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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Lunar Hyperdunk Unisex Shoes Silver/Blue/Rose /Nike Jordan [ N1031],Vans Old Skool White 9321C,Nike Zoom Kevin Durant 5 Unisex Shoes White/Pink /Nike Jordan [ N1112],, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 90 87 Shoes Brown Black Red Blue /Nike Jordan [ N4231],Vans Old Skool DX Blocked Grey 5626Z,Saucony Hurricane Iso Men's Running Shoes White Red Orange Black COMUK:4315,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Saucony Phoenix 7 Men's Running Shoes Fashion COMUK:7744,Vans Ultrarange Rapidweld White 1349G,Nike SB Skate Soldier French Terry Boys Shorts Black COMUK:2454,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, New Adidas Originals Gazelle Nomad Yellow Sneakers for Men Online,Havaianas Slim Animals Black 2683I,New Fila High Tide 4 Classic Tennis Peacoat Shorts for Men Outlet,, “This is something entirely new.” New Puma Easy Rider VTG Surf The Web Running Shoes for Men Online Sale,Van Peanuts Ua Old Skool White 1401N,NEW NIKE MERCURIAL VICTORY IV 4 FG FOOTBALL SOCCER CLEATS MEN SHOES,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Roshe Run Trainers Shoes Trainers Shoes Deep Blue Orange /Nike Jordan [ N2591],Authentic & Low Price Adidas Barracks F10 Black Item:200072,Fred Perry Byron Mid Suede Mens Ankle Boots in Carbon Blue Q3771,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike SF Air Force 1 High LT Grey,Cheap Nike Lunarmax Flyknit Chukka SP Men's Shoes (Bright Crimson Red Ash Grey) Australia Online,Air Jordan 5 Men Shoes Blue/Black /Nike Jordan [ N1575],, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Force 1 Men Low Shoes White/Varsity Royal /Nike Jordan [ N527],Cheap Nike Roshe Run Mesh Men's Running Shoes (Grey Black) Australia Online,Nike Air Max 2015 Men Shoes White Orange Black /Nike Jordan [ N2926],, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Air Max 95 BB Men Running Shoes Black/Anthracite /Nike Jordan [ N1943],Cheap Nike Roshe Run Print Flower Men's Running Shoes (White Metallic) Australia Online,Nike Air Max TN Men Shoes Black/Orange /Nike Jordan [ N745],.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Latest Converse Chuck Taylor All Star Lean Black Basketball Shoes for Men On Sale,Adidas originals springblade drive men's -Deep blue/silver Nike USA TrainersOutlet On Sale,Latest Superga 2750 Cotu Ecru Sneakers for Men Sale,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, New Fila Walker Baseball White Cap for Men Online Sale,adidas Originals ZX Flux Decon men lifestyle casual sneakers NEW zebra print Nike USA TrainersTradit,New Vans SK8-Hi Winter Moss Sneakers for Men Outlet,, and the entertainment giant made an investment in the company. Converse Horizontal Zip Backpack - Black / Grey Q3575,Adidas Originals ZX Flux Weave 2014 Menss White Charcoal Grey Black Nike USA TrainersWelcomed,Diesel Splish Unisex Rubber Flip Flops Black Q3952,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Supra Phoenix Mens Trainers in Chocolate Q4329,BB376 Men's New Balance 574 Suede Grey/Silver/White Nike USA TrainersNo Tax,Adidas Originals Zx Flux Mens Trainers in Black White Q4646, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Cheap Converse Mixed Media Pullover Black Hoodie for Men On Sale,Buy Adidas Originals Mens Gazelle 2.0 Legend Ink/Rhythm Yellow/White/Gold Trainers StoreFactory Sale,adidas Originals Womens EQT Mesh Dress White 1535G,, like all retail operators, Reebok Womens Dynamic Oversize Sweat Black 4581I,Buy Nike Free Mens 5.0 2014 Volt/Black/Electric Green/Photo Blue Running Shoes OutletPretty,adidas Originals Womens Gazelle Green 5352M, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Puma Womens Roma Basic Metallic Safari Grey 2642T,Cheap Adidas Originals ZX Flux Core Black/White Trainers OnlineClassic Style,Vans Womens Iso 1.5 + Purple 4151R,, they can make up for low Cheap Nike Free Run+3 Women's Shoes (Red Raspberry/Fluorescent Green) Australia Online,Cheap Nike Free Mens 5.0 V4 Leather Black/Anthracite/Dark Gray Running Shoes USA OnlineShowy,2016- Cheap Mens and Womens Converse All Star shoes white Reasonable Price, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas ClimaCool Ride Women's Black/White/Pearl Metallic Nike USA TrainersGood Sale,adidas Originals Bermuda Men Grey,Cheap Nike Air Max 90 Womens/Mens HYP PRM All Black Trainers OutletFascinating,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Sportswear Air Max Jewell PRM Textile Women Beige,Converse Chuck Taylor All Star Core Hi Men Black,Women's NikeLab Essentials Top - Top TH296910l, could generate over half a million dollars a week, and easily finance new titles. Women's Nike Legend 2.0 Fold-Over Waistband - Training Tights LO555631n,adidas Originals ZX Flux GTX Men Black,Women's Nike Tailgate Funnel Neck (NFL 