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MEN'S NIKE AIR ZOOM STRUCTURE 18 Cobalt/Black/Hyper
, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Nike AW77 Alumni Track and Field 640313-463 Light Photo Blue/White,Men's NIKE MAGISTA OPUS II Pure Platinum/Ghost Green/Hyper Turquoise/BlackNike Branded AS 811789-010 Black/Red,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Nike Cruiser 619408-367 Fierce Green,Men's NIKE MAGISTA ORDEN II FG Black/Cool Grey/Stadium Green/WhiteNike Dri-FIT Knit Short-Sleeve 589640-012 Wolf Grey/Heather,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike Dri-FIT Touch Fleece Crew 645072-065 Cool Grey/Black,Men's NIKE MAGISTA OPUS II RedNike Elite Coach (NFL Giants) 597162-495 Rush Blue/Gym Red/Gym Red,). Nike Fearless Shootaround Long-Sleeve (Kentucky) 00030307X-KE5 Royal,Men's NIKE MAGISTA ORDEN FG Hyper Grape/Ghost Green/Green Glow/Metallic SilverNike GPX Knit Full-Zip 645265-413 Light Blue Lacquer/Blue Force/White,, VRcades, Nike Hyperspeed Fly Knit 588640-010 Black/Atomic Orange/Light Crimson/Light Crimson,Men's NIKE MAGISTAX FINALE II IC Dark Grey/White/Volt/BlackNike KO Chain Fleece Pullover (NFL Vikings) 597406-545 Court Purple/Gold, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Nike Legend Icon BCA (NFL Steelers) 652264-010 Black/Carbon Heather,Men's NIKE MAGISTAX FINALE II IC Laser Orange/White/Volt/BlackNike Miler 519700-413 Light Blue Lacquer/Light Blue Lacquer,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike Platinum Fly Rush 2.0 Half-Zip (NFL Vikings) 597635-060 Anthracite/Metallic Silver,Men's Nike Magista Opus Leather FG Canvas/Volt/BlackNike Premier RF 621200-233 Medium Ash/Medium Ash/Dusty Cactus/Silver Wing,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Nike Pro Combat Hypercool Fitted Speed 3 (NFL Bengals) 596737-010 Black/Brilliant Orange/White,Men's Nike Magista Orden Leather FG Light Bone/Black/Light BoneNike Pro Combat Hyperwarm Fitted Shield Max (NFL Steelers) 608080-010 Black/University Gold/University Gold,, China, open to the public. Nike Face-Off Stock Lacrosse Kilt Girls Black White NS97650,Men's Nike MagistaX Proximo IC RedNike Air Force 1 Elite Knit JCRD VT Wolf Grey Pure Platinum,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Air Huarache Utility Black,Men's NIKE MAGISTAX PROXIMO II IC Black/Paramount Blue/Hyper OrangeNike Air Jordan 3 III Retro Black Bright Crimson Purple,, Pure Imagination, Nike Air Max 1 Hyperfuse QS Night Track Pack Metallic Silver Deep Red,Men's Nike MagistaX Obra II Academy Dynamic Fit TF Dark Grey/Total Orange/White/BlackNike Air Max 90 Essentials Squadron Grey Blue Black,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Nike Air Max Hyperguardup Black Game Royal (530954-005),Men's NIKE MAYFLY WOVEN Terra RedNike Air Pegasus 83 SD Tie Dye Gradient Persian (724767-500),, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Nike Air Zoom Hyperposite 2 Dark Copper Black Volt (653466-607),Men's Nike Mercurial Superfly 360 Elite AG-PRO Black/White/Total OrangeNike Dunk High Supreme French Football Federation Pack Black Pinstripe,, says the global location-based VR entertainment market will more than double in 2018, Nike Flyknit Rosherun Roshe Run NM Hot Lava Volt,Men's Nike Mayfly Woven Dark Stucco/Gum Medium Brown/Sail/Dark StuccoNike Free Woven Dusty Grey Gold,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Jordan Flight Flex Trainer 2 Ghost Green White,MEN'S NIKE MERCURIAL SUPERFLY AG-R Hyper Pink/Black/Hyper Punch/Hyper PinkNike KD 6 VI Peanut Butter & Jelly Orange Black Raspberry,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Lebron 10 X Charcoal Total Orange Black,MEN'S NIKE MERCURIAL SUPERFLY FG Olive GreenNike Lunar Force 1 Low Reflect Black Silver,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike New Air Force 180 Mid White Blue Emerald,MEN'S NIKE MERCURIAL SUPERFLY FG Squadron Blue/Black/Squadron BlueNike SB Paul Rodriguez 9 Elite Black Lt Crimson,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Zoom Hyperfuse Low EYBL Elite Youth Basketball League Pack Anthracite Silver,Men's Nike Mercurial Superfly V AG-PRO Laser Orange/White/Volt/BlackAir Max 90 Womens Shoes Black Blue White,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. MBT Women's Sport 2 Shoes - Black,MEN'S NIKE MERCURIAL SUPERFLY SG-PRO Volt/Black/Hyper PinkNike Womens Air Force 1 High QK Bright Cactus,.

