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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Jordan 4 IV Retro Premium Wheat GINGER Gum 819139-205 Pinnacle,Authentic & Low Price Vans Sk8 Hi Black Item:201561Keen Seacamp Ii Cnx Kids Walking Sandals Navy Blue COMUK:2483,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Zoom Pegasus 32 Men's Running Shoes Black COMUK:9653,Authentic & Low Price Vans Sk8-Hi Reissue Black Item:201576Adidas Adizero Takumi Sen Men's Running Shoes Blue COMUK:3054,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Keen Liberty Ridge Men's Walking Boots Brown Gender:Mens COMUK:9365,Authentic & Low Price Vans Sk8-Hi Slim Multi Item:201580Nike Free Run Men's Running Shoes Grey COMUK:4997,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Vans Womens UA Old Skool Purple 7703Z,Authentic & Low Price Reebok Adventure Chrome Black Item:201971Cheap Nike Free 5.0 V3 Women's Shoes (Grey/Fuchsia) Australia Online,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Buy Nike Roshe Run Flower Print Women's Running Shoes (Turquoise) Australia Online,Authentic & Low Price Reebok Skyscape Harmony Pink Item:2020182015 Low Price Nike Free 5.0 Womens TR Fit 4 Glacier Ice/Atomic Violet/Atomic Orange/White Training,, they can make up for low utilization with a decent weekend. 2016- Leisure Mens and Womens Converse slippers green Adorable,Authentic & Low Price Vans Mohikan Golden Item:202076Adidas Originals Superstar 2.5 Womens White/Pink/Gold Nike USA TrainersPure White And Translucence,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Buy Nike Free 5.0 Womens 2015 Light Purple/Dark Purple Running Shoes USA OnlineSpecial Offer,Buy Nike Free 3.0 V2 Men's Shoes (Black/Green) Australia Onlineadidas Originals Gazelle Women Green, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Sportswear Air Max 90 Ultra Plush Women Pink,Buy Nike Free 3.0 V4 Men's Shoes (Gray/Silver) Australia OnlineWomen's Nike International Windrunner - Jacket UB289092m,. Plumer said The VOID is also considering franchise locations, Women's Nike Pro Hyperwarm Half-Zip - Training Top KK634397m,Cheap Nike Free 3.0 V2 Men's Shoes (Carbon Gray/Blue) Australia OnlineWomen's NFL Denver Broncos Game Jersey (Demaryius Thomas) - Football Jersey JB320786j,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Vans Cso L Canvas Slip On Shoes in Black Q4068,Men's Nike Circuit Pullover (NFL Saints) - Hoodie KI134887pAdidas Hamburg Mens Trainers in Blue Green Q4421,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Gola Classics Bullet Mens Trainers in Navy White Q4745,Men's Nike Dri-FIT Cuffed - Training Pants OC744328jAdidas Originals Jeremy Scott Angel Wings Women Dancing Shoes White,, and the entertainment giant made an investment in the company. Converse Womens Shield Lycra Full-Zip Hoodie Grey 9400V,Men's Nike Pro Hypercool - 6" Training Shorts JA62426rConverse Womens Sneaker Photo Cropped Tee White 9598L,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in adidas Originals Womens Stan Smith Primeknit White 2674D,Men's NFL Los Angeles Rams Game Jersey (Todd Gurley) - Football Jersey NK204416sReebok Womens CL Leather Sea-Worn Purple 1790N, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Buy Nike Free 3.0 V5 Women's Shoes (Bright Citrus/White) Australia Online,Men's Nike MM Fly Blade - Slim Fit Golf Polo KE189967aBuy Nike Roshe Run KPU Women's Shoes (Pink) Australia Online,, like all retail operators, 2016- Comfortable Mens and Womens Converse all star shoes red black National Day,Men's Nike Stadium Dri-FIT Touch Pullover (NFL Vikings) - Hoodie BK422742gAdidas Originals Superstar II Womens Pink/White/Light Yellow/Light Olive Nike USA TrainersInclusive, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Cheap Nike Air Max Womens 90 Black Red Anthracite Trainers Outletnatural,Men's Kyrie Hyper Elite Shooter - Basketball Hoodie CA998543qNike Sportswear Air Force 1 Ultraforce Mid Women Beige,, they can make up for low Women's Nike Thermal Full-Zip - Golf Jacket SF272155n,Men's NFL San Francisco 49ers Game Jersey (Jerry Rice) - Football Jersey DN751095qWomen's Nike Tailgate Vintage Full-Zip (NFL Patriots) - Hoodie UI383325e, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen's Nike Pro Cool Overdrive - Training Shorts RC774127s,Men's Nike Dri-FIT Contour - Running Singlet RG82559iWomen's NFL Buffalo Bills Game Jersey (LeSean McCoy) - Football Jersey VD174009w,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Nike SpeedLax 5 - Lacrosse Cleat PN996950j,Men's Hurley Dri-FIT Drifter Jogger Elastic Cuff - Pants UJ897959bWomen Nike Air Force 1 Ultra Flyknit MiD Gray, could generate over half a million dollars a week, and easily finance new titles. Nike Air Max 24-7 Women Running Shoes White/ Pink Silver /Nike Jordan [ N3604],Men's TW VL Glow Framing - Standard Fit Golf Polo AK735307dNike Free 5.0 TR Women Shoes Light Blue Purple /Nike Jordan [ N3208],.