49ers) - Hoodie CS64456r,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women's NFL Chicago Bears Game Jersey (Jay Cutler) - Football Jersey PJ30102s,Nike Sportswear Tennis Classic CS SEA Men Black,Women's Nike Air Max Tailwind 8 Print - Running Shoe SH306130b, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Women Nike Air Ultra Flyknit Low Sapphire Blue Black,Nike Sportswear Aptare Essential Men Black,Nike Air Max 90 Women Shoes Blue Cream /Nike Jordan [ N3618],, we’ve chosen to develop something different than a Nike Free 7.0 V3 Women Shoes Grey/Blue/Black /Nike Jordan [ N3986],Men's Nike Vapor Speed Fly Rush (NFL Titans) - Training Jacket QJ211790j,Birkenstock Arizona Birko-flor Silky Rose Womens Sandals in Pink Floral Q3989,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Asics Gel-Cumulus 17 Women's Running Shoes Blue COMUK:6514,Men's NFL Oakland Raiders Game Jersey (Bo Jackson) - Football Jersey DK366534n,Adidas Energy Boost 3 Women's Running Shoes Grey Purple COMUK:1029,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Salomon Speedcross 3 Cs Women's Running Shoes Pink Orange COMUK:2164,Men's Nike Dry Miler - Running Tank AO953333l,Saucony Showdown 3 Women's Running Spikes White Purple COMUK:4870,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas ZX 750 Running Shoes Unisex Red Blue Crimson White,Men's Nike BeTrue - Tank Top FF429284h,Admiral 1976 Track Jacket Blue 6296I,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Sportswear AV15 Knitted Jogger Blue 1606S,Men's Jordan True Raglan - Top VH979356t,Reebok F Gr Tee Black 3114S,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,ASICS Tiger Gel-Ds Trainer OG Black 2639F,Men's 2016 U.S. Stadium Home/Away - Soccer Shorts NI364204m,Nike Sportswear Air Max 90 Leather White 7800R,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Reebok CL Leather MN Grey 5650P,Men's Nike Dri-FIT Touch Fleece Half-Zip (MLB Twins) - Training Top FR591707e,New Balance 420 Red 8867V, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Converse Essentials Tee Purple 3419C,Men's Nike Pro Hyperwarm Max Fitted (NFL Seahawks) - Training Top NG564241v,Authentic & Low Price Adidas Torus Navy Blue Item:200252,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic & Low Price Nike Fs Lite Run 3 Grey Item:200589,Men's Nike Breeze - Basketball Shorts SD206127t,Authentic & Low Price Puma Match Vulc Modern Heritage Navy Blue Item:200930,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Authentic & Low Price Salomon Xa Pro 3D Grey Item:201310,Men's Nike Dry Elite - Long Sleeve Basketball Top MK225665x,Authentic & Low Price Adidas Element Refine Tricot Blue Item:201638,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Authentic & Low Price Reebok Adventure Serpant Lp Black Item:201976,Men's Nike CP Hybrid Pullover (MLB Dodgers) - Hoodie TQ478423s,Buy Nike Free 5.0 V3 Men's Shoes (Orange/Red) Australia Online, will Men New Balance 574 Suede Light Grey/Blue/Black Nike USA Trainersimplicit,Men's Nike 9" Fly Linear Flow - Training Shorts XK215590e,2016- Cheap Adidas Climacool Seduction M Black Textured fabrics, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer 2016- Urban Mens Adidas Climacool Solution Running Trainers Grey Orange steady,Men's Nike V442 Woven - Pants QQ30069i,Adidas Superstar II Year of Snake Limited Edition Lovers China Red/Gold/White Nike USA TrainersLeisu,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Cheap Nike Air Max Mens 90 Essential Black/White/Anthracite/Dark Green/Neon Green Trainers USA Onlin,Men's Nike Dri-FIT Knit (MLB Reds) - Training Shorts LO705155t,Converse CONS Mono Star Player Mid Men White,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's NFL Detroit Lions Game Jersey (Barry Sanders) - Football Jersey PO347938l,Men's NFL Washington Redskins Game Jersey (DeSean Jackson) - Football Jersey NF589399h,Men's Nike Epic (NFL Raiders) - Training Shorts DJ500801r,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Nike Elite Coaches (NFL Seahawks) - Polo EM931634h,Men's 2016 Brasil CBF Match Home/Away - Soccer Shorts UD564270r,Men's Nike Tri-Blend (MLB Tigers) - Tank Top JF601740l, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Nike Player (NFL Giants) - Tank Top KA397177l,Men's 2016 U.S. Stadium Home/Away - Soccer Shorts IX19633a,Men's Nike Sportswear Tech Knit - Top CO203174b, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men's Jordan Melo M12 - Basketball Shoe LI914892j,Men's Nike LunarStelos - Running Shoe OR122857m,Unisex KD Performance True - Adjustable Hat OC918367d, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Unisex Converse Chuck Taylor All Star II Reflective Wash High Top - Shoe PU907364w,Men's Nike HyperVenomX Finale II Street TF - Turf Soccer Shoe AR573209x,Cheap Mens Nike Air Max 95 Black Wolf Grey JD Sports Sale,.”

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