VRStudios, founded in 2014, Women's Nike Dunk High Pink Clay,Men's Nike Mercurial Vapor 11 'CR7 Chapter 5: Cut To Brilliance'Womens Nike Air Max 90 Shoes - Silver/Black Sole,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Puma Drift Cat SF Trainers Black-Pink,MEN'S Nike Mercurial Superfly V FG Electric Green/Ghost Green/White/BlackWOMEN'S NIKE FREE RN FLYKNIT 2017 White,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

Women's Nike Air Max 2016 Black/White,MEN'S NIKE MERCURIAL VAPOR X FG White/Volt/Total Orange/BlackWomen's Nike Air Pegasus 83 Blue Legend/Faded Olive/Black/Fuchsia Flash,, do not require expensive facility changes or construction. It’s a turnkey system that includes everything an LBE needs to add room-scale, free-roaming, Women's Nike Dualtone Racer SE Mushroom/Summit White/Gum Light Brown/Mushroom,MEN'S NIKE MERCURIAL VAPOR X SG-PRO Wolf Grey/Black/Hyper PinkWomen's Nike Free TR 5 Print Clearwater/Blue Lagoon/Flash Lime/White,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Women's Nike LunarGlide 9 Black/Dark Grey/Wolf Grey/White,Men's Nike Mercurial Veloce III FG University Red/Bright Crimson/BlackWomen's Nike Zoom Vapor 9.5 Tour Team Red/Siren Red/Metallic Silver,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, NIKE TENNIS CLASSIC - WHITE WOMENS SHOES,MEN'S NIKE MERCURIAL VICTORY V FG Bright Crimson/Persian VioletCheep Hermes Slippers Women VGF0135,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Cheep Miumiu High-Heeled Shoes Women VGF2910,MEN'S NIKE MERCURIAL VICTORY V TF Wolf Grey/Black/Hyper PinkWomen's Bra - Nike Pro Rival - Chalk Blue/Black/Black : L67c8721,, overall, every single one of these experiences is any less than flat out amazing. Women's Jersey - Nike Face-Off Stock - Team Dark Green/Team White/Team White : P58u5392,Men's NIKE MERCURIAL VICTORY VI TF Black/Electric Green/Paramount Blue/WhiteWomen's Tights - Nike Zoned Sculpt - Deep Royal Blue/Black : I69y6132,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Women Nike Air Jordan 13 Camouflage Black/Navy,Men's Nike MercurialX Finale II IC University Red/Bright Crimson/BlackAdidas Originals Dragon Trainers Womens Running Shoes Fuschia Red White,, “This is something entirely new.” New Balance NB M577GWT Womens Shoes Navy Blue Light Grey White,MEN'S NIKE MERCURIALX PROXIMO II TF Black/Paramount Blue/Ghost Green/Electric GreenNike Roshe Run Print Sea Blue White Leaves Womens Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, The North Face Thermoball Micro-baffle Boots Women Black/Black,MEN'S NIKE METCON 1 Dark Grey/Volt/Black/WhiteNike Son Of Force Casual Shoes Women White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Air Max 2016 Running Shoes Women White/Black,MEN'S NIKE METCON 1 RedNike Free Viritous Running Shoes Women Royal Blue/Grey,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike Innovation Links Golf Skort Womens White Metallic Silver NS40469,Men's Nike PG 1 'Summer Pack'Nike Womens Air Max 2015 Black White Clearwater Fuchsia Flash,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Womens Air Max Thea Turf Orange White,Men's NIKE PREMIER Soccer Cleats BlackNike Womens Flyknit Lunar 3 Black White Hot Lava Volt,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Womens Lunarglide 6 