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Le Chameau BTE Giverny Womens Wellington Boots in Cherry Q3782,Men's NFL Cleveland Browns Game Jersey (Donte Whitner) - Football Jersey WK983804nAsics Gel-Zaraca 4 Women's Running Shoes Blue COMUK:1638, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Flex Experience Rn 3 Msl Women's Running Shoes Grey Blue COMUK:1732,Men's Hurley Fusion 202 Short-Sleeve Fullsuit - Wetsuit KO120364oNike Air Relentless 4 Msl Women's Running Shoes Pink Grey COMUK:5445,, we’ve chosen to develop something different than a Mizuno Wave Inspire 11 Women's Running Shoes White Green Purple COMUK:3269,Men's NFL New York Giants Limited Jersey (Eli Manning) - Football Jersey CV519447qAdidas Superstar Men II Skate Shoes Jean Blue Cream,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. adidas Originals Pharrell Williams Hu Hiking Camo Coach Jacket Multi 5811S,Men's Nike Team Issue (NFL Bears) - Polo OH665339lStance Star Wars Empire Grey 7702G,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Lacoste Classic Tee Grey 4685L,Men's Nike Zoom Ascention - Basketball Shoe XE873106kadidas UltraBOOST Uncaged Black 5202D,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Converse Cons One Star Leather Black 5561V,Men's Nike Zoom Ascention - Basketball Shoe EU973666rPuma Blaze of Glory SOFT Black 4465F,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Lacoste Court Master 118 1 Cam Grey 8613V,Men's Nike Tiempo Mystic V TF - Soccer Cleat NQ822440bConverse Core Ma -1 Bomber Black 2233M,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Authentic & Low Price Adidas Court Rapid White Item:200087,Men's Nike Lunar Command - Golf Shoe QE448029lAuthentic & Low Price Nike Air Relentless 5 Msl Black Item:200448,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Authentic & Low Price Puma Cydon Dp Black Item:200795,Men's KD 8 EXT - Shoe FU560149aAuthentic & Low Price Reebok Run Stream Navy Blue Item:201153, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Authentic & Low Price Vans Era Navy Blue Item:201498,Men's Nike Lunar Mont Royal - Golf Shoe JR487889vAuthentic & Low Price Nike Dart 11 Msl White Item:201817,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Buy Nike Free 3.0 V7 Men's Shoes (Black/Silver/Blue) Australia Online,Unisex NikeLab x Riccardo Tisci - Hat TN632091dCheap Nike Roshe Run Commemorative Edition Men's Shoes (Black) Australia Online,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by 2015 Hot Sale Adidas Jeremy Scott Wings Black/USA Flag Printed Glow Trainers OutletMembers Polite,Unisex Nike Legacy Vapor Swoosh Flex (NFL Bills) - Fitted Hat XG912084b2016- Leisure Mens Adidas Terrex Boost Gtx Navy Black Green Trainers 180019 Durability,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Adidas Originals ZX 500 Mens Dodgerblue Navy Red White Beige Nike USA TrainersPretty,Unisex Zoom Rival XC - Track Shoe KS861387cBuy Nike Air Max Mens 90 Essential White/Base Grey/Black Pine Trainers USA OnlineWarm, will adidas Originals Adilette Men Purple,Unisex Converse Chuck Taylor All Star Americana High High Top - Shoe JW510077eNike Sportswear Air Presto Flyknit Ultra Men Navy, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Hurley Fusion 403 Fullsuit - Wetsuit HM958590j,Cheap 2018 Lebron 15 XV Cavs Away Midnight Navy Yellow SaleMen's Nike Impossibly Light - Running Jacket NX517028l,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Nike Air Pivot Cuffed - Pants LI120327j,Cheap Harden Vol 2 II Ligh Grey SaleMen's Nike Team Issue (NFL Bears) - Polo TH701124u,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's NFL Miami Dolphins Limited Jersey (Ryan Tannehill) - Football Jersey DC446661h,Cheap Mens Nike Air Max 2017.5 Navy Yellow SaleMen's Nike Air Max 1 Ultra Essential - Shoe DA531458s,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Nike Marxman - Shoe NI507360j,Cheap Nike Air Max 2017.5 KPU Blue black white SaleUnisex Nike Laser Pulse True (NFL 49ers) - Adjustable Hat BF692765i, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap Adidas Predator Mania Champagne FG White Core Black Red Sale,Cheap Nike Mercurical Victory VI TF Green Blue Black SaleCheap Nike Hyperdunk 2017 Flyknit kids Black red Sale, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Air VaporMax Black Colorful 849558-001,Cheap Unisex Nike Air Max 2017 Junior White Black SaleAir Jordan 5 Men Reissue Shoes Black/Red /Nike Jordan [ N1564], to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Air Jordan 6 Men Shoes Black Red /Nike Jordan [ N1644],Nike Air Force 1 Ultra Flyknit MiD Blue MenNike Air Max 90 Men Running Shoes White/Black-Cool Grey /Nike Jordan [ N3029],.”

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Andal introduced the company’s Nike Air Max Terra Ninety Men Shoes Black/Red /Nike Jordan [ N729],Nike Lunar Force 1 Black LeatherNike Free 3.0 V2 Men Mesh Shoes Salmon Pink Grey /Nike Jordan [ N2302],, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Lunarglide+ 4 Men Running Shoes Gray/Salmon/Pink /Nike Jordan [ N2548],Kids Nike Free Run Running Shoes Gray/Blue/White /Nike Jordan [ N51]Nike Shox Turbo 13 Men Shoes All Black/White /Nike Jordan [ N2890],.

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