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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Best price RICK OWENS Stretch Light Viscose - Dark Dust Men's Pants - 91PU052,Adidas Originals Tubular Runner Trainers Black/Mesa - Men's ShoesAdidas SUPERSTAR METAL Sliver Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Puma Ape Shoes Shoes,Adidas Originals Tubular Runner Trainers Medium Grey/Light Grey/Black - Men's ShoesNike Air Force 1 Low White Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Jordan 3 Grain Leather White Blue Shoes,Adidas Originals Stan Smith Trainers White/Pink - Men's ShoesCheap Online ROBERTO CAVALLI One Sleeve Animalier Printed Cady Dress - Beige / Yellow women's Dresses - 23VB126,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas Originals Country II Retro suede Women Casual Shoes in black gold logo B90r6862 Outlet Online,Edwin Mens Ed-71 Red Listed Selvage Regular Slim Fit Jeans Oiler WashUK Women Asics Onitsuka Tiger Mexico Mid Runner Black White Shoes U65c1632 Online,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Max Lunar Women's White/Grey-Purple-Volt Running Shoes Online Shop I76b4298 Fast Shipping,Jack And Jones Mens Erik Original Jos 833 Jeans Denim BlueWomen Nike Free 4.0 V2 Blue Red Running Shoes U56j8849 store online,, they can make up for low utilization with a decent weekend. Women's Nike Gladiator MD Sandals White and Metallic On Great Sale Q59k6967 Shop For The Best,Onfire Mens Straight Fit Zip Fly Stretch Jeans With Belt Raw WashCheap Nike Air Max Plus Tn Women's Shoes Camo,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over adidas Originals NMD_R1 W Women Gray,Brave Soul Mens Turtle Neck Jumper Jet BlackNike Wmns Air Force 1 , for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Wmns Internationalist Premium Women Black,French Connection Mens Cash V-Neck Top Black100% Top Quality HELEN RODEL Hand Crocheted Dress - Green / Pink women's Dresses - 39EE525,. Plumer said The VOID is also considering franchise locations, 2016 Nike Air Jordan 5 Lady's Cheap High Heels in Blue and Black Returnable A66f2667 Good,Farah Vintage Mens Oldham Crew Neck Sweater Gravel MarlBuy cheap TRUSSARDI Dogs & Striped Printed Silk Ascot - Brown Men's Scarves & Wraps - 30KV436,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Air Max 2016 Leather Women's Black/Photo Blue Running Shoes Online Shop P15r1048 store for sale,Vans Authentic Lite Brazil FIFA World Cup Spain Team Shoe U50h6613Women Nike Free 3.0 V4 New Green Reflectiv Silver White Running Shoes N40o5558 For Cheap,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Unlucky 13 Nike Dunk High Heels for Women in Black/Red/White On Sale T93s1978 Factory,Vans Suede N Canvas Fleece Lining Sk8-Hi Black J9u7286adidas Originals Stan Smith Women Blue,, and the entertainment giant made an investment in the company. Nike Cortez Basic QS 1972 Women Black,2016 Vans Classic Slip On Mid Unisex SHOE U82p6179Adorable MARSELL 20Mm Suede Open Toe Ankle - Tan women's Boots - 42VX197,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Brilliant TOM REBL Printed Cotton Jogging - Grey men's Pants - 78YL087,Vans Suede N Canvas Old Skool Deepgrey M5p5798Cheap And Fine MONCLER Off-White Nylon Dinard - Black Men's Down Jackets - 25KK321, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Pom Beanie Youth Casual Accessories Tide Pool Blue/Sport Fuchsia/Insignia Blue A81n1474 Online,Discount Sale Air Max 2011 Netty Mens Shoes Discount pure black In the UK onlineOriginal Penguin Faze Canvas Trainers Navy - Men's Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Adidas Originals Beckenbauer All Round Trainers Brown/White - Men's Shoes,Discount Sale Air Max 90 Mens Shoes Cheap Wholesale White Silver In the UK onlinePuma Sky Ii Lo Trainers Blue Fog - Men's Shoes,, we’ve chosen to develop something different than a Polo Ralph Lauren Mens V-Neck Slim Fit Pima Cotton Jumper Light Grey,Discount Sale Authentic THDAMZQT Men Fitflop Xosa Black Fitness Sandal Shoes In the UK onlinePaul Smith Accessories Calf Zip Around Wallet Navy M53e8321,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Australian Jersey Shorts Grey V40r2518,Discount Sale Buy Cheap Nike Lebron 11 2014 Elite Red Jade Gold Mens Shoes In the UK onlineadidas Originals EQT Running Guidance 93 Black V19e7448,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Jordan 4 Mens Retro White Gray Blue Shoes T69c9448,Discount Sale Cheap Sale Popular Air Jordan 11 XI Retro Mens Shoes For Winter White Black In the UK onlineNike Air Max 1 87 Mens Black On Sale L74f7796,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Max Mens White Black Y86x2785,Discount Sale Discout Online Air Jordan 6 XI Mens Shoes White Black In the UK onlineNike Dunk High Top Mens Red Yellow Jimmy X72z6536,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Free 5.0 Flyknit Mens Black Gray Shoes M27g1736,Discount Sale Men's Air Griffey Max Shoes in 22966 In the UK onlineNike Shox R4 Mens Gray Black P31c6680,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,2016 VANS Old Skool Fast & Furious 6 Paaul Walker Low Unisex SHOES E40s2564,Discount Sale Men's Nike Zoom Hardaway Rookie LWP Shoes in 27824 In the UK onlineDiscount Sale 2015 New Nike Roshe Run 2014 Commemorative Edition Mens Shoes Discount Online All Black In the UK online,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Free 3.0 V4 Grey Silver Black Shoes,Discount Sale Nike Lunar Hyperdunk 2012 Olympic Low Basketball Shoes For Men in 91953 In the UK onlineNike Air Force 1 Mid 07 Get Exclusive Deals,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Kyrie 2 Sneakers 100% Price Guarantee,Discount Sale Nike Zoom Kobe BLACK MAMBA 24 Basketball Shoes For Men in 89278 In the UK online100% Top Quality CUTULI CULT Laminated & Suede Leather Beanie - Metallic / Black Men's Hats - 89TN691, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Beautiful COLMAR ORIGINALS Mesh & Nylon Swimming Shorts - Light Grey men's Swimwear - 28NW010,Discount Sale Sale Nike Air Jordan 13 Kids Grey Pink In the UK onlinePuma Trinomic R698 Xs-698 Running Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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