Hyper Grape Hyper Turquoise,Men's Nike Roshe NM QS White/Action Red/BlackEAKO930LRTV Nine West - Discount Poudre Patent Synthetic Gramercya,, they can make up for low utilization with a decent weekend. FETL552GHCA Easy Spirit - Hot Sale Black/Black Suede Fade Away,Men's Nike Roshe One Premium BlueSJED886SOZZ New Balance - High Quality Silver Coral 980 Fresh Foamx,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over XCWJ160KJLQ Diba - Shop Tan Mighty Tough,Men's Nike Roshe Two Flyknit V2 Dark Grey/Cool Grey/White/BlackTXUN757KLRD Nine West - Cheap Pink Suede Forevryungx, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” KPXP712DLIQ The North Face - New Arrival Paradise Green/Sedona Sage Grey Base Camp 5-Pointd,Men's Nike Roshe One Print Team Orange/Bright Mandarin/Team Red/WhiteFVZY542MBKN Diesel - Cheap Blue Nights Urbany Sprawl,. Plumer said The VOID is also considering franchise locations, USBN761OJJW Saucony - High Discount Black/Silver/Viziorange Stabil CS 3m,Men's Nike SB Blazer Low GT Ivory/Metallic Gold/CinnabarEZMF880NHAS Asos - Shop Black The Ultimate Hoodieb,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, ZGPC123BKFO Adidas By Stella Mccartney - Fashion Flight Blue Seamless Tight S07345,Men's NIKE SB LUNAR STEFAN JANOSKI Anthracite/Wolf Grey/BlackQEKC141ONOU Brooks - High Discount Atlantic/Small Black Stripe Rev Singlet III,, long-form VR experience, Eclipse, GPWT669XEES Pendleton - Shop White/Lemongrass Diamond Print Lila Top,Men's NIKE SB PAUL RODRIGUEZ CITADEL Gym Red/Obsidian/SailUUDH297XDOJ Nike - Fashion Hyper Cobalt Hyper Cobalt Reflective Silver Dri-FIT 3.5" Modern Tempo Sho,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, KSUX896KISL U.S. Polo Assn. - Sale Tidepool Combo Stripe Cable Knit Scoop Neck Pulloverd,Men's NIKE SB STEFAN JANOSKI MAX SUEDE WhiteNZTT758PWEP Sperry Top-Sider - Popular Multi Santa Monica Stripe 19" Boardshort,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. WBPZ538GDPB Carlos by Carlos Santana - The Best Seller Red Large Clutchy,MEN'S NIKE SFB JUNGLE British Khaki/British Khakiadidas predator X IC white-yellow football boots,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Adidas Water Grip olive/white Boat CC Lace EQT Sports shoes,MEN'S NIKE SPECIAL FIELD Sage/SageAir Jordan 13 (XIII) Original (OG) Low-Chutneys (Black/Chutney) 136008-071,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Air Jordan 3(III) Original (OG) Blue White Black-N318475-643,Men's NIKE TIEMPO GENIO LEATHER FG Black/Green Strike/BlackAir Jordan Fusion 12 Green Beans Premier Black Varsity Red Green Bean 318547-031, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Air Max 2009 Shoes Grey Blue,Men's NIKE TIEMPO LEGEND V FG Soar/VoltAir Max 90 Shoes Red Grey Brown,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Air Max TN 10 Shoes White Black,Men's Nike Tiempo Ligera IV FG Black/Black/WhiteMBT Men's M.Walk Shoes - Pink,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Men's Nike Dunk Low CL Rasta Pack Red,Men's Nike Train Speed 4 Black/Black/WhiteMens Nike Air Max 360 Shoes - White/Green Logo,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Mens Nike Shox NZ Shoes Silver Black White Green,MEN'S NIKE VAPOR CARBON ELITE 2014 TD (OREGON) Challenge Red/Volt/Metallic SilverMens Puma Drift Cat Trainers Red with White,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Mens Puma Trionfo Low Baylee Trainers White,MEN'S NIKE VAPOR UNTOUCHABLE Brave Blue/Mean Green/WhiteNike Air Force 1 LeBron James Friends Family Brown,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Nike Air Force 1 Premium Low Mens Shoes in Grey/White/Beige,Men's Nike Vapor Untouchable Pro PF 839924 404Nike air jordan 11 michael jackson editon black red,, is backed by Warner Bros., Nike Air Jordan 6 Rings Black/Blue Scribble jr6025,Men's Nike Zoom All Out Low 2 Black/Anthracite/WhiteNike Air Jordan SP Trainer (Silver/Midnight Navy/White) 315177 061,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Nike Shox TL1 Men Black Gold Shoes,MEN'S NIKE ZOOM HYPERFUSE 2014 Black/University Red/Hyper PunchMen's Air Jordan 13 Retro Low Q54 "Quai 54",, Alien Zoo, Men's Air Jordan XX9 Low Black,Men's Nike Zoom HyperRev Black/Tribal Green/Venom GreenMen's Jordan Flight Club 91 Black/White/Gold/Gold,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Men's Jordan Super.Fly 5 Black,MEN'S NIKE ZOOM LEBRON SOLDIER 8 (TEAM) Midnight Navy/Photo Blue/Metallic SilverMen's Kyrie 2 Shoes Burgundy/Gold,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Men's Nike Air Force 1 Blue,MEN'S NIKE ZOOM RIVAL MD 7 Black/Photo BlueMen's Nike Air Max 1 Leather Premium Anthracite/Granite/Summit White/Black,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Men's Nike Air Max 95 Black,Men's Nike Zoom Vapor 9.5 Tour Camo BlueMen's Nike Air Max Tavas Leather Black/White,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Men's Nike Air Zoom Elite 8 Total Crimson/Sail/Racer Blue/Black,MEN'S NIKE ZOOM WILDHORSE 2 Black/Dark Ash/Hyper Cobalt/Hyper JaMen's Nike Air Zoom Vomero 12 Deep Royal Blue/White,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Men's Nike Dunk CMFT Premium University Red/White,Men's NIKELAB FREE INNEVA BlackMen's Nike Free 4.0 Flyknit Black/Night Factor/Hyper Jade/Total Orange, people is actually going to be at a local VR Arcade. MEN'S Nike Free Trainer 1.0 Black/Gum Medium Brown/Vivid Purple,NIKE VAPOR CARBON 2014 ELITE TD PF Black/Rush Blue/WhiteMen's Nike HyperLive ASG Red,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Men's Nike Internationalist Knit Jacquard Moire QS Black/White/Black,Unisex NikeLab Zoom Fly SP Hong Kong White/Summit White/Lucid GreenMen's NIKE LUNAR MVP PREGAME 2 Black/Rush Blue, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's NIKE MAGISTA OBRA AG-R White/Black/Total Orange/Poison Green,NIKE AIR MAX MODERN ESSENTIAL - BLACK MENS SHOESMEN'S NIKE MERCURIAL SUPERFLY FG Racing Blue,, and for a growing list of partners, Men's Nike MercurialX Finale IC White/Black/Black,NIKE CORTEZ ULTRA MOIRE - BLACK MENS SHOESMen's Nike Roshe One Hyperfuse Blue,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Men's Nike SF Air Force 1 Hi Black,NIKE ZOOM MERCURIAL FLYKNIT - SQUADRON BLUE MENS SHOESMen's NIKE TIEMPOX PROXIMO TF Pure Platinum/Electro Green/Black,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's Nike Zoom Hyperquickness 2015 Midnight Navy/Photo Blue/Metallic Silver,Cheep Air Jordan 13 Shoes Men VGF0628MEN'S NIKE ZOOM TERRA KIGER 2 Deep Royal Blue/Hyper Jade/Wolf Grey/Hyper Crimson,.

NIKE AIR FORCE 1 07 LV8 - BLACK MENS SHOES,Cheep Air Jordan 6 Shoes Men VGF0623Cheep Air Jordan 6 Shoes Men VGF0505,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Cheep Hogan Shoes Men VGF0380,Cheep Hermes Shoes Men VGF0041Cheep Nike Air Max 90 Shoes Men VGF3171,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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At four recent VR Cheep Philipp Plein Shoes Men VGF3390,Cheep Hermes Shoes Men VGF0261Cheep Philipp Plein Shoes Men VGF3622, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Air Jordan 8 Retro Bugs Bunny White/Black-True Red,Cheep Hermes Shoes Men VGF0315Men Nike Kevin Durant KD 6 Basketball Shoes Blue Gray,, VRcade royalties for developers are on the rise, Nike Air Max 2015 Black Red,Cheep Lacoste Shoes Men VGF0676Adidas Climacool Modulate Mens Running Shoes Black Sliver,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TNew Balance NB 360 White Fluorescent Green Orange Mens Mesh Shoes,Cheep Men'S Hermes Slippers VGF0120Nike Roshe Run 2014 Black Dark Charcoal Orange Mens Casual Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Nike Kyrie 2 Basketball Shoes Men Black/Green,Cheep Nike Air Foamposite One Shoes Men VGF3161Converse Chuck Taylor All Star Low Woven Casual Shoes Men White/Blue/Red,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Nike Stefan Janoski Max Casual Shoes Men Grey/White,Cheep Nike Air Max 90 Shoes Men VGF3114Nike Hyperfr3sh Mid Off Court Shoes Men Dark Grey/White/Black, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Nike Flyknit Lunar 3 Running Shoes Men Orange/Black/Green/Orange,Cheep Nike Lebron James Sneaker Shoes Men VGF3014Under Armour Flow Rn Sweater Running Shoes Men Royal/Grey/Black,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Jordan All Season Compression VII 683137-476 Retro/Light Crimson,Cheep Nike Penny Hardaway Shoes Men VGF3108LeBron "Sun Up" 589494-010 Black/Light Crimson,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, NFL Indianapolis Colts Game Jersey (Andrew Luck) 479388-111 White,Cheep Philipp Plein Shoes Men VGF3306Nike "It's Going Down" 704157-063 Dark Grey Heather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike AF-1 "Raised On Concrete" 645170-010 Black/White/Black,Cheep Philipp Plein Shoes Men VGF3386Nike College Fly (Arizona) 00030416X-AZ1 Navy/Red,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, Nike Innovation Stretch 619842-075 Magnet Grey/Metallic Silver,Cheep Philipp Plein Shoes Men VGF3577Nike Legend Icon BCA (NFL Titans) 652268-010 Black/Carbon Heather,. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, and its price point makes it compelling for LBEs to drop the wires and add VR Nike Player Pride (NFL 49ers / Aldon Smith) 606969-600 Gym Red/Dark Grey Heather,Cheep Philipp Plein Shoes Men VGF3624Nike Pro Combat Hypercool Fitted Speed 3 (NFL Titans) 596761-462 Coast/College Navy/College Navy,.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Nike Jordan Eclipse Black Metallic Gold,Girls Nike KD 6 GS Blue Orange White OnlineNike LeBorn 11 XI USA Independence Day,, I was able to experience three new free roam experiences that illustrate the incredible artistic potential of LBVR, and the economic challenges Nike Lunarglide+ 5 EXT Camo Pack Petra Brown Team Red,Men Nike Air Huarache Berlin Premium Triple Mesh Shoes Black YellowNike Terminator High PRM Vintage USA Independence Day,. Users are fully immersed, present in the form of an avatar, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Free roam VR literally puts you inside the movie. Though this arguably jaded reviewer has quibbles, nothing in this story should suggest that, oAir Max LTD Womens Shoes White Purple,Men Nike Air Max Zero Black White LimitedNike Womens Air Force 1 Low Easter White Slategrey Pink,. This is something the public has never seen before. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Nike Air Max 2010 Shoes - Black/Pink,Men Shoes Nike Air Presto Zen Grey/Midnight Navy/Varsity MaizeWomens Puma Speed Cat Trainers Pink Violet,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women's Nike Air Max Fury Gray Orange,Nike Air Huarache Premium Triple Black White Shoes MenWomen's Nike Free 5.0 Titanium/Pure Platinum/Volt,, and the entertainment giant made an investment in the company. Women's Nike Mercurial Superfly V FG Shos,Nike Air Max 2015 Grey Blue Green BlackNIKE AIR MAX 90 ULTRA BREATHE - WHITE WOMENS SHOES,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Cheep Miu Miu Shoes Women VGF2849,Nike Flyknit Air Max Mens shoes (2)Women's Bra - Nike Pro Classic Padded Tidal Multi - Dark Grey/Cool Grey/Cool Grey/White : W58n5807, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Women's Tights - Nike Legendary Engineered Tidal Tight - Deep Royal Blue/Obsidian/Black : G70t3587,Nike LeBron 12 Instinct Cave Purple/Turquoise-Crimson2013 New Balance ML574YCB Yacht Club Blue Green White Womens Mens Casual Shoes,, like all retail operators, Nike Air Max 90 Essential Rose Red White Womens Heighten Trainers,Adidas Oracle Vi Street Tennis Mens Sneakers Black Red BlueConverse Chuck Taylor II Hi Casual Shoes Women Navy, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Air Max 1 Ultra Essentials Running Shoes Women Red/Black/White,Adidas Tracer Tr7 Trail Mens Mesh Blue White Orange Running ShoesReebok Zpump Fusion 2.0 Running Shoes Women White/Black,, they can make up for low Nike Womens Air Max 2014 Game Royal Hyper Pink Mango,Mens Nike Air Max 90 Jacquard Premium Training Shoes Black White Hyper Turquoise Blue Volt YellowNike Womens Dunk Sky Hi PRM Armory Navy Sail, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Womens Roshe One Flyknit Wolf Grey Pure Platinum White,New Balance NB CM1600BK Black White Grey Mens SneakersAAEM211WCVY DSQUARED2 - Authentic Blue Denim Espadrille Flat,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” IGUP969COYH Camper - Cheap Caramel Limi - 22568l,Nike Air Max 90 Hyperfuse Premium Mens Trainers Royal Blue Navy Platinum Grey WhiteFIJI591CYQA Nine West - High Discount Orange Leather Qualitya, could generate over half a million dollars a week, and easily finance new titles. OQJP008QBPF Dolce Vita - Fast Shipping Floral Print Jaimee,Nike Air Max 90 USA Pack Mens Trainers Yellow/Volt/Grey/Anthracite BlackQDFA015FUGI Zoot Sports - Fast Shipping Safety Yellow/Green Flash/Zoot Blue Ultra TT 7.0m,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, SROX918QMYT Asos - Online Shop Gray Suede Jumpsuit With Deep V,Nike Roshe Run London Olympics Anti Fur Mens Red Black White Classic ShoesIRQD130AULA Lucky Brand - Outlet Nigori Blanket Stitch Top, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, RAOC293ZOBW Under Armour - Authentic Magenta Shock Lavender Ice Reflective HeatGear Perfect Pace Sho,Nike Air Jordan Retro 1 Mid Basketball Shoes Men White/Grey/WhiteWNUH647FJBA O'Neill - Buy Black/Graph/Sorbet Bahia S/S Springw,, we’ve chosen to develop something different than a adidas 2010 Samba Classic Soccer Men black-white Shoes,Nike Jordan Melo M-12 Basketball Shoes Men Blue/Silver/Navy/RedAdidas Superstar Adicolor II Y6 shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Air Jordan 14 (XIV) Retro-White/Black-Varsity Red-Metallic Silver 311832-162,The North Face Chilkat Ii Boots Men Black/GreyAir Jordan Esterno (White/Metallic Gold/Midnight Navy) 323087 171,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Air Max 90 Current Shoes White Silver,Adidas Superstar Casual Shoes Men Black/WhiteAir Max LTD Shoes White Silver,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Nike Dunk High Premium Santana Edition,Converse Chuck Taylor All Star Ox Warhol Camo Casual Shoes Men Blue/Rose/WhiteMens Nike Air Max 2010 Shoes - Grey/Black/Red,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Mens Nike Shox R2 Shoes White Gold,Nike Air Odyssey Casual Shoes Men Red/Gold/RedMens Puma Speed Cat Trainers Black Red,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Force 1 Low Mens Shoes in White/Silver/White,Nike Sb Check Canvas Casual Shoes Men Black/Dark GreyNIKE Air Jordan 11 XI Retro IE Low White Grey,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Air Jordan Big Fund (Black/Metallic Silver/White/Green Bean) 310003 007,Puma Pulse Xt Knit Casual Shoes Men Black/RedNike Shox NZ Men White Silver Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Men's Air Jordan 6 Retro 'CELEBRATION COLLECTION' Pro Green,Saucony Shadow Original Casual Shoes Men Beige/RedMen's Jordan Dub Zero Black/Classic Charcoal/Wolf Grey/White,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Men's JORDAN WESTBROOK 0.2 Black,Adidas Springblade Drive 2.0 Running Shoes Men Silver Metallic/Light Grey/Light RedMen's Nike Air Flightposite Exposed Silver/Black/University Red,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Men's NIKE AIR MAX 1 ESSENTIAL Stratus Blue/Squadron Blue/Wolf Grey/Black,Nike Air Max 2016 Print Running Shoes Men Blue/BlackMen's Nike Air Max Goaterra Boots Black,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is MEN'S NIKE AIR ZOOM FLY 2 Total Orange/Bright Citrus/Sunset Glow/Black,Nike Air Max Tavas Leather Running Shoes Men Red/White/BlackMen's Nike Alpha Strike 3/4 2 TD Sport Royal/Black/White, will MEN'S NIKE FREE 3.0 FLYKNIT Black/Fireberry/Hyper Punch/White,Nike Free 4.0 V5 Running Shoes Men Black/Metallic Silver/GreyMen's Nike Free Trainer 5.0 V6 Red, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Nike HypervenomX Finale II SE IC Pure Platinum/Bright Crimson/Black,Nike Zoom Vomero 11 Running Shoes Men Black/White/Dark Grey/Dark GreyMen's NIKE LUNAR WAVERLY White/Light Bone/Sail/Action Red,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Nike Magista Opus Leather FG Light Bone/Black/Light Bone,Under Armour Spine Clutchfit Running Shoes Men Black/Metallic SilverMen's NIKE MERCURIAL VICTORY VI TF Black,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Nike SB Blazer Low Elemental Pink/Summit White/Summit White/Black,Reebok Nano 5.0 Crossfit Training Shoes Men Red/Black/WhiteMen's Nike Tiempo Legend VII FG Red/White/Black,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Nike Zoom Hyperquickness 2015 Game Royal/Midnight Navy/Green Strike,Jordan AJXX 642505-010 Black/WhiteNIKE MERCURIAL VICTORY VI AG-PRO Black/Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheep Air Jordan 6 Shoes Men VGF0498,Jordan Jumpman Air Laser 688716-100 White/BlackCheep Men'S Hermes Slippers VGF0104, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Cheep Philipp Plein Shoes Men VGF3303,Kobe "Snakes in the Lane" 644560-413 Light Blue Lacquer/Vapor Green/Blue ForceCheep Philipp Plein Shoes Men VGF3674, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Kid Nike Air Jordan 7 Retro White/Green/Black,NFL Buffalo Bills Game Jersey (Mario Williams) 479409-104 WhiteNike Air Max 2014 Mens shoes (26),.”

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Andal introduced the company’s Adidas Response TR Rerun Blue White Yellow Green Men's Running Shoes,NFL Dallas Cowboys Limited Jersey (Dez Bryant) 479174-421 College NavyNike Air Max 90 Premium EM Infrared White Black Red Grey Mens Mesh Trainers,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Lebron 13 Basketball Shoes Men Metallic Silver/Black,NFL Kansas City Chiefs Game Jersey (Jamaal Charles) 468957-659 University RedNew Balance 574 Summer Waves Casual Shoes Men Black/Green,.

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