfuse UAerosoles Womens Shoes / Jute Shoes Aerosoles Sprig Break Peep toe casuals GS59602621u, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Bandolino Womens Shoes / Natural Shoes Bandolino Edition Slip on Flats KF599235z11,Nike Air Max 95 Original Nike Air Max Explore 200 Athletic Shoes Nike Air Max 95 Ultra Jacquard NighClarks Artisan Womens Shoes / Black Shoes Clarks Leyden Jill Shootie RG88900961m,. Plumer said The VOID is also considering franchise locations, Clarks Womens Shoes / Red Shoes Clarks Lexi Basil slide style Sandals BU336967c1u,Nike Air Max Sb Men Nike Sb Koston Max Bargain Prices Smart Deals Nike Sb Stefan Janoski Max Sale FoNine West Womens Shoes / Black Shoes Nine West Fichel wedge heel Sandals HH515121616,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Mens Shoes / Black Metallic Silver Neo Iron Shoes Adidas Adizero 5-Tool 2.5 EE48Kjn13,Kids Nike Air Foamposite Pro Silver Surfer Metallic Top Silver Black 616750-004Adidas Mens Shoes / Mantraflage Multicolor Shoes Adidas Freak X KK85Df1u,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Originals Mens Shoes / Black Black Red Shoes Adidas Originals Sl Loop Runner KG518186z1e,KPU Leather Air Max Exclusive 2016 Latest Nike Australia Uomo Scarpe Nere/ArgentoAsics Mens Shoes / Flash Yellow Deep Blue Shoes Asics Sonicsprint Elite FG35U62c1r,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, New Balance Mens Shoes / White Shoes New Balance 840 FR55287901z,NEW DS Create 2017 Kids Nike Air Jordan 12 XII Retro Vivid Pink White 510815-109Nike Mens Shoes / Black Hyper Turq Black Shoes Nike Lunargato Ii FW65L31k18,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Women's Crocs Isabella T-Strap Sandals (Black) - QE186P81N,Uomo Nike Air Max Comfortable 95 Jacquard Pro Nere/Metallic Argento/Anthracite/Arancioni Most Expensive 644793-001Women's ECCO Golf Biom Golf Hybrid White/Mineral Sneakers (White,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women's Hush Puppies Cyra Catelyn Boots (Black Suede) - VV471C60,Uomo Nike Recommended Air Max 90 Scarpe For Bianche/Obsidian/Blu 325018-050Women's Lacoste Ancelle Slide Sandals (Navy/Blue) - KK183H45O,, and the entertainment giant made an investment in the company. Women's Naot Footwear Dorith Sea Green Leather Sandals (Beige Sn,Where to buy Uomo/Donne Air Max Tailwind 5-Nike Scarpe Nere BluWomen's Nike Revolution 3 Sneakers (Black/Gamma Blue/White) - UW,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Kamik Icebreaker Khaki Boots (Camo) - GU767V20G,New Balance Shoes Sale M530Pt white/purple NE 7604Men's Lakai MJ Sneakers (Black Suede/Canvas 1) - BR865A57A,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's New Balance Classics ML574 Navy/Athletic Grey Sneakers (Bl,New Balance Shoes Sale 999 Elite Edition Lost Worlds Ml999Lw grey/black NE 3855Men's Nike Vapor Shark 2 Sneakers (Black/Anthracite/Metallic Sil,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men's PUMA ST Runner NL Limestone Grey/White Sneakers (High Risk,New Balance Shoes Sale 997 Connoisseur Ski M997Csiy red/navy/silver NE 4316Men's Sanuk Vagabond Khaki Loafers (Blackout) - GF321X69O,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men's Stacy Adams Graham Cognac Oxfords (Black) - DI021T13O,Nike Shoes Sale Juvenate white/pure platinum NI 5460Men's TOMS Carilo Flip Flop Sandals (Black) - VD872L27